• 제목/요약/키워드: Global strategy

검색결과 1,886건 처리시간 0.024초

무역2.0 교육 도입과 전략무역의 제안 (Suggestion from Trade 2.0 Paradigm of Global Business Education for Strategic Trade in Korea)

  • 박문서
    • 통상정보연구
    • /
    • 제10권2호
    • /
    • pp.89-114
    • /
    • 2008
  • It is said that global business education in Korea must be a kind of good investment on the future of Korea, because Korea's degree of dependence upon global trade is very high. But, despite great significance of trade in economic aspect, education system on global business in Korea still remains in old paradigm focused mainly on trade in goods. The purpose of this paper is to analyse key environment of trade in Korea relating to global business education system, and to suggest some trade-friendly measures to improve the global economic environment being worse. Methodology used in this study depends on descriptive analysis by literature study. As all the paradigm of global business has shifted from 20C's trade environment to that of 21C's and still more borderless trend has progressed, it is high time Korea to design the new education system of global business to conform with the trade mode of Korea, and to execute the mode of strategic trade which is new conception of trade strategy derived from Web 2.0 trend. Major findings of this study can be summarized as follows : It is suggested that Korea should convert basic composition of trade strategy to strategic trade irrespective of company size, nationality, public or private sector, etc., and launch new instructional model considering the trade 2.0 concepts. Also, Korea's trade policies which have been based on 'trade in goods' should be changed to the frame of strategic trade so that can include various trade process such as trade in services, trade in technology, cultural contents, global investment(TRIMs), TRIPS, etc.

  • PDF

한국패션기업의 세계화 연구 -기업가치활동의 세계적 배치 및 국제경쟁전략, 세계화 성과를 중심으로- (Study on Globalization of Korean Fashion Enterprises -Global Configuration, Global Competitive Strategy, and Global Performance of Value Activities-)

  • 손미영;이은영
    • 한국의류학회지
    • /
    • 제29권2호
    • /
    • pp.286-297
    • /
    • 2005
  • Recently, due to the gloalization of the industry environment and the consequent multi-national companies led by industrialized countries, fashion companies of newly industrialized countries are pursuing to globalize their businesses. This study conducted to review the global configuration of activities of the added value chain, the strategies to enhance global competitiveness, and global performance of value activities of Korean fashion companies. The data were collected from the survey by questionnaire on Korean fashion companies. The methods of analysis used in this study were regression, and descriptive statistics of the data. the results werw as follows. First, Korean fashion companies were undergoing diverse value activities through their foreign subsidiaries and overseas out-sourced companies in a wide spectrum of business activities ranging from design/planning o products to marketing/logistics. Second, the global competitive strategies that the Korean fashion companies were most focused on were the cost/productivity aspects. The efforts to differentiate the products from competitors, the efforts for innovation, an the efforts of growth were the next strategies. The strategy that was least emphasized was on seeking alliance with other business partners. Third, the result of the globalization efforts showed an overseas market growth of and average of 9%, and an average overseas market profit of 7.8%. The overall satisfaction on the result of the overseas market activities, and the rate of accomplishment of market targets were generally low.

한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구 (A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan)

  • 이호정
    • 한국의류산업학회지
    • /
    • 제5권4호
    • /
    • pp.351-362
    • /
    • 2003
  • To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

세계도시 이미지 형성과 지식기반경제 육성 전략: 싱가포르의 장소마케팅에 대한 비판적 고찰 (Imaginative Construction of a Global City as a Strategy for the Growth of Knowledge-based Economies: A Critical Evaluation of the Place-marketing in Singapore)

  • 박배균
    • 대한지리학회지
    • /
    • 제42권2호
    • /
    • pp.280-294
    • /
    • 2007
  • 이 논문은 싱가포르 정부가 어떻게 싱가포르의 장소마케팅을 위한 수단으로 "세계도시" 이미지 전략을 사용하는가를 탐구하는 것을 목적으로 한다. 1990년대부터 싱가포르는 그 자신을 "창조적이고", "문화적으로 활기차며", "코스모폴리탄"한 세계도시라고 이미지화하기 위한 장소마케팅 전략을 추진해 왔고, 이를 위해 여러 다양한 문화, 관광, 공간 정책수단들을 사용하였다. 이 논문에서 필자는 싱가포르 정부의 이러한 이미지화 전략은 싱가포르 경제를 지식기반 경제로 전환하려는 경제재편 프로그램과 밀접히 관련되며, 이는 장소마케팅을 통해 국제적인 지식 노동자들을 끌어들이는 것이 경쟁력과 혁신을 이끌어내는데 핵심적이라는 믿음에 기인한다. 이와 더불어 이 논문은 이러한 이미지 전략의 한계에 대해서도 논하는데, 특히 싱가포르 사회에서 어떻게 글로발과 로칼 간의 긴장이 증가하고 있는지, 그리고 어떻게 싱가포르의 권위적이고 하향식의 통치체제로 인해 진정한 의미의 "문화적으로 활기한" 환경을 조성하는데 제약이 생기는지 살펴볼 것이다.

글로벌 게이트웨이 논의와 한반도 서비스산업 비전 및 전략 (Vision and Strategy for Service Industry on the Korean Peninsula : Discussion on the Global Gateway for Service Cooperation)

  • 박문서
    • 통상정보연구
    • /
    • 제9권1호
    • /
    • pp.467-491
    • /
    • 2007
  • The Korean Peninsula has the gateway role of Far East Asia in economic aspect, because it is the channel to global world that Korea and Japan should take in the future. Till now, there was no real economic cooperation in service industry for two Koreas. Nevertheless, it is high time that two Koreas have to play a gateway role in order to pave the way to come true their global vision. This paper aims to examine the possibility of economic cooperation between two Koreas in service sector and explore the vision and strategy which are useful for the ways toward peaceful unification on the Korean Peninsula and two Koreas' future survival in the midst of global competition. Economic cooperation in service sector, such as transport, tourism, educational services, etc. between two Koreas means establishing and strengthening the infrastructure of their unification. If there were no cooperation of service sector on the Korean Peninsula, we also could not expect the outcome of economic cooperation and the vision of Korea's unification. To sum up, the strategy recommended for the Korean Peninsula's global vision is that two Koreas should simultaneously open the window of economic cooperation in service sector and link the interface between the Eurasian continent and the Korean Peninsula.

  • PDF

해적행위의 최근 발생 동향과 국제사회의 대응 (Recent Developments in Piracy Attacks and Counter-Efforts of the International Community)

  • 김석균
    • Strategy21
    • /
    • 통권41호
    • /
    • pp.85-107
    • /
    • 2017
  • The purpose of this article is to explore recent developments in piracy attacks at the global level. This article provides an overview of global trend of recent piracy attacks and presents global counter-piracy efforts at the international and governmental as well as industry level. The issue of piracy has been a grave concern of the globe, becoming the biggest threat to the safety and security navigation and seaborne trade. Overall, piracy attacks in recent years have greatly diminished owing to multi-faceted counter-piracy efforts. However, Southeast Asia and West Africa have reemerged as an hotspot of piracy. A worrisome trend in these regions is that many of piracy attacks are committed by militant groups for financing their activities. As a result, the level of violence and the sophistication of attacks have escalated. The problem of contemporary piracy is beyond a particular region or coastal state, but a common concern of the international community. In order to address the global piracy problem, international cooperation should be further strengthened at the global level as well as the regional level. As a way of counter-piracy measures in Southeast Asian waters, the creation of a joint regional coast guard to patrol the highly piracy concentration areas needs to be considered.

Challenges to the Export-Led Growth Strategy in the Digital and Global Era: An Empirical Investigation of South Korea's Experience

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제9권6호
    • /
    • pp.253-265
    • /
    • 2022
  • This paper examines South Korea's past developmental experience and its current strategy and policy initiatives to overcome global and domestic challenges and sustain economic growth in the twenty-first century, the digital and global era, to explain how the country became a high-income economy. The findings of this research highlight the following three factors: First, the most significant factor in rapid industrialization was the adoption of an outward-looking strategy, with the help of a highly skilled workforce and the development of high-tech manufacturing and services sectors, which was supported by the government plans. Second, the high R&D intensity helped South Korea become a global leader in information and communication technologies, which has emerged from a top-down innovation system that promotes close collaboration between government, industry, and the academic community. Third, according to the recently released Global Entrepreneurship Index, South Korea tops the region in entrepreneurship environment. Among the list of criteria, South Korea dominates in the ease of starting a business and enforcing contracts. They all play a significant role in encouraging investment, production, communication, and, eventually, economic growth. Finally, this paper suggests forward-looking developments promoting transformation and diversification into high-tech manufacturing and digital and green technologies.

글로벌 3강과 국제경쟁력 비교분석을 통한 현대·기아차의 추격전략 연구 (A Study on the Catch-Up Strategy of Hyundai·Kia by Comparing and Analyzing the Global Competitiveness with the Three Global Leading Companies)

  • 박찬용;조근태
    • 경영과학
    • /
    • 제33권3호
    • /
    • pp.31-51
    • /
    • 2016
  • The objective of the study is to propose the catch-up strategy of Hyundai Kia to become the globally leading company in the automobile industry. For this, we try to compare Hyundai Kia with three leading automobile companies: Toyota, VW, and GM by using the Generalized Double Diamond Model. As a result, we present three ways that Hyundai Kia can become a "First Mover." The three strategies are : 1) controlling increase of wage, raising productivity, and increasing R&D investment 2) increasing overseas investment of the small and medium sized automobile factories 3) pursuing the two tracks strategy of a public car and a prestige car more aggressively. This study is significant in the fact that it presents the catch-up strategy of Hyundai Kia in the automobile industry, of which the leaders can not be changed easily, by the Generalized Double Diamond Model approach.

Weighting objectives strategy in multicriterion fuzzy mechanical and structural optimization

  • Shih, C.J.;Yu, K.C.
    • Structural Engineering and Mechanics
    • /
    • 제3권4호
    • /
    • pp.373-382
    • /
    • 1995
  • The weighting strategy has received a great attention and has been widely applied to multicriterion optimization. This gaper examines a global criterion method (GCM) with the weighting objectives strategy in fuzzy structural engineering problems. Fuzziness of those problems are in their design goals, constraints and variables. Most of the constraints are originated from analysis of engineering mechanics. The GCM is verified to be equivalent to fuzzy goal programming via a truss design. Continued and mixed discrete variable spaces are presented and examined using a fuzzy global criterion method (FGCM). In the design process a weighting parameter with fuzzy information is introduced into the design and decision making. We use a uniform machine-tool spindle as an illustrative example in continuous design space. Fuzzy multicriterion optimization in mixed design space is illustrated by the design of mechanical spring stacks. Results show that weighting strategy in FGCM can generate both the best compromise solution and a set of Pareto solutions in fuzzy environment. Weighting technique with fuzziness provides a more relaxed design domain, which increases the satisfying degree of a compromise solution or improves the final design.