• Journal of Distribution Science
• /
• v.19 no.7
• /
• pp.87-100
• /
• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• International conference on construction engineering and project management
• /
• 2015.10a
• /
• pp.518-522
• /
• 2015

Green Construction is the construction activities that conserved energy, land, water and material to reduce the negative effect to the environment while assuring essential demand on quality and safety during project construction. This paper critically examine the contribution of awareness and understanding, green construction practices and green construction innovation with the green construction benefits. A measurement model based on the theoretical framework and exploratory factor analysis was developed and tested using structural equation modelling technique. This study employs a survey research methodology involving a total of 346 respondents among construction contractors, developers, clients and consultants in the construction industry. The findings indicate that the awareness and understanding, green construction practices and green construction innovation are significant predictors of the green construction benefits. From the practical perspective, the findings should alert the construction participants on the need of awareness and understanding, green construction practices and green construction innovation towards the green construction benefits. In addition, the findings can be used as diagnostic tool for continuous improvements in the Malaysian construction industry.

• Industry Promotion Research
• /
• v.7 no.3
• /
• pp.9-16
• /
• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Preventive Nutrition and Food Science
• /
• v.8 no.2
• /
• pp.185-190
• /
• 2003

Gamma irradiation was used as part of a new processing method to produce a brighter-colored and mild-flavored green tea leaf extract that retained all of its physiological activities. Dried green tea leaf was extracted with 70% ethanol and gamma irradiated at 0,5, 10, 20 kGy. Hunter color $L^{*}$- and $a^{*}$-values were increased with irradiation in a dose-dependent manner, which was a color range from dark brown to bright yellow. However, the irradiation effect gradually disappeared during 3 weeks of storage, with color reverting to that of untreated samples. There was no difference in the radical scavenging and tyrosinase inhibition effect by irradiation. Among antioxidants used, ascorbic acid was the most effective against color reversion. In contrast, cysteine was shown to protect the effect of color change with irradiation. Results indicated that enhanced color of irradiated green tea leaf extract can be effectively controlled by additives such as ascorbic acid and a low storage temperature.e.e.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.24 no.2
• /
• pp.299-304
• /
• 1995

Antioxidative effect of tea extracts from green tea(steamed, roasted), oolong tea and black tea was investigated. Antioxidative activities of the crude catechin fraction were the most effective in oolong tea which contained the highest level of (-)-epigallocatechin gallate(EGCg). The water-soluble fraction obtained from oolong tea exhibited binding with more ferrous than copper ions. It showed a synergistic effect when used with an antioxidant such as BHT(0.5mg) and $\alpha$-tocopherol(2mg). Especially, this synergistic effect was exhibited more with BHT than with $\alpha$-tocopherol. Also steamed green tea, roasted green tea and oolong tea showed remarkable free radical scavenging action. The SC50(the concentration of a water-soluble fraction which is required to scavenge 50% of 100$\mu$M 1, 1-diphenyl-2-picryl hydrazyl radicals) of steamed and roasted green tea, oolong tea and black tea extracts were 11.3$\mu\textrm{g}$/ml, 11.4$\mu\textrm{g}$/ml, 12.7 $\mu\textrm{g}$/ml and 14.9$\mu\textrm{g}$/ml, respectively. It is assumed that the antioxidative activity of tea extracts is due to inhibition of peroxidation free radical scavenging and binding action of ferrous ions by mainly tea polyphenol compounds.

• Korean journal of food and cookery science
• /
• v.14 no.1
• /
• pp.119-123
• /
• 1998

The purpose of this study was to evaluate the antimicrobial effect of green laver (Enteromorpha linza) on the muk (starch jelly) preservation. The methanol extract of green laver completely inhibited the growth of Vibrio parahaemolyticus at 500 $\mu\textrm{g}$/ml level, and inhibited the growth of Bacillus subtilis, Escherichia coli and Staphylococcus aureus at 100 $\mu\textrm{g}$/ml level. The Listeria monocytogenes was inhibited by 98.89% at the same concentration. When various amounts of green laver powder were added in muk (starch jelly), 5% of green laver powder-added muk showed very low level of total bacterial count compared with the control group. Also, green laver did not give negative sensory qualities such as color, flavor and overall quality. Five % green laver muk was selected as the most preferable sample among the green laver muks in overall quality test.

• Environmental and Resource Economics Review
• /
• v.19 no.3
• /
• pp.689-711
• /
• 2010

This study attempts to find the relationship between achievement of environmental industry and development of financial sector by analyzing cross-sectional data for OECD countries. Development of financial industry has a positive effect on environmental industry. Green financing also affects improvement of environmental quality. Demand for environmental quality is positively influenced by GDP per capita, while financial crisis has a bad effect on environmental performance. Government-led green financing in Korea has a major role in the Korean environmental policy for years. While market-oriented green financing improves the efficiency of regulation, government-led green financing may delay internalization of environmental cost due to its subsidizing effect. Further study should include systematic analysis on the scope of green financing and its qualitative attribute and fundamental causality between green financing and environmental improvement.

• Korean Journal of Remote Sensing
• /
• v.34 no.2_1
• /
• pp.167-178
• /
• 2018

Urban green areas or forest regions play an important role in lowering the air temperature of the surrounding areas. This cooling effect does not only affect inside of the green areas, but also extends into neighboring streets and buildings. In this study, the Land Surface Temperature (LST) are retrieved from the Landsat 8 satellite data for 8 clear days in Seoul, Korea from 2013 to 2015, and used for analyzing the cooling effect at an urban green region, Seonjeongneung, located in the southern part of Seoul. The LST distribution from the boundary of the Seonjeongneung presents that the cooling effect of the green areas was found to extend in many directions into the urban areas. The LST estimations of residential and commercial areas around the Seonjeongneung are also analyzed to assess how the green areas affect the type of land cover and the surroundings in the urban areas. Relatively lower LST for the residential areas from the Seonjeongneung boundary ranges from 100 to 250 m, resulting in an average cooling effect of $2.3^{\circ}C$. On the other hand, the LST distribution in the commercial areas shows that the effective distance of green areas are relatively low in the range of 0 to 200 m, which means the average cooling effect is approximately $0.3^{\circ}C$. This result shows that the cooling effect of the Seonjeongneung is clearly noticeable, particularly, the residential areas show greater cooling effect than commercial areas.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.30 no.1
• /
• pp.102-106
• /
• 2001

To investigate the effects of leek green juice on the damaged liver of $CCl_{4}$-treated rats, Sprague-Dawley male rats weighing about 100g, were divided into 4 groups ; control group (CON), leek green juice-administered group (LGJ), $CCl_{4}$-treated group (CCL) and leek green juice and $CCl_{4}$-treated group (LCL). After 6 weeks, the activities of sGPT and sGOT, and content of hepatic TBA-reactants, elevated by $CCl_{4}$ treatment, were markedly decreased by administering leek green juice, compared to CCL. It was also observed that activities of hepatic SOD and GSH-Px were elevated by $CCl_{4}$-treatment as compared to CON, but concomitant treatment of leek green juice and $CCl_{4}$ decreased those levels adjacent to CON, whereas catalase activity did not show significant decreasing effects compared to CCL. The hepatic content of glutathione, decreased by $CCl_{4}$, was more abundantly increased by leek green juice administration than by CCL. These results suggest that leek green juice is believed to b a possible protective effect for the carbon tetrachloride-induced hepatotoxicity in rat liver.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.5
• /
• pp.817-826
• /
• 2009

As UV radiation to the earth increased over recent years, many adverse effects of UV radiation have been reported. There are needs to develop UV-protective apparel and accessaries to protect skin from these harmful effects. Cellulose is one of the most frequently worn fiber during summer time. However, celllulose shows very low UV-protective property especially in case of thin and low fabric content. In this study, UV-protective cellulose textiles were developed using chiotsan mordanting and green tea dyeing. The repetition effect of chitosan and green tea treatment were focused. Three different cellulose fibers, cotton, linen, and ramie, were used for this study. All chitosan mordanted and green tea dyed fabrics showed increases in UV-protective property. The color of fabrics tended to darker as the numbers of mordanting process and green tea dyeing increased. UV-protective property did not increase significantly upon the repetition of mordanting and green tea dyeing treatment except ramie fabric. UV protective property was persisted upon washfastness test in all three cellulose fiber types.