• Journal of Korea Port Economic Association
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• v.25 no.1
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• pp.63-86
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• 2009

With increasing uncertainty of energy market in the world, the policies for the energy resource security have become crucial Several countries with poor energy resource like Netherlands and Singapore have pursued the policy for becoming an oil hub in the region. Singapore has been an oil hub in East Asia for a long time not only because it is well located with a large number of countries exporting and importing oil but it has also pursued strong policies to become an oil hub while establishing favourable institutional, regulatory and business environment for accommodating major refineries and petro-chemical companies. However with growing trading volume of petroleum products in Northeast Asia and a record high price of oil in these days, the necessities of another oil hub in the region are considered in order to reap benefits of the security of economical and stable oil. South Korea is situated astride the main North Pacific shipping route, with deep water ports and proximity to Chinese and Japanese industrial centres that make tank terminal operators Ideal choices for the oil hub in Northeast Asia although it has several disadvantages such as lack of independent storage facilities, underdeveloped oil trading market and unfavourable business friendly climates etc. This study is focused on examining the globalization strategies of tank terminal operators such as Vopak, Oiltanking and Odfjell in order to suggest the policy implications for becoming an oil tub in Northeast Asia.

• Journal of Korea Port Economic Association
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• v.32 no.1
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• pp.79-95
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• 2016

This study identifies themes and trends in maritime economics and logistics by examining 303 papers published in international journals from 2000 to 2014 using keyword network analysis. Network analysis can be used because the collected data follow Zipf's law and the power law. Utilizing the degree centrality and betweenness centrality, we find the important keywords in each five year period and determine the importance of shared keywords. To further explain keyword centralities, we invented a Delta-C algorithm to show the trends of keywords over time. We found that degree centrality is useful for identifying important research themes in each period because it is mainly concerned with the number of connections. On the other hands, betweenness centrality is useful to determine the unique themes that emerge in each of the specific periods.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.5
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• pp.289-296
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• 2009

All over the world more and more attention is being paid to green management which enables environment-friendly sustainable development. To keep up with these global trends and in response to the government's "low carbon green growth" policy, many efforts are being made in the port and logistics in order to drastically reduce carbon emissions and save operating expenses. To this end, the engine power source of the cranes in the container terminal is being replaced with electricity from fossil fuel. Among those cranes, especially e-RTGC has been proved to be practical and excellent in its performance through many previous studies. However, no empirical study has yet been made on its introduction effects when e-RTGC has been introduced to the container terminal. In the meantime, however, many domestic container terminals have introduced e-RTGC, and so some data have been accumulated for further research. Under these circumstances, this study has tried to make an empirical study through the case study of D container terminal, checking the restriction factors to be considered at the time of eURTGC introduction, and analyzing its introduction effects and problems. We have high expectations that this study will provide key consideration factors and empirical analysis data to the decision makers who plan to introduce an e-RTGC system, and also will be used as a reference to the development direction of e-RTGC.

• Journal of Distribution Science
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• v.13 no.7
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• pp.85-90
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• 2015

Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.