• Title/Summary/Keyword: Goal Choice

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A study on the influence of the beauty salons customers select on behavior after using (미용실(美容室) 고객(顧客)의 선택속성(選擇屬性)이 미용실(美容室) 이용(利用) 후(後) 행동(行動)에 미치는 영향(影響)에 관(關)한 연구(硏究))

  • Lee, Soon-Nyeo;Kim, Sung-Nam
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.32-41
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    • 2007
  • This study is aimed at analyzing on purchasing behavioral characteristics of customer in beauty salon and providing the revitalization strategies for korean beauty business. For the goal of this study, on purchasing behavioral characteristics of customer in beauty salon were reviewed in terms of the purchasing decision-making process on the basis of literature. The survey of beauty salon customers mainly from Seoul was used for positive analysis. In analyzing the research data, Frequency Analysis, Descriptive Analysis, Factor Analysis and Multiple Regression Analysis were conducted using $SPSS/PC^+$. The results showed the followings: The choice factors, the overall satisfaction, the revisit intention and the recommendation intention of the beauty salon customers were all affected in order as service, customer relationship with the result of analysis for the relationship between the choice factors of beauty salon customers and behavior after purchasing(overall satisfaction, revisit intention, recommendation intention).

A Direct Utility Model with Dynamic Constraint

  • Kim, Byungyeon;Satomura, Takuya;Kim, Jaehwan
    • Asia Marketing Journal
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    • v.18 no.4
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    • pp.125-138
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    • 2017
  • The goal of the study is to understand how consumers' constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model with multiple dynamic constraint. The model is applied to the salty snacks data collected from field study where burden for spiciness serves as a constraint. The results are compared to the conventional multiple discreteness choice models of static constraints, and policy implications on price discounts is explored. The major findings are that first, one would underestimate the level of consumer preference for product offerings when ignoring the carry-over of the concern from the past consumption, and second, the impact of price promotion on demand would be properly evaluated when the model allows for the role of constraint as both multiple and dynamic. The current study is different from the existing studies in two ways. First, it captures the effect of 'mental constraint' on demand in formal economic model. Second, unlike the state dependence well documented in the literature, the study proposes the notion of state dependence in different way, via constraint rather than utility.

Building a TDM Impact Analysis System for the Introduction of Short-term Congestion Management Program in Seoul (교통수요관리 방안의 단기적 효과 분석모형의 구축)

  • 황기연;김익기;엄진기
    • Journal of Korean Society of Transportation
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    • v.17 no.1
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    • pp.173-185
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    • 1999
  • The purpose of this study is to develope a forecasting model to implement short-term Congestion Management Program (CMP) based on TDM strategies in Seoul. The CMP is composed of three elements: 1) setting a goal of short-term traffic management. 2) developing a model to forecast the impacts of TDM alternatives, and 3) finding TDM measures to achieve the goal To Predict the impacts of TDM alternatives, a model called SECOMM (SEoul COngestion Management Model) is developed. The model assumes that trip generation and distribution are not changing in a short term, and that only mode split and traffic assignment are affected by TDM. The model includes the parameter values calibrated by a discrete mode choice model, and roadway and transit networks with 1,020 zones. As a TDM measure implement, it affects mode choice behavior first and then the speeds of roadway network. The chanced speed again affects the mode choice behavior and the roadway speeds. These steps continue until the network is equilibrated. The study recommends that CMP be introduced in Seoul, and that road way conditions be monitored regularly to secure the prediction accuracy of SECOMM. Also, TDM should be the major Policy tools in removing short-term congestion problems in a big city.

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VALIDITY OF USE A Y-MAZE TO DETERMINE A FORAGING STRATEGY OF CATTLE

  • Hosoi, E.;Rittenhouse, L.R.;Swift, D.M.;Richards, R.W.;Yano, H.
    • Asian-Australasian Journal of Animal Sciences
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    • v.8 no.2
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    • pp.145-149
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    • 1995
  • Validity of use of a Y-maze for determining a foraging strategy of cattle was investigated with the object of establishing a procedure of testing foraging strategies of large herbivores. Cattle were placed in a start box of a Y-maze, forced into either goal arm and allowed to consume half of the feed at the end of the arm. Then, cattle were returned to the start box and allowed to choose either arm in the second half of a trial. This time animals were allowed to deplete the feed in the goal arm they chose. A return to the previous arm was recorded a "stay" Choice of the other arm was recorded as a "shift". Shift strategy was not observed. Rather, their behavior appeared either random or stay. However, it might have been caused by inappropriateness of the application of the apparatus and/or the procedure used in the study of foraging behavior of rats. Although the existence of lateral preference was suggested, further study with an elaborated procedure will be necessary to investigate foraging strategies of cattle.

The Implementation of RRTs for a Remote-Controlled Mobile Robot

  • Roh, Chi-Won;Lee, Woo-Sub;Kang, Sung-Chul;Lee, Kwang-Won
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.2237-2242
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    • 2005
  • The original RRT is iteratively expanded by applying control inputs that drive the system slightly toward randomly-selected states, as opposed to requiring point-to-point convergence, as in the probabilistic roadmap approach. It is generally known that the performance of RRTs can be improved depending on the selection of the metrics in choosing the nearest vertex and bias techniques in choosing random states. We designed a path planning algorithm based on the RRT method for a remote-controlled mobile robot. First, we considered a bias technique that is goal-biased Gaussian random distribution along the command directions. Secondly, we selected the metric based on a weighted Euclidean distance of random states and a weighted distance from the goal region. It can save the effort to explore the unnecessary regions and help the mobile robot to find a feasible trajectory as fast as possible. Finally, the constraints of the actuator should be considered to apply the algorithm to physical mobile robots, so we select control inputs distributed with commanded inputs and constrained by the maximum rate of input change instead of random inputs. Simulation results demonstrate that the proposed algorithm is significantly more efficient for planning than a basic RRT planner. It reduces the computational time needed to find a feasible trajectory and can be practically implemented in a remote-controlled mobile robot.

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The Effect of Class Satisfaction among Students in the Department of Security Services on Career Decision Efficacy (경호학과 학생들의 전공수업만족도가 진로 결정 효능감에 미치는 영향)

  • Paek, Kyung-Hwa;Ji, Chi-Hwan
    • Korean Security Journal
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    • no.21
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    • pp.19-33
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    • 2009
  • This study attempted to investigate the effect of class satisfaction of the students majoring in the studies of security services on the efficacy of career decision. To do this, I chose 430 security services of the students majoring by the systematic stratified cluster random sampling as the subject of study. All data were analyzed the causal relationship of the collected equation. In order to do a data analysis used descriptive statistics analysis, t-test, one-way ANOVA and multiple regression analysis of SPSS. As a result, the following conclusion was drawn: First, it was found that there was not a statistically significant(learning factor, interpersonal relation, aptitude factor) difference in their major class satisfaction and career decision efficacy(goal choice, future plan, working information) according to gender. Second, it was found that there was a statistically signifiant difference in such factors as learning, interpersonal relations and aptitude, in relation to the difference in subfactor such as major class satisfaction and career decision efficacy. Third, it was found that the learning, aptitude and career factors of major class satisfaction had a statistically significant effect on the future plan. Fourth, it was found that he learning and career factors of major class satisfaction had a statistically significant effect on the resolution of the goal. Fifth, it was found that the aptitude and career factors of major class satisfaction had a statistically significant effect on job information. Sixth, it was found that the career factors of major class satisfaction had a statistically significant effect on the problem-solution. Therefore, we must first give priority to improve the class satisfaction. By doing this, we can raise the efficacy level of career decision.

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A Debate on the Reform of Childcare Policy in Korea - A Critique of 'Free Choice' about Caring and its Alternative - (보육서비스 정책 개편 쟁점에 관한 연구 - 돌봄에 관한 자유선택론에 대한 비판과 대안모색 -)

  • Song, Da-Young
    • Korean Journal of Social Welfare
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    • v.63 no.3
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    • pp.285-307
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    • 2011
  • This study aims to criticize the recent reform of childcare policy since 2008, which goes for marketization, individualization, and familialization, and to search for its alternative. First, this study analyzes the problems of the above three options based on the context of 'free choice', while examining how welfare regimes have dealt with the changes in childcare policy. Second, the study reviews several controversies in the process of policy formation for childcare service, including coverage of service recipient, policy direction, outcome, efficiency, and priority. Third, it proposes an alternative for accomplishing universal childcare service delivery system. Finally, the paper is to point out that the reform of childcare policy of MB government carries fundamental problems of reinforcing class stratification and gender stratification, and thus dose not attain the ultimate goal of childcare policy.

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The Difference of Clothing Shopping Orientation in Internet and Offline Stores (인터넷 매장과 오프라인 매장에서의 소비자 의복 쇼핑 성향 차이에 관한 연구)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.92-103
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    • 2009
  • The study is interested in the consumer's mixed choice of the internet and the offline stores. Therefore the purpose of study is to investigate if the clothing shopping orientation of consumers varies when they shop internet and offline, instead of classifying consumers into internet shoppers and offline shoppers. For the purpose, quantitative survey was carried out using 201 questionnaires from men and women in their twenties. The data were analyzed using factor analysis, Pearson's correlation analysis, Spearman's rank order correlation coefficient, t-test, and frequency analysis. The results are as following. First, the clothing shopping orientation structures of offline and internet stores were different each other. As the result of factor analysis, positive, brand oriented, economic, convenient conformity, convenient impulsive factors were extracted from offline store and rational, enjoying, goal oriented, conformity, brand oriented, convenient impulsive purchase factors were extracted from internet store respectively. Second, as the results of investigating the relationship between the clothing shopping orientation structures of offline and internet stores, positive(off)-enjoying(on), brand oriented(off)-brand oriented(on), convenient conformity(off)-conformity(on) had strong correlation s and the rest were peculiar to the each store type. Specifically, the goal oriented factor peculiar to the internet store was noticeable. Third, as the results of investigating the differences between clothing shopping orientation of offline and internet stores, the ranks of strong orientation dimension were different between two channels. As well, the mean differences were significant in goal oriented, conformity, brand oriented, and convenient impulsive purchase dimensions. This study has the significance that it investigated the variance of clothing shopping orientation according to the mixed selection trend of internet/offline.

Qualitative Mapping of Ambient Intelligence Characteristics to Operating System Features in Smart Environment

  • Choo, Young-Yeol
    • International Journal of Contents
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    • v.2 no.4
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    • pp.1-7
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    • 2006
  • The goal of Ambient Intelligence (AmI) is to build a smart environment for users where they are supported in some of their activities by many interaction mechanisms. The diversity of AmI characteristics requires special support from Operating Systems (OSes). In this paper, in order to support a conscious choice of an operating system for any specific AmI application, features requested by AmI systems were characterized and defined considering various applications. Then, characteristics of existing Operating Systems have been investigated in the context of AmI application support to relate their key characteristics to the typical requirements of AmI systems. Qualitative mapping table between AmI characteristics and as features has been proposed with an illustration of how to use it. As no as completely covers the range of characteristics required by AmI systems, challenging issues are summarized for the development of a new as and a product line of OSes.

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Membrane engineering progresses in desalination and water reuse

  • Macedonio, Francesca;Drioli, Enrico
    • Membrane and Water Treatment
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    • v.1 no.1
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    • pp.75-81
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    • 2010
  • The aim of this work is to analyse and discuss the use of the Economic Evaluation and of some new "metrics" for an appropriate valuation of membrane operations in the logic of Process Intensification. In particular, the proposed approach has the goal to show how the utilized indicators can drive to the choice of the most convenient process. Although in this work the planned procedure is applied, as a case study, to the membrane-based systems for boron and arsenic removal from waters, the suggested approach can be generally applied to any other process of interest.