• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.967-976
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• 2021

This study aimed to investigate the mechanism by which service companies transfer their services overseas and create new value while interacting with local characteristics. A narrative analysis method was used in a case study of Ajisen Ramen, a Japanese service company that created a Japanese-style ramen restaurant, which experienced rapid growth in China. This study analyzed the restaurant as global service innovation and constructed a causal mechanism to explain the resulting rapid growth. In the pre-entry stage, the tangible value source core service facilitated its successful overseas transfer. In the post-entry stage, value source core service standardization and value sharing were interrelated and locally accepted factors. Knowledge of the local characteristics influenced the local storefront format that allowed contact with local customers. This local front format made it possible to offer local customers new value. The global service innovation mechanism developed through this study reflects a causal diagram that correlated the theoretical concepts of these events.

• World Technopolis Review
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• 제8권1호
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• pp.21-42
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• 2019

The purpose of this research was to investigate the factors influencing global expansion/scalability of Kenyan Small and Medium Enterprises (SMEs). Factor analysis and multiple/multivariate regression analysis to determine the functional relationship between independent variables (factors) and the dependent variable was used. The independent variables were: innovation & technology, fitness/appropriateness of management, global marketing strategy; and support environment and the dependent variable, global expansion/scalability. Data was collected from a survey of randomly selected firms of 205, drawn from a population of 440 firms from Kenya Manufacturers Directory, with 175 firms responding. The key findings from the research in relation to Kenyan SMEs were that: there is a functional relationship between global market strategy and global expansion; there is a functional relationship between innovation and technology orientation and global expansion, there is no significant functional relationship between supportive environment of firms and their global expansion; and there is no significant functional relationship between fitness/appropriateness of management and global expansion/scalability. The implications for practice is that the ranking of the factors in order of priority supports focusing concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation, collaborative ventures, and long-range vision as key factors in making Kenyan firms successful in the international market. The implication for policy and practice is that there is need for collaboration between industry and government in pursuing policies for global expansion/scalability and among SMEs and large enterprises particularly in areas of rapid technological change.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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• pp.229-238
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• 2007

This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

• 지식경영연구
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• 제14권3호
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• pp.87-100
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• 2013

As the external knowledge networks of firms have become more and more important to their product and service innovations, many global leading companies such as P & G, IBM, and Samsung Electronics have formulated and implemented their open innovation strategy. This study attempts to empirically analyze the effects of CEOs' supports for external knowledge networks, external knowledge network-oriented cultures and inter-organizational knowledge management systems as the major antecedents to external knowledge networks by using the data based on organizational members' perceptions about them. Based on 847 samples collected from employees in three companies in the medical, the construction and the IT service industries, this study performed a structural equation modeling (SEM) analysis about the effects of the antecedents to the external knowledge networks on product and service innovations through Partial Least Squares (PLS). The empirical findings of this study show that CEOs' supports for external knowledge network positively influence product and service innovations, partially mediated by external knowledge network-oriented cultures and inter-organizational knowledge management systems. And they also show that external knowledge network-oriented cultures and inter-organizational knowledge management systems have a positive effect on product and service innovations, respectively, partially mediated by external knowledge networks. With these new findings, academic and practical implications are discussed.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.14-21
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• 2023

Recent information and communication technologies have already opened up new prospects for technology groups, especially in a knowledge-based society. A contemporary technological era, which can be stated as the hyper-connective Internet of Things surpassed the traditional service pattern and innovation pattern by conveying personalized, localized, and con-text-aware services close to different actors and users. The conventional boundary of the organization is disbanding as well as traditional innovation and research & development limits. This research article conducts a preliminary study about the hyper-connective Internet of Things technology portent with innovation 3.0 version based on an extended technological organization environment framework (E-TOEF). This article discusses the emergence of innovation 3.0 as a paradigm shift from a manufacturing paradigm to an actor-oriented paradigm. There is a need to shift from a manufacturing mindset to more user ergonomics and be aware of the potential of hyper-connective IoT on the revolution of innovation patterns to be more cooperative, open, and user-centered. Besides, this article would strain some conceptual approaches for the next-generation innovation paradigm known as "hyper-connective IoT" entitled innovation 3.0. This new innovation version goes beyond open innovation and undeniably clearly beyond closed innovation which was an earlier version.

• 한국항공운항학회지
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• 제29권2호
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• pp.25-35
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• 2021

Before COVID-19 outbreak in 2019, it is the core value of airline's service to provide check-in service to passengers face to face. However, due to the global pandemic of COVID-19 outbreak, it is expected the airline service in the future would be dramatically changed from being contacted to being untacted with technology-based self service(TBSS). This paper analyzed the perception of passengers using self service technology and their acceptance. According to empirical analysis, it was found that the change of passengers' perception after COVID-19 has a significant positive effect on the innovation of TBSS. The innovation of TBSS(Effectiveness and certainty) had both significant positive effect on the passengers' acceptance on TBSS at airport. Among variables of TBSS, convenience rather than usefulness of TBSS had a significant positive effect on intention to use TBSS of passengers. It was proposed that airlines not only contribute to increase acceptance of TBSS but also inform and promote the prevention effect of TBSS and the importance of untact service to minimize congestion at check-in counter in airport.

• 산업공학
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• 제21권2호
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• pp.237-246
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• 2008

In today's competitive global environment, technological innovation is an important issue. Many countries are devising national level strategies to further strengthen industrial capacity in support of innovative companies. South Korea is no exception, and multiple strategies are in place to aid innovative development in the private sector. This study postulates that such national level strategies are applied differently depending on the innovation goal pursued by the service sector in Korea. We use data mining methods to test such research hypothesis. Factor analysis is used for clustering of various service companies, while association rule is used in finding the relationship per each cluster. The results show that national level strategies are underutilized and unequally distributed. This may be attributed to the disparity between the demand and needs of the private sector and the opinion of the government, which lead to underutilized and indistinguishable strategies.

• 서비스연구
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• 제13권1호
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• pp.144-158
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• 2023

기업과 정부의 연구개발(R&D: Research and Development) 투자는 지속적으로 증가해, 2021년 공공과 민간의 전체 연구개발비는 102조 1,352억 원으로 100조원을 돌파하였고, GDP 대비 R&D 투자 비중이 4.96%로 이스라엘에 이어 전 세계 2위 수준으로 나타났다. 본 연구는 100조원을 돌파한 국내 연구개발 투자의 R&D 생산성 제고 측면에서 국내 연구 서비스산업 현황과 연구개발(R&D) 혁신 생태계를 통계청의 기업활동조사 데이터를 바탕으로 분석하고 글로벌 연구 서비스산업과 기업 현황과 연구(R&D) 서비스 산업 지원을 위한 정부 정책을 조사 및 분석하였다. 특히, 본 연구에서는 기업활동조사 데이터를 바탕으로 업종별 연구개발(R&D) 서비스 외부 위탁에 대한 분석과 연도별 연구개발(R&D) 서비스 외부 위탁에 대한 조사를 통해 국내 연구(R&D) 서비스산업 현황에 대해 조사 분석하였다. 이를 통해 업종별 국내 연구(R&D) 서비스 산업 수요에 대한 주요 변화 추이를 제조업과 서비스업 관점에서 도출하였다. 분석 결과 국내 R&D 생태계는 전통적인 제조기업의 R&D 아웃소싱 수요가 정체된 것에 비해 서비스기업의 R&D 아웃소싱 수요가 급속도로 증가하고 있는 것으로 나타났다. 특히 국외 위탁기업이 지속적으로 확대되는 반면에 국내 연구개발 위탁 기업은 비중이 감소 추세를 보이고 있는 상태이다. 또한 서비스 업종별로 차별적인 특징을 보여주었다. 본 연구에서는 글로벌 연구 서비스 기업에 대한 조사와 연구(R&D) 서비스산업 지원 정책에 대한 분석을 바탕으로, 이러한 변화하는 기술 혁신과 연구(R&D) 서비스 수요에 대응하기 위해 제조기업과 서비스기업 R&D 아웃소싱 균형지원, 국내 연구개발 외부위탁 확대, 서비스업종 특화 R&D 아웃소싱 전략수립, 개방형 R&D 생태계 구축, 소재·부품·장비 전략과의 연계 혁신 방안을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.133-151
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• 2018

Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.

• 한국산학기술학회논문지
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• 제18권7호
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• pp.699-708
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• 2017

세계 경제 및 산업 환경 변화에 따라 새로운 성장동력 방안으로 서비스산업의 중요성이 점차 높아가고 있다. 선진국에서는 이미 서비스산업의 경쟁력을 강화하여 경제의 고부가가치화를 추진하고 있다. 새로운 서비스를 개발하는 것은 넓은 범위의 자원이 투입되어야 한다. 따라서 고객, 공급자, 그리고 다양한 지식창출기관과의 협력과 네트워크 구축 역량은 기업의 주요한 경쟁력의 원천이 되고 있다. 본 논문은 선진국에 비해 낙후되어 있는 국내 서비스산업의 혁신역량을 제고하기 위해 국내 서비스산업을 산업 유형별로 분류하고, 분류된 산업 별로 협업 파트너에 따라 혁신 성과가 어떻게 다르게 나타나는지를 분석하였다. Dialogic사의 혁신 패턴 별 산업분류를 응용한 방식(홍성민 장선미 2009)을 도입하여 산업 유형별로 외부협력 성과가 다르게 나타남을 보였다. 분석결과 전체 산업에서 기업들은 고객, 경쟁사와 협업하는 경우가 많았으나 민간 서비스업체(컨설팅사나 커머셜랩)와 협업한 경우 제품 혁신성과가 나타났다. '서비스 내 혁신' 산업에서는 대학과 협업이 조직혁신성과로, '서비스를 통한 혁신'산업에서는 고객과의 협업이 마케팅혁신 성과에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구 결과로 국내 서비스산업의 활성화를 위해서는 기업과 전문적으로 협업할 수 있는 컨설팅사나 대학의 전문인력 양성이 필요하다는 시사점이 도출되었다.