• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.955-966
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• 2020

The purpose of this study is to find out how SNS marketing activities affect brand recognition, brand familiarity, and purchase intention for consumers who have purchased products from franchise chicken stores, including whether there is a moderating effect according to gender. SNS marketing activities were set up by configuring three attributes which are, SNS advertising, SNS information, and SNS events as sub-factors. For empirical analysis, a survey was conducted on SNS users, and SPSS/AMOS statistical programs were employed for the data analysis. First, the result of the empirical analysis showed that SNS advertising, SNS information, and SNS events have a significant positive effect on brand recognition. Second, it was found that the SNS events had a significant positive effect on brand familiarity. Third, it was found that SNS advertising has a significant positive effect on purchase intention. Fourth, it was observed that brand recognition has a significant positive effect on brand familiarity. Fifth, it was found that brand recognition and brand familiarity have a significant positive effect on purchase intention. Sixth, it was found that gender plays a significant role in the relationship between these constructs. Therefore, it can be assumed that the hypothesis presented in this study is sufficiently proven.

• Korean Journal of Child Studies
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• v.32 no.3
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• pp.143-162
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• 2011

This study presents a meta-anlalytic review of 119 studies, published between 1990 and 2009, of gender differences and variables associated with overt and relational aggression during childhood and adolescence. Gender differences in overt aggression were found to be significantly higher in boys than girls, but significant gender differences in relational aggression were not found. Gender differences of only overt aggression are moderated by age and the reporter type. In general, both overt and relational aggression are more strongly related to maladjustment than adjustment. In addition to this, overt and relational aggression has both common and differential associations with relative levels of maladjustment and adjustment. The moderation of these effect sizes of both overt and relational aggression by age and the reporter type was found.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1074-1085
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• 2009

This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n=253) and the United States (n=21l). Data were analyzed by descriptive statistics, factor analysis, and MANOVA. For online clothing purchases, the benefit consisted of five factors: product attribute, transaction services, security, country of origin, and brand symbolism. Results showed that the main effect of nationality and gender on the benefit factors were significant; there was an effect of nationality on product attributes, transaction services, and country of origin. Compared with Korean consumer, U.S. consumers were more likely to consider the benefits of product attributes, transaction services, and country of origin for clothing in online purchases. In addition, there was a gender difference in benefit factors of product attributes, transaction services, country of origin, and brand symbolism. Females were more likely than males to consider the benefits for clothing in online purchases. An interaction effect of nationality and gender was not significant in online purchases for clothing. The managerial implications are discussed for global fashion marketing across the countries.

• Phonetics and Speech Sciences
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• v.9 no.1
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• pp.27-39
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• 2017

This paper deals with how speech rate in Korean is affected by the sociolinguistic factors such as region, gender and generation. Speech rate was quantified as articulation rate (excluding physical pauses) and speaking rate (including physical pauses), both expressed as the number of syllables per second (sps). Other acoustic measures such as pause frequency and duration were also examined. Four hundred twelve subjects were chosen from Korean Standard Speech Database considering their age, gender and region. The result shows that generation has a significant effect on both speaking rate and articulation rate. Younger speakers produce their speech with significantly faster speaking rate and articulation rate than older speakers. Mean duration of total pause interval and the total number of pause of older speakers are also significantly different to those of younger speakers. Gender has a significant effect only on articulation rate, which means male speakers' speech rate is characterized by faster articulation rate, longer and more frequent pauses. Finally, region has no effect both on speaking and articulation rates.

• Archives of Plastic Surgery
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• v.32 no.3
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• pp.363-368
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• 2005

It was assumed that the effect of estrogen on wound healing would be variable according to patient's gender and age since estrogen is a sex steroid. This study was designed to determine the variability of the effect of estrogen on proliferation of human dermal fibroblasts and collagen synthesis which are most important in wound healing considering patient's gender and age. Fibroblasts were isolated from the dermis of female patients in premenstrual, menstrual, or postmenopausal age group and that of male patients. The isolated fibroblasts were cultivated in the presence of estrogen($1.0{\mu}g/ml$). The cells were seeded at $5.0{\times}10^3cell/well$ in Dulbecco's Modified Eagle's Medium/Ham's F-12 nutrient including 5% fetal bovine serum in 96-well plates. The cells were incubated for 3 days. For fibroblast proliferation MTT assay method was used. To measure the production of collagen, the collagen type I carboxy- terminal propeptide enzyme immunoassay was carried out. Estrogen stimulated the proliferation of fibroblasts in female patients, but not in male patients. The greatest cell proliferation and collagen synthesis was seen at women in menstrual and postmenopausal age. These results demonstrated that effects of estrogen on dermal fibroblast proliferation and collagen synthesis were variable with gender and age.

• Korean Journal of Child Studies
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• v.35 no.5
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• pp.99-111
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• 2014

The purpose of this study was to investigate the relationship between sex role stereotypes and delinquency, and determine if it is mediated by stigma. The data was taken from the fourth wave of the 2010 Korea Youth Panel Survey(KYPS), which was administered by the Korea Youth Policy Institute. The major findings are as follows: First, sex role stereotypes were found to increase stigma and delinquency. Second, the relationship between sex role stereotypes and delinquency is mediated by stigma. Third, the results revealed that there was a significant gender difference in mediating models. As for the female participants, stigma had a mediating effect in the relationship between sex role stereotyping and delinquency. In contrast, for the male participants, the mediating effect of stigma was found to be insignificant. Based on these results, this research suggested that delinquency prevention programs need improvement considering gender difference and sex role stereotypes.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.333-339
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• 2013

This research explores the effect of TV news anchor's gender on affect of viewer and memory of news based on elaboration likelihood model. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions about affect and short-term and long-term memory. This research found that subjects exposed to woman anchor's news showed higher degree of affect and short-term memory, but lower degree of trust than subjects exposed to man anchor's news, but interactive effect of viewers' involvement and anchor's gender as an peripheral clue was not found.

• The Journal of the Society of Korean Medicine Diagnostics
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• v.13 no.1
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• pp.10-18
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• 2009

Objectives : To review to determine difference in the effect of age, gender, location of electrode, test meal and period of recording that influence Electrogastrography (EGG) parameters and to study its oriental medical application. Methods : We investigate the research results through internet search engines, Pub Med, Karger, Mary Ann Libert and Pro Quest. Results : Age and gender influence postprandial Dominant Frequency Instability Coefficient (DFIC). Body mass index (BMI) influence fasting and postprandial EGG parameters. Menstrual cycle phase influence fasting Dominant Frequency (DF). Test meal volume and composition influence postprandial EGG parameters. But reduced-calorie test meal have no effect on EGG parameters. Conclusions : Because the amplitude of surface-recorded SW(slow wave) is very weak, EGG is influenced by many factors. Age, gender, BMI, menstrual cycle phase, test meal volume and test meal composition influence EGG parameters. but reduced-calorie test meal have no effect on EGG parameters.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.12
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• pp.1497-1506
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• 2011

This study identifies the effect of customer-to-customer interactions on the preference of fashion purchase environment. An empirical study surveyed male and female consumers 25 years of age and older in Daegu, Korea, in August 2011. A total of 338 responses were analyzed using descriptive statistics and chi-square analysis of SPSS 19.0. The results identified the effects of the number, gender, age, attractiveness, and taste of other customers in fashion retail settings. In addition, differences in the effect of customer-to-customer interactions according to consumer attributes were also verified. The sample of this study preferred a shopping condition of many shoppers in the store, the same gender shoppers in the store, the same aged shoppers in the store, an attractive shopper in the store, and a shopper having the same taste in the store. Female consumers showed a preference for a store environment with many shoppers and the same gender shoppers to a store of no shoppers and different gender shoppers compared to male consumers. Aged consumers and fashion-involved consumers liked to shop with more attractive persons than less attractive persons. Fashion-innovative consumers wanted to enter a store where the other customers have similar tastes.