• Title/Summary/Keyword: Gap Effect

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The Effect of the Gap between College Students' Perception of the Importance of Coffee Shops and Their Satisfaction after Patronizing Coffee Shops on Their Purchasing Behavior (대전원교학생대가배점중요성적감지화타문광고가배점지후적만의도지간적차거대타문구매행위적영향(大专院校学生对咖啡店重要性的感知和他们光顾咖啡店之后的满意度之间的差距对他们购买行为的影响))

  • Lee, Won-Ok
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.4
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    • pp.1-10
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    • 2009
  • The purpose of this study was to categorize the gap between coffee shop 'importance' (as perceived by customers before patronizing the coffee shop) and 'satisfaction' (perception of customers after patronizing the coffee shop) as positive or negative and to analyze the effect of these gaps on purchasing behavior. To do this, I used the gap between importance and satisfaction regarding the choice of a coffee shop as the explanatory variable and performed an empirical analysis of the direction and size of the effect of the gap on purchasing behavior (overall satisfaction, willingness-to-revisit) by applying the Ordered Probit Model (OPM). A previous study that used IPA to evaluate the effects of gaps estimated the direction and size of a quadrant but failed to analyze the effect of gaps on customers. In this study, I evaluated the effects of positive and negative gaps on customer satisfaction and willingness-to-revisit. Using OPM, I quantified the effect of positive and negative gaps on overall customer satisfaction and willingness-to-revisit. Per-head expenditure, frequency of visits, and coffee-purchasing place had the most positive effects on overall customer satisfaction. Frequency of visits, followed by per-head expenditure and then coffee-purchasing place, had the most positive impact on willingness-to-visit. Thus per-head expenditure and frequency of visits had the greatest positive effects on overall satisfaction and willingness-to-revisit. This finding implies that the higher the actual satisfaction (gap) of customers who spend KRW5,000 or more once or more per week at coffee shops is, the higher their overall satisfaction and willingness-to-revisit are. Despite the fact that economical efficiency had a significant effect on overall satisfaction and willingness-to-revisit, college and university students still use coffee shops and are willing to spend KRW5,000 because they do not only purchase coffee as a product itself, but use the coffee shop for other activities, such as working, meeting friends, or relaxing. College and university students also access the Internet in coffee shops via personal laptops, watch movies, and study; thus, coffee shops should provide their customers with the appropriate facilities and services. The fact that a positive gap for coffee shop brand had a positive effect on willingness-to-revisit implies that the higher the level of customer satisfaction, the greater the willingness-to-revisit. A negative gap for this factor, on the other hand, implies that the lower the level of customer satisfaction, the lower the willingness-to-revisit. Thus, the brand factor has a comparatively greater effect on satisfaction than the other factors evaluated in this study. Given that the domestic coffee culture is becoming more upscale and college/university students are sensitive to this trend, students are attentive to brands. In most upscale coffee shops in Korea, the outer wall is built out of glass that can be opened, the interiors are exotic with an open kitchen. These upscale coffee shops function as landmarks and match the taste of college/university students. Coffee shops in Korea have become a cultural brand. To make customers feel that coffee shops are upscale, good quality establishments and measures to provide better services in terms of brand factor should be instituted. The intensified competition among coffee shop brands in Korea as a result of the booming industry indicates that provision of additional services is needed to differentiate competitors. These customers can also use a scanner free of charge. Another strategy that can be used to boost brands could be to provide and operate a seminar room for seminars and group study. If coffee shops adopt these types of strategies, college/university students would be more likely to consider the expenses they incur worthwhile and, subsequently, they would be more likely to be satisfied with the brands of these coffee shops, with an associated increase in their willingness-to-revisit. Gender and study year had the most negative effects on overall satisfaction and willingness-to-revisit. Female students were more likely to be satisfied and be willing to return than male students, and third and fourth-year students were more likely to be satisfied and willing-to-return than first or second-year students. Students who drink coffee, read books, and use laptops alone at coffee shops are easily noticeable. High-grade students tend to visit coffee shops alone in order to use their time efficiently for self-development and to find jobs. The economical efficiency factor had the greatest effect on overall satisfaction and willingness-to-revisit in terms of a positive gap. The higher the actual satisfaction (gap) of students with the price of the coffee, the greater their overall satisfaction and willingness-to-revisit. Economical efficiency with a negative gap had a negative effect on willingness-to-revisit, which implies that a less negative gap will result in a greater willingness-to-revisit. Amid worsening market conditions, coffee shops located around colleges/universities are using strategies, such as a point or membership card, strategic alliances with credit-card companies, development of a set menu or seasonal menu, and free coffee-shot services to increase their competitive edge. Product power also had a negative effect in terms of a negative gap, which indicates that a higher negative gap will result in a lower willingness-to-revisit. Because there are many more customers that enjoy coffee in this decade, as compared to previous decades, the new generation of customers, namely college/university students, want various menu items in addition to coffee, and coffee shops should, therefore, add side menu items, such as waffles, rice cakes, cakes, sandwiches, and salads. For example, Starbucks Korea is making efforts to enhance product power by selling rice cakes flavored in strawberry, wormwood, and pumpkin, and providing coffee or cream free of charge. In summary, coffee shops should focus on increasing their economical efficiency, brand, and product power to enhance the satisfaction of college/university students. Because shops adjacent to colleges or universities enjoy a locational advantage, providing differentiated services in terms of economical efficiency, brand, and product power, is likely to increase customer satisfaction and return visits. Coffee shop brands should, therefore, be innovative and embrace change to meet their customers' desires. Because this study only targeted college/university students in Seoul, comparative studies targeting diverse regions and age groups are required to generalize the findings and recommendations of this study.

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Fine Gap Control Using Pneumatic Servo System (공압서보시스템에 의한 미세 간극제어 시스템 설계)

  • 김동환;김영진;정대화
    • Journal of the Korean Society for Precision Engineering
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    • v.19 no.12
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    • pp.45-56
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    • 2002
  • A pneumatic servo system requiring a fine gap control in a photo-electric sensor which is used for a LCD array detection device is introduced. The gap controlled by the pneumatic servo system remains within around 50~80 ${\mu}{\textrm}{m}$, and the system possesses an effect to eliminate undesirable particles on the LCD plate by blowing air out. The air flow rate is initially controlled by a servo valve and expanded by a booster valve, thus the controlled air pressure contributes to maintaining an appropriate gap between the LCD plate and photo-electric sensor An air floating plate of two degrees of freedom is designed and fabricated, and a fine tilting motion control is also implemented by assigning different gap commands. The pressure control and direct gap control are proposed, and each performance is verified experimentally.

A COMPUTATIONAL STUDY ABOUT THE ASYMMETRIC AERODYNAMIC EVOLUTION AROUND A CIRCULAR CYLINDER CAUSED BY A MOVING WALL (이동 벽면에 의한 원형 실린더의 비대칭적 공력 발달에 관한 전산연구)

  • Jung J.Y.;Chang J.W.
    • Journal of computational fluids engineering
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    • v.11 no.3 s.34
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    • pp.64-70
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    • 2006
  • A Computational study was carried out in order to investigate the moving wall effect of a circular cylinder at a Reynolds number of $2.0{\times}10^4$. The viscous-incompressible Navier-Stokes equations and Spalart-Almaras turbulent model of the commercial CFD code were adopted for this numerical analysis. The moving wall was set parallel with the freestream, and moving speed was equal to the freestream velocity. The gap ratio is defined as the distance ratio between the circular cylinder diameter and the height from the moving wall. The results show that there is vortex shedding over the critical gap ratio and aerodynamic loads including amplitude and the Strouhal number change according to the gap ratio.

The Effect of the Gap of Spline on the Deflection of Propeller Shaft (스플라인의 공차가 프로펠러 샤프트의 처짐에 미치는 영향)

  • Han, Dong-Seop;Lee, Seong-Wook;Kim, Yong;Han, Geun-Jo
    • Proceedings of the KSME Conference
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    • 2007.05a
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    • pp.172-174
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    • 2007
  • A propeller shaft is the device which is used to transmit the power between two shafts in a vehicles, an industrial machinery, etc. The end of spline is worm due to the deflection of the propeller shaft, and a lifetime of it is reduced, because it for industrial machinery has the length of 2,500 mm, the weight of $300\;kg_{f},$ and the sliding distance of $\pm250\;mm.$ Accordingly in this study we analyzed the effect of the gap of spline on the deflection of a propeller shaft carrying out the finite element analysis, in order to determine the proper gap of spline to minimize the deflection of it. We adopt 10-kinds of gap of spline from 0.05 mm to 0.5 mm at interval of 0.05 mm as the design parameter for the finite element analysis and the centrifugal force as the load condition.

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Materials properties of wide band-gap semiconductors and their application to high speed electronic power devices (Wide band-gap반도체의 물성 및 고주파용 전력소자의 응용)

  • 신무환
    • Electrical & Electronic Materials
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    • v.9 no.9
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    • pp.969-977
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    • 1996
  • 본고에서는 여러가지 Wide Band-gap중에서 특히 최근에 많은 관심을 끌고 있는 GaN와 4H-SiC, 6H0SiC의 전자기적 물성을 소개하고 현재 이들로부터 제작된 prototype소자들의 성능을 비교함으로써 그 발전현황을 알아보기로 한다. 본고에서 관심을 두는 소자분야는 광전소자(optoelectronic devices)라기보다는 고주파 고출력용 전력소자임을 밝힌다. 아울러 GaN로부터 제작된 MESFET(MEtal Semiconductor Field-Effect Transistor)소자의 고주파 대역에서의 Large-Signal특성을 Device/Circuit Model을 통하여 실험치와 비교하여보고 이로부터 최적화된 channel 구조를 갖는 소자구조에서의 RF특성을 조사한다.

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The Effect of Air gap Insertion in Test Acoustic Performance of Sound Barrier using Structural Vibration System (구조 진동 시스템을 이용한 흡차음재 음향 성능 실험시 공기 층 삽입의 효과)

  • Sihn, Jae-Seong;Kang, Yeon-June;Sung, Myung-Ho;Kim, Hyun-Suk
    • Proceedings of the KSME Conference
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    • 2001.06b
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    • pp.646-650
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    • 2001
  • In this paper, it is presented that the effect of air gap insertion in testing the transmission loss of sound barrier using structural vibration system. In this study, we use the APAMAT based on the structure-borne-noise. The measured results show that air gap insertion improves transmission loss as results of test based on the air-borne-noise. The measured results are compared with the predicted transmission loss using the transfer matrix method. The predicted results were found to be in reasonable agreement with measured results.

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The analysis of performance characteristics of a L.I.M with taken into consideration of end effect(II) -eddy current & air-gap flux density- (단부교리를 고려한 L.I.M의 동작특성 해석(II))

  • 임달호;장석명
    • The Transactions of the Korean Institute of Electrical Engineers
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    • v.36 no.4
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    • pp.240-251
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    • 1987
  • In this paper, with the end effect taken into consideration, the fundamental characteristics of a linear induction motor-the eddy currents of the secondary conducting sheet (traveller), the flux density in the air gap-are analysed by means of electromagnetic field theory. Accordingly, the derived governing eqations of the chatacteristics with goodness factor, presents that it was possible not only to predict the performance characteristics, but to obtain the data that needs to optimize a design of a motor with the reduction of the end effect.

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Effect of PEO of PS-P2VP photonic gel films

  • Shin, Sung-Eui;Kim, Su-Young;Shin, Dong-Myung
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1405-1407
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    • 2009
  • We prepared polystyrene-b-poly(2-vinyl pyridine) (PSb-P2VP) lamellar films which is hydrophobic block-hydrophilic polyelectrolyte block polymer have 57 kg/mol-b-57 kg/mol. The result of UV-visible absorption spectra supported that effect of poly(ethylene oxide) on the band gap tuning of PS-P2VP photonic gel like salt effect.

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스핀트로닉스 소재로 사용될 수 있는 HgCdTe의 물리적 성질 : Rashbar effect 와 Zeeman spin splitting

  • 홍진기;이진서;이긍원;안세영;이제형;김진상;이병찬
    • Proceedings of the Korean Magnestics Society Conference
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    • 2002.12a
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    • pp.32-33
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    • 2002
  • 최근 세계적 주목을 받고 있는 spin FET[1] 소자의 구현은 강자성 물질에 의하여 반도체에 주입된 spin 편향된 전자가 반도체 계면에 유도된 전기장의 영향을 받아 spin-orbit interaction을 하는 mechanism(Rashbar effect)이 근간을 이루고 있다. 작은 band gap을 가지는 반도체(narrow gap 반도체)는 작은 유효질량의 전자에 의해서 이러한 Rashbar effect[2]를 크게 할 수 있는 물질로서, spin FET 구현을 위한 강력한 후보이며, 요즘 한창 연구되고 있는 주제이기도 하다[3]. (중략)

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Monostatic RCS Reduction by Gap-Fill with Epoxy/MWCNT in Groove Pattern

  • Choi, Won-Ho;Jang, Hong-Kyu;Shin, Jae-Hwan;Song, Tae-Hoon;Kim, Jin-Kyu;Kim, Chun-Gon
    • Journal of electromagnetic engineering and science
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    • v.12 no.1
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    • pp.101-106
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    • 2012
  • In this study, we investigated the effect of groove pattern and gap-fill with lossy materials at 15 GHz frequency of Ku-band. We used Epoxy/MWCNT composite materials as gap-fill materials. Although epoxy does not have an absorbance capability, epoxy added conductive fillers, which are multi-walled carbon nanotubes (MWCNT), can function as radar absorbing material. Specimens were fabricated with different MWCNT mass fractions (0, 0.5, 1.0, 2.0 wt%) and their permittivity in the Ku-band was measured using the waveguide technique. We investigated the effect of gap-fill on monostatic RCS by calculating RCS with and without gap-fill. For arbitrarily chosen thickness and experimentally obtained relative permittivity, we chose the relative permittivity of MWCNT at 2 wt% (${\varepsilon}_r$=8.8-j2.4), which was the lowest reflection coefficient for given thickness of 3.3 mm at V-pol. and $80^{\circ}$ incident angle. We also checked the monostatic RCS and the field intensity inside the groove channel. In the case of H-pol, gap-fill was not affected by the monostatic RCS and magnitude was similar with or without gap-fill. However, in the case of V-pol, gap-fill effectively reduced the monostatic RCS. The field intensity inside the groove channel reveals that different RCS behaviors depend on the wave polarizations.