• Agribusiness and Information Management
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• 제2권1호
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• pp.15-29
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• 2010

Recently, IPTV population is growing by leaps and bounds. and We performed FGI(Focus Group Interview) with various experts related to agriculture field to establish Agriculture and Fisheries special channel. this growth has social background that is change of paradigm caused by the convergence of broadcasting, demand for Agriculture and Fisheries special channel using new media thanks to interests in Wellbeing, Green food. so we think that we need to consider the way to establish Agriculture and Fisheries special channel and its validity from all angles. that is why we are having a heated discussion with Agriculture and Fisheries marketing experts, farmer, fisher(Korean Cyber Farmer Association), broadcasting experts. Concretely, government budget is needed to establish Agriculture and Fisheries special channel, so we are just about to examine its validity and find business model. to make this discussion detailed, we made 4 subjects. First, Do we need agro-fishery products distribution channel using media? Second, After establishing of Agriculture and Fisheries special channel, how many demands will occur? Third, Should we make Agriculture and Fisheries special channel public channel? Fourth, What would be profit model of Agriculture and Fisheries special channel?

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.977-986
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• 2020

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

• 한국유기농업학회:학술대회논문집
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• 한국유기농업학회 2001년도 심포지엄
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• pp.192-206
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• 2001

A major challenge in the transition from conventional to organic production in a grain intensive region such as the Com Belt legion of the U.S.A. is how to profitably select and manage a crop relation. The opportunity cast of forgoing grain production for forage and green manure crops is significant. Many organic researchers and writers emphasize the need to bring an animal enterprise into the farming system for diversification and enhanced labor utilization. Livestock also add value to grain and forage crops to offset decreased grain production and can recapture nutrients used in crop production that can be recycled through manure. In grain intensive regions, organic farmers should consider swine production as a natural fit for the farming system. Swine are very efficient and adaptable animals that can add value to both grain and forage crops. While somewhat lacking, there is a reasonable body of literature on organic and sustainable swine production. However, there is relatively little specific information available to organic farmers to assist in the initial decision to enter organic swine production and to evaluate marketing alternatives. The primary focus of this paper is to give some background on organic animal production(emphasis on swine) in the Central United States and outline production and marketing decisions and considerations, relative to market trends, demographics and standards(U.S.). At the farm level, decisions must be made regarding resources, such as land, labor, financial and social capital, all relative to opportunities, all in the context of the standards and market forces beyond the farm. At the personal level the farmer must also make decisions about convictions regarding organic or environmentally friendly agriculture, willingness to change, impacts on lifestyle and family, and the transition to organic methods within the planning horizon of the farmer and the family business.

• 한국실내디자인학회논문집
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• 제17권3호
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• pp.43-50
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• 2008

Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.

• Journal of the Korean Wood Science and Technology
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• 제33권1호통권129호
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• pp.97-110
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• 2005

본 연구는 최근 미국 에너지 시장에서 바이에너지가 차지하는 위치와 공급상황에 대하여 조사 연구되었다. 특히 제 1보에서는 미국에서 실용화되고 있는 목질 바이오매스를 이용한 바이오매스 전기제조기술(직접 연소 발전, 산업체의 폐열발전, 가스터빈과 스팀터빈 연합 발전 및 모듈화된 발전시스템등), 전기생산 시설 및 공급가의 경제성등에 대하여 검토하였고, 제 2보에서는 바이오매스 전기에 대한 미국의 정책 및 마케팅전략, 그리고 바이오매스 전기 사용이 가져오는 환경적 경제적 이익 및 발전 장벽(Benefit and Barriers)등에 대하여 조사 연구되었다.

• 방사선산업학회지
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• 제4권4호
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• pp.319-323
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• 2010

Recently, Korean traditional raw rice wines (RRW) have received attention because they are a nutritious food with health properties. But the rapid deterioration of fermented RRW is one of the serious problems for brewing and marketing in the world beyond Korea. The goal of this study was to develop a way to enhance the quality and to lengthen the period of circulation of the RRW. A lactic acid bacterium was isolated from RRW. It was identified as Lactobacillus fermentum (98%) based on its biochemical properties, and 16S rRNA sequence. Treatments of RRW with gamma radiation and green tea extracts reduced the bacterial population except for yeasts and Lactobacillus in the RRW. This result suggested that the natural plant extracts and catechin products can be used as an effective natural storage agent.

• 산경연구논집
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• 제14권5호
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• pp.19-29
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• 2023

Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

• 복식문화연구
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• 제32권1호
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• pp.38-57
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• 2024

This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

• 한국가구학회지
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• 제22권1호
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• pp.63-71
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• 2011

Hanji has known for its high qualities for more than thousand years. Hanji is stronger, and has better durability, air permeability, flexibility, thermal insulation, soundproofs and UV absorbability. Therefore, developing industrial interior finishing materials using Hanji is replaced with the PVC (Poly-Vinyl Chloride) materials instead, it will be a new environment-friendly material and positively represents Korean brand marketing. The industrial inter-construction material is discomposed by heat or light because of material characteristics. As a result, it emits a lot of noxious substances. Hanji is essentially a neutral paper since it does not rely on any acidic chemicals of artificial bleaching methods. Hanji is also known as the living paper because of its close relation to nature. Therefore, I would like to suggest that Hanji made from alternative material as a chicken fiber. It will be a non-polluting interior finishing materials by making use of Hanji to a taste of Korean culture in the green industry around the world. Rather than PVC used commonly in construction material, kitchen and office furniture, interior materials in the subway, trains, or other vessels, credit cards, and ID cards, I created an interior construction material by using patented Hanji. This will be increased the value of usefulness in the environment-friendly green industry instead of PVC.

• 한국방재학회 논문집
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• 제10권3호
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• pp.1-11
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• 2010

본 연구에서는 경기도 용인시 기흥구 구갈동(구갈역세권)과 보라구역, 중동구역 일대를 중심으로 개발계획, 개발잠재력, 입지여건과 아울러 녹색 및 재해예방 인프라에 대한 4가지 측면을 고려하여 대상지의 투자가치 평가를 통한 전략적 도시관리 방안을 연구하였다. 방법론 측면에서는 평가항목간의 상관관계를 고려할수 있는 네트워크 분석적 의사결정법을 통하여 판단해보고자 하였다. 분석 결과 개발계획에서는 개발용도, 키테넌트, 자금조달, 마케팅순으로, 개발잠재력에서는 시장성, 정체성, 역사성 순으로, 입지여건에서는 토지이용, 주변환경, 교통환경순으로, 마지막으로 녹색 및 재해예방인프라에서는 자연재해예방, 인적재해예방, 사회적 재해예방순으로 나타났다. 본 연구의 결과는 향후 도시개발사업 추진하는데 있어 합리적인 사전 평가방안으로 활용할 수 있을 것이라 본다.