• 유통과학연구
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• 제13권3호
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• pp.93-100
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• 2015

Purpose - Since the early 1990s, it has been observed that the number and substance of studies on female leadership have been increasing. One of the reasons for this development may be concerned with the increasing number of female labor market participants as well as the greater opportunities for them to take higher positions in various organizations. In addition to this, the transition from mechanistic organizational structures that emphasize authority, control, and efficiency toward organic ones that focus on environmental adaptability, equality, and trust has also encouraged research on female leadership. The research tendency is based on the assumption that male and female leaders tend to exhibit different leadership styles according to their gender differences. Recent research has cast doubt on this assumption, by showing that the sociological gender roles of men and women are independent such that some female leaders show authoritative and control-oriented leadership, which were once considered to be male leadership styles. Research design, data, and methodology - This research attempts to carry out an empirical study on the gender-related leadership styles of female leaders and to examine their effect on group performance in the K business organization. This study also focuses on leader attributes such as trust, and it aims to discover whether these attributes should be regarded as independent or as moderating variables between leadership styles and performance. For these purposes, this study generated four hypotheses based on a review of the literature and it tested them using a survey. Female workers in the sales departments of the K Company, all of whom are women, were asked to provide answers to the presented questionnaires. This study hypothesizes that the type of gender roles played by women leaders will affect the job satisfaction and organizational commitment among the members of the sales group, and that the level of trust that is garnered by women leaders will also affect the types of gender roles that they play as well as employee job satisfaction and organizational commitment. Results - The results of this study show that both androgynous and masculine leadership styles are superior to the feminine leadership style in terms of employee job satisfaction and organizational commitment. However, contrary to our expectations, this study fails to show the superiority of the androgynous leadership style over the masculine leadership style. Moreover, there are no significant differences between these two leadership styles with regard to group performance. Conclusions - This study shows that it is important that different attributes of leaders, such as how trusted they are, be treated as moderating variables between leadership and performance rather than as independent variables. Finally, as this is the first attempt to view the role of the gender in a new perspective, the managerial implications of this study for leadership research, as well as its limitations, are presented. Suggestions for future related research are also proposed.

• Human Ecology Research
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• 제52권1호
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• pp.11-19
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• 2014

The purpose of this study was to analyze the effect of perceived parental neglect and abuse and peer attachment on school life adjustment according to children's gender. A total of 2,264 5th graders from the second Korea Child-Adolescent Panel Survey participated. The results were as follows: First, the boys had higher parental neglect and abuse scores than the girls, while the girls had higher peer attachment scores and higher school life adjustment scores than the boys. Second, every sub-element of school life adjustment was significantly negatively correlated with parental neglect and abuse regardless of the children's gender. Every sub-element of school life adjustment was significantly positively correlated with the 'communication' and 'trust' sub-elements of peer attachment regardless of the children's gender. In the case of the boys, the 'study activity' and 'peer relation' sub-elements of school life adjustment were significantly negatively correlated with the 'alienation' sub-element of peer attachment. For the girls, every sub-element of school life adjustment was significantly negatively correlated with the alienation sub-element of peer attachment. Finally, the factors of 'parental neglect and abuse', and the peer attachment sub-elements of 'communication', and 'trust' significantly predicted the boys' school life adjustment, while for girls, the significant predictors were 'parental neglect and abuse', 'communication', 'trust', and 'alienation'.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.172-185
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• 2020

To explore the impact of restaurant service quality for foreigners in South Korea on customer satisfaction, customer trust, and loyalty from three dimensions: quality of physical environment, food quality, and service quality and the influence of perceived price on satisfaction and loyalty, a survey was conducted by collecting 202 valid questionnaires and Amos 23 was used to examine the relationships between variables. The results show that the quality of physical environment, food quality, and service quality have significant positive effects on customer trust, but only food quality has a significant effect on customer loyalty and all three have no significant effects on customer satisfaction. In addition, customer trust has a significant positive effect on customer satisfaction and customer loyalty, but the effect of customer satisfaction on loyalty has not been verified in this study. At the same time, perceived price has a significant positive effect on customer satisfaction, but no significant effect on customer loyalty. Then the study examined the moderating effect of gender by using the SEM multi-group analysis method, founding that there are no significant differences between male and female on the impact of the three dimensions of restaurant service quality on customer satisfaction, and no significant differences between male and female on the impact of perceived price on customer satisfaction and customer satisfaction on loyalty, meaning that gender's moderating effects are not valid. These conclusions of this study are useful for restaurant operators to improve the quality of the physical environment, food quality and service quality, effectively improve customer trust, and thus customer satisfaction and loyalty.

• 패션비즈니스
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• 제18권6호
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• pp.19-37
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• 2014

This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers' brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers' brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers' trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands' donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries.

• 디지털융복합연구
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• 제14권6호
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• pp.467-475
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• 2016

이 연구는 체육계열 학과 학생들의 학과신뢰가 학과발전 및 학업성과에 미치는 영향을 조사하고 학생들의 성별 및 학년에 따른 학과발전과 학과신뢰의 차이를 분석하는데 그 목적이 있다. 서울, 경기, 인천, 충정지역에 소재하고 있는 4년제 6개 대학교의 체육계열 학과 학생 313명을 대상으로 하였다. 비확률표본추출법 중 편의표본추출법을 이용하여 자기평가기입법으로 응답하도록 하였으며, 무응답 치는 '회귀분석에 의한 교체방법'으로 처리하였다. 자료 분석을 위해 기술통계, 상관관계분석, 회귀분석, 그리고 이원다변량분산분석이 실시되었다. 학과신뢰는 학과발전에 통계적으로 유의한 영향을 미쳤지만 학업성과에는 유의한 영향을 미치지 않았다. 학과발전은 2, 3학년이 4학년보다 높게 인식되었으며 학과신뢰는 3학년이 4학년보다 높게 나타났다. 성별의 차이는 학과발전과 학과신뢰 모두에서 유의하지 않은 것으로 나타났다. 체육계열 학과 학생들의 학과신뢰는 학과발전에 중요한 요인으로 작용하며 신뢰구축을 위한 학과차원의 세심한 배려와 관심 그리고 복지혜택 등이 개선이 요구된다.

• 패션비즈니스
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• 제22권3호
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• 한국의류학회지
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• 제27권7호
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• pp.809-818
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• 2003

The purpose of this study was to identify importance of gender in dynamic relationship structure in fashion internet shopping mall and to provide marketers e-CRM marketing strategy. Out of 473 customers, 470 who had purchased fashion products in fashion Internet shopping mall were surveyed for this study. The data was analyzed by factor analysis, 1-test, correlation analysis, Structural Equation Model(SEM) using AMOS program. As the results, both men and women had ‘relationship maintenance intention’ in e-CRM. However, only women had ‘intention to discontinue relationship’, when shopping mall made mistakes to them. Also, in men's group, ‘service’ only had effect on ‘Trust’, while ‘service’and ‘financial benefit’ had effects on‘Trust’ in women's group. If women would be dissatisfied with a shopping mall, they have a strong intention to disconnect with it. Based on these results, it could be concluded that men have more tolerance for shopping mall's mistakes than women have. Therefore, the results of this study provide e-CRM marketing strategy for fashion internet marketers.

• 한국의류학회지
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• 제31권5호
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• pp.705-716
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• 2007

The purpose of this study was to examine the relationship structure in TV home shopping focusing on purchasing frequency and gender. Subjects for this study were 300 customers who had purchased fashion products in TV home shopping. For date analysis, factor analysis, t-test, correlation analysis and path analysis were used. As the result, when comparing groups by the purchasing frequency, the group which had higher purchase experiences had significant relationship between trust and commitment than other group of lower purchase experiences. There were statistically significant differences in 'service', 'benefits', 'influence', 'security' variables between purchasing frequency groups. Also when comparing groups by the gender, both men and women had 'relationship maintenance intention' in CRM. However, women had the effects from 'trust' to 'commitment', while men had not effects. However, there were statistically significant differences in 'service', 'information', 'reputation', 'influence' variables between men and women. Based on these results, TV home shopping fashion marketing strategies would be suggested.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.131-140
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• 2020

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

• 디지털융복합연구
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• 제11권9호
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• pp.333-339
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• 2013

본 연구는 텔레비전 뉴스 진행자의 젠더가 수용자의 정서와 뉴스 기억에 어떤 영향을 미치는지 정교화가능성 가설을 바탕으로 살펴본 실험연구이다. 본 연구를 위해 앵커의 젠더에 따라 2가지 종류의 뉴스를 편집하여, 관여도를 조작한 2개의 대학생 집단에게 시청하게 하고, 이들의 앵커에 대한 정서와 뉴스 내용에 대한 장단기 기억을 측정, 분석하였다. 분석결과 여성 앵커가 남성앵커보다 호감도는 높게 나타났으나, 신뢰도는 더 낮게 나타났다. 그리고 여성앵커의 뉴스에 노출된 피험자들이 남성앵커의 뉴스에 노출된 피험자들에 비해 단기기억을 더 잘 하는 것으로 나타났다. 그러나 젠더와 관여도 간의 상호작용 효과는 발견되지 않았다.