• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.313-314
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• 2014

본 연구는 유튜브 조회수 20억뷰를 돌파하고 기네스북에 오른 강남스타일 뮤직비디오의 시각적 몰입감에 대한 분석을 통해 이를 극대화하는 전략을 찾고자 한다. 분석 결과 뮤직비디오는 댄스 및 퍼포먼스, 출연자와 스타일, 장소 배경 등의 콘셉트가 일관성이 있고 창의적일수록, 주요인물의 등장순서와 배치, 비주얼의 양적 질적 변화, 청각 중심이 시각에 일치되어 기승전결이 고조될수록 시각적 몰입감이 극대화되었다. 향후 제 2, 제 3의 강남스타일 등 한류(韓流)와 유튜브 진출을 목적으로 하는 뮤직비디오 제작을 위해서는 창의적 '시각적 콘셉트'를 발굴하고, 검증된 '시각적 기승전결'을 강화하여 시각적 몰입감을 극대화하는 전략이 필요하다.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.413-414
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• 2013

본 연구는 C.P.N.T측면에서 싸이의 뮤직비디오 그리고 문화적인 요소의 성공요인들에 대해서 분석했다. 연구결과, 싸이의 뮤직비디오에는 재미, 유머, 음악과 춤의 반복성 등 창의적인 콘텐츠를 보여주었으며, 플랫폼으로는 YG의 유투브 직접 제작 참여로 수용자의 시청에 부담 없게 접근이 용이하게 고화질 저용량으로 보급하였습니다. 네트워크측면에서는 트위터와 페이스북과 같은 다양한 서비스를 통하여 빠른 속도와 장소에 구애받지 않고 유통망을 형성했으며, 매스미디어 NBC방송에 유투브 영상이 소개됨으로 싸이의 뮤직비디오와 음악이 단순한 UCC영상의 평범함에서 대중적이고 혁신적인 상징의 이미지로 급부상하게 된다. 또한 아이패드, 스마트폰, N스크린 등 많은 터미널을 통해 싸이의 강남스타일 뮤직비디오와 음악은 수용자의 시각과 청각을 만족시켜주어 성공하게 된다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.11a
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• pp.31-34
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• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.95-102
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• 2013

The purpose of this study is to explain why the social phenomenon of the wisdom of the crowd does not empirically apply. The motivation of this study is to explain the Korean social issue: the Tablo incident. In this study, 50 university students participated in the experiments to assess the impact of social media on the wisdom of crowds effect. We find evidence of a positive wisdom of crowds effect, when respondents are less exposed to media. In contrast, the collective information seems to be negatively distorted by respondents highly exposed to media. This research has strong implication for education policy and theories of social interaction.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.312-324
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• 2017

This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that 'the mediated Culture PR' be adapted to German media.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.227-236
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• 2014

The purpose of this paper is to explore the possibility for Korean entertainment companies to enter into debt financing. In particular, this study focuses on the possibility of issuing corporate bond and the asset backed securities (ABS) by two leading entertainment companies in Korea: SM Entertainment (SM) and YG Entertainment (YG). Depth interview with specialists such as investment bankers (IB), bond brokers, and financial directors and executives in entertainment companies was done. The results show that IB's opinion on issuing corporate bonds by SM and YG is positive. However, they may need to meet four requirements including maintaining stable cash-flow, diversifying sales source, enhancing accounting and legal transparencies and verifying managerial capabilities. In addition, Psy' s 'Gangnam style', his global hit song, turns out to have high potential as a base asset for ABS.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.63-75
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• 2020

This paper researches the relationship between Youtube K-pop music video views and visual characteristics. K-pop music video, which is the subject of study has intrigued the world since 'Gangnam Style' became Youtube's most viewed video in 2012. This paper questions the existence of element that are related to music video views which is not externally visible and the availability of the discovering the specific element. Previous studies had difficulty in searching the inherent elements of the music video associated with views because they chose a research method that compares music videos based on one or two pieces of work and had a biased result. Therefore, this paper goals to divide nine music videos according to the number of views in three groups and analyze their visual characteristics to find out the differences between the groups and their each features. This paper will contribute to the development of music video field in Youtube market where the number of views is getting more important recently.

• Journal of the Korean Dietetic Association
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• v.22 no.2
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• pp.118-130
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• 2016

The objectives of this study were to analyze the operational characteristics and to explore the substantiality plan of inpatient diets for foreigners in hospitals. Questionnaires were mail-delivered to 128 hospitals, and a total of 62 questionnaires were usable with a response rate of 48.4 percent. Statistical data analysis was completed using SPSS Win 11.0 for descriptive analysis, independent t-test, and ${\chi}^2$ test. Results can be summarized as follows. The average number of inpatient meals for foreigners in the last 6 months were 405 and 53 for general therapeutic diets and special therapeutic diets, respectively. The rates of hospitals with an exclusive department and exclusive staff for foreign inpatients were 48.4% and 53.2%, respectively. Major nationalities of foreign inpatients were China (37.5%) and Russia (31.3%), and their major medical departments were internal medicine (43.9%) and surgery (39.0%). The number of hospitals that provided inpatient diet only for foreigners was 42 (72.4%) and influencing factors were number of permitted beds (P<0.05), an exclusive department (P<0.001), and exclusive staff (P<0.01). The main type of menu was USA European style (61.1%), and the price of inpatient meals for foreigners was mostly \10,000~\25,000 (62.0%). As 75.9% of hospitals did not possess dietary slip manuals for foreigners, the case of preparing inpatient meals for foreigners in the form of a general therapeutic diet partially-modified according to disease was the majority (55.4%). Dietitians felt the need for nutrition management guidelines and dietary slip manuals (47.3%) as a substantiality plan of inpatient diets for foreigners. There is a need for exclusive foodservice standards for foreign inpatients in the changing medical environment.

• Journal of Korean Neurosurgical Society
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• v.60 no.2
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• pp.125-129
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• 2017

Lumbar degenerative kyphosis (LDK) is a subgroup of the flat-back syndrome and is most commonly caused by unique life styles, such as a prolonged crouched posture during agricultural work and performing activities of daily living on the floor. Unfortunately, LDK has been used as a byword for degenerative sagittal imbalance, and this sometimes causes confusion. The aim of this review was to evaluate the exact territory of LDK, and to introduce another appropriate term for degenerative sagittal deformity. Unlike what its name suggests, LDK does not only include sagittal balance disorder of the lumbar spine and kyphosis, but also sagittal balance disorder of the whole spine and little lordosis of the lumbar spine. Moreover, this disease is closely related to the occupation of female farmers and an outdated Asian life style. These reasons necessitate a change in the nomenclature of this disorder to prevent misunderstanding. We suggest the name "primary degenerative sagittal imbalance" (PDSI), which encompasses degenerative sagittal misalignments of unknown origin in the whole spine in older-age patients, and is associated with back muscle wasting. LDK may be regarded as a subgroup of PDSI related to an occupation in agriculture. Conservative treatments such as exercise and physiotherapy are recommended as first-line treatments for patients with PDSI, and surgical treatment is considered only if conservative treatments failed. The measurement of spinopelvic parameters for sagittal balance is important prior to deformity corrective surgery. LDK can be considered a subtype of PDSI that is more likely to occur in female farmers, and hence the use of LDK as a global term for all degenerative sagittal imbalance disorders is better avoided. To avoid confusion, we recommend PDSI as a newer, more accurate diagnostic term instead of LDK.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.24-32
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• 2015

The global success of PSY's Gangnam Style was mediated through combination of YouTube and SNS. PSY's success led into some communication scholars' consideration of new international circulation of Korean pop culture (Korean Trend 2.0). In terms of global circulation of pop culture, it is noticeable how users appropriate YouTube channel beyond mere watching music videos and mere international circulation of Korean pop culture. The mode of fan's activity and appropriation contributes to the expansion of the width and amplification of the volume of Korean popular culture as well. The circulation of pop culture was considered in the level of exchange of tangible commodities such as CD, DVD, and so on until the adoption of digital media and Internet. YouTube has brought new mode in which the international circulation of pop culture is mediated without exchange of tangible commodities but was amplified with the diffusion of network. This study grasps how the mode of users' appropriation contributes to international circulation of pop culture through case studies of some K-pop music videos and international K-pop fans' tribute activities. In terms of theoretical perspective, fandom studies will be examined. In terms of research method, the researcher adopts netnography, a participatory observation on network, to find the feature of fandom and its contribution to the international circulation of pop cultures.