• Title/Summary/Keyword: Gain and loss frame

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A Study on the Construal Level and Intention of Autonomous Driving Taxi According to Message Framing (해석수준과 메시지 프레이밍에 따른 자율주행택시의 사용의도에 관한 연구)

  • Yoon, Seong Jeong;Kim, Min Yong
    • Journal of Intelligence and Information Systems
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    • v.24 no.3
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    • pp.135-155
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    • 2018
  • The purpose of this study is to analyze the difference of interpretation level and intention to use message framing when autonomous vehicle, which is emerging as the product of 4th industrial revolution, is used as taxi, Interpretation level refers to the interpretation of a product or service, assuming that it will happen in the near future or in the distant future. Message framing refers to the formation of positive or negative expressions or messages at the extremes of benefits and losses. In other words, previous studies interpret the value of a product or service differently according to these two concepts. The purpose of this study is to investigate whether there are differences in intention to use when two concepts are applied when an autonomous vehicle is launched as a taxi. The results are summarized as follows: First, the message format explaining the gain and why should be used when using the autonomous taxi in the message framing configuration, and the loss and how when the autonomous taxi is not used. Messages were constructed and compared. The two message framing differed (t = 3.063), and the message type describing the benefits and reasons showed a higher intention to use. In addition, the results according to interpretation level are summarized as follows. There was a difference in intentions to use when assuming that it would occur in the near future and in the near future with respect to the gain and loss, Respectively. In summary, in order to increase the intention of using autonomous taxis, it is concluded that messages should be given to people assuming positive messages (Gain) and what can happen in the distant future. In addition, this study will be able to utilize the research method in studying intention to use new technology. However, this study has the following limitations. First, it assumes message framing and time without user experience of autonomous taxi. This will be different from the actual experience of using an autonomous taxi in the future. Second, self-driving cars should technical progress is continuing, but laws and institutions must be established in order to commercialize it and build the infrastructure to operate the autonomous car. Considering this fact, the results of this study can not reflect a more realistic aspect. However, there is a practical limit to search for users with sufficient experience in new technologies such as autonomous vehicles. In fact, although the autonomous car to take advantage of the public transportation by taxi is now ready for the road infrastructure, and technical and legal public may not be willing to choose to not have enough knowledge to use the Autonomous cab. Therefore, the main purpose of this study is that by assuming that autonomous cars will be commercialized by taxi you can do to take advantage of the autonomous car, it is necessary to frame the message, why can most effectively be used to find how to deliver. In addition, the research methodology should be improved and future research should be done as follows. First, most students responded in this study. It is also true that it is difficult to generalize the hypotheses to be tested in this study. Therefore, in future studies, it would be reasonable to investigate the population of various distribution considering the age, area, occupation, education level, etc. Where autonomous taxi can be used rather than those who can drive. Second, it is desirable to construct various message framing of the questionnaire, but it is necessary to learn various message framing in advance and to prevent errors in response to the next message framing. Therefore, it is desirable to measure the message framing with a certain amount of time when the questionnaire is designed.

From Opposition to Cooperation: Semantic Change of with

  • Rhee, Seongha
    • Korean Journal of English Language and Linguistics
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    • v.4 no.2
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    • pp.151-174
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    • 2004
  • A historical investigation reveals that English preposition with underwent a change from OPPOSITION to ASSOCIATION and further to ACCOMPANIMENT, where the first stage shows peculiarity in that the two concepts involved comprise an unusual set to form an extensional chain. Intrigued by this oddity, this paper aims to investigate the semantic structure of English preposition with from a grammaticalization perspective. We review mechanisms and models of semantic change and evaluate their adequacy with the semantic structure and change shown by with. Drawing upon the observed fact that with underwent the apparent antonymic semantic change, it is argued that such semantic change mechanisms as metaphor, metonymy, subjectification, and generalization have difficulties explaining the change, and that only the Frame-of-Focus Variation can effectively account for this peculiar change type. In terms of semantic change models, we argue that the Bleaching Model cannot effectively provide an explanation; that the Loss and Gain Model has problems in explaining the motivation of change directions; that the Metonymic-Metaphoric Model cannot be assessed at the current level of investigation; and that the Overlap Model and the Prototype Extension Model excellently account for the macro-level changes.

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Efficient Parallel Block-layered Nonbinary Quasi-cyclic Low-density Parity-check Decoding on a GPU

  • Thi, Huyen Pham;Lee, Hanho
    • IEIE Transactions on Smart Processing and Computing
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    • v.6 no.3
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    • pp.210-219
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    • 2017
  • This paper proposes a modified min-max algorithm (MMMA) for nonbinary quasi-cyclic low-density parity-check (NB-QC-LDPC) codes and an efficient parallel block-layered decoder architecture corresponding to the algorithm on a graphics processing unit (GPU) platform. The algorithm removes multiplications over the Galois field (GF) in the merger step to reduce decoding latency without any performance loss. The decoding implementation on a GPU for NB-QC-LDPC codes achieves improvements in both flexibility and scalability. To perform the decoding on the GPU, data and memory structures suitable for parallel computing are designed. The implementation results for NB-QC-LDPC codes over GF(32) and GF(64) demonstrate that the parallel block-layered decoding on a GPU accelerates the decoding process to provide a faster decoding runtime, and obtains a higher coding gain under a low $10^{-10}$ bit error rate and low $10^{-7}$ frame error rate, compared to existing methods.

A Study on the Design and Implementation of SHF band Antenna for Digital Satellite Communication (디지털위성중계기용 SHF 대역 안테나 설계 및 구현에 대한 연구)

  • Kim, Ki-Jung;Han, Jun-Yong
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.1
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    • pp.12-17
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    • 2018
  • This study describes the design and implementation of Antenna for Digital Satellite Communication. The Antenna unit for SHF band consists of Reflector, Septom Polarizer, Feed Horn and Support Frame etc. Thought analysis of space environment before production, the possibility of the malfunction of equipment minimized and we designed a reliable Antenna through simulation for vibration and thermal analysis generated during the launch, and compared pre-simulation of main performance results to test results about main performances of Antenna after production. After fabricating the antenna, the maximum gain of the antenna main beam is 36.5dBi, which satisfies the requirement of 35dBi or more, and it also satisfies the requirement of -20dB for return loss of less than -24dB. Also, the isolation of the transmission and reception of the antenna is -22.6dB or less, which satisfies the requirement of -20dB or less. The antenna for digital satellite communication described in this paper can be used in the satellite field of geostationary earth orbit and low earth orbit requiring high reliability in the future.

The Effects of Reward Card Types and Regulatory Focus on Transaction Coupling and Sunk Cost Perception (적립카드 유형과 조절적 초점이 소비자의 거래커플링과 매몰비용 지각에 미치는 효과)

  • Choe, Seon-Gyeong;Kahn, Hyungsik
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.103-121
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    • 2013
  • Since American Airlines's mileage program emerged in market, loyalty programs have gained popularity. Many companies have generated many kinds of reward cards in order to induce precious consumers. As a result, reward cards are very important in consumer goods market and become diversified. In spite of its importance, little is known about how these cards influence consumer's perception. The prior research has not focused on reward card types and psychological variables. Accordingly this research intends to investigate psychological variables such as transaction coupling and sunk cost perception. According to the theory of regulatory focus, promotion focus consumers would point to gain-nongain frame work, but prevention focus consumers would point to loss-nonloss frame work. The paper proved the effect of reward card types and regulatory focus on transaction coupling and sunk cost perception. Based on the results from 2(type of card : visible vs invisible) ${\times}$ 2(regulatory focus: promotion vs prevention) between-subjects factorial design experiments, we found that consumer's transaction coupling and sunk cost perception of visible reward card are better recognized than invisible reward card. In addition, the results show that there is a significant interaction effect between the type of reward card and regulatory focus. Specifically promotion focused consumers tend to reveal better perception than prevention focused consumers in use of invisible cards. However, prevention focused consumers tend to show better perception than promotion focused consumers in use of visible cards. These findings will contribute to significant academic development and practically useful help to marketing managers.

Rate-User-Perceived-Quality Aware Replication Strategy for Video Streaming over Wireless Mesh Networks

  • Du, Xu;Vo, Nguyen-Son;Cheng, Wenqing;Duong, Trung Q.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.11
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    • pp.2103-2120
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    • 2011
  • In this research, we consider the replication strategy for the applications of video streaming in wireless mesh networks (WMNs). In particular, we propose a closed-form of optimal replication densities for a set of frames of a video streaming by exploiting not only the skewed access probability of each frame but also the skewed loss probability and skewed encoding rate-distortion information. The simulation results demonstrate that our method improves the replication performance in terms of user-perceived quality (UPQ) which includes: 1) minimum average maximum reconstructed distortion for high peak signal-to-noise ratio (PSNR), 2) small reconstructed distortion fluctuation among frames for smooth playback, and 3) reasonable average maximum transmission distance for continuous playback. Furthermore, the proposed strategy consumes smaller storage capacity compared to other existing optimal replication strategies. More importantly, the effect of encoding rate is carefully investigated to show that high encoding rate does not always gain high performance of replication for video streaming.

Intellectual Asset Measurement of Construction Corporation's Knowledge Management (건설기업 지식경영의 지적자산 측정)

  • Son Young-Chan;Baik Jong-Keon;Kim Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.3 no.3 s.11
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    • pp.94-102
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    • 2002
  • It expresses well result measurement system's the importance that 'It can not manage that can not measure.' In this way, there is no expressivity that express difficulty. While Corporation's tangible asset is possible measuring by specific amount of money of financial statement or loss and gain statement etc, Method of corporation's intangible asset measurement is much had been introduced, but some one is not presenting objective frame. This research did size of construction corporation's intangible Asset(Intellectual Asset) through knowledge asset storing accumulation model(XYZ model) that present in LG economy research institute so that do quantification objectively. Through this, can presume construction corporation's intrinsic value level.

Voice Packet Processing Scheme for Voice Quality and Bandwidth Efficiency in VoIP (VoIP의 음성품질/대역효율 개선을 위한 음성패킷 처리)

  • Kim, Jae-Won;Sohn, Dong-Chul
    • Journal of Korea Multimedia Society
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    • v.7 no.7
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    • pp.896-904
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    • 2004
  • In this paper, We present an efficient variable rate speech coder for spectral efficiency and packet processing technique for packet loss compensation of a voice codec with 10msec frame in VoIP service. Through disconnecting the users from the spectral resource during silence interval of about 60% period, a variable rate voice coder based on a voice activity detection(VAD) can increase spectral gain by two times. The performance of the method was analyzed by variation of detected voice activity factor and degraded speech frame ratio under various background noise level, and compared those of G.729B of ITU-T 8kbps standard speech codec. A method to compensate lost packets utilized addition of recovery data to a main stream and error concealment scheme for speech quality enhancement, the performance is verified by reconstructed speech quality. The proposed scheme can achieve spectral gain by two times or enhance speech quality by 3dB through reserved bandwidth of VAD. Therefore, the proposed method can enhance a spectral efficiency or speech quality of VoIP.

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A Comparative Analysis of News Frame based on the Public Enterprise: The Grand Canal in the Korean Peninsular (공공사업 관련 사회적 갈등보도에 대한 뉴스 프레임 분석 - 한반도 대운하 건설 사업을 중심으로)

  • Im, Yang-June
    • Korean journal of communication and information
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    • v.49
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    • pp.57-80
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    • 2010
  • This study examines how national newspapers interpret, evaluate and report the Korean grand canal and rebuilding four major rivers through the news writings. For this research, ChosunIlbo, the Hankyoreh Shinmun and HankukIlbo are selected. A total of 961 news writings are analyzed by using the concept of news frame designed by Gamson(1993). As a result, the findings are as follows: First, the most frequently reported news frame for ChosunIlbo is economic consequence; the Hankyoreh for ecological environment, and HankukIlbo for authoritative political execution by the administrative. Second, the most frequently interviewed group through all of the papers is the administrative and the ruling Grand National Party, the main body of rebuilding the Korean grand canal. On the country, voices of environmental protection groups, non-profit civic organizations and the ordinary people are reported rarely. Third, the ratio of authoritative political execution by the administrative and economic consequence are very high. Finally, in terms of the framing activity by the interviewed groups in the newspapers, ChosunIlb reports 'Outcome' the most frequently, the Hankyoreh does 'Loss-gain' & 'Process' and HankukIlbo 'Process' & 'Substantive'. Thus it concluded that ChosunIlbo does not play a role as a social mediator for the social disputes. However, the Hankyoreh and HankukIlbo try to represent environmental and civic organizations fairly.

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AN ASSESSMENT OF THE SHORT-TERM EFFECT OF PERIODONTAL FLAP SURGERY BY DIGITAL SUBTRACTION RADIOGRAPHY (계수공제영상 방사선 측정법을 이용한 치주판막술 후 치조골 변화의 평가)

  • Jin, Yoo-Nam;Chung, Hyun-Ju
    • Journal of Periodontal and Implant Science
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    • v.23 no.3
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    • pp.595-604
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    • 1993
  • Since $Gr{\"{o}}nadhl$ et al introduced a digital subtraction radiography into periodontal dignosis in 1983, many reports using this system has aimed to assess the peroiodontal disease activity and the alveolar bone changes after periodontal treatment. The present study was performed to evaluate the usefulness of digital subtraction radiography for asessing an alveolar bone changes in 3 months after periodontal flap surgery. Serial intraral raiographs were taken from 5 normal subjects and 6 periodontally diseased patients using customized bite blocks attached to film holder in fxation device and digitized by image processing system(consisting of IBM 386, digital frame grabber, CCD camera, Image-pro II software). And the reference parameters were measured by pixel unit and compared with respective radiographs. The serial radiographs showed a little and statistically insignificant difference in reference paramenters. The conventional intraoral radiographs, the subtraction images and the clor enhanced subtraction images were reviewed by 4 examiners and the examiner's agreement rates were compared. The subtraction images and its color enhanced images showed higher examiner's agreement rate than the conventional radiographs. And the propotions of sites diagnosed with bone loss or gain after periodontal surgery were highter in the subtraction images and its color enhanced images than in the conventional radiographs. Especially, in color enhanced images, the unber of bone agin sites tended to increase according to post-surgery periods. These results indicate that projection geometry could be standardized with the divice used in this study, and the subtraction radiography may be useful to assess an alveolar bone changes after periodntal flap surgery.

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