• 한국의류학회지
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• 제22권6호
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• pp.749-759
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• 1998

The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

• International journal of advanced smart convergence
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• 제11권4호
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• pp.177-184
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• 2022

The purpose of this study is to provide implications by conducting research on brand benefits for skiwear brand customers. For this purpose, a structural equation model was established and empirical research was conducted by selecting brand convenience as a hygiene variable and brand emotion, brand satisfaction, and repurchase intention as endogenous variables. In order to analyze the general characteristics of the subjects, frequency analysis was conducted using SPSS 25 and Cronbach's alpha analysis was conducted using the same statistical program. Confirmatory factor analysis and path analysis were conducted using AMOS 21. In addition, the benefits of skiwear brand, which is an independent variable, were composed of two sub-dimensions, and psychological benefits rather than functional benefits were found to have a stronger impact on brand emotion, suggesting practical implications.

• 디지털산업정보학회논문지
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• 제15권4호
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• pp.187-195
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• 2019

The purpose of this study is to analyze the adoption of Kakao Bank in terms of benefits (functional, social, experiential, economic benefits) and differentiated services (customization and service diversity) considering service types. Benefits are personal value consumers attach to the product or service attributes and, therefore, more important than attributes of service itself when using Kakao Bank in the internet based environment. Data was collected using an online and offline survey of 131 Kakao Bank users and analyzed the data using structural equation model (SEM). The results of empirical analysis using SmartPLS show that functional benefit, experiential benefit, and customization are significantly related to the user's satisfaction, but economic benefits, social benefit, and service variety are not. Customer's satisfaction are also showed significantly to be related to the all types of Kakao Bank usage(balance check, transfer, and other services). This study has the significance in that it examines the user's satisfaction and usage of Kakao Bank in terms of benefits and differentiated services while other studies analyzed banking services focusing on the attributes of banking channel itself.

• 농업과학연구
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• 제32권2호
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• pp.107-126
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• 2005

The most limited production resource in Korea is land. During the period from 1995 to 2002, annual farm land area of 17,600ha have been converted to urban and industrial land. The self-sufficiency rate of rice, Korean staple food, is expected to be decreased from 97.5% in 2003 to 60-70% in 2020. Under such conditions, this study is aimed at first identifying multi-functional benefits of the reclamation projects such as agricultural production, industrial water supply, urban land supply, transportation effects, sightseeing effects and environmental values with and without the projects. To carry out the objectives, three existing tideland reclamation projects such as Daeho, Kumgang and Yongsangang irrigation project stage II were evaluated and Saemangeum tideland reclamation project which was jointly revaluated by environmental NGO and Govn't appointed specialists in 2000 was reviewed. According to this study results, tide land reclamation projects were showed financially and economically feasible and environmentally sustainable. The joint cost like estuary dam should be allocated based on the multi-functional benefits of the projects. To allocate the joint cost, legal and institutional improvement should adapt the joint cost allocation method as the specific cost-remaining benefit method. Korea has more than 402,000 ha of tidal flat of which 76,396ha have been reclaimed in 2003. To meet food security and to cope with shortage of land, phil-environmental reclamation projects should be continuously implemented and necessary tidal flats for protecting environmental ecosystem should be remained according to the detail survey results of reclaimable resources.

• 복식문화연구
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• 제19권5호
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• 한국식품영양과학회지
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• 제42권1호
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• pp.120-128
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• 2013

본 연구는 커피전문점을 이용하는 고객이 지각하는 관계 혜택과 지각된 기능적 가치와 상징적 가치, 고객만족, 고객 충성도간의 구체적인 인과관계를 분석하여 커피전문점의 마케팅 전략 수립을 위한 기초자료를 제공하고자 수행하였다. 커피전문점 이용 고객 총 329명을 대상으로 설문조사를 실시한 후 SPSS 17.0과 AMOS 5.0을 이용하여 통계분석을 실시한 결과 커피전문점 이용고객이 지각하는 관계혜택 중 확신적 혜택은 기능적 가치와 상징적 가치에 유의미한 영향을 주었으나 사회적 혜택과 특별대우 혜택은 유의미한 영향을 미치지 못하는 것으로 분석되었다. 또한 기능적 가치와 상징적 가치는 모두 고객만족에 유의미한 영향을 미치는 것으로 나타났으며 고객만족은 고객충성도에 유의미한 영향을 주는 것으로 분석되었다. 따라서 커피전문점 고객의 만족도와 고객충성도를 극대화하기 위해서는 관계혜택 중 확신적 혜택과 더불어 고객이 인식하는 기능적 가치와 상징적 가치를 향상시킬 수 있는 마케팅 전략이 필요하다고 판단된다.

• 한국의류학회지
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• 제34권4호
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• pp.686-696
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• 2010

This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.

• Fashion, Industry and Education
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• 제15권1호
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• Preventive Nutrition and Food Science
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• 제10권3호
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• pp.272-278
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• 2005

The object of this study was to examine attitudes and knowledge of Korean dieticians about functional foods. We investigated their perceived knowledge and their attitudes regarding risks versus benefits, and recommendation about the use of functional foods; as well as their frequency of personal use, and the educational supports and training needs of dieticians. We developed a questionnaire to assess the dieticians' attitudes related to functional foods. This questionnaire was used for characterizing functional food-related attitudes on the basis of factor and reliability analysis in the following study. The questionnaires were distributed to 802 practicing dieticians working in Daegu and Gyeongsangbukdo. A total of 244 respondents (mean age $34\pm5.7$ years) returned the completed questionnaires through online surveys. Descriptive statistics and ANOV A were used to analyze data. Fewer than $2\%$ of dieticians claimed themselves to be knowledgeable about functional foods, more than $79\%$ consumed functional foods more than once a week, and $88\%$ of dieticians expressed an interest in receiving training about functional foods. Dieticians had favorable attitudes about the rewards from functional foods but were not confident about the safety and usage recommedation of these foods. The level of knowledge and educational support at their universities about functional foods affected the dieticians' attitudes regarding the rewards from and recommendation about the use of functional foods. These results suggest a need for additional educational opportunities to facilitate a better understanding of the risks and benefits of functional foods and their proper usage. Dietetics professionals must adapt to changes in health practices through effective educational programs integrating sufficient knowledge about functional foods.