• Title/Summary/Keyword: Green Strategy

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A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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A Study on Wise Use and Function Assessments of the Geumsan-gun Village Wetlands (금산군 생활권 마을습지 기능평가 및 현명한 이용 전략 연구)

  • Park, Mi-Ok
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.24 no.1
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    • pp.15-24
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    • 2021
  • This study was carried out to propose the functional assessment and a wise use strategy on the ecologically valuable 'village wetlands' distributed in living area in Geumsan gun, Chungnam province, Korea. The targets of the functional evaluation were 24 wetlands, selected from 123 village wetlands, where villages and agricultural lands or core ecosystems are located within living area near the wetland and wetlands with historical and cultural significance. The functional evaluation was carried out by RAM (Rapid Assessment Model) and the conservation strategies were suggested. As a result of the functional evaluation, 9 wetlands were rated 'high' (2 'absolute conservation' and 7 'conservation' strategies), 14 wetlands were rated 'medium' ('enhancement' strategies), and one wetland was rated 'low' ('restore or enhancement' strategy). In consideration of the results of the functional evaluation, interviews with village residents, and historic meaning, 6 important village wetlands were selected that require additional management strategies, such as conservation, enhancement, and restoration. 2 wetlands were from "absolute conservation" strategy and 4 wetlands derived from "conservation" and "enhancement" strategy wetlands in consideration of the ecological connectivity of wetlands, the use of surrounding land, and the function as a biological habitat. The wise use and conservation strategy was specifically proposed respectively.

LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

Urban Regeneration Strategies of Old City Centers in Local Metropolitan cities through Case Study about Nanba Station Regeneration in Osaka City (오사카 난바 역세권 재생사례연구를 통한 우리나라 지방대도시 구도심 재생전략 연구)

  • Kwon, Seong Sil;Oh, Deog Seong
    • KIEAE Journal
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    • v.10 no.5
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    • pp.13-22
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    • 2010
  • The old city centers of local metropolitans have lost their functions as CBD in korea. Those old city centers have an only role as a gate connected to the new CBD. This study aims to present regeneration stratigies of old city centers through Osaka case study. This research has been focused on the physical and environmental factors in urban regeneration. There are 4 strategies for old city centers. First, the strategy to attract people to the old city centers is high-density and mixed-use development having functions like shopping, entertainment, residence. This kind of development makes local metropolitan cities compact cities to protect urban sprawl. Second, strategy to give old city centers an identity is to conserve traditional culture and structures and to revitalize retail market. Third is to make pedestrian-friendly street system. Osaka ism't pedestrian friendly but remodelling the connect the pedestrian path to the culture facilities. Fourth is to have water and green environment. Green space is the strong factor that pull people to old city centers.

The Development of the Environmental Management Strategy and Systems by the ISO 14000 (ISO 14000 환경경영 전략과 시스템 구축 방안)

  • 조재립
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.21 no.48
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    • pp.311-322
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    • 1998
  • Today, as a globalization continues and international trading blocks are formed, world markets are intensely competitive and abound in product variety, volume, complexity and environment. An environmental management system comprises the environmental elements of the overall management system. The basic input to a management system is information from stake holders, the operational system and the environment, the outputs are decisions and informations. Specifically, green comsumer's needs and expectations are changing and diversifying, resulting in a changed global environment for industry. Due to these changes, many companies are striving to achieve the ISO 14000 environmental management system certification. In this paper, I will present the strategy of environmental management, system strategy and continue to build a unique environmental management system by analyzing companies that will be achieved the ISO 14000 certification. After companies establish an ISO 9000 quality system these companies should focus on improve toward their own quality systems and continue to build ISO 14000.

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Sensitivity Analysis of Energy Efficient Refurbishment Strategies for Detached Houses in Three Climate Zones (지역별 단독주택 에너지 절감 리모델링 전략 민감도 분석)

  • Lee, Byungyun;CHEN, HAICHAO
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.518-527
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    • 2020
  • The establishment of a green remodeling strategy is focused on technology, so the necessity of establishing a customized strategy considering the field situation has emerged. This paper examined the technology strategy through sensitivity analysis as a methodology for guiding strategy. For a 90-square-meter detached house, nine models of the construction standards of pre-1980s, 1984, and 2010 in Seoul, Daejeon, and Busan were assessed using the optimization method that combines the energy plus engine and the ModeFrontier. Sensitivity analysis was performed, and the remodeling strategy priority was derived. For pre-1980 models, the strategy for enhancing the roof insulation performance had a significant priority. The SHGC values of the windows were found to have the next highest priority regardless of the region and the time of completion, showing that the performance standard, including the SHGC, needs to be expanded. The possibility of remodeling while maintaining the existing geometry was confirmed because the adjustment of the window wall ratio accompanying large-scale demolition works has low priority. The priorities of technology strategies in each case showed very different patterns, suggesting the possibility of establishing a remodeling strategy by a comprehensive evaluation along with economics and constructability analysis.

A Study on the Development of Information Strategic Planning for Green & Smart IT in Government-supported Research Institutes : Focused K Research Institute (정부출연 연구기관의 그린&스마트IT 정보전략계획 수립에 관한 연구: K연구원을 중심으로)

  • Cho, Sung Nam;Kim, Jae Sung;Jung, Chul Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.37-50
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    • 2013
  • Typical areas of recent changes in IT field is the progress of the Green & Smart IT. The primary purpose of this study is to establish information strategic planning for Green & Smart IT of government-supported research institutes. To this purpose, we developed the information strategic planning for Green & Smart IT environment based on the comprehensive analysis about the status of the related policy trends and relevant organizations' business. In particular, the establishment of information strategic planning was to target K research institute, a representative institute in the field of information analysis and distribution in Korea. And we developed implementation projects and long-term road-map for its effective and efficient promotion. Through the evaluation of priority testing based on their importance and viability of business to targe derived implementation projects, 12 critical implementation projects were selected. Then the target system and concrete action plan for each critical implementation project were presented. Based on the results of this study, we provide government-supported research institutes with useful implications for establishing a correct orientation for the introduction and promotion of Green & Smart IT in the future.

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A Study on Operational Systems & Planning Contents of Parks & Green Space Plan - Focused on London, New York, Berlin, Sydney, Seoul - (공원녹지기본계획의 운영체계 및 계획내용에 관한 연구 - 런던, 뉴욕, 베를린, 시드니, 서울 사례를 중심으로 -)

  • Chae, Jin-Hae;Zoh, Kyung-Jin;Kim, Seung-Ju;Hoh, Yun Kyeong;Hwang, Ju-Young
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.2
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    • pp.91-102
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    • 2014
  • Recent trends in urban policies show the increasing importance of urban parks. Moreover the park policy and planning are increasingly important for the good urban park system. Comparative studies in the operational system and planning contents of the parks and green space plans of the major cities would be timely and meaningful. This study aims to provide a comparative study in operational system and planning contents of the Parks and Green Space Master Plan at urban scale. Sites include London, New York, Berlin, Sydney and Seoul. Analyses are focused on the master plans and strategy reports of each city. Frameworks for analysis are divided into operational system and planning contents. The results are as follows. First, the Parks and Green Space Plans as an open space planning linked to related resources would contribute to both integrated resources management and practice of the fairness. Second, evolution from quantity to quality of the parks and green space plan enhances revitalization and regeneration. Third, shift from the 'supply oriented plan' to 'need based plan' model provides flexible planning model to meet the demographic change, trend change, preference and use. Fourth, planning agents, enlarged opportunities for participation within each phase, diversified of the participants lead the changes from the passive participation to active one. In order to improve the practicability of the parks and green space master plan, a flexible planning strategy including social awareness changes and park governance is required.