• Journal of the Korean association of regional geographers
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• v.22 no.2
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• pp.287-306
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• 2016

This paper aims to explain the Korean urbanization, which can be characterized by the development of apartment complexes and new towns, in relation to urban ideology in Korea. In particular, it examines the impacts of the ideological processes of Gangnam-ization on the ways in which 'the urban' has been represented, imagined, aspired, and consumed by the Korean urban middle class in particular ways. For this research, we interviewed 22 urban middle class people living in three important urban centers (Gangnam, Bundang, and Haeundae).