• 제목/요약/키워드: Global Factor of Promotion

검색결과 61건 처리시간 0.028초

Latent Mean Analysis of the Perceiving and Living a Calling Scales

  • Park, Yonguk L.;Lee, Hyejoo J.
    • International Journal of Advanced Culture Technology
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    • 제10권1호
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    • pp.97-101
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    • 2022
  • The perceiving a calling scale is composed of three constructs: transcendent sermon, meaningful and prosocial aspects. Based on the multiple group confirmatory factor analysis from the structural equation model, we confirmed the measurement invariance between Christians and non-Christians at the scale level. Furthermore, to investigate the mean difference between Christians and non-Christians, we performed latent mean analysis. The results showed that the three-factor structure is equivalent across Christians and non-Christians, and further confirmed metric invariance and scalar invariance. Thus, the perceived calling scale is applicable to both Christians and non-Christians without biases. We also examined mean differences between the two groups. Christians demonstrated significantly higher scores on the three factors but no difference on the living a calling. This study provided meaningful information in understanding calling, and we discussed limitations and future directions.

The Influence of Regulatory Focus on Consumer Responses to Smart Home Services for Energy Management

  • Kim, Moon-Yong;Cho, Heayon
    • International journal of advanced smart convergence
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    • 제9권3호
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    • pp.221-226
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    • 2020
  • Smart homes have become the state of the art in the reduction and monitoring of energy usage within a residential setting. Emerging threats such as climate change, global warming and volatility in energy prices have fuelled the interest in smart systems. Given that environmental sustainability has become a more significant factor for consumers, this research examines whether consumers' attitudes toward smart home services for efficient energy management differ according to their regulatory focus. Specifically, it is predicted that consumers will have more favorable attitudes toward smart home services for efficient energy management when they are promotion-focused (vs. prevention-focused). The results indicate that respondents with a promotion (vs. prevention) focus reported significantly more favorable attitudes toward smart home services for energy management (e.g., smart cooling/heating system, smart ventilation & air conditioning system, smart thermostats, smart plugs, and smart switches). We suggest that regulatory focus may be an effective marketing and segmentation tool in promoting smart home services for energy management and facilitating their receptiveness to the services.

글로벌 소매상의 서비스 마케팅믹스 요인이 고객만족 및 충성도에 미치는 영향 (The Effect of Global Retailer's Service Marketing Mix on Local Customers' Satisfaction and Loyalty Behaviors)

  • 김길성;류연웅;수등우
    • 무역학회지
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    • 제42권2호
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    • pp.77-96
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    • 2017
  • 본 연구는 중국에 진출한 글로벌 소매상을 대상으로 실증분석을 통해 서비스 마케팅믹스 요인이 현지고객의 만족도와 충성도에 미치는 영향력을 규명하고자 하였다. 이를 위해 선행연구를 근거로 3개의 연구가설을 설정한 후 구조방정식모형을 이용해 가설을 검증하였다. 분석결과, 서비스 마케팅믹스 요인이 고객만족에 직접 영향을 미치고, 고객만족은 충성도에 긍정적 영향을 미치는 것으로 나타났다. 하지만 서비스 마케팅믹스 요인이 충성도에 직접 영향을 미치지 않음으로써, 고객만족이 서비스 마케팅믹스와 충성도 간의 중대한 매개 역할을 한다고 판단할 수 있다. 또 서비스 마케팅믹스 7Ps 가운데 촉진을 제외한 다른 요인들은 모두 통계적으로 유의하게 나타났다. 비록 촉진요인의 신뢰도가 낮게 나타났지만, 글로벌 소매상들이 중국시장에 성공적으로 진출하기 위해서는 촉진을 포함한 서비스 마케팅믹스 요인을 현지 소비문화에 맞춰 적응 및 차별화할 필요가 있다는 점을 본 연구결과가 시사한다.

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Effect of Component Factors of Innovation Clusters on the Corporate Business Activity: The Moderating Effect of Financial Support

  • Im, Jongbin;Chung, Sunyang
    • World Technopolis Review
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    • 제4권3호
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    • pp.144-156
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    • 2015
  • Globalization and knowledge-based economy have increased the importance of local areas as the units of global competition. Therefore, the meaning of localities has been emphasized as the core value of economic activities. In this context, innovation cluster has been recognised and emphasized as effective policy measure for innovation. Therefore, most countries have been trying to develop innovation clusters with their expectation for a rapid growth of economy. Nevertheless, there have been minimal empirical researches on innovation cluster. Therefore, for suggesting implications that activation factors of innovation cluster are to have an effect on tenant's business activities, this study conducted a literature review for the theories of regional innovation system(RIS) and innovation cluster. As a result, the activation factors of innovation cluster were classified into institutional, physicals, and social factor. The case of Gyeonggi province's innovation cluster policy was examined for an empirical analysis. Data were analyzed using ordered logistic regression. The results were as follows:First, Institutional and Infra factors had a positive influence on firms' business activities in every empirical test, so they were the most important activation factors of innovation cluster. Second, regarding the interactive effects of financial support, the interactive effects between financial support and Infra factor had a positive influence on the firms' business activities, according to the result of the empirical test.

The Influence of Trade and Foreign Direct Investment on Green Total Factor Productivity: Evidence from China and Korea

  • Li, Kan-Yong;Gong, Wen-Chao;Choi, Beak-Ryul
    • Journal of Korea Trade
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    • 제25권2호
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    • pp.95-110
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    • 2021
  • Purpose - This paper intends to conduct theoretical analysis and empirical test on the action mechanism of South Korea-China trade and South Korea's FDI to China on green total factor productivity, so as to provide a new perspective and ideas for the improvement of China's green total factor productivity and promote the high-quality development of China's economy Design/methodology - This paper uses the data of 30 provinces, autonomous regions and municipalities in China from 2004 to 2017 as the research sample, adopts the GML index method of SBM Directional Distance Function to measure GTFP, and analyzes the influence of South Korea-China trade and FDI from South Korea on China's GTFP. Findings - Trade is conducive to promoting technological progress, which has a significant promotion effect on China's green total factor productivity. While FDI has a significant inhibitory effect on China's green total factor productivity, which verifies the "pollution haven" hypothesis. In addition, such influence has certain regional overall heterogeneity. Trade has a more significant promoting effect on GTFP in eastern coastal areas, while FDI has a more significant inhibitory effect on GTFP in central and western inland areas. The interaction between trade and FDI is conducive to the improvement of green total factor productivity, indicating that the benign mechanism of trade and FDI has been formed. Urbanization, industrial structure, human resource level and investment in science and technology are all conducive to the improvement of GTFP. Originality/value - Through theoretical analysis and empirical test on the action mechanism of South Korea-China trade and South Korea's FDI on green total factor productivity, this paper provides a solid theoretical foundation for the further development of China-South Korea economic and trade cooperation in the future.

만성질환 위험요인 감소를 위한 전략과 방향 (Strategies to reduce risk factors of non-communicable diseases in South Korea)

  • 강영호
    • 보건교육건강증진학회지
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    • 제33권4호
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    • pp.1-9
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    • 2016
  • Objectives: This review is to suggest strategies to reduce risk factors of non-communicable diseases (NCD) in South Korea. Methods: Prior research findings on the burden of NCD and associated risk factors and the effectiveness of intervention programs were reviewed. Strategies regarding the control of NCD risk factors were conceived. Results: The author presented research findings from the Global Burden of Disease study on the burden of non-communicable disease (NCD) and associated risk factors in South Korea. Strengths and limitations of population and high-risk strategies for preventing NCDs were introduced. The author also reviewed the evidence on the effectiveness of multiple cardiovascular risk factor interventions and community-based intervention programs on cardiovascular diseases conducted in industrialized countries. Finally, strategies to reduce NCD risk factors in South Korea were suggested. Conclusions: The evidence-based interventions and the importance of population strategies in NCD prevention were highlighted. The author indicated that strategies employed by unhealthy commodity industries to undermine effective public health policies and programs should be actively monitored. It has been suggested that effective high-risk strategies with ecological models to address social risks rather than medical risks among disadvantaged population should be further developed in South Korea.

소매업체의 글로벌 확장전략과 공급사슬관리에 관한 연구: 메트로 그룹을 중심으로 (A Study on the Retailer's Global Expansion Strategy and Supply Chain Management : Focus on the Metro Group)

  • 김동윤;문미진;이상윤
    • 유통과학연구
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    • 제11권12호
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    • pp.25-37
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    • 2013
  • Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.

글로벌 스타트업 육성에 따른 장애요인 분석 (A Study on Obstacle Factors of Global Start-up Promotion)

  • 이설빈
    • 한국산학기술학회논문지
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    • 제20권3호
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    • pp.338-352
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    • 2019
  • 본 연구는 글로벌 스타트업 육성에 따른 국내 스타트기업의 해외진출을 위한 장애요인을 규명하기 위한 목적으로 실증조사 하였다. 조사방법은 스타트업으로 참여한 전국 각 지역별 광역시에 소재한 5년 이상 된 기업 300개 기업을 대상으로 조사 후 신뢰도 및 타당도 분석과 동시 구조모형에 의한 AMOS 구조방정식으로 통계 분석하였다. 그 연구결과를 보면 다음과 같다. 글로벌 스타트업으로 성장하기 위해서는 자금, 제품개발기간, 품질, 인적자원이 매우 밀접한 연관성이 있음을 실증해주었다. 그리고 스타트업 장애요인으로서의 자금요인은 유의하지 않았으며 개발기간과 품질, 인적자원은 산업경쟁력에 밀접한 연관성을 가지고 영향을 미침을 입증해주었다. 또한 스타트업에서의 장애요인이 산업경쟁력에 미치는 매개효과에 있어서도 자금요인은 기각된 반면, 품질과 개발기간 및 인적자원 요인은 채택되어 긍정적 매개효과를 있음을 실증해 주었다. 이는 스타트업 기업들의 특성상 자금 요인은 정부의 지속적인 지원으로 인해 경영에 큰 걸림돌이 되지 않으나 제품의 질을 일정 수준 유지하기 위한 독자적 제품 경쟁력과 이를 개발, 제품화 시켜주는 전문 인력의 뒷받침이 없는 한 성장이 요원함을 입증한 것으로 평가할 수 있다.

부산항 선용품산업의 개선을 위한 AHP 분석 연구 (AHP Analysis Research to Improve the Busan Port Ship Supplies Industry)

  • 이 몬 카잉;조예희;하명신
    • 한국항만경제학회지
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    • 제40권2호
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    • pp.21-38
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    • 2024
  • 현재 항만 및 관련 산업 상황은 물동량 증가, 항만시설 확충 등 양적 성장에서 고부가가치 창출을 통한 항만 역할의 질적 성장으로 전환되고 있다. 이제 항만은 단순히 물동량을 늘리고 항만시설을 확충하는 것이 아니라, 고부가가치를 창출함으로써 경제성장과 발전에 중요한 역할을 담당하는 것으로 인식되고 있다. 본 연구에서는 AHP를 활용하여 요소별 개선방안의 우선순위를 도출하고, 해양기자재산업에 영향을 미치는 요인의 중요도를 평가함으로써 부산항의 해양기자재산업 개선에 영향을 미치는 요인의 중요성을 평가하였다. 조선기자재산업 개선방안 선정 시 고려해야 할 요소는 가격경쟁력 강화, 정부 및 지자체 관심도 제고, 프로모션 강화, 글로벌 네트워크 구축 등 4가지 요소로 선정됐다. 주요 하위요인은 각 계층별로 2개의 요인을 선정하여 8개의 세부 평가요인으로 구성하였다. 분석은 해양기자재산업 개선방안 선정을 위한 요인위계를 3단계로 나누고, 쌍별 비교를 위한 설문 문항을 작성하여 설계하였다. AHP를 활용한 분석결과 우선순위는 가격경쟁력 강화, 정부 및 지자체 관심 증대, 글로벌 네트워크 구축, 프로모션 강화 순으로 나타났다. 2차 하위요인에 대한 분석 결과, 가격경쟁력 강화요인 중 낮은 유통비용과 보관비용이 가장 중요하게 고려되었으며, 그 다음으로는 조선기자재업체 간 과도한 경쟁 지양이 나타났다. 정부와 지자체의 관심을 높이는 요인으로는 통관절차 개선과 관세환급절차 개선이 가장 중요하게 꼽혔고, 정부와 부산시의 인센티브 강화가 그 뒤를 이었다. 글로벌 네트워크 구축을 위한 요소로는 대규모 해양 기자재 기업 육성이 가장 중요하게 꼽혔고, 그 다음으로는 국제 해양 기자재 관련 협회에 적극적으로 참여하는 것이 꼽혔다. 홍보 강화 요인으로는 인터넷의 적극적인 활용이 가장 중요한 것으로 나타났으며, 국내 및 해외 전시회 개최가 그 뒤를 이었다. 본 연구를 바탕으로 해양기자재산업 활성화를 통한 경쟁력 제고, 수로교통 창출, 새로운 부가가치 창출을 통해 부산항 시장 활성화에 도움이 되기를 기대한다.

한국거주 중국인들의 인터넷 쇼핑몰에서의 구매요인이 고객만족, 재구매의도에 미치는 영향에 관한 연구 (A Study of the Effect of Purchasing Factors on Customer Satisfaction and Repurchasing Intention of Chinese Residents in Korea Buying through Internet Shopping Malls)

  • 김문홍
    • 유통과학연구
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    • 제14권11호
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    • pp.139-147
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    • 2016
  • Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

    Product factors of internet shopping malls have meaningful effect to customer satisfaction,

    Price factors of internet shopping malls have meaningful effect to customer satisfaction,

    Service factors of internet shopping malls have meaningful effect to customer satisfaction,

    Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

    Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.