• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.931-937
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• 2021

Since the service organizations have been moving towards digitization across the world, there is a wide range of technological innovations that have been integrated within the service firms, especially in banking services. As such, Internet banking is one of the innovative services that have reshaped the traditional banking activities, particularly in Bangladesh. In line with this, the research is designed to examine the Internet banking adoption based on five variables: perceived usefulness, perceived ease-of-use, trust, social influence, and perceived enjoyment, and the study also explores differences among respondents on these study variables based on gender and academic disciplines. The study has selected university students as study samples as they are the prospective customers to use Internet banking. Sample size in the research is 300, and a well-designed questionnaire was distributed to collect data. SPSS is used for statistical analysis. The research used ANOVA test to capture any difference on variables based on gender and academic disciplines. The findings indicate that male students in business have more intention to adopt Internet banking and preference for ease-of-use than female students, and business students will be more favorably inclined to adopt Internet banking service than students in other academic disciplines.

• 한국전자거래학회지
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• 제13권3호
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• pp.137-152
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• 2008

인터넷 웹 기반의 B2C 전자상거래 업체에게 고객의 신뢰(trust)는 상품 가격과 함께 주요 경쟁력의 원천으로 여겨진다. 이 때 신뢰는 신뢰 대상자에게 신뢰성(trustworthiness)이 있고 신뢰하는 자에게 인식되어야 형성되는 태도로 이해된다. 전자상거래 웹사이트는 이러한 인지 신뢰성(perceived trustworthiness)이 형성되고 고객에게 전달되는 주요 통로이기 때문에 웹사이트 디자인의 중요성이 더욱 강조된다. 본 연구는 50명에 대한 인터뷰와 831명에 대한 설문 조사를 바탕으로 전자상거래 웹사이트의 인지 신뢰성에 영향을 미치는 웹사이트 디자인 요인을 도출하고 그 영향력을 비교하였다. 그 결과 총 9개의 인지 신뢰성 관련 웹사이트 디자인 요인이 도출되었고, 그 중 6개의 웹사이트 디자인 요인만이 인지 신뢰성에 유효한 영향을 미치는 것으로 확인되었으며, 성별 및 연령에 따라서도 인지 신뢰성에 유효한 영향을 미치는 디자인 요인들이 달라짐을 발견하였다.

• 한국의상디자인학회지
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• 제20권2호
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• pp.63-71
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• 2018

The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

• 디지털융복합연구
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• 제11권12호
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• pp.725-734
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• 2013

이 논문은 중고대학생 1,230명을 대상으로 기부실태와 기부유형별 기부경험 유무에 영향을 미치는 예측변인을 규명하고자 하였다. 연구결과 청소년들은 시간기부, 물질기부, 재능기부 순으로 많이 하는 것으로 나타났다. 둘째, 청소년의 기부 관련 변인들 즉 기부동기, 기부태도, 자아존중감, 공동체 의식 및 기부기관 신뢰는 정적 상관관계를 보였다. 셋째, 청소년 물질기부 경험 유무의 예측변인은 성별, 연령, 기부 외적 동기, 기부태도, 공동체 의식 및 기부기관 신뢰로 나타났다. 그리고 시간기부 경험 유무의 예측변인은 성별과 공동체 의식이었으며, 재능기부 경험 유무 예측변인은 연령, 기부 내적동기 및 공동체 의식으로 나타나 기부유형별 기부경험 유무에 영향을 미치는 예측변인이 다르게 나타났다. 이러한 결과를 토대로 청소년 기부활성화를 위한 방안을 모색하였다.

• 디지털융복합연구
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• 제15권3호
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• pp.165-173
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• 2017

본 연구는 관광목적지의 러브마크, 브랜드 동일시 및 브랜드자산 및 행동의도와의 관계를 규명하였다. 실증 분석결과는 다음과 같다. 러브마크가 자아동일시에 영향관계는 각각 러브마크의 성과는 자아동일시간의 관계, 러브마크의 친밀감은 자아동일시 순으로 유의한 관계를 나타나고 있었으며 러브마크의 신뢰는 자아동일시에는 유의한 관계를 형성하지 않고 있었다. 러브마크는 브랜드자산에 유의한 영향관계는 우선 러브마크는 브랜드품질에 유의한 영향에서 확인한 결과 친밀감과 브랜드 품질간의 관계, 신뢰와 브랜드 품질간의 관계의 순으로 유의한 관계를 형성하였으며, 성과는 브랜드 품질은 유의한 성과를 형성하지 않고 있었다. 러브마크는 브랜드가치에 유의한 영향관계에서 성과와 브랜드 가치간의 관계, 친밀감과 브랜드 가치간의 관계의 순으로 유의한 관계를 형성하였으며 성과는 브랜드 가치에 유의한 성과를 형성하지 않고 있었다. 자아일치성은 행동의도에 유의한 영향관계는 자이일치성은 행동의도간의 관계간에 유의한 관계를 형성하고 있었다. 브랜드자산은 행동의도에 유의한 영향관계는 브랜드품질과 행동의도간의 관계, 브랜드가치와 행동의도간의 관계 순으로 유의한 관계를 형성하고 있었다.

• 수산해양교육연구
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• 제28권1호
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• pp.22-33
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• 2016

The purposes of this study were to examine the characteristics of friendship among the elderly, particularly the relationships between the functions of friendship, the degree of satisfaction with friendship, and subjective well-being. Written questionnaires completed by 244 the new-elderly(95men, mean age 60.02 years/ 149women, mean 62.04 years) were analyzed. As a result, the main findings of our study were: First, Among men, the duration of friendship was longer than among women. The most common initial acquaintance among men were co-workers, followed by schoolmates and old playmates, while friends made through leisure and volunteer activities or in the neighborhood were more common for women. Second, Factor analysis revealed the following two factors: 'trust and support', and 'companionship'. Among both men and women, the degree of satisfaction with friendship was positively correlated with subjective well-being, and the study suggested that the level of 'trust and support' influenced the degree of satisfaction with friendship. And expand the scale, because the future looked at the gender gap in the center is considered that there is a need for comparative studies specific age groups.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.519-531
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• 2020

This research aims to identify the determinants of e-government satisfaction in Hanoi, Vietnam, and assess their impact. To collect data, we conducted an online questionnaire with citizens living in Hanoi in a time span of five weeks. We received 1,107 responses, divided into three groups: unaware, known, but not used, and used e-government. After leveraging past studies on satisfaction in different contexts, we arrived at six external variables that are of particular relevance to e-government satisfaction (i.e., efficiency, trust, reliability, convenience, citizen support, and transparency) as well as four control variables (i.e., age, gender, education level, and Internet frequency). We then applied both SPSS 22 and STATA 2016 to process and analyze the collected data and found that, while almost all external variables are statistically significant, all four control variables are not. Apart from convenience and trust, four factors - efficiency, reliability, citizens support, transparency - are important measures of system quality, information quality, service quality and relative benefits of e-government, which in turn positively and significantly impact citizens' satisfaction with the online public services. Furthermore, the efficiency variable has the most influence on customer satisfaction, and the level of impact on the dependent variable decreases in the following order: citizen support, reliability and transparency.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.509-518
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• 2021

Amid the Covid pandemic surge last year, customers and businesses started embracing digital transactions. Digital banking, as an answer to the cash-less-contact-less way of doing financial transactions, was highly convenient during the pandemic, especially in the Philippines. This position examines the Gen Y and Gen Z in the Philippine case and its willingness to encourage digitalization of the financial sector. This study aimed at evaluating the intention to use digital banking services using the factors (1) ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience. A total of 226 respondents were selected by random sampling method and linear regression was used to analyse the collected data. Analysis of the results show that the components (1) perceived ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience had a significant effect on intention to use digital banking while the demographics - gender, age, monthly income, and educational attainment do not have any significance on the intention to use digital banking. The relevance of the study can be used for marketing and financial strategies to increase the intention to use digital banking and to contribute to the enhancement of technology acceptance concerning digital banking.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.157-167
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• 2021

The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

• Child Health Nursing Research
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• 제25권2호
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• pp.165-174
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• 2019

Purpose: This study investigated differences in the relationships of factors including emotional problems, self-perception, parental behavior, and peer attachment with smartphone dependency (SD) among middle school, high school, and college students in South Korea. Methods: This study used data from a nationwide sample of 1,882 middle school, 1,821 high school, and 1,346 college students who owned smartphones. Descriptive statistics and multiple regression analysis were conducted to investigate the predictors of SD based on school level. Results: SD scores significantly differed across school levels. Female gender, more aggressive behavior, less ego-identity, and less monitoring parental behavior were linked to higher SD at all school levels. Less self-esteem and intrusive parental behavior were linked to SD in middle school students. In high school students, additional factors related to higher levels of SD were resilience, intrusive / inconsistent parental behavior, peer trust and alienation, and depression. Additionally, resilience, over-expectant parental behavior, and peer trust were linked to higher SD in college students. Conclusion: This study provides insights into SD and predictors of SD among middle school, high school, and college students. Based on these findings, SD prevention programs should be developed according to the developmental stages of adolescents and young adults.