• Title/Summary/Keyword: Global Diffusion of the T-DMB

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A Study on the Global Diffusion through a Case for the Expansion of the T-DMB into Vietnam (지상파 DMB 베트남 진출 사례를 통한 T-DMB 글로벌 확산 연구)

  • Eun, Jong-Won;Park, Sung-Yul;Yoon, Dong-Sung
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.4 no.1
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    • pp.1-13
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    • 2010

  • The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.

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A study on Biz Models Through the T-DMB Total Solution Developed by the Convergence of Communication and Broadcasting Technologies (통신.방송 융합기술 지상파 DMB Total Solution 비즈 모델 연구)

  • Eun, Jong-Won
    • Journal of Satellite, Information and Communications
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    • v.6 no.2
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    • pp.15-19
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    • 2011

  • The T-DMB(Terrestrial Digital Multimedia Broadcasting) which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes not only some predicting methods for the technological valuation of the T-DMB Total Solution, but also a case study on the marketing related to establishing the T-DMB system in order to provide the paid services in Vietnam. Finally, A couple of business models needed to globally expand the T-DMB have been provided.

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