• Knowledge Management Research
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• v.17 no.4
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• pp.57-76
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• 2016

The objective of this study is to explore attendees' motivation, satisfaction, and intention to revisit the World Knowledge Forum (WKF). The importance of this study is that it is the first to examine the WKF, which is a renowned, prestigious global forum in Korea. In this study, the goal framing theory is adopted to hypothesize a theoretical model to explain and predict attendees' motivation, satisfaction, and intention to revisit the forum. The hypothesized model is validated empirically using a sample of 305 attendees of the WKF in 2015. Ultimately, of eight hypotheses, seven are verified and one is rejected. According to the results of an empirical analysis, our study validates the usefulness of the goal framing theory and suggests an examination of its theoretical and practical implications.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.