• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.23-29
• /
• 2021

Countries are promoting Green New Deal policy to cope with global warming and climate change as a result of economic growth and overcome the economic crisis caused by the coronavirus 19. The role of ICT technology is crucial in realizing the Green New Deal policy, and standardization of ICT technology should be preceded. This paper examines domestic and foreign Green New Deal policies and analyzes trends in ICT standardization activities. Based on the analysis, we propose standards that should be developed for the eight major projects in order to successfully realize the Korean Green New Deal. A strategy to promote ICT standardization for the zero energy project in public facilities as an example was proposed. In addition, we present ways to resolve difficulties in realizing ICT standardization policies related to Korean Green New Deal. Through this study, it is expected that the Korean Green New Deal policies, which is being promoted at the pan-government level, will be effective based on ICT standard technology.

• New & Renewable Energy
• /
• v.17 no.1
• /
• pp.61-75
• /
• 2021

Power generation using solar PV and wind power are more feasible to compete with fossil fuel power generation. However, residential acceptance is still a big challenge in the deployment of renewable energy. The Korean government has implemented various policies to support the development of renewable energy in which communities invest. However, there are very few cases of the commercial operation of community-invested renewable energy power plants. Renewable energy has attracted attention in the reduction of greenhouse gasses (GHG) effects and economic feasibility. However, it is also necessary to focus on socio-economic effects to overcome the economic recession while reducing greenhouse emissions. Community-invested renewable energy development projects can positively revitalize the local economy in many aspects, such as resident income, job creation, and the growth of local businesses. This study analyzes the local economic impact of renewable energy development projects on residents' income and job creation. It increased local companies' sales through community-invested development projects in Korea.

• Journal of Digital Convergence
• /
• v.9 no.6
• /
• pp.369-378
• /
• 2011

Recently, following increased concern about green, people think that the pollution problems are cause of firm's product activities. So, firm's burden increased to protect nature and save energy during produce the goods. To keep the regulation and use the strategy methods, need to new Green IT Governance Framework(GITGF). FGI(Focus Group Interview) was used to carry out the research that is not mature. In this paper, we proposed the framework that is composed of green IT domain, business purpose, IT purpose and management process. GITFG is useful method to govern the corporate activities in the green IT Governance perspective.

• Korea Journal of Hospital Management
• /
• v.16 no.4
• /
• pp.85-110
• /
• 2011

As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.2
• /
• pp.277-286
• /
• 2019

The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

• Information Systems Review
• /
• v.13 no.1
• /
• pp.115-141
• /
• 2011

One consequence of the new economic imperative of developing an environment-friendly and sustainable economy has been the growing importance of green management as a corporate management strategy. In Korea, the government has put forth a green growth vision, and followed suit with policy measures reflecting this vision. Companies, in their turn, have announced various new management plans reflecting this green vision. But, thus far, no tangible progress has been made. This is mainly due to the lack of concreteness, both in the government's policy and green management plans by companies. The government's green IT vision, for instance, was formulated without an accurate assessment of the current level of maturity in terms of green IT in Korea. This study presents a model for assessing the level of green IT maturity, developed by taking into consideration the informatization and regulatory environments of Korean firms. We use this model to evaluate a sample of Korean firms selected as representatives of their respective industry sectors to assess the overall level of green IT maturity among Korean companies. Improvement strategies, based on the results of assessment, are presented as well.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.2
• /
• pp.121-131
• /
• 2011

Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

• Journal of Communications and Networks
• /
• v.12 no.2
• /
• pp.114-121
• /
• 2010

In this paper, an auctioning strategy is proposed for cellular networks that ensures net energy savings. The pricing scheme, in conjunction with a two dimensional bid structure, incentivizes cooperation at the terminal nodes for better interference management at receivers and for cooperative relaying. It is shown that, for the proposed auctioning strategy, network operators are guaranteed revenue gains, mobile nodes' dominant strategy is to bid their true valuation of their energy resources, and overall effective energy gains occur under the assumption of a reserve price for bidding. Simulation results show that significant energy savings can be achieved by employing this auctioning mechanism for a 3G cellular set-up.

• KIEAE Journal
• /
• v.7 no.3
• /
• pp.11-20
• /
• 2007

The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

• Journal of the Korea Safety Management & Science
• /
• v.14 no.4
• /
• pp.205-210
• /
• 2012

We don't have time to waste, time is running, and the global warming is an issue that concerns to all of us. Information technology, which on a global level is responsible for 2% of emission of greenhouse gases. However, the remaining 98% is seen as an opportunity for IT to help our planet, our companies and our society. The purpose of this paper is to analyze green information technology (IT) initiatives and their strategic impact. And to have done this, we develope and create a very useful balanced-scorecard framework to explain, understand, and identify the direct and indirect contribution of green IT initiatives. The green IT evaluation framework, called here a sustainable green IT balanced scorecard, integrates the four BSC-IT perspectives with the Zuboff's automate/informate goals of information systems and the contribution of the sustainability (economic, social and environment). This study also seeks to answer the following questions: 1) what are the driving forces for implementing green IT initiatives? 2) How can an analytical framework be built to systematically analyze the benefits and strategic contribution of green IT initiatives? And 3) how green IT initiatives impact the strategic goals of a firm and how they can contribute to the triple bottom line? The framework demonstrates to be useful as a management tool to hopefully integrate environmental and social management with the general management of a company. Besides, the strategy map and measures for each cell of the framework are provided.