Assessing Awareness, Understanding, Construction Practices and Innovation towards Green Construction

Green Construction is the construction activities that conserved energy, land, water and material to reduce the negative effect to the environment while assuring essential demand on quality and safety during project construction. This paper critically examine the contribution of awareness and understanding, green construction practices and green construction innovation with the green construction benefits. A measurement model based on the theoretical framework and exploratory factor analysis was developed and tested using structural equation modelling technique. This study employs a survey research methodology involving a total of 346 respondents among construction contractors, developers, clients and consultants in the construction industry. The findings indicate that the awareness and understanding, green construction practices and green construction innovation are significant predictors of the green construction benefits. From the practical perspective, the findings should alert the construction participants on the need of awareness and understanding, green construction practices and green construction innovation towards the green construction benefits. In addition, the findings can be used as diagnostic tool for continuous improvements in the Malaysian construction industry.