• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.10-11
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• 2004

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.334-346
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• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• Archives of design research
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• v.11 no.3
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• pp.113-124
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• 1998

In the environment of rapid economic growth and industrialization, the development of technology gave convenience and benefit to human life. Meanwhile, natural ecosystem broke down, and consumption of many natural resources and energy brought serious environmental pollution. Not a few countries have tried to protect their environments. Even in Korea, the efforts for the protection of environment has been is progress in the various fields. Also, in the field of product design, which is related to environment and conservation of resources, researches for green product has been promoted. To the people who recognized the environmental problems, the importance of green product has been attended. Green product has been known to a proper solution to the problem of pollution in biological and environmental aspects. Thus it is needed that green product should be developed and used by the people more than plain product. In this perspective, this study examines the current situation of the environmental protection movement in other countries on the pollution, and researhed the development of green products. And based on these researches, the proper design direction for design for green product will be proposed.

• Archives of design research
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• v.19 no.3 s.65
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• pp.105-116
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• 2006

In product manufacturing industries, a recent issue is the green concept. The green concept is a complicated area. If the green concept is for products, its serious issues have to be criticized. Although the importance of the green concept has overflowed, its influences have not been disputed vigorously. So this study is to critic the serious issues of the green concept in aesthetics in product design, manufacturing, and products' prices. The green environment has four representative elements: systems, policies, minds, and technologies, but they are not in the field of design. An element of the green concept, green design is also a sub concept for design, so it should be based on aesthetics. It is green aesthetics. But since green design first appeared, it has never approached by aesthetics because it has mostly had social meanings and expectations. So for green aesthetics, to think about what makes a product, and what can be aesthetic issues among them are important. Products consist of form, structure, material, and technology. Form means different shapes in a structure, but there cannot be any specific directions for a green concept. Structure has two kinds: interior and exterior structure. While interior structure has a technological character, exterior structure is deeply related with aesthetics, but it has also no chance for green concept. Material can be divided as two also: aesthetic and technological. Aesthetics materials mean the colors, opacity, and tactile sense of materials, but they are not aesthetic issues. Technological materials are recycled materials or non-recycled materials. Even if recycled materials are used today, they are close to systems or policies rather than aesthetics. With this result, green aesthetics is a very difficult concept. Second, green products are usually 30% more expensive than general products. But every consumer has his or her own economical conditions, and nobody can coerce consumers into buying expensive green products for green environments. And green products without good quality cannot satisfy consumers. This means that green concept is not accomplished by just manufacturing green products. Third, although a lot of proposals have appeared as green design in exhibitions, most of them are close to craft because they are so hard to be manufactured. Manufacturing is the first consideration for products. These three issues are enough to explain why green concept is complicated in manufacturing products. If they are not solved, the green concept is just a fiction. So if this study proposes a turning point against blind green-oriented atmosphere, it will be meaningful enough.

• Journal of Distribution Science
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• v.17 no.9
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• Journal of Fashion Business
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• v.26 no.6
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.125-130
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• 2014

The competitiveness in today's global market forces many companies to develop families of products to provide enough variety for the marketplace. The challenge when designing a product family is in resolving the tradeoff between product commonality and distinctiveness. Simultaneously it is necessary to consider environmental performance to design a product family as well as to shorten lead-times, improve quality and reduce costs. This paper proposes a metaheuristic algorithm based redesign methodology for green product family considering environmental performance. The proposed method uses a genetic algorithm as metaheuristic algorithm and green product family index (GPFI) to support green product family design. In addition, it provides the redesign methodology such as product family level and component level. A case study used table lamps as an product family's example shows the verification and effectiveness of the proposed method.

• Journal of Korean Society of Rural Planning
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• v.21 no.3
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• pp.33-45
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• 2015

The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.121-131
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• 2011

Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

• The Journal of Information Systems
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• v.25 no.1
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• pp.25-47
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• 2016

Purpose In this study, the relationships among environmental information exchange with suppliers(EIES), green collaboration with suppliers, green learning by environmental information, the adoption of green supply-chain management techniques(AGSMT) (i.e., the green purchasing, product design and production, and the recovery of extra facilities and inventories), environmental performance, and the organizational performance of a firm were empirically investigated. Design/methodology/approach Data for this study were drawn from a survey of the current status of EIES levels and AGSMT usage observed in Korean manufacturing firms. In total, 500 organizations were randomly selected from a population of about 1,000 firms that are listed on the Korean stock market. In order to collect empirical data, this research administered questionnaires with the sample firms. Only chief production executives were selected as respondents. A questionnaire with a cover letter was mailed to each respondent. The survey was conducted during a 3-month period between March 2015 and June 2015. Finally, 78 valid data of the sample firms were collected. Findings The results of this study showed that EIES positively affects the green corporation and learning. According to the results, it was observed that both green corporation and green learning have a positive impact on the levels of AGSMT(i.e., the green purchasing, product design and production). It was also demonstrated that AGSMT has a direct positive impact on environmental performance. In examining the effects of environmental performance on the organizational performance of a firm, significant impact was found.