• 한국패션뷰티학회지
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• 제3권2호
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• pp.55-64
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• 2005

The purpose of this study is to investigate consumers' knowledge and preference towards functional cosmetics. Through the beauty advisors' surveys, their own selling styles and consumer behaviors recognized by beauty advisors were analyzed. It was intended to help extend and strengthen the functional cosmetic market which has continued to grow rapidly since the approved goods under cosmetic law in 2001. For this study, the data was collected through questionnaires the professional consumer counselors confirmed from Korean women over the age. of twenty old living in the Seoul and Kyoungki areas. After pre-research was implemented on 45 women, 328 samples were analyzed as final samples. In addition,46 samples, which were collected through the questionnaires from beauty advisors were analyzed. Samples were analyzed by frequency, percentage, T-test, ANOVA using the SPSS program. The results of study were as follows: First consumers recognized whether functional cosmetics or not. According to the beauty advisor's surveys, consumers regard the functional cosmetic boundary as being wider than real functional cosmetic boundary according to cosmetic law. So, there is a gap between consumers' opinions and real law. Second, regarding the purchasing channels, the largest channel is the cosmetic store. As far as consumers are concerned the most important factor when buying cosmetics, is the suitability of their own skin types. The second factor is product quality and the third factor is price. Functional cosmetics non-experienced group are more concerned with price compared to experienced group. Related to purchasing products, functional cosmetics experienced group buy set products compared to non-experienced group buy one product. Third, the ultraviolet filter cosmetics portion is the largest in the functional cosmetics market the second largest portion is bleaching cosmetics and the third largest portion is the anti-senility cosmetics. However, Most preferred by consumers is the anti-senility cosmetics. Moreover, preference for ultraviolet filter cosmetics is the least. Finally, the level of satisfaction for functional cosmetics is high and dissatisfaction is low. Consumers feel that beauty advisors are simply pushing high priced products without recognizing the consumers' real needs. In conclusion, to develop the functional cosmetic market continually in the future, it needs to extend various products and advertise them until consumers are more aware.

• 가족자원경영과 정책
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• 제27권1호
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• pp.1-12
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• 2023

본 연구는 4차 산업혁명이라는 변화의 물결 속에서 베이비부머 세대가 맞이할 가사노동과 돌봄의 미래를 예측하고 그 대응 방안을 모색하는 데 목적이 있다. 이를 위해 미래 연구방법론인 시나리오 플래닝 기법을 적용하여 베이비부머 세대의 가사노동과 돌봄의 변화 동인을 파악하고, 노인 및 가족복지 전문가를 대상으로 변화 요인을 조사한 후 조사결과와 연구진의 의견을 토대로 '가사노동 대체 가능성'과 '가족관계 강도'라는 핵심동인을 도출하였다. 도출된 핵심동인을 토대로 '가사노동 대체 가능성의 낮음 대 높음'과 '가족관계 약화 대 강화'라는 두 개의 축을 기준으로 10년 후 베이비부머 세대의 가사노동과 돌봄에 대한 4개의 미래 시나리오를 제시하였다. 첫 번째 시나리오는 가사노동의 대체 가능성은 크며 가족관계는 약한 '자기 돌봄 형태의 가족 지향', 두 번째 시나리오는 가사노동의 대체 가능성이 높고 가족관계가 강하게 유지되는 '유연한 형태의 가족 지향', 세 번째 시나리오는 가사노동 대체 가능성이 낮고 가족관계는 강하게 유지되는 '전통적 형태의 가족 지향', 네 번째 시나리오는 두 가지 모두가 낮게 나타나는 '공적 돌봄 형태의 가족 지향'이었다. 본 연구 결과는 베이비부머 세대를 위한 다양한 상품과 서비스 개발, 노인정책 수립, 베이비부머 세대의 성공적인 노화를 위한 프로그램 개발의 기초자료로 활용될 것이며, 이를 통해 초고령사회를 안정적으로 대비해 가는데 긍정적인 기여를 할 것이다.

• 복식
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• 제52권6호
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• pp.165-179
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• 2002

This paper begins with the thesis that the so-called 'Be Slow' Movement has not only affected the contemporary life style but also the current fashion trend in the West as well as in Korea. The influence of the 'Be Slow' Movement on the everyday life of Western and Korean society can be documented by recent books, news reports, and many articles from various kinds of mass media and fashion magazines since the year 2000. The results of this study can be summarized as follows. First. the 'Be Slow' Movement is a new cultural phenomenon and very different from that of the past century. It has emerged very recently and it could affect the life style o( its followers for a long period of time. Second, the influence of 'Be Slow' Movement on everyday life can be witnessed in many behavioral choices. such as the preference of organic food and natural cooking for food and the preference of rural life and a green patch of land for housing. Some aspects of the way of rearing the children and long-term planning of one's life are also under the influence of 'Be Slow' Movement. In a way. the life style Proposed by the 'Be Slow' Movement is somewhat similar to that of 'Bobos'. Third, the influence of 'Be Slow' Movement on the current fashion trend can be observed in the appreciation of time-consuming labour and increased usage of D.I.Y. clothing. The higher value of fashion goods with handcrafted part or scarce luxury item are good examples of the influence by the 'Be Slow' Movement. One can say that the 'Be Slow' Movement is not retrogression, but a re-creation of time and space to be grateful for one's life. Thus, it is not anti-technology but a commercialism with technology in order to enhance the quality of life and to place people in the center of production and consumption. Consequently, one may say that the 'Be Slow' Movement is a appropriate and affluent way of living.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.164-173
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• 2012

최근 소비자의 의식 변화와 함께 빠른 정보 전달을 통해 개개인의 다양한 가치관을 공유하면서 과거 기업이 주도하던 트렌드에서 이제는 소비자의 Needs에 의해 트렌드가 변화하고 있다. 국내 주얼리 산업에서도 또한 주얼리가 패션 소비재로 변화하면서 소비자가 요구하는 다양한 칼라와 시각적 감성이 적용된 제품 개발이 필요한 시점이다. 이에 주얼리 산업에서는 천연 유색 보석에 대한 많은 관심과 그 소비시장이 확대되어지고 있는 실정이다. 이에 본 연구에서는 Semiprecious Stone을 이용한 제품 개발의 필요성과 현황분석, 소비자 선호도 분석을 진행하고, 제품 개발을 위해서 소비자동향 조사 및 이미지 분석 조사를 통해 소비자의 스타일과 Needs에 의한 표적시장을 추출하였다. 그리고 연령별 디자인 선호 이미지 적용 형용사를 추출하여 제품 개발의 방향성을 설정하였다. 본 연구를 통해 현 주얼리의 시장분석을 통한 Semiprecious Stone 제품 개발의 필요성과 가능성을 찾아 볼 수 있었다.

• 복식
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• 제57권2호
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• pp.29-44
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• 2007

The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

• 한국식품조리과학회지
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• 제28권6호
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• pp.829-837
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• 2012

This study was investigated seafoods provided by school food service and students' preferences for and perceptions of seafoods. The subjects were 275 second grade(age 14-16) students of 4 middle schools in Gyeongnam. The results were as follows. The most main seafoods intake place was 'home'(65.8%). 'School food service' took meaningful ratio(20.7%) of students' seafoods intakes. In the intake amount of seafoods provided by school food service, 'all' took 22.5%(male 31.6%, female 14.1%), 'more than provided' took 1.5%(male 3.0%, female 0%). Male students ate seafoods more than female students did(p<.001). In seafoods providing frequency, '2~3 times a week' took 74.5%, '4~5 times a week' took higher ratio in males' schools, while '0~1 times a week' took higher ratio in females'(p<.05). In perceptions of seafoods, most subjects had positive perceptions as 'good for health'(3.95), 'various kinds'(3.75) except 'good peculiar smell' got smallest point(2.85). In means of learning about seafoods names, 'by looking at everyday menu' took 64.6%. In taking nutrition education, 'no nutrition education' took 69.5%. In preferences for seafoods using 5-point scale, males' preferences were higher than females'(p<.001). 48.1% of males got higher than 4 point, while 14.1% of females did. In improvement measures of seafoods, 'provide various kinds'(47.3%) took highest ratio. In preferences for seafoods by seafoods kinds, preference for 'crustacean' was highest while preferences for 'shell fish' and 'fish' were relatively low. Both male and female students highly preferred laver, shrimp, swimming crab, small octopus, fish cake and tuna canned goods. Male students' preferences were higher than female students' for most kinds of seafoods. In preferences for seafoods by cooking methods, preferences for 'grilled', 'stir fried', 'pan fried' were relatively high, 'braised', 'deep fried', 'steamed' were relatively low. Males' preferences were higher than females' for every cooking method except 'steamed'.

• 한국의류학회지
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• 제37권1호
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• pp.90-100
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• 2013

This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• 디지털융복합연구
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• 제12권5호
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• pp.395-401
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• 2014

소셜 네트워크 서비스가 보편화되면서 사용자들은 소셜 커머스를 통해 상품을 저렴하게 구입할 수 있는 할인 쿠폰서비스를 많이 이용하고 있다. 현재 소셜 커머스에서 제공되는 쿠폰의 양은 크게 증가하고 있으나, 사용자의 선호도를 반영한 맞춤형 쿠폰 서비스는 이루어지지 않고 있다. 본 논문에서는 소셜 커머스를 위한 맞춤형 쿠폰 서비스를 제공하기 위하여 음식 쿠폰을 대상으로 사용자의 주관적 성향을 반영한 쿠폰 서비스 방법을 제안한다. 이를 위하여 음식 종류, 가격, 할인율, 구매자수 등과 같은 쿠폰을 선택하는 기준이 되는 요소를 계층화하고, 주관적 성향을 반영한 의사결정 지원 방법인 Fuzzy-AHP를 이용하여 쿠폰을 분류하고 추출하여 제공하였다. 추출된 쿠폰에 대한 사용자의 만족도를 조사한 결과, 매우 만족은 45%, 만족 33%, 보통 22%로 대체적으로 만족스러웠으며 불만족하는 실험자는 없었다.

• 복식
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• 제63권5호
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• pp.18-34
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• 2013

This paper examines the costumes of 18th century Joseon dynasty that appears in the writings of Lee Ok(李鈺, 1760~1815). The main characteristics that can be inferred about the clothing from his writings are as follows. 1) It suppose that the color of first grade(一品) official uniform was purple. The popular color for the bride's ceremonial dress was red. 2) It was likely that only bridesmaids or married women were allowed to wear Jokduri(ceremonial coronet). 3) White clothes were only preferred in Yeongnam-udo, whereas other regions mainly wore blue, which differs from the national preference for white clothes that was prevalent in the end of the Joseon dynasty. 4) Once cotton was harvested, it only took 5 days to convert it into cotton cloth and be sold on the market. Cotton cloth was one of the most important products during the latter half of the Joseon dynasty. It was common practice in markets to sell expensive costume materials as counterfeits or fungible goods with the intent to cheat. 5) The buddhist monk's hat is various that short cylinder form(短桶帽) and jade or gold headband button(玉圈 金圈) attached shape, etc. Consequently, Lee Ok's writing is a suitable reference for researching Joseon dynasty clothing, since it includes detailed and various descriptions of everyday clothing worn by strict noblemen, which is difficult to find elsewhere.