• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.39-62
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• 2012

Green IT is a necessary technology to solve the energy and environmental problems and to increase the productivity of corporations. However, till now there were not the specific policies for individual industries so we have to establish several strategies for spread of Green IT and building green growing environment. In this paper, we proposed the road map for spread of green IT and deducing the strategic directions for domestic industries. Four types of green IT direction was identified and in each direction, several action plans were discovered. We formed an expert-committee to choose new green IT business models and selected some demonstration projects by measures of necessity, urgency and extensibility. The object, scope, classification and policy effect are wrote out and it will be helpful information to disseminate green IT.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.93-104
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• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

• Journal of The Korea Institute of Healthcare Architecture
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• v.16 no.1
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• pp.43-53
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• 2010

This study purports to investigate the status quo of the environmentally-friendly green healthcare in teaching hospitals through the questionnaire survey. Data were collected from a total of 46 hospitals. The survey results revealed that most teaching hospitals did not meet the global standard of environmentally-friendly green hospitals. Especially, such items as alternative energy system, water recycling, CO2 emission reduction, green building construction, installation of pond or spring were found to be significantly below global standard. Based upon the study results, various strategies for establishing green hospitals were discussed. For example, energy saving design, such as solar heating, natural wind cooling, automatic temperature controller, green material use, wall surrounded by ivy, were recommended. In conclusion, the strategy and evaluation tool developed in the study will provide a good guide for establishing environmentally-friendly green hospitals.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.237-240
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• 2011

The purpose of this paper is to increase the competitiveness of firms by establishment of green marketing strategy and its application to a new alternative energy development, ultimately contributing to the advancement of national economy. This study adopted an integrated approach to develop a strategic theory of 'Sun Tzu on the Art of War' that is one of the oldest military treaties and still applicable to today's management development. It applies to the empirical result from a new alternative energy development. For more qualitative improvement of this paper, it needs further detailed studies in both theory and practice in green marketing theory that is applicable to the new alternative energy development.

• New & Renewable Energy
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• v.17 no.1
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• pp.61-75
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• 2021

Power generation using solar PV and wind power are more feasible to compete with fossil fuel power generation. However, residential acceptance is still a big challenge in the deployment of renewable energy. The Korean government has implemented various policies to support the development of renewable energy in which communities invest. However, there are very few cases of the commercial operation of community-invested renewable energy power plants. Renewable energy has attracted attention in the reduction of greenhouse gasses (GHG) effects and economic feasibility. However, it is also necessary to focus on socio-economic effects to overcome the economic recession while reducing greenhouse emissions. Community-invested renewable energy development projects can positively revitalize the local economy in many aspects, such as resident income, job creation, and the growth of local businesses. This study analyzes the local economic impact of renewable energy development projects on residents' income and job creation. It increased local companies' sales through community-invested development projects in Korea.

• New & Renewable Energy
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• v.17 no.2
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• pp.9-23
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• 2021

In Korea, various community investment renewable project models are being implemented to increase community acceptance of renewable energy. An important factor for enhancing local acceptance is that renewable energy projects have a positive effect on revitalizing the local economy such as income increase or job creation for residents and local companies. To maximize the local economic effect of large-scale community investment renewable energy projects, this study developed an evaluation index for local economy activation, whose indicators are the local return on investment, local companies' participation, local job creation, regional cooperation, transparency, and governance. Analysis of existing evaluation indicators and current renewable projects, financial analysis, and expert interviews were used in this research. The pilot evaluation determined that, the local economic effect was high in the following order: a fund investment wind project (Gangwon), benefit-sharing wind project (Jeju), and general wind project. In particular, residents' investment amount, the number of participating residents, and the amount and transparency of the regional cooperation fund were key factors to expand the effect of local economy activation. This evaluation index could be used in public bidding for renewable energy projects such as offshore wind zoning areas of local government.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.1
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• pp.93-100
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• 2012

The purpose of this study is to present the green management requisites effect on corporate performance. Corporate performance consists of customer and green performance, work satisfaction and financial performance. In order to carry out this research we obtained 175 survey sheets, inspect the twelve assumptions focused on reliability, appropriateness of the model. Validation results of hypothesis are summarized as follows. First, the green management components : system, resource/energy affect significantly to the customer and green performance. Second, the green management components : system, resource/energy influence significantly to work satisfaction. Finally, the strategy has on effect to the financial performance. This paper shows that the green management requisites have an effect on the corporate performance directly and significantly.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.3
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• pp.25-33
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• 2013

This study investigates the current status of the green growth policies of Korean public corporations and proposes some potential improvement ideas. A set of twenty global green trends are first elicited by using classified macro trends of environmental changes. The green trends are categorized into four key issues based on which domestic and international research efforts are compared. The management performance reports of Korean public corporations are then throughly analyzed to evaluate the validity of their strategic green tasks in relevant to the global green trends. Finally, we suggest some potential government policies for enhancing the existing green growth businesses of public corporations.

• Korea Journal of Hospital Management
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• v.16 no.4
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• pp.85-110
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• 2011

As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

• Journal of Navigation and Port Research
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• v.29 no.5 s.101
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• pp.465-473
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• 2005

In the analysis of the foreign cases on the use of Transit Signal Priority(TSP), the reduction in bus travel time ranged from 6 to $32\%$. This study demonstrates how TSP can be applied to Ulsan Metropolitan City. TSP techniques were used on the bus routes that run eastward for 4.07 kilometers along Munsoo-Ro, a major artery in the most congested part of the city. The simulation was performed on one hour of peak traffic time, using the two TSP strategies of Early Green and Extended Green. The use of the Early Green strategy resulted in an average decrease in travel time ranging from 18.1 to $25.8\%$ and an increase in average travel speed ranging from 30.9 to $40.1\%$. The Extended Green strategy resulted in an average decrease in travel time ranging from 18.1 to $30.3\%$ and an increase in an average travel speed of approximately $30.1\%$. This study demonstrates that TSP is effective in decreasing travel time and increasing travel speed of the bus system in Korea.