• Journal of Distribution Science
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• v.16 no.2
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• pp.67-81
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• 2018

Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

• The Korean Journal of Food And Nutrition
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• v.11 no.6
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• pp.657-661
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• 1998

Green tea powder (3%, 6%, 9%) was added to green tea bread and physicochemical characteristics of green tea bread were investigated. As the result of measuring the pH of the dough, the pH of control was 5.6 and the pH of the investigated. As the result of measuring the pH of the dough, the pH of control was 5.6 and the pH of the samples were 5.34, 5.29 and 5.26 each. As it is seen above, there is no big difference in the pH of the three different dough. Therefore, it could be that the pH of the dough doesn't really affect on the volume of the bread. As the amount of the green powder was changed, the weight of bread, volume of bread, baking loss rate, the color of the surface, the tenderness of the crumb were affected. The 9% of the green powder gave the most distinguishable affect on these factors. As the amount of thee green tea green tea powder caused the change of color. The result of the sensory evaluation showed that the addition of the green tea powder affected significantly on the quality of the bread. Considering the result of the test, 3% of the green tea powder bread is the best for the production of the bread.

• Korean Journal of Computational Design and Engineering
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• v.15 no.6
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• pp.460-466
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• 2010

These days, it is getting important to have more chances to visit natural environment for the wellbeing life. The advancement of digital technologies allows us to get useful information regardless of time and location. In this paper, we investigate a way of improving user experience in the natural green environment using the digital technologies. This paper proposes a system called Green-UX-Story which supports users to create and share their story through the online and offline green experience. The system consists of two main systems: the "Story-Field" and the "Story-Tree". The Story-Field consists of a certain number of the Story-Trees allocated to a certain green site. In the Story-Field, users can see the Story-Trees that are owned by other users and share their stories. The Story-Tree contains the user-story in each branch and green information that are captured by the user on the web. The Story-Tree is generated using the L-system algorithm as the user adds stories. The main purpose of the system is to enable users to write their green stories from the both online and offline experiences. This paper describes the system configuration and the user scenario of the Green-UX-story.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.35-45
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• 2022

Purpose - In spite of the growing importance of Taiwanese green industry, most of employees who work in this industry in Taiwan are dominated by males. Only a few females are working in this industry and their wage is lower. This research is applying role congruity theory which explains why females share only a small portion in Taiwan's green industry. This study addresses a research question, "How has the gender inequality and discrimination been reflected in the occupation structure of Taiwan's green industry? How has this gender occupation structure influenced females in the green industry?" Research design, data, and methodology - To find out the impact of gender role in the green industry, the dataset of the 2015 Taiwan Social Change Survey is used. Using STATA, t test has been implemented to address our research question with three hypotheses. Result -All of hypothesis were all supported. It is found there is a statistical difference in stereotypical thinking between female who work in the green industry and the non-green industry of Taiwan. The limited female representation in the green industry of Taiwan influences job matching and job satisfaction significantly. Conclusion - This study suggests the Taiwanese government should encourage STEM education for females and provide more relevant vocational education and training particularly for females' competency development in the green industry. By providing vocational education and training to meet the skill needs of greener economy resilient to climate change, Taiwan's green industry will grow further and will overcome gender inequality and discrimination.

• KIEAE Journal
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• v.14 no.2
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• pp.11-19
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• 2014

Building energy consumption takes up almost 25% of the total energy consumption. Therefore, diversified ways, such as improving wall and window insulation, have been considered to reduce building energy consumption. Recently, green roof system has been explored as an effective alternative for dealing with reducing heating and cooling energy, thermal island effect and improving water quality. However, recent studies regarding a green roof system have only focused on building energy reduction without considering the applied usage, location, and story of the green roof system. Therefore, this study pays attention to the heating and cooling energy in relation to the applied usage, location, and story of a green roof system for investigating its impact on energy reduction. The result of simulations show that the reduction in heating energy consumption is higher when applied to Cherwon-gun province which has a continental climate condition, compared to the city of Busan that is distinguished by its warm climate. Cooling energy saving turns out to be higher when the green roof system is applied to Busan in comparison with Cherwon. As for the applied usage or function of the building, residential space acquires the highest heating and cooling energy saving effect rather than commerce, educational or office space because of HVAC's running time based on usage. When it comes to the story of the green roof, both heating and cooling energy saving become the highest when the green roof is applied to single-storied buildings. The reason is that single story building is affected by the ground largely. Generally, the variations of heating energy consumption are larger than the cooling energy consumption. The outcome of the simulations, when a green roof system is applied, indicates that the energy consumption reduction rate is dynamically responding to the applied usage, location, and story. Therefore, these factors should be counted closely for maximizing the reduction of energy consumption through green roof systems.

• Land and Housing Review
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• v.10 no.4
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• pp.41-50
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• 2019

This study was started to study the buffer zone of Daejeon metropolitan city in order to study the policy and environment for the suitability evaluation of the use of green buffer zone. The target of the study was selected as the buffer zone of western buffer, which is frequently used in the Daejeon Metropolitan City, and a preliminary index was selected to evaluate the suitability of the green buffer zone. AHP analysis was conducted to increase the reliability of the preliminary indicators and the weight was analyzed by questionnaires to experts and practitioners. In addition, based on the existing statistical data, we rebuilt the green buffer zone and investigated the current condition, and compared and analyzed the green buffer zone and the places where they did not. The results are as follow. First, unlike the statute interpretation that construction can not be done in buffered green spaces, green buffer zones have been utilized in various ways. However, the lack of advanced citizen consciousness of the residents, the responsibility of the responsible person, and the problem of the management office alone are causing problems. Second, according to the results of AHP questionnaire analysis, functional and stability among the appropriateness indexes of green buffer zone utilization were evaluated highly. Park accessibility and utilization potential also weighed somewhat, and it was judged that the epochal trend was more important in the use of green buffer zones. Third, analysis of the status of Western green buffer zones in Daejeon showed that the utilization rate was more than half. This suggests the necessity of judging the appropriateness of the application of the green buffer zone effectively due to the change of the perception of the green buffer zone of the residents. Fourth, as a result of comparing and analyzing the site where the site is used and the site where it is not, it is found that it is used within a range that does not greatly affect each index. However, as the stability has decreased, we have decided that the utilization method is most damaging to the green zone, and we should strive to improve the stability in future. Finally, the analysis of a red clay road and a red clay road sites decreased from Class I of stability to Grade II. However, the fall figure showed a difference between the 13 % drop rate of the target location and the 5% decline rate of utilization. The difference was analyzed as the difference of width of a red clay road. This can be regarded as one of the ways of damaging the green zone to the minimum extent, which is a great advantage in selecting the future utilization plan.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.157-166
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• 2021

This study aims to investigate the impact of green corporate identity and employees' green identification on green business performance of international automobile manufacturers in Thailand. It involves 400 employees from the target study area, using questionnaires to collect data from January to February 2021, with purposive and convenient sampling methods. Data analysis employed structural equation modeling (SEM). The results show that green corporate identity has a significant impact on employees' green personal-social identification and green business performance; meanwhile, employees' green social identification has a significant impact on green business performance. However, employees' green personal identification has a significant impact on green business performance only through employees' green social identification. Green corporate identity can increase the corporate' green business performance via economic, environmental and social aspects through employees' green personal-social identification. The findings suggest that green corporate communication through visual identity, employee behaviors, culture, policy products and services in response to environmental forces and drivers to create the green corporate identity is deemed to systematically work. Furthermore, the findings also suggest that employees' green identification on both personal and social levels can be a significant issue that the managers in automobile manufacturers should pay attention as well.

• Journal of Environmental Science International
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• v.24 no.5
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• pp.647-655
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• 2015

In this study, to targeting Songpa of Seoul, were analyzed the effect on the noise mitigation in roadside buffer green spaces. Noise of Songpa Street buffer green space was determined to be higher during the day than at night. In addition, it was most of 60 db or more. However, the noise reduction function of the buffer green was not greatly affected by time. In the case of noise reduction rate, during the day time it was the order of the mounding type (18.14%)> plain type (5.73%)> slope type (4.08%), And, in the case of night time, it was the order of the mounding type (11.29%)> slope type (10.22%)> plain type (4.42%). Noise reduction rate, all of the daytime, was the highest in the mounding type. As a result of the factors on the amount of reduction of noise, More physical structure is mounding type, green structure is the stratification of green space, and the number of individuals is large, the higher the tree planting density, it is determined that the noise reduction effect is high. Also, factors affecting the noise reduction effect of the day and night were different.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.2
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• pp.25-35
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• 2004

The purpose of the study is to analyze the existing situation of the green buffer zone in the large scale industrial site and other major residential apartment areas. In this study, it is specifically intended that the planning guideline be upgraded to adopt future landuse trends and thus to suggest design criteria for management of the buffer zone. The framework of the analysis is to review the current landuse, noise reduction, ecological implications and landscape in general. Although the major function of a green buffer zone is considered to protect the residential area from various hazards of industrial, traffic, and visual environment, the situation is that most of the zones are maintained at a minimum level of services by local government. The study carried out intensively almost every type of case studied throughout the country, which implies that the management of the green buffer zone should be expanded physically enough to function for its original objectives. The study recommends that ecological management of the green buffer zone be emphasized and therefore the criteria for this purpose as well as noise issue should be developed prior to the landuse aspects. The study suggests specific guidelines for planning and design for the green buffer zone development. This study should be verified positively through the sustainable monitoring and requires nationwide and overall examination so that it may be applied to whole green spaces.

• KIEAE Journal
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• v.16 no.4
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• pp.21-30
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• 2016

Purpose: Energy saving in the built facilities is getting important due to energy crisis. The Korea government has been implemented several energy and green building policies and practices. The both of government and industry also developed green building strategies ant technologies to reduce energy consumption and carbon emission. The purpose of this research is to identify applicable green building strategies and technologies for that can be cost effective and applicable to a multiplex house. Method: This research identified appropriate green building strategies from analysing green building strategies from G-SEED certified apartment projects and popular green building strategies. This study also adopted a survey research method to find out the applicable green building strategies for a multiplex housing. In addition, this research also conduct cost estimating to identify initial cost premium of green building strategies. Results: The research outcomes in this study guide a building owner to know about initial cost premiums of green building strategies and technologies and an architect and contractor to identify appropriate and cost effective green building strategies that can be applicable to a multiplex house.