• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• 한국방사성폐기물학회:학술대회논문집
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• 한국방사성폐기물학회 2018년도 추계학술논문요약집
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• pp.321-322
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• 2018

• 유통과학연구
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• 제13권5호
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• pp.33-44
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• 2015

Purpose - This study examined the Italian eyeglass industry and the status of the franchise market. Luxottica's global growth strategy was analyzed to provide insight into the strategy and development of the Italian eyeglass industry and its franchise business. Research design, data, methodology - Luxottica's annual report, public media material, and website were examined, in addition to data from professional institutions. For the domestic eyeglass industry and franchise business, data from professional organizations, franchise information disclosure documents of the Fair Trading Commission, media materials, and related papers were investigated. Results - The success factor turned out to be securing a global wholesaler with retailers in overseas markets. This successful strategy was based on the strong entrepreneurial spirit of the founder, innovative craftsmanship, and an excellent corporate culture including corporate social responsibility (CSR). Conclusions - Considering the current environment, for Luxottica to be a leading global company, it had to review and adopt a successful vertical integration strategy, from R&D to distribution, M&A of overseas wholesalers and retailers, creative design and technical development, and sustainable cultural development

• 대한한의정보학회지
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• 제13권1호
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• pp.1-13
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• 2007

Korean medicine industry general means all industry activities related to Korean medicine. It covers material resources such as herbs and products made herbs, medical instruments, Korean medical servics and related information service based on Korean medicine theories. Also according to industrial strategy, Korean medicine industry was to define and branch. The industrial strategy of Korean medicine industry was based on kowledge, high-end, intensive techology, and global denand. By the industrial strategy of Korean Medicine industry, a study on the optimal industry construction of Korean medicine industry was standardizaition in the basic research and promoted bouds, efficiency in the group industrial, detention of global fund and global technology, and intenational division of product process. It is the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry. At once adjustment to the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry was internationalization in the positive adjustment.

• 대한안전경영과학회지
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• 제6권1호
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• pp.247-256
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• 2004

Recently, International Standardization is an important issue in competitive world market because of integration of standard, liberalization of international trade and globalization. Consequently, Korean companies need a strategy about corresponding to market circumstance and global standard. In this study, we examine Intellectual Property, Patent and Antitrust Law which are related to standardization. This study suggests company strategy and system integration model to dispose the global standard.

• 산업경영시스템학회지
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• 제31권1호
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• pp.132-141
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• 2008

This research was conducted in order to present the strategies of implementing the logistics information system for effective logistics cost management with the case study of a leading global company. The strategy for effective logistics information system can be derived from the 3 different viewpoints, Firstly the effective global logistics management can be insured by means of the efforts of the reinforced total organization. Secondly from the process-oriented perspective, we should recognize the logistics process as the core factor of the competitive strategy and innovate the logistics process itself for the logistics cost reduction. Finally, the logistics cost will be effectively managed through establishing its logistics information strategy which maximizes the utilization of the information technologies. The case study of 'A' electronics company shows that its logistics management system provides the company with various visibilities about its logistics cost and the direct and indirect benefits over billions of wons per year as well. Therefore we can conclude that the research model provided in this research is validated. This study presents the concrete implementation strategies of the logistics information system and verifies the validity of the strategies by means of the case study of a leading company.

• 무역학회지
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• 제44권1호
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• pp.115-127
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• 2019

In recent years, the Indian market has gained worldwide attention in the global trading business environment. Korean companies are also seeking to enter the indian market, and their foreign trade investment strategy is based on the Global Value Chain(GVC). In this study, we examine difference from traditional investment strategy to GVC investment strategy in the age of 4IR(fourth industrial revolution) through using POLS model(pooled least square), FEM(fixed effect model), and REM(randomized effect model). Based on the analysis of 84 monthly data related to the FDI and international trade effects between Korea and India, the following results were found. As Korean companies increased their share of export to the Indian market and export to the Indian market, the number of new companies directly invested in overseas market increased. However, the amount of import into the Indian market was relatively low in relation to the number of new companies directly in overseas markets. As a result of analyzing the investment strategy of the GVC in India, the GVC has shifted from manufacturing to process upgrading to enter the GVC on Smile Curve.

• Journal of Korea Trade
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• 제27권1호
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• pp.159-175
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• 2023

Purpose - This paper empirically investigates the relationship between born global strategy and the accounting- and market- based financial performance of Korean firms. Further, this study identifies the characteristics of born global firms (BGs) in comparison with non-BG counterparts in terms of size, R&D, and liability. Design/methodology - Using a database of listed Korean SMEs in the manufacturing sector from 2010 to 2020, this study applies panel generalized least squares (GLS) estimation and logistic regression techniques. Findings - This study finds that BG strategy is negatively related to the firm's accounting-based financial performance, while it is positively related to the market-based financial performance. This study also finds that BGs have higher sales volume and more total assets compared to their non-BG counterparts. In addition, Korean BGs spend more on R&D, and at the same time have higher liability. Originality/value - BGs, by definition, are firms that are actively penetrating foreign markets from the early stages of their establishment. Previous studies of Korean BGs have tried to identify the determinants of BGs' rapid internationalization and their superior performance. However, most of these studies have utilized either qualitative case- or survey-based analyses with relatively limited numbers of observations. From a different perspective, this study provides more objective evidence by investigating how the BG strategy affects the financial and market performance of firms, and by characterizing BGs in terms of financial data.

• 경영과학
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• 제28권3호
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• pp.125-141
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• 2011

We have recently witnessed many of global companies did not successfully adapt themselves to local markets, and finally exited the markets experiencing failures. The purpose of this study is to suggest practical glocalization strategies for global e-service companies to run their respective businesses in local markets with success. Glocalization is a terminology blending globalization and localization, meaning that global companies adapt themselves to local cultures, environment, languages, laws and regulations so as to survive and prosper in those markets while maintaining high quality of standards and processes they originally have for global competitive edge. Examining success stories as well as failure ones of global e-service companies having entered Asian markets, we provide marketing mix strategy for successful glocalization, and suggest some guidelines for prospective e-service companies wishing to enter local markets with different cultures and languages to fit themselves to new environments.

• 한국콘텐츠학회논문지
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• 제11권9호
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• pp.174-186
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• 2011

이 연구는 세계 주요 미디어 기업의 규모와 현황을 파악하고 한국 미디어 기업의 글로벌 위상 및 향후 방향을 다루었다. 이를 위해 포브스 글로벌 2000 기업 중 미디어 기업을 4개의 범주로 매핑하였다. 연구 결과, 한국의 미디어 기업은 4그룹에 속하며, 글로벌 수준은 취약하였다. 따라서 미디어 산업 가치사슬에서 경쟁력이 있는 요인을 찾아, 이를 바탕으로 글로벌 전략을 도출하고자 하였다. 연구 결과 미디어 산업의 가치사슬에서 볼 때, 한국은 콘텐츠, 단말기, 차세대 네트워크에서 글로벌 경쟁력을 가지고 있으며, 이들의 연합 전략을 펴는 것이 유리하다. 또한 글로벌 미디어 기업 전략이 반드시 전 세계일 필요는 없다. 미국의 대형 미디어 그룹을 제외하고는 언어, 문화, 지역적으로 글로벌 진출로 성공적인 미디어 기업들이 많다. 따라서 방송 콘텐츠가 아시아 시장에서 인지도를 높이고, 실질적으로도 성과를 내고 있으므로, 이를 중심으로 '선택과 집중' 전략을 펴는 것이 유리하다. 이 연구에서는 아시아 및 남아메리카 등 신흥 시장에 집중하는 것이 유리하며, 콘텐츠와 단말기, 차세대 네트워크의 연합 전략이 필요함을 제안하였다.