• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.95-110
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• 2020

Purpose This paper attempts to explain the recent expanding trend in Mobile Grocery Shopping(MGS). More specifically, the authors have applied the Post Acceptance Model(PAM) in order to examine the conceptual structure among the four constructs of 'Expectation Confirmation', 'Perceived Usefulness', 'User Satisfaction', and 'Continuance Intention to Use' in Mobile Grocery Shopping. Design/methodology/approach Through a survey agency, data were collected from a sample of 312 consumers who had the previous experience in Mobile Grocery Shopping. The Structural Equation Modeling(SEM) analysis was conducted with the survey data using AMOS 22.0. Subsequently, 8,200 real customer data from an open market site were collected in order to find out their revisit and repurchase behavior. Findings This study supported the causal relationships of Expectation Confirmation → Perceived Usefulness, Expectation Confirmation → User Satisfaction, Perceived Usefulness → User Satisfaction, and User Satisfaction → Continuance Intention to Use, but did not support the direct effect of Perceived Usefulness on the Continuance Intention to Use Mobile Grocery Shopping. This implies that consumers with any experience in Mobile Grocery Shopping would not consider repurchase, unless they are satisfied with the experience even though they perceive its usefulness. Also, Expectation Confirmation has much larger effect on User Satisfaction than Perceived Usefulness. In addition, the real customer data showed that the revisit and the repurchase rate of mobile grocery shoppers were higher than those of online grocery shoppers, although the rates of adding to shopping carts, coupon downloads, and adding to favorites are similar.

• 대한지역사회작업치료학회지
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• 제7권3호
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• pp.43-58
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• 2017

목적 : 발달장애인의 마트장보기 과제의 독립적 수행을 위해 작업 기반 마트장보기 훈련 프로그램을 개발하여 시행하고 효과를 바탕으로 프로그램의 최종 프로토콜을 제안하고 그 효과를 입증하고자 한다. 연구방법 : 작업 기반 마트장보기 훈련 그룹프로그램을 개발한 프로그램에 대해 전문가 내용타당도 평가를 실시한 후 프로토콜을 작성하였다. 이후 발달 장애인 3명에게 소규모 그룹프로그램의 프로토콜을 총 6회기에 걸쳐 적용하였다. 프로그램의 효과는 훈련 전 후 및 5개월 후 3차례에 걸쳐 The Test of Grocery Shopping Skills (TOGSS)를 통해 평가하였다. 연구결과 : 본 연구에서 개발된 작업 기반 마트장보기 훈련 그룹프로그램을 적용한 결과 3명의 대상자 모두 구매하고자 하는 물건의 항목비교 및 크기비교 수행기술에서 향상을 보였으며, 마트에서 장보는 시간이 훈련 전에 비해 감소되는 효과를 보였다. 또한 3명 중 2명의 대상자는 마트 내에서 물건위치 찾기 수행도가 향상되었다. 반면 가격비교는 3명 모두 수행도의 향상을 보이지 않았다. 5개월 후 추적평가 시 대상자 2명은 마트장보기 수행기술이 유지되거나 향상된 모습을 보였고, 1명은 훈련효과가 퇴행하여 독립적으로 마트장보기가 불가능하였다. 결론 : 본 연구에서 개발한 작업 기반 마트장보기 훈련 그룹프로그램은 발달장애인들의 마트장보기 수행 기술 향상에 도움이 된다. 이와 같이 마트장보기 훈련 프로그램은 지적장애인 거주시설에서 활용할 수 있을 것이고, 전문가 내용 타당도 평가를 거쳐 구체적인 프로토콜로 프로그램을 개발하였다는 것이 지역사회 작업치료서비스 분야에 필요한 임상적 의의를 지닌다.

• 유통과학연구
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• 제14권8호
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• pp.67-75
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• 2016

Purpose - This paper aims to measure the overall satisfaction of online grocery shopping and identify the quality components of online grocery delivery service. Furthermore, we examine the relationship between service quality, customer loyalty, customer satisfaction and intention of repurchase. Research design, data, and methodology - To test hypotheses, data was collected using questionnaires from online grocery shopping customers living in Korean local regions (Daejeon, Cheonan, Sejong). Quantitative research is applied using confirmative factor analysis and multiple linear regressions. Results - On the whole, customers are satisfied with the online grocery shopping. We found that convenience and reliability of grocery delivery service have a positive effect on the customer loyalty and customer satisfaction. Furthermore, we found that customer satisfaction has a mediating effect between convenience, reliability and customer loyalty. However, responsiveness of grocery delivery service does not have a positive effect on the customer loyalty and customer satisfaction. Conclusions - Since the quality of groceries are very sensitive to time and difficult to standardize, we need to analyze the quality components of delivery service unlike other commodities and find relationships with customer satisfaction, customer loyalty and repurchase intention. The results of research will contribute to providing satisfactory service and capturing loyal customers in retail industry.

• Journal of Information Technology Applications and Management
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• 제28권4호
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• pp.59-78
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• 2021

Mobile Grocery Shopping (MGS) has become the New Normal as the COVID-19 pandemic has changed the way consumers shop. Drawing on the framework of Customer Journey Map (CJM), this study explores consumers' MGS by identifying specific stages of Customer Journey and comparing consumers' satisfaction between PC-based online and mobile shopping experiences at each stage throughout the journey. This study collected 562 responses from subjects who have mobile and PC-based grocery shopping experiences at the major domestic e-Commerce platforms. Independent t-test analysis showed that differences in satisfaction between mobile and online shopping experiences exist in 5 main stages and 16 sub-stages of CJM. The results of service and technological innovation mentioned in the actual industry report were seen as empirical results leading to continued use of MGS as well as customer satisfaction. The findings of this study contribute to the research stream on Customer Journey by adopting the structure of CJM and analyzing specific stages of the journey in the context of MGS. Managerial implications for mobile-based business practitioners are also discussed.

• 한국IT서비스학회지
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• 제11권sup호
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• pp.61-74
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• 2012

As the retail industry has been challenged by stiff competition, the retailer becomes more interested in better understanding consumers' in-store behavior to gain and sustain competitive advantage. Consumers' shopping paths provide valuable clues to understanding customers' in-store behavior, which has been a long standing research issue in business. This study is to explore the shopping path patterns in a grocery using RFID technology and clustering method. To this end, we designed the RFID systems, affixing active RFID tags to the bottom of grocery carts. The tag emit signal that is received by receptors installed at various location throughout the store. The RFID systems provide the time and location of the cart while consumers shop around the store. The point of sale data are matched with the cart movement records to provide a complete picture of each shopping path. To find the distinctive patterns of consumers' shopping paths, we proposed the distance-index matrix using dijkstra method and normalization method to conduct the clustering in order to handle the problem in measuring the similarity among shopping paths, which is raised by the spatial nature of consumer movement in a grocery. After analyzing the RFID data obtained in one of the groceries in a major Korean retailer, we could successfully identify several distinctive patterns of shopping paths, which prove to provide the valuable implications for store management.

• 유통과학연구
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• 제19권12호
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• pp.71-81
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• 2021

Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

• 경영정보학연구
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• 제23권4호
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• pp.165-182
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• 2021

코로나19는 소비자의 소비패턴을 비대면 방식으로 전환시켰다. 소비패턴이 디지털화되면서 소비자는 자신이 스스로 해야 하는 일들이 수반되는 이른바 그림자노동을 수행하는 것이 일상이 되었다. 온라인 식료품 서비스 이용 과정에서 소비자가 그림자노동을 인식한다면, 이는 온라인 쇼핑 회피는 물론 다른 채널로의 전환에도 영향을 줄 수 있다. 이에 본 연구에서는 소비자의 그림자노동인식이 모바일 쇼핑회피와 채널전환의도에 어떠한 영향을 미치는지를 검증하고자 한다. 본 연구는 식료품 구독 서비스 경험이 있는 소비자 283명을 대상으로 온라인 설문조사를 통해 연구자료를 수집하고 PLS 분석을 통해 그림자노동인식에 대한 효과를 검증하였다. 분석결과, 사용자의 그림자노동인식은 모바일 쇼핑회피는 물론 채널전환의도에 긍정적인 영향을 미치는 것으로 나타났으며, 모바일 쇼핑회피 또한 채널 전환의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 그림자노동 관련 연구와 모바일 쇼핑 서비스관련 연구분야에 학문적 기여가 가능하며, 플랫폼 및 큐레이션 기업에 실무적 시사점을 제안할 수 있다.

• 동아시아식생활학회지
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• 제14권3호
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• pp.217-232
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• 2004

As a result of the sudden change of our society and the increasing employment of married women, it is necessary for men to participate in household works. The purpose of this study was to investigate consciousness of and participation in meal management of 30 to 50 years old Korean married men, living in Incheon and Ganghwa. The younger and the lower the education, consciousness about the meal management was lower. More than half of the subjects responded ‘Men can do participate in preparation of meals if necessary’ and the lowest of the subjects responded ‘Men should not participate in preparation of meals’. It showed that the consciousness of participation in meal management was changing positively. Although the consciousness of participation in meal management was positive, the real rate of meal management participation was not that high. Men were participated in grocery shopping, dish washing, cooking and menu planning in order. The average score of nutrition knowledge was high but there was no significant correlation between the nutrition knowledge and the participation in meal management. There were no correlations between the consciousness of and the participation in meal management. But there were strong correlations among each other in meal management behaviors such as grocery shopping, dish washing, cooking and menu planning. Our results suggested that nutritional education should be carried out in menu planning and cooking demanding knowledge and training.

• 대한지역사회작업치료학회지
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• 제10권1호
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• pp.17-30
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• 2020

목적 : 본 연구는 델파이 조사를 통해 국내 조현병 환자의 수단적 일상생활활동 훈련 중 식료품 쇼핑이라는 구체적인 수행 과제를 적용한 프로그램을 개발하기 위한 연구이다. 연구방법 : 델파이 1~3차 조사를 통해 최종 프로그램 항목 및 내용을 완성하는 단계로 2018년 8월부터 2019년 3월까지 진행되었다. 전문가 구성은 정신보건과 관련 있는 작업치료사 23명을 선정하였다. 개방형 문항으로 구성된 1차 설문으로부터 작성된 2차 설문지는 중요한 정도를 리커트 5점 척도를 이용하여 표시하도록 하였다. 3차 설문의 응답결과로 평균 및 표준편차, 내용타당도비율(Content Validity Ratio; CVR) 분석을 통해 전문가의 합의 수준을 다시 확인하였다. 결과 : 3차에 걸친 델파이 조사 결과 식료품 쇼핑의 견해, 물건 구매 전략, 필요한 기능, 구매 결정 방법에 대한 전문가의 지식과 경험에 의한 의견을 구하는 4개의 문항으로 1차 개방형 델파이 설문을 실시하여 4가지 영역에 24가지 항목을 선정하였다. 2차, 3차 델파이 설문을 거쳐 각 항목의 적합도 기준에 미달하거나 내용이 중복되는 4개의 항목을 삭제하고 최종적으로 20개의 항목을 추출하였다. 결론 : 만성조현병 환자들이 회복하고 사회의 일원으로 참여할 수 있도록 작업치료적 관점으로 식료품 쇼핑 기술에 전문가들의 합의를 도출하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.193-196
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• 2005

The value of all goods and services produced in the economy divided by population has risen from $7.355 in 1998 to $12.646 in 2003. In other to maintain higher standard of lifestyle, people are 'hungry' for time. The idea of saving time and money by providing many different types of products altogether in one space was implemented with the advent of large warehouse style discount stores. These type of retailers grew in size and popularity during the 1990s and 2000s, causing a decline in sales in the old, traditional downtown markets. From ancient to twenty-first century, the role of the grocery store has been that of the social center of the community; a place of unity and interaction of people. The experience a customer engages in at a grocery store is comparable to that of a museum. Not only is the grocery store a unique, physical space to visit, but also a rich collection of fascination items. The layout of the interior space is meticulously planned for the efficiency of customer circulation and the success of product exhibition. Eye catching graphics and attractive lighting also add to the appeal of the grocery store's high style. Shoppers are no longer satisfied with just buying good products at a lower price. Shoppers prefer to spend time in an entertaining environment. The Hanaro Mart project in this study propose the idea of warehouse style discount stores which can satisfy all the demands of customers and their various activities. This study will open up unique dimensions of aesthetic expression and experience in the interior environments. Shopping for food is an unavoidable task. If food shopping is enjoyable, more people will spend more time at it.