• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.213-239
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• 1999

소비자의 욕구와 개성화, 그리고 시장경쟁력에서 생산체제가 변화되면서 기업들의 물류환경여건도 변화를 가져와 물류가 기업들에게 당면한 주요 과제가 되었다. 사회 간접자본의 부족으로 인한 도로, 항만 등의 정체현상이 심화되고 3D업종에 속하는 물류부문은 더욱 인력난을 겪게 되면서 물류비상승이라는 부담을 안게 되었다. 그리고, 컴퓨터, 정보통신기술 등과 같은 첨단의 기술혁신이 이루어 집에 따라 컴퓨터 및 각종 기기들의 연결이 가능해지면서 물류정보시스템 구축이 활발하게 이루어져 가고 있다. 그러나, 이러한 현실에도 불구하고 기업들은 이에 대한 효율적인 대처 방안을 마련하지 못하고 물류에 대한 인식조차 못하고 있거나 잘못 이해하고 있는 실정이다. 본 논문은 이러한 문제점을 인식하여 물류정보시스템의 활용수준과 물류활동 연계 그리고 물류전략에 대한 이론을 정립하고 이를 근거하여 나라 기업률이 물류를 어떻게 인식하고 있는가를 물류정보시스템의 활용수준, 물류활동연계, 물류전략 등의 변수를 도입, 측정하여 봄으로써 우리나라 기업의 물류에 대한 문제점들을 규명하고 앞으로 물류의 능률적인 실시를 위한 올바른 방향을 제시하는데 그 목적을 두고 있다. 실종분석 결과 물류성과에 대한 물류정보시스템 활용수준과 물류연계수준은 물류성과에 영향을 미치는 것으로 나타났다. 그리고, 물류 기능별 정보시스템 활용수준과 물류차별화 전략이 물류성과에 상호작용 효과를 보이는 지를 알아본 결과 상호작용효과가 있는 것으로 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.79-101
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• 2003

This study is a cross cultural examination of interactivity, comparative advertising, and technology use in Korean and U.S. corporate websites. Utilizing cultural analysis criteria of high vs. low context, power distance and individualism-collectivism, we compared interactivity in U.S. and Korean websites. Our findings indicate that U.S. corporate websites tend to emphasize customer-message and customer-advertiser interactivity, while Korean websites highlight customer-customer interactivity. Findings on comparative advertising strategy indicate that cultural bias represented in U.S. individualism and Korean collectivism leads U.S. web advertisers to utilize direct and indirect comparative advertising more frequently than their Korean counterparts. The results of our technology analysis unexpectedly show that there is no significant difference between the two countries.

• Journal of Fashion Business
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• v.24 no.1
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• pp.43-59
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• 2020

The purpose of this study is to examine the design of Paul Smith based on characteristics of the Britishness. Britishness formed according to the national character to encompass the lifestyles and traits of individual people through a shared natural environment and historic experiences within the national boundaries of the U.K., amid current global trends toward gigantic single market. In every season, Paul Smith is presenting various authentic tailored suits, reflecting the empirical positivism, characterized by traditional conservatism through contemporary reinterpretation, characteristic individualism through a reproduction of the sub-culture, optimistic naturalism through fabric and printing on the basis of the Britishness. This study analyzed the characteristics of the Paul Smith brand distinguished through its unique highlights of strong symbolism of the well-balanced U.K., with very individualistic and innovative ideas presenting basic and methodical research of Britishness. Additionally, the results of this study are expected to facilitate in establishing the identity of the fashion brand and exploring its direction, and it will also provide a crucial basis to seek the methods to express the identity of Korean culture in this era of globalization, setting a new course for the fashion industry.

• Journal of Wellbeing Management and Applied Psychology
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• v.2 no.1
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• pp.1-8
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• 2019

"In the future, 80% of doctors will be replaced by advanced technology." It has been talked about for a long time. When I first heard this story, people said it was ridiculous. But now that AlphaGo has won the Go match against Lee Se-dol, and many global companies have come up with a variety of services and products based on artificial intelligence, the story has become no more than ridiculous. In other words, it is beginning to come true. Artificial intelligence technology is already widely used in manufacturing and service industries. This spread of artificial intelligence is sure to usher in an era of great change in our future. And it is safe to say that it is the "medical world" where the biggest changes will be made. So how on earth does artificial intelligence replace medical personnel? If replaced, where would you stand out? In order to understand this, we must first be familiar with deep learning, which is the basis of medical artificial intelligence. And as the fourth industrial revolution gradually approaches reality, various occupational groups are becoming meaningless, as in the preceding industrial revolution, and in this paper we will learn about the impact of this situation on the medical community.

• The Journal of Information Technology
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• v.8 no.3
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• pp.73-82
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• 2005

The present paper aims to examine the relationship between the online word of mouth(WOM) contents and the WOM effect and to see how receivers' features such as product knowledge and involvement level influence the WOM received. For that purpose, we categorize WOM contents into two subcategories; product news and personal experience. The WOM effect, in turn, is into the WOM received. Survey questionnaires were given to 268 collegians as to their online WOM activities to purchase MP3 players. SPSS 10.0 package was employed as the method of statistical analysis. We report the following results. First, product news is shown to exert a greater effect on the WOM received than personal experience. Second, their product knowledge plays a moderating role in the relationship between the WOM contents and the WOM received. Finally, it is shown that the factor of involvement level moderates the relationship between the WOM contents and the WOM received. The current paper attempts to develop a hypothetical relationship between WOM information and WOM received and to provide a theoretical foundation for the practical online marketing. We must admit the methodological limitations with respect to subjects and samples. It should be worthwhile, however, to compare online and off-line marketing and to expand the range of research in the current line of thought.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• Journal of the Korea Society of Computer and Information
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• v.19 no.11
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• pp.183-192
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• 2014

With the rapid mobile phones and global diffusion of mobile marketing it is very important to understand cross-national consumer attitude and behavioral intentions toward mobile marketing as a promotional channel. Some areas of mobile advertising still need more investigation. Especially, the topic about consumer attitude toward mobile advertising has been received a considerable amount of attention. Based on the Technology Acceptance Model (TAM), this study investigates the relationship between characteristic of mobile advertising and purchase intention toward mobile advertising, and analyzes moderating effect of country type. The result of this study could help researchers and practitioners to understand which factors should be managed to increase the effectiveness of mobile advertising.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.1001-1010
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• 2021

The world of tourism is a tangible form of a global business trip, which is very promising because it will be estimated to be a sector capable of driving world economic growth resulting from tourists' ever-increasing movement. Currently, in Indonesia, marketing activities in this sector are an integrated process, where the main target is providing customer satisfaction. Thus, the company's marketing activities are expected to be in accordance with customer expectations. The essential purpose of this study was to analyze the mediating role of the effect of trust and customer value on loyalty. The population of this study was users of the Lentera Wisata service in Semarang City, Indonesia. The sampling used a purposive sampling method, with the criteria of male and female customers and customers who have used the Lentera Wisata Semarang service bureau more than once. The test employed multiple regression analyses and the Sobel test. The test results revealed that trust and customer value positively and significantly affected satisfaction. However, trust did not affect customer loyalty. Meanwhile, customer value and satisfaction significantly and positively influenced loyalty. Additionally, the Sobel test results revealed that satisfaction mediated the effect of trust and customer value on customer loyalty.

• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.227-232
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• 2018

The purpose of this study is to empirically measure the consumer response to mobile phone price changes in small and medium cities that have been alienated from Chinese marketing research. To do this, we measured price response through consumer survey based on conjoint analysis. The results of this study are as follows. First, it show a typical pattern in which the part-worth decreases as the price increases. This suggests that there is room for improvement in profitability through pricing strategy for small and medium cities. Second, the decrease of the utility value according to the price increase was different for each city. This implies that difference of price response by city should be used strategically when planning price tactics. This study has contributed to understanding the expansion of research subjects from large cities to small cities and the price response phenomenon of small cities. And it will provide basic data on price response to mobile phone marketers of small and medium cities.

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.4
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• pp.5-10
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• 2020

Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company