• Journal of Korea Port Economic Association
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• v.26 no.2
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• pp.36-48
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• 2010

This primary purpose of this study is to suggest strategy a green-logistics strategy of Gwanyang bay area. The Green growth is the new growth concept based on the low carbon and environment-friendly industry. The new paradigm on the global economy growth requests a established logistics industry to be shifted into establishing the environment-friendly green logistics system. Some findings derided from this study are follows: Frist, in order to establish a environment-friendly green growth foundation, it is necessary to attract a green industry such as solar cell, wind force, hybrid car etc. Second, a green logistics system has to be established, including a green port strategy and reducing emission of carbon.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.39-62
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• 2012

Green IT is a necessary technology to solve the energy and environmental problems and to increase the productivity of corporations. However, till now there were not the specific policies for individual industries so we have to establish several strategies for spread of Green IT and building green growing environment. In this paper, we proposed the road map for spread of green IT and deducing the strategic directions for domestic industries. Four types of green IT direction was identified and in each direction, several action plans were discovered. We formed an expert-committee to choose new green IT business models and selected some demonstration projects by measures of necessity, urgency and extensibility. The object, scope, classification and policy effect are wrote out and it will be helpful information to disseminate green IT.

• Korean Journal of Organic Agriculture
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• v.12 no.3
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• pp.317-331
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• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• Journal of the Korea Institute of Military Science and Technology
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• v.12 no.3
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• pp.299-308
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• 2009

In this paper, we have developed an evaluation model of technology green index(TGI) which includes 3 evaluation factors and 13 indicators. Furthermore, as presenting the degree of relative importance among evaluation factors and indicators for all R&D evaluation stages and all green technology areas, and applying the proposed model to 5 defense projects, we have found applicability of the model to evaluation of defense R&D projects. The results of evaluation using this model can be used to monitor the performance of project life cycle and develop R&D investment strategy of green technology using portfolio analysis.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.126-129
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• 2009

2006년 초반부터 한국의 IT 경쟁력을 기반하여 도시 계획 및 공공 단지에 USP(Ubiquitous Strategy Planning)의 접근 방법을 적용하여 각 지역 지방자치단계 및 공공 주택 사업 단지 조성에 활용하고 있다. 그러나 그 결과물을 보면 초고속 인터넷을 이용한 생활에 필요 할 것이라 생각이 되는 정보화 사업 방향으로 결말이 되고 있다. 물론 약간의 차이는 있지만 실제 서비스 중심의 사고 에서 본다면 USP를 통하여 얻을 수 있는 것은 매우 현실적으로 공감을 가지기가 어렵다. 그러나 녹색 경영을 중심의 USP 접근 방법은 서비스와 이익을 동시에 제공 한다는 점에서 그 공감대 형성 및 새로운 Vision을 보인다는 것에서 새로운 시도가 될 것이다.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• no.2
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• pp.39-44
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• 2004

The city environment construction of China is facing many difficulties and challenges. Through the concerted exploration in the recent years to find the way of improving city environment that is suitable to Chinese situation, the result is to plan and construct a complete green space system, supplement the defective conditions by the system's superiority and produce the integrated effectiveness. The article dissertates on the composition of green space system, some important issues in the planning and construction and corresponding measures. The fact illustrates the effectiveness of city green space system in solving the city environment problems. However it needs some research and continues improving.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.77-91
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• 2010

Recently, rapid economic growth has brought side effects with it such as environmental pollutions. As a result, 'Green IT' emerges as a solution to these problems. With providing clue for solving environmental problem, Green IT also has been focused as an emerging growth power which could enhance the IT industry activity. In Korea, most part of energy consumption depends on import. Moreover, an economic structure also indicates high degree of dependence upon export. Therefore, based on IT that has competitive advantage, we need to preoccupy with green IT market. In this regard, we research the status of promoting for IT in domestic and major countries. Especially, this paper focuses on government policies and companies strategies.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.237-240
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• 2011

The purpose of this paper is to increase the competitiveness of firms by establishment of green marketing strategy and its application to a new alternative energy development, ultimately contributing to the advancement of national economy. This study adopted an integrated approach to develop a strategic theory of 'Sun Tzu on the Art of War' that is one of the oldest military treaties and still applicable to today's management development. It applies to the empirical result from a new alternative energy development. For more qualitative improvement of this paper, it needs further detailed studies in both theory and practice in green marketing theory that is applicable to the new alternative energy development.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.2
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• pp.81-91
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• 2022

Purpose - This study explores the role played by the government in spreading corporate green IT. Indeed, a lot of evidence is emerging that governments acting independently are not in a position of attaining the far end economic and social changes need for the realization of green IT. As much as matters about green IT was initiated by many governments. Research design, Data, and methodology - This study selected the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) as a research design. The PRISMA is recognized for its standard evidence reporting system and can provide adequate systematic review among previous studies. Result - A lot of consensus leads to the acquisition of the value of corporate green IT concerning the effectiveness of the collaboration. This study could obtain six suggestions from the systematic review, such as 'Rebalancing Government and Public Duties', 'Direct Regulation', 'Marketing Tools and Fiscal or Economic Measures', 'VNRP', 'Education for Decision Making', 'Latest Policy Trends within the G8 Nations'. Conclusion - The most challenging aspect when it comes to ensuring corporate green IT is the separation of economic growth from the perspectives regarding life qualities. According to the study (Falcone, 2020), this needs a second policy-oriented wedge concerning re-socialization with the desire of encouraging the development of the culture associated with the corporate green IT.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.3
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• pp.93-104
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• 2022

Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.