• 유통과학연구
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• 제17권9호
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• 디자인학연구
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• 제19권3호
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• pp.105-116
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• 2006

In product manufacturing industries, a recent issue is the green concept. The green concept is a complicated area. If the green concept is for products, its serious issues have to be criticized. Although the importance of the green concept has overflowed, its influences have not been disputed vigorously. So this study is to critic the serious issues of the green concept in aesthetics in product design, manufacturing, and products' prices. The green environment has four representative elements: systems, policies, minds, and technologies, but they are not in the field of design. An element of the green concept, green design is also a sub concept for design, so it should be based on aesthetics. It is green aesthetics. But since green design first appeared, it has never approached by aesthetics because it has mostly had social meanings and expectations. So for green aesthetics, to think about what makes a product, and what can be aesthetic issues among them are important. Products consist of form, structure, material, and technology. Form means different shapes in a structure, but there cannot be any specific directions for a green concept. Structure has two kinds: interior and exterior structure. While interior structure has a technological character, exterior structure is deeply related with aesthetics, but it has also no chance for green concept. Material can be divided as two also: aesthetic and technological. Aesthetics materials mean the colors, opacity, and tactile sense of materials, but they are not aesthetic issues. Technological materials are recycled materials or non-recycled materials. Even if recycled materials are used today, they are close to systems or policies rather than aesthetics. With this result, green aesthetics is a very difficult concept. Second, green products are usually 30% more expensive than general products. But every consumer has his or her own economical conditions, and nobody can coerce consumers into buying expensive green products for green environments. And green products without good quality cannot satisfy consumers. This means that green concept is not accomplished by just manufacturing green products. Third, although a lot of proposals have appeared as green design in exhibitions, most of them are close to craft because they are so hard to be manufactured. Manufacturing is the first consideration for products. These three issues are enough to explain why green concept is complicated in manufacturing products. If they are not solved, the green concept is just a fiction. So if this study proposes a turning point against blind green-oriented atmosphere, it will be meaningful enough.

• 동아시아식생활학회지
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• 제25권6호
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• pp.952-962
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• 2015

The purpose of this study was to investigate the effect of green dietary life recognition and low-carbon green life practice on health-related dietary habits in high school students. The subjects were 367 high school students in the Incheon area. This cross-sectional survey was conducted using a questionnaire, and data were analyzed with the SPSS 20.0 program. According to the findings, green dietary life recognition were categorized into two sub-factors: 'Eco-friendly traditional dietary life', and 'Life of consideration and thanks'. Low-carbon green life practice was 'Low-carbon green life', and health-related dietary habits were categorized into four sub-factors: 'Vegetables-oriented traditional dietary habits', 'Balanced dietary habits', 'Life practice for health', and 'Various cereals intake'. Green dietary life recognition showed a significantly positive relationship with all sub-factors of health-related dietary habits (p<0.05), whereas 'Eco-friendly traditional dietary life' had no significant effect on 'Balanced dietary habits'. Low-carbon green life practice showed a significantly positive relationship with all sub-factors of health-related dietary habits (p<0.01). Students who received green growth education showed significantly higher health-related dietary habits than those who did not (p<0.01). Girls showed significantly higher green dietary life recognitions and low-carbon green life practice than boys (p<0.01). Therefore, more green dietary life and low-carbon green life education programs targeting students are need. Voluntary activities, along with green dietary life and low-carbon green life education will help students improve their health-related dietary habits.

• 한국토양비료학회지
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• 제48권6호
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• pp.689-696
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• 2015

The green manure crops are returned to soil when the plants are still green. The green manure crops play a role in reducing chemical fertilizers, improvement of soil fertility, reduction of soil erosion, weed control, and landscapes effect. Typical green manure crops are barley green manure, hairy vetch, chines milk vetch and clovers. We sowed 49 species of green manure crops in upland soil to increase the usage of green manure crops. We searched the effectiveness of green manure yield, C/N ratio, soil mulching, and landscape effect. The green manure crops that have $5tonha^{-1}$ or more of green manure yield (fresh weight) were 6 gramineous crops, 4 leguminous crops, and 3 others. Green manures yield in a short growth period was higher in gramineous crops than leguminous crops. Among the green manure crops, 3 gramineous crops, 12 leguminous crops, and 3 others were under 25 in C/N ratio. Seven gramineous crops, 8 leguminous crops, and 5 others were over 50% of soil covering rate. Green manure crops that have beautiful flowers were in total 16 kinds, such as 4 gramineous crops, 6 leguminous crops, and 6 others. In result, based on green manure yield and C/N ratio, excellent species in the green manure crops were 4 species (triticale, 2 kinds of hairy vetch, and lupin). Green manure crops that were effective at soil mulching were 20 species, like hairy vetch, oats, sorghum, phacelia, buckwheat, etc. Buckwheat, crotalaria, mustard plant, phacelia, and etc. could be available for landscape crops.

• 공학교육연구
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• 제13권5호
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• pp.29-35
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• 2010

In Korea Maritime University facilities, environment, education and awareness about the Green Campus has been studied in the field. Based on this, domestic and foreign universities and the benchmarking of the environmental characteristics of our university campus environment, the composition of the plan were considered. In this study, based on what our universities have links with the community on what was discussed a lot about. In our university campus tour aimed at young people plan green, and sustainable management measures have been studied.

• 한국조경학회지
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• 제25권3호
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• pp.56-65
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• 1997

This research was conducted to suggest some directions for desirable urban green space planning through 1) establishing a new classification system by examining the existing concept, problems and characteristics of green space and 2) defining the essence of green space environment and finding some analytical and evaluative methods through a clear establishment of functions, indicators of green space. In the research, measurements of the amount of green space was accompanied with measurements of green covered space, green volume, and the structure of greenery within the frame of vision. As result, three-dimensional measurement was possible, three-dimensional measurement was possible, which turned out to be more effective than the existing 2-dimensional measuring method. It is found that the ratio of green covered space is to proportional to the ratio of green volume in this study. Therefore in green space planning process it is desirable to consider the ratio of green volume all together.

• 한국환경복원기술학회지
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• 제5권2호
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• pp.47-52
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• 2002

In this study, in order to find out relationship of green space distribution and lower air temperature effect, observed air temperature distribution in and out green space in the cloudy. On basis of the result, we are analyzed relationship of air temperature distribution in and out green space, of green space distribution and air temperature of, lower air temperature effect and the urban in between the green space by using regression analysis. According to the result, the higher temperature zone formed around urban, and the lower temperature zone was similar to shape of green space. In case of the green space, higher temperature zone is formed around paved surface and barren ground, lower temperature zone is done forest and water area. To compare air temperature of windward and leeward around green space, the windward formed the lower temperature zone and although the wind direction is not the leeward to the green space, air temperature formed lower temperature zone to the urban in between the green space.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제2호
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• pp.160-163
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• 2004

Suburban green lands play an indispensable role in maintaining norma! operation of the urban ecosystem. However, the suburban green lands are also the most fragile and easily disturbed places since they are close to the city edges. The suburban green lands of Kunming city show diversified forms, and it would be difficult to avoid taking part of those green areas in the rapidly expanding urban construction. To better preserve and utilize the suburban green lands of Kunming, it is vitally important to base ourselves on the practical situation of Kunming and take into full consideration the features of urban expansion and suburban green lands, so as to optimize the structures of suburban green lands, scientifically plan and readjust the remaining suburban green lands, and enhance the comprehensive efficiency of the daily dwindling suburban green lands in protecting and regulating the ecosystem, beautifying the environment and outputting economic benefits. Suburban green lands in some specialized areas must be put under strict protection.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.549-553
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• 2015

For successful outcome of real estate development projects, it is important to understand the potential tenants as they drive the demand for properties. The aim of this study is to investigate tenant characteristics of the Australian green office building sector. The specific objectives are to; (1) compare and contrast the increment trend of green buildings within the green office building sector; (2) identify the tenancy profile of green buildings; (3) ascertain the possible industry concentrations within the current green building sector; and (4) explore the relationship between green building occupants' characteristics and their tenancy. Descriptive statistics shows that Finance, Insurance and Real Estate (FIRE) industries along with government owned companies are the major tenants of green office buildings in the NSW State of Australia. In particular, real estate companies occupy more than half of the NSW based green office buildings whilst one third of them are the tenants of the 6-star rated buildings - the highest rated building in the current form of Australian Green Star accreditation scheme.