• Journal of Global Scholars of Marketing Science
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• v.19 no.4
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• pp.1-10
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• 2009

The purpose of this study was to categorize the gap between coffee shop 'importance' (as perceived by customers before patronizing the coffee shop) and 'satisfaction' (perception of customers after patronizing the coffee shop) as positive or negative and to analyze the effect of these gaps on purchasing behavior. To do this, I used the gap between importance and satisfaction regarding the choice of a coffee shop as the explanatory variable and performed an empirical analysis of the direction and size of the effect of the gap on purchasing behavior (overall satisfaction, willingness-to-revisit) by applying the Ordered Probit Model (OPM). A previous study that used IPA to evaluate the effects of gaps estimated the direction and size of a quadrant but failed to analyze the effect of gaps on customers. In this study, I evaluated the effects of positive and negative gaps on customer satisfaction and willingness-to-revisit. Using OPM, I quantified the effect of positive and negative gaps on overall customer satisfaction and willingness-to-revisit. Per-head expenditure, frequency of visits, and coffee-purchasing place had the most positive effects on overall customer satisfaction. Frequency of visits, followed by per-head expenditure and then coffee-purchasing place, had the most positive impact on willingness-to-visit. Thus per-head expenditure and frequency of visits had the greatest positive effects on overall satisfaction and willingness-to-revisit. This finding implies that the higher the actual satisfaction (gap) of customers who spend KRW5,000 or more once or more per week at coffee shops is, the higher their overall satisfaction and willingness-to-revisit are. Despite the fact that economical efficiency had a significant effect on overall satisfaction and willingness-to-revisit, college and university students still use coffee shops and are willing to spend KRW5,000 because they do not only purchase coffee as a product itself, but use the coffee shop for other activities, such as working, meeting friends, or relaxing. College and university students also access the Internet in coffee shops via personal laptops, watch movies, and study; thus, coffee shops should provide their customers with the appropriate facilities and services. The fact that a positive gap for coffee shop brand had a positive effect on willingness-to-revisit implies that the higher the level of customer satisfaction, the greater the willingness-to-revisit. A negative gap for this factor, on the other hand, implies that the lower the level of customer satisfaction, the lower the willingness-to-revisit. Thus, the brand factor has a comparatively greater effect on satisfaction than the other factors evaluated in this study. Given that the domestic coffee culture is becoming more upscale and college/university students are sensitive to this trend, students are attentive to brands. In most upscale coffee shops in Korea, the outer wall is built out of glass that can be opened, the interiors are exotic with an open kitchen. These upscale coffee shops function as landmarks and match the taste of college/university students. Coffee shops in Korea have become a cultural brand. To make customers feel that coffee shops are upscale, good quality establishments and measures to provide better services in terms of brand factor should be instituted. The intensified competition among coffee shop brands in Korea as a result of the booming industry indicates that provision of additional services is needed to differentiate competitors. These customers can also use a scanner free of charge. Another strategy that can be used to boost brands could be to provide and operate a seminar room for seminars and group study. If coffee shops adopt these types of strategies, college/university students would be more likely to consider the expenses they incur worthwhile and, subsequently, they would be more likely to be satisfied with the brands of these coffee shops, with an associated increase in their willingness-to-revisit. Gender and study year had the most negative effects on overall satisfaction and willingness-to-revisit. Female students were more likely to be satisfied and be willing to return than male students, and third and fourth-year students were more likely to be satisfied and willing-to-return than first or second-year students. Students who drink coffee, read books, and use laptops alone at coffee shops are easily noticeable. High-grade students tend to visit coffee shops alone in order to use their time efficiently for self-development and to find jobs. The economical efficiency factor had the greatest effect on overall satisfaction and willingness-to-revisit in terms of a positive gap. The higher the actual satisfaction (gap) of students with the price of the coffee, the greater their overall satisfaction and willingness-to-revisit. Economical efficiency with a negative gap had a negative effect on willingness-to-revisit, which implies that a less negative gap will result in a greater willingness-to-revisit. Amid worsening market conditions, coffee shops located around colleges/universities are using strategies, such as a point or membership card, strategic alliances with credit-card companies, development of a set menu or seasonal menu, and free coffee-shot services to increase their competitive edge. Product power also had a negative effect in terms of a negative gap, which indicates that a higher negative gap will result in a lower willingness-to-revisit. Because there are many more customers that enjoy coffee in this decade, as compared to previous decades, the new generation of customers, namely college/university students, want various menu items in addition to coffee, and coffee shops should, therefore, add side menu items, such as waffles, rice cakes, cakes, sandwiches, and salads. For example, Starbucks Korea is making efforts to enhance product power by selling rice cakes flavored in strawberry, wormwood, and pumpkin, and providing coffee or cream free of charge. In summary, coffee shops should focus on increasing their economical efficiency, brand, and product power to enhance the satisfaction of college/university students. Because shops adjacent to colleges or universities enjoy a locational advantage, providing differentiated services in terms of economical efficiency, brand, and product power, is likely to increase customer satisfaction and return visits. Coffee shop brands should, therefore, be innovative and embrace change to meet their customers' desires. Because this study only targeted college/university students in Seoul, comparative studies targeting diverse regions and age groups are required to generalize the findings and recommendations of this study.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.3
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• pp.231-248
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• 2023

The purpose of this study is to trigger a discussion on the educational gap between regions in school library resources. To this end, differences and correlations between other resources invested in the school library and output results were analyzed according to manpower allocation. There was a positive correlation between the number of books, the budget, the number of seats, the number of borrowed materials, and the number of students. It was analyzed that manpower allocation had a negative correlation with the number of subjects in which the ratio of students, the lowest grade in the achievement evaluation, was more than 1/2. As a result of examining the staffing according to the 「School Library Promotion Act」 by regional characteristics, it was found that the allocation rate was statistically significantly higher in the order of metropolitan area, and provincial unit. Depending on the regional characteristics, there were differences in net asset per household as well as differences in school library manpower assignment rates. In contrast, the large cities with relatively affluent school library manpower assignment rates were found to be higher. Therefore, based on the survey contents of this study, it was emphasized that the manpower stipulated in the 「School Library Promotion Act」 should be deployed as soon as possible even in relatively poor areas to bridge the educational gap between regions.

• The Journal of Korean Society for School & Community Health Education
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• v.4
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• pp.43-59
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• 2003

The purpose of this study was to examine whether the gender, grade and school type of middle school students made any differences to their sexual awareness and sexual behaviors in an effort to lay the groundwork for providing more efficient sex education. The research questions were posed as follows: First, what is the sexual awareness of middle school students? Second, what are the sexual behaviors of middle school students? Third, are their gender, school year and school type related to their sexual awareness and behaviors? The subjects in this study were 976 middle school students from Gyeonggi province. After a survey was conducted with questionnaires prepared by this researcher based on earlier studies to suit the purpose of the study, the collected data were analyzed with SPSS 10.0 program. The frequency analysis, x2 test and correlational analysis were implemented, and basic statistical data were obtained. The conclusions were as follows: First, regarding their sexual awareness, the largest group of them agreed that one must report in case of being raped(4.36), and the smallest number of them thought that one might have a sexual relationship with a person other than his or her spouse after marriage(1.56). Second, as for experience of indecent materials, part of sexual behaviors, 67.4 percent had ever contacted such materials. The most common medium through which they contacted them was the Internet(56.5%). The above-mentioned findings suggested that the sexual awareness of the middle school students wasn't influenced by gender or school type. But that varied with grade, as the third graders had the best sexual consciousness. Their sexual behaviors were different according to gender. The boy students contacted more indecent materials, and their experience of such materials varied with grade, since the third graders contacted the most obscene materials. And that also varied with school type, and the non-engineering students contacted more obscene materials. As for sexual drives, their masturbation experience was different according to gender, grade and school type. The number of the boys who practiced masturbation was four-fold larger than that of the girls, and the second graders had more such experience. By school type, the non-engineering students practiced more masturbation, but there was no significant gap between their kissing, caressing and dating experiences.

• Korean Journal of Culture and Social Issue
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• v.9 no.2
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• pp.127-164
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• 2003

This study investigates how Korean children and adolescents perceive their parents using the indigenous psychological approach. An open-ended questionnaire was developed by the first two authors to investigate reasons why children and adolescents feel grateful, respect, indebted, close, conflict, and distance with their parents. A total of 763 participants (212 grade three students, 267 grade eight students, and 284 grade eleven students) completed the questionnaire. The results can be summarized into three main points. First, the vast majority of children and adolescents feel grateful, respect, and indebted to their parents. They feel grateful, respect and indebted for the sacrifice and suffering they experience looking after the family. Moreover, they respects their parents because of their sincerity, blood relationship, benevolence, guidance and educational support. They feel indebted since they did not obey them, were not able to meet their expectations, and were not diligent in their schoolwork. They felt especially close to their mother. The conflict they felt was due to generational gap and in their academic performance. Second, age affects how they perceive their parents. The parent-child conflict increases with age. The feeling of indebtedness also increase with age. However, the feeling of gratefulness and respects decreases with age. The feeling of closeness with father also decreases with age. Third, socio-economic status and educational achievement of children and adolescent affect the perception of their parents. Those with higher academic grade and socio-economic status are more likely to feel respect and indebtedness and less likely to feel conflict and distance.

• School Mathematics
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• v.10 no.3
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• pp.357-374
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• 2008

The complex number system is supposed to introduce first chapter in the first grade of high school. When number system is expanded to complex numbers, the main aim is to understand preservation of algebraic structure with regard to the flow of curriculum and textbook. This research reviewed overall alternative articulation and treatment of textbooks from a logical viewpoint. Two research questions are developed below. First, in the structure of the current curriculum, when we consider student's 'level', how are the alternative articulation and treatment of textbooks in complex unit on a logical point of view? Second, What are more logical alternative articulation and treatment? What alternative articulation and treatment are suitable for a running goal? and what are the improvement which is definitive?

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.193-202
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• 2021

The purpose of this study was to examine relation of awareness and education requirement of the 4th industrial revolution in health care students in attempt to provide basic data of determining the principle and education plan. The subject of study were 280 students of health department of H university in Gwangju and analyzed by gender and grade. The female students were positive awareness of the 4th industrial revolution and the level of influence on the major field was highest in lower grade students. The level of negative factors such as generation gap(p<0.05), gap between rich and poor (p<0.01), personal information infringement(p<0.05), decrease in existing jobs(p<0.05), and abuse of artificial intelligence(p<0.05) was highest in male students. In prepration for the 4th industrial revolution, education on bio and medical device(22.2%) was the most desired. The higher positive awareness, the higher educational demand(p<0.001). It is necessary to develop programs and various education to increase positive factors such as the creation of new jobs and improve the quality of life in the era of the 4th industrial revolution.

• International Journal of Highway Engineering
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• v.14 no.2
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• pp.63-72
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• 2012

Current analysis method drives an irrationality a road, signal operation and cause confusion of road such as weaving, bottleneck being not including main traffic flow in analysis subject. Therefore, this research develops analysis method of simple grade facilities to grasp target equipment relationship effect as virtue process to grasp effect of simple grade facilities in city and there is the purpose to apply optimum space of analysis intersection. In this paper, get at effect of simple grade facilities in urban area, as well as, develop new analysis method of simple grade facilities and adapt optimal interval of intersection point. New method of this paper reasonably estimated to optimal interval of the traffic flow(diverge area, merge area). As research result, analysis method to present in this research could clarify vague part of existing analysis method and presume reasonable result. Optimal interval of diverge and merge area with facilities was appeared more then 65m from the main line and more then 45m from the frontage road. Meaning of this paper as follow. First, the effect of simple grade facilities estimate. as consider optimal interval of simple grade facilities in urban can plan efficiently operation planning of road and signal in connection with nearby intersection. Second, new method then previous methods. planner of transportation easily access due to run parallel with existing method. Third, new method is contained through traffic volumes. the existing method did not reflect one. and this new method reduce error to the minimum. when analysis of intersection and link. Fourth, using the new method propose improvement plan with road operation and signal operation.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.3
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• pp.135-142
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• 2015

As the importance of software to society has grown, more and more schools worldwide teach coding basics in the classroom. Despite the rapid spread of coding instruction in grade schools, experience in the classroom is certainly limited because there is a gap between the curriculum and the existing computing environment such as the mobile and cloud computing. We propose an approach to fill this gap by using a mobile environment and the robot on the cloud-based platform for effective teaching. In this paper, we propose an architecture called Cloudboard that enables knowledge sharing and collaboration among knowledge providers in the cloud-based robot platforms. We also describe five representative architectural patterns that are referenced and analyzed to design the Cloudboard architecture. Our early experimental results show that the Cloudboard can be effective in the development of collective robotic systems.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.313-320
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• 2018

The purpose of the study is to suggest ways to reduce the difference in occupancy rate and cost of incubation centers and surveyed 262 business disclosures of KBIA. the region, the subject of management, and the technology field are set as independent variables among the management disclosure items, and the occupancy rate, cost, and assigned grade are defined as dependent variables. As a result of the correlation analysis, it was found that about 19.4%($R^2=0.194$) and about 7.0%($R^2=0.059$) explain the cost of the operation, Respectively. finally Costs are high in metropolitan areas, public organizations and technology-intensive centers are inexpensive, occupancy rates are high in government and universities, and low in large cities. In order to resolve the gap, $5,720won/m^2$ is appropriate, and the center operates as a technology-intensive specialization center.

• Archives of Plastic Surgery
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• v.40 no.2
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• pp.97-103
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• 2013

Background Velopharyngeal insufficiency (VPI) may persist after primary repair of the cleft palate, and surgical correction is necessary in many cases. The purpose of this study is to evaluate the effect of double opposing Z-plasty (DOZ) in cleft palate patients suffering from VPI after primary two-flap palatoplasty. Methods Between March 1999 and August 2005, we identified 82 patients who underwent two-flap palatoplasty for cleft palate repair. After excluding the patients with congenital syndrome and mental retardation, 13 patients were included in the final study group. The average age of the patients who underwent DOZ at was 5 years and 1 month. Resonance, nasal emission, and articulation were evaluated by a speech pathologist. The velopharyngeal gaps were measured before and after surgery. Results Six patients attained normal speech capabilities after DOZ. The hypernasality grade was significantly improved after surgery in all of the patients (P=0.0015). Whereas nasal emission disappeared in 8 patients (61.5%), it was diminished but still persisted in the remaining 5 patients. Articulation was improved in all of the cases. In two cases, the velopharyngeal gap was measured using a ruler. The gap decreased from 11.5 to 7 mm in one case, and from 12.5 to 8 mm in the second case. Conclusions The use of DOZ as a surgical option to correct VPI has many advantages compared with other procedures. These include short surgery time, few troublesome complications, and no harmful effects on the dynamic physiological functioning of the pharynx. This study shows that DOZ can be another option for surgical treatment of patients with VPI after two-flap palatoplasty.