• 한국IT서비스학회지
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• 제7권3호
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• pp.97-114
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• 2008

Many companies have implemented ERP systems to enhance their process competitiveness. Since most ERP systems down to date are implemented and managed on each separated business-unit or company level, such systems run short of the consideration about global business processes and global system managements. In order to integrate a successful global ERP, it is essential to apply the well-systematic implementation methodology which considers global standardization and global IT requirements. It is, however, the actual circumstance that such well-structured methodologies for global ERP implementation are hardly shown not only from domestic site but from foreign one. This paper indicates the global ERP implementation guideline with integrated approach including; the standard process design for efficient execution of global business; the ERP implementation method considering global IT requirements; and, the management method for global system operation. GSI ERP methodology is composed of 3 Phase：Global Strategy Planning, Global Template Construction and Global Roll-Out. Phase1; Global Strategy Planning contains Environment Analysis, GSI direction and Implementation Plan. Phase2; Global Template Construction contains Business blueprint, GSI operation design and Global template implementation. Phase3; Global Roll-out contains local business analysis, local ERP implementation and Global ERP Operation.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.173-183
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• 2019

This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.

• 유통과학연구
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• 제18권5호
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• pp.71-81
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• 2020

Purpose: This case study illustrates the successful entry of Saudi Aramco in the Korean market and how it grows to become one of the world's largest integrated energy enterprises. Research design, data and methodology: This case investigates diverse secondary sources to examine the entry strategy of Aramco in Korea, such as several interviews including public and anonymous dialogues, periodicals, dispatches (i.e. news articles and magazines), annual reports, industrial reports, and others. Results: The main concern for the international strategic approaching of Saudi Aramco is to enter into Korean market by joint venture with SsangYong Oil (today's S-Oil Corporation) in 1991 and finally, ending by Acquisition of S-Oil in 2015. This acquisition of local No.3 company, S-Oil, in Korea is the successful case in Asian Markets overcoming liability of foreignness. Moreover, Saudi Aramco's global distribution strategy through localization in the Korean market is appropriate given the market conditions, timing, effectiveness, and efficiency by sharing their resources and collaborating. Conclusions: It would be valuable, unique, and real story to analyze global leading company's entry and globalization strategy in overseas market. In addition, this study provides decision-makers with a significant and more strategic implication for the overseas expansion of businesses.

• 오토저널
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• 제31권2호
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• pp.16-23
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• 2009

• 한국윤활학회:학술대회논문집
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• 한국윤활학회 2002년도 the technical trends in the world automobile and lubricant market
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• pp.65-74
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• 2002

• 월간포장계
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• 통권359호
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• pp.59-63
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• 2023

• 통상정보연구
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• 제17권3호
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• pp.279-298
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• 2015

디자인산업은 국가 경쟁력의 근간이 되지만, 현재 그 성장 동력에는 한계가 나타나고 있다. 이러한 이유는 정성적 가치기반의 디자인산업의 특성으로 객관적이지 못한 평가방식이 원인이며, 이로 인하여 디자인산업의 근간이라 할 수 있는 디자인전문기업의 산업적 경쟁력을 약화시켰다. 그래서 본 연구에서는 디자인의 정성적 가치 체계를 보강하고, 디자인의 산업적 경쟁력 강화를 위하여, 디자인에 대한 객관적인 가치평가 요인을 도출하고 이러한 요인들이 디자인전문기업의 해외 경쟁력과 어떠한 관계를 가지는 지를 규명하여 우리나라 디자인산업의 독자적인 경쟁력 강화방향을 모색해 보고자 하였다. 먼저 본 연구에서는 디자인에 대한 객관적인 평가요인을 측정 평가의 계량화, 프로세스의 일관성, 프로젝트의 정합성, 논리적 설득성으로 정의하였고, 디자인전문기업의 경쟁력요인을 기업의 신뢰도와 서비스 품질로 정의하였고, 연구모형을 설정하였다. 검증 결과 대부분의 가설은 채택되었으나, 평가의 계량화는 디자인전문기업의 서비스품질에 직접적인 영향을 미치지 않는 것으로 파악되었다.

• 무역학회지
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• 제44권1호
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• pp.221-235
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• 2019

SMEs are experiencing difficulties in doing sales promotion due to the low awareness of the image of the company and the products produced by them in the global market. Therefore, the Government should seek ways to raise awareness of SMEs' image and products. SMEs have to carry out global innovation activities needed to develop new products or new technologies, but they are exposed to limitations of these innovative activities due to the limit of their available resources. Therefore, as a national project, the Ministry of SMEs and Startups and the Small and Medium Business Corporation are doing project for fostering and constructing global shopping mall (independent mall) so that SMEs can strengthen their global innovation activities. The purpose of this paper is to contribute to succeeding in the project for fostering and constructing global shopping mall (independent mall) by studying the case of Zungle Incorporation which operates a global shopping mall and greatly increases exports by participating in this project, and identifying success factors of Zungle Incorporation in doing this project.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2020년도 봄 학술논문 발표대회
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• pp.212-213
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• 2020

In this study, the market growth potential for the construction sector and the company's ease of entry were analyzed by using construction scale and risk data among global insight data. The survey was conducted in 74 countries. The purpose is to provide basic data whose result can be used as policy-based data for the overseas construction industry.