• Journal of Fashion Business
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• v.15 no.4
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• pp.135-143
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• 2011

The purpose of this study was to examine consumers' gossip behavior tendency with regard to collectivism and public self-consciousness. Three hundred fifty-five college students (male: 123, female; 227) in the 20s age group participated in this study. For data analysis, descriptive statistics, multiple regression, t-test, Pearson's Correlation, and Cronbach's Alpha were used to test the research questions. As the result, first, those who had a higher score on collectivism had higher gossip behavior tendency than those who had a lower score. Second, those who had a higher public self-consciousness had higher gossip behavior tendency than those who did not. Third, female students showed more gossip behavior tendency than male students did. Finally, all three variables (collectivism, public self-consciousness, and gender)) did affect on gossip behavior tendency among college students. Out three variables, collectivism affected on gossip behavior tendency the most. These results would provide useful information for fashion marketers to understand fashion consumers better. Based on these results, fashion marketing strategies such as WOM (word-of-mouth) marketing strategy would be provided to fashion retailers or marketers.

• Korean Journal of Child Education & Care
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• v.19 no.3
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• pp.141-156
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• 2019

Objective: This study examined the gossip, an evaluative conversation about an absent third party, through qualitative research methods, and explored the subjects and the social function of gossip among young children. Methods: The subject of this study included 24 five-year-olds children in Somang class at Baram kindergarten in Seoul. The data consisted of 20 participant observation, 2 in-depth interviews with the teacher, and informal interviews with the children. Results: The subjects of gossip among young children were peers, teachers, and family members. The social function of gossip among children was strengthening peer relationship, selecting peers, confirming rules, and pleasure. The results of this study confirmed that children are sensitive observers of their surroundings and that their peers, teachers, and families are important beings with influence in their lives. It also showed that children's gossip was a social conversation in which children build peer relationships, learn norms and experience pleasant emotions. Conclusion/Implications: This study has the significance of providing various perspectives on the socialization process of young children by looking at gossip which was perceived as a negative image, from a new perspective.

• Journal of information and communication convergence engineering
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• v.9 no.2
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• pp.244-250
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• 2011

Gossip is a well-known protocol which was proposed to implement broadcast service with a high reliability in an arbitrarily connected network of sensor nodes. The probabilistic techniques employed in gossip have been used to address many challenges which are caused by flooding in wireless sensor networks (WSNs). However, very little work has yet been done on real-time wireless sensor networks which require not only highly reliable packets reception but also strict time constraint of each packet. Moreover, the unique energy constraining feature of sensor makes existing solutions unsuitable. Combined with unreliable links, redundant messages overhead in real-time wireless sensor networks is a new challenging issue. In this paper, we introduce a Reliable Gossip Zone, a novel fine-tailored mechanism for real-time wireless sensor networks with unreliable wireless links and low packet redundancy. The key idea is the proposed forwarding probability algorithm, which makes forwarding decisions after the realtime flooding zone is set. Evaluation shows that as an oracle broadcast service design, our mechanism achieves significantly less message overhead than traditional flooding and gossip protocols.

• The Journal of Korean Association of Computer Education
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• v.13 no.5
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• pp.81-90
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• 2010

Cloud computing is an Internet-based computing paradigm that provides services in a virtualized form composed of plenty of resources sharable. In Cloud computing environments, gossip protocols are engaged as a method to rapidly disseminate the state information for innumerable resources. Although gossip protocols provide a robust and scalable multicast, there is a drawback that requires redundant messages in satisfying 100% of reachability. In our study, we propose a Group-based Gossip Multicast Protocol in order to reduce the message overhead while delivering the state information efficiently. Furthermore, we verified the performance of the proposed protocol through experiments.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.619-622
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• 2009

P2P networks are undergoing rapid progress and inspiring numerous developments by gossip-based protocol. Gossip-based protocols for group communication have attractive scalability and reliability properties. We propose a self-organizing algorithm in the sense that the size of neighbor list achieved without any node knowing the group size. We also propose an efficient mechanism to reduce the redundancy of the system by backing up the nodes in the neighbor list. We present the design, theoretical analysis, and a detailed evaluation of the proposed algorithm and its refinements.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.11b
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• pp.975-978
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• 2003

초고속 통신망의 발달과 개인 컴퓨터의 고급화가 이루어지면서 분산 환경에서 네트워크에 연결된 이런 고급화된 컴퓨터들의 유휴자원을 이용하여 대규모의 데이터를 처리하기 위한 연구와 기존의 클라이언트-서버 환경에서의 부하를 각 컴퓨터들에게 분산시키는 연구가 활발하게 진행되고 있다. 본 논문에서는 Peer-to-Peer환경에서 메시지 제어를 위한 mesh 기반의 네트워크를 구성하고 Gossip 프로토콜을 이용한 각 peer간의 효율적인 메시지 전송 기법을 제안한다.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.247-256
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• 2016

This paper points out that the existing digital story creation tools are biased in the field of entertainment storytelling, so it proposes a specialized tool for non-fiction creation. This paper selects Quantifying Theory to design this tool. When creating nonfiction storyline, it is important to have the appropriate combination between the actual events and fictional elements. A Gossip System, based on Quantifying Theory, is suitable for that work. Before designing a Gossip System as a nonfiction creation tool, this analysis evaluated that the Gossip System in and . As a result, the linked structure in is useful in searching for material for non-fiction creation, and the separated structure in is ideal for arranging dramatic events. This paper proposed a method of switching the fact to fiction through a combination of this two Gossip System structure. I conclude that this is the best method for non-fiction creation tool.

• International Journal of Advanced Culture Technology
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• v.5 no.4
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• pp.51-56
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• 2017

In every Summer and Winter, there open soccer transfer markets. And these markets draw huge attention from soccer fans and other ordinary people all around world. This phenomenon might indicate great interest of people from the amount of news, blog articles, public messages and replies from online community and forums about popular players and clubs of many leagues. Especially, transfer markets in the year 2017 have generated many gossips than before. In this research, we performed keyword analysis and ranking of news and messages collected and analyzed from online news sites and online forum sites, in order to investigate who and what clubs are mainly discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.6
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• pp.215-221
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• 2011

Communication infrastructure of wireless sensor networks significantly tends to depend on application requirements. Gossip communication is becoming one of the promising solutions for addressing its scalability problems in providing information propagation functionality based on the P (publish)/S (subscribe) paradigm. In particular, despite the importance of both guaranteeing message delivery order required and supporting overlapping groups in sensor networks, there exist little research works on development of gossip-style dissemination protocols to satisfy all these requirements. In this paper, we present the latest causal information transmission protocol between publishers and subscribers for overlapping groups. In this protocol, sensor leaders as publishers might guarantee consistently causally ordered message delivery among themselves by aggregating causality information. On the other hand, only the latest causal information piggybacked on each multicast message is transmitted from publishers to subscribers through gossip-style dissemination. Its scalability feature might be highly suitable for the area of the applications requiring only the minimum meaningful information.

• Journal of Internet Computing and Services
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• v.18 no.6
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• pp.113-125
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• 2017

This study focused on the difference between the volume of rumors and types of rumors via social media based on case studies and network analysis. Rumors are classified into core statement, peripheral statement, core gossip, and peripheral gossip based on their factuality and influence. The diffusion of opinions via social media is classified into dispersive mob, solid mob, dispersive minority, and solid minority based on the volume of node and its interactivity. The results of this study show that, core gossip is actively dispersed. Users are more interested in the influence of rumor than in rumors that appear the be factual. This study highlighted what the role of government when rumor is diffusing and in the aspect of message what the characteristic of rumor.