• Title/Summary/Keyword: Global Corporation

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Successive Case of Global Shopping Mall Project for Small and Medium Enterprises: Zungle Incorporation (중소기업을 위한 글로벌 쇼핑몰 지원사업의 성공사례: 주식회사 정글)

  • Choi, Seok-Beom
    • Korea Trade Review
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    • v.44 no.1
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    • pp.221-235
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    • 2019

  • SMEs are experiencing difficulties in doing sales promotion due to the low awareness of the image of the company and the products produced by them in the global market. Therefore, the Government should seek ways to raise awareness of SMEs' image and products. SMEs have to carry out global innovation activities needed to develop new products or new technologies, but they are exposed to limitations of these innovative activities due to the limit of their available resources. Therefore, as a national project, the Ministry of SMEs and Startups and the Small and Medium Business Corporation are doing project for fostering and constructing global shopping mall (independent mall) so that SMEs can strengthen their global innovation activities. The purpose of this paper is to contribute to succeeding in the project for fostering and constructing global shopping mall (independent mall) by studying the case of Zungle Incorporation which operates a global shopping mall and greatly increases exports by participating in this project, and identifying success factors of Zungle Incorporation in doing this project.

  • https://doi.org/10.22659/KTRA.2019.44.1.221 인용 PDF

Analysis of Power Generation Characteristics of Agricultural Potovoltaic Systems (농업 태양광의 발전 특성 분석)

  • Sunho, Yu;Eui-Chan, Lee;Seungwoo, Son;Bongsuck, Kim
    • KEPCO Journal on Electric Power and Energy
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    • v.8 no.2
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    • pp.151-157
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    • 2022

  • The transition to renewable energy, especially the expansion of photovoltaic (PV) generation, has become a global megatrend that can no longer be reserved. However, since the site for PV is limited, it is necessary to use the land efficiently. As an alternative, the concept of utility scale agricultural PV(UAPV) is a technology that continues farming in the lower part and installs PV in the upper part of farmland to efficiently use the land. Therefore, for UAPV, the growth of crops in the lower part and the optimal operation of PV in the upper part are important. In this, we analyze the characteristics of the upper PV generation system in the UAPV based on the empirical results under various conditions, and propose future research directions of the UAPV.

  • https://doi.org/10.18770/KEPCO.2022.08.02.151 인용 PDF KSCI

An Empirical Analysis on the Determinants of Foreign Subsidiary's Local Embeddedness: Focusing on Korean MNCs in China

  • KIM, Byoung-Goo;KIM, Gyu-Bae
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.205-215
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    • 2020

  • The purpose of this paper is to empirically analyze the determinants of foreign subsidiary's local embeddedness because it is critically important for the subsidiary to build a variegated local network. This paper suggests that a MNC's global capability, the degree of autonomy granted by the headquarters of the multinational corporation to its foreign subsidiary, the foreign subsidiary's absorptive capacity based on local environment, and its level of localization will affect the subsidiary's local network embeddedness. The empirical analysis confirmed that when the headquarters gives the foreign subsidiary more autonomy, this has a positive effect on the local embeddedness of the foreign subsidiary and when the foreign subsidiary has a strong absorptive capacity, this has a positive correlation with the local embeddedness of the foreign subsidiary. And this paper found that when the foreign subsidiary has achieved a high level of staff localization, this foreign subsidiary will have a higher level of local embeddedness. This study identified the preceding conditions necessary for a foreign subsidiary of a multinational corporation to effectively embed itself in the local network by analyzing factors related to the multinational corporation's headquarters and subsidiaries, and thus contributes significantly to continued research on the local embeddedness of subsidiaries.

  • https://doi.org/10.13106/jafeb.2020.vol7.no1.205 인용 PDF KSCI HTML

The Globalization and Corporate Culture of Nestle and Samsung Electronics in Vietnam (다국적기업의 현지화를 위한 경영문화 연구 - 베트남 진출 네슬레와 삼성전자의 사례 비교 -)

  • Lee, Sing-Young;Kim, Hyoun-Chul
    • International Commerce and Information Review
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    • v.9 no.4
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    • pp.375-393
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    • 2007

  • The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.

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