• 한국콘텐츠학회논문지
• /
• 제20권4호
• /
• pp.601-615
• /
• 2020

본 연구는 개별 정부 부처를 브랜딩이 가능한 대상으로 인지하고, 중앙부처 브랜드 자산이 정부 신뢰에 미치는 영향관계를 탐색하였다. 이를 위해 문헌 연구를 토대로 측정문항과 가설적 구성차원을 수립하고 중앙부처의 브랜드 자산이 궁극적으로 정부신뢰에 미치는 영향을 검증하였다. 연구결과를 요약하면, 개별 중앙부처의 브랜드 자산 구성요소를 파악하기 위하여 선행연구를 토대로 수집한 측정문항을 정제하여, 요인분석한 결과 인지도, 기능적 자산, 감성적 자산의 세가지 차원으로 나타났다. 둘째, 개별 중앙부처의 인지도는 기능적 자산과 감성적 자산에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 개별 중앙부처의 기능적 자산과 감성적 자산은 개별 중앙부처 신뢰에 유의미한 영향을 미치는 것으로 나타났다. 마지막으로, 개별 중앙부처 신뢰는 대통령에 긍정적 영향을 미치는 것으로 나타났다. 이 연구는 중앙부처 브랜드 자산의 구성요소를 밝히고 실증 분석하여 객관적 비교가 가능한 틀을 제시했다는 점에서 의의가 있다.

• 한국정보과학회:학술대회논문집
• /
• 한국정보과학회 2012년도 한국컴퓨터종합학술대회논문집 Vol.39 No.1(C)
• /
• pp.413-414
• /
• 2012

Currently the amount and variety of data being generated is unprecedented and dramatically changes the way individuals, groups, and societies act and make decisions. Visualization is one of the most important commonly used methods of analyzing and interpreting digital assets and the interactive environments are necessary to enable effective discovery and decision making. In this paper we present several examples and approaches to scalable functional representations and interactive visualization and analysis. The functional representations provide us unified, compact, continuous, multi-scale, and compressed representations in the data domain.

• 한국기록관리학회지
• /
• 제10권2호
• /
• pp.101-126
• /
• 2010

본 연구는 국가 중요기록물이자 정보자산인 전자기록물의 안전한 보존을 위하여 장기보존에 필요한 기능요소를 제안하는 데 그 목적이 있다. 이를 위하여 국제표준인 ISO 14721을 중심으로 국제연구프로젝트인 InterPARES, Planets와 한국 국가기록원, 미국 국가기록청, 호주 빅토리아주 기록보존소의 시스템 구축사례를 비교분석한 후 전자기록물 장기보존에 필요한 기능요소 18가지를 제안하였다. 이 요소들은 특히 영구기록물관리기관에서 전자기록물의 진본성을 보장하고 이용가능성을 장기간 유지하기 위한 디지털아카이브시스템을 새로이 구축하거나 기존 시스템을 보완할 때 기초자료로 활용될 수 있을 것이다.

• 디지털산업정보학회논문지
• /
• 제19권4호
• /
• pp.155-162
• /
• 2023

This study analyzed the impact of negative information on co-branding, targeting co-branding consisting of a symbolic brand and a functional brand with similar brand assets. Through attribution theory, when consumers are exposed to negative information, they will infer the cause of the negative information. As a result, it was confirmed that when co-branding with a symmetrical symbolic brand and a functional brand, negative information has different effects on co-branding depending on the type. Negative information about the quality of co-branded products had a more negative impact on consumer attitudes than negative information about the iconic brand. It was confirmed that negative information about functional brands has a smaller impact than negative information about co-branding, but has a greater impact than negative information about symbolic brands. In addition, it was confirmed that negative information about the symbolic brand had a smaller negative impact on co-branding than negative information about the quality or functionality of the co-branded product.

• Asia Marketing Journal
• /
• 제22권4호
• /
• pp.1-25
• /
• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• 한국의류산업학회지
• /
• 제15권3호
• /
• pp.358-363
• /
• 2013

Due to recent changes in increased life expectancy, economic power and social development, the new senior generation (focusing on people in their fifties) represents a new market power with strong competitiveness. The new senior generation is the generation after the baby boomers, with characteristics that include a high-level of education, increased income, a high-level of consumption, increased assets, self-fulfillment desires and individuality. Demands in the senior fashion industry are expected to gradually increase and the underwear industry that targets the new senior generation is expected to grow rapidly. These demands will require product development for the new senior generation based on emotional and socio-cultural characteristics. The current new senior underwear market is under the process of R&D with a focus on body shape changes; however, there are limited studies on emotional and socio-cultural approaches. This study formulates a basic design plan for different age groups based on an analysis of the situation of bra wear (current inconveniences, demand and needs) by women in their fifties and over. Subsequently, a functional active bra top that considers activity and comfort was proposed for women in their fifties, an all-in-one foundation bra top that shapes the body was proposed for women in their sixties, and comfort bra tops that are comfortable and easy to put on and take off were proposed for women in their seventies and over.

• 융합보안논문지
• /
• 제2권2호
• /
• pp.67-75
• /
• 2002

조직의 정보시스템이 직면한 위험을 분석할 수 있는 위험분석모델을 정보시스템구축 방법론에 적용하여 정보시스템 구축을 진행하면서 위험분석 결과를 반영할 수 있도록 하였다. 위험분석은 조직의 정보자산에 대한 위협과 취약성, 그리고 대응책간의 함수관계를 활용하는 방법으로 조직이 보유한 정보자산에 내재한 취약성의 영향범위와 이에 대응하고 있는 위협의 빈도와 강도 그리고 위협에 대한 대응책의 적용정도를 분석해 종합적인 정보위험수준을 평가하는 방법이다.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2009년도 춘계학술대회 논문집
• /
• pp.1895-1905
• /
• 2009

Recently it is required to present a new goal and direction regarding a railroad industrial informatization in order to respond to external change of environment along sharp development technical information communication (ICT), establish a strategic plan for o establish a strategic plan for harmonious developments of private and public sector through harmonious developments of private and public sector and efficient investments on an railroad industrial informatization. Forwarding plans for informatization industrial the existing railroad have been proceeded mainly around informatization of related organization regarding railroads. Study to have read to this established informatization architecture industrial a railroad for establishing deliberate systematic forwarding regarding informatization industrial a railroad of the center functional service a railroad taking charge of. we selected a system sub-of 25 by each fields for this after classifying it to, eight fields such as construction, train driving control, environment, maintenance, logistics, a train, assets management, passenger service.

• 디지털융복합연구
• /
• 제13권8호
• /
• pp.465-472
• /
• 2015

현재의 가상현실 기술은 매체적 특성인 3차원 방식의 다감각적 정보의 구현을 바탕으로 관찰 조작형, 실험 활동형, 학습 안내형, 현장문제 해결형 등의 기능성 유형 분류로 활용되고 있다. 가상현실을 통하여 덕수궁의 문화재 복원을 J. Keller의 ARCS 모델 이론과 접목시키고 문화유산과 함께 역사의 현장에 살아갔던 사람들의 삶을 시나리오기반 씬 연출을 통해 재현하는 현장성 복원의 개념을 제시하였다. 또한 현장성 복원 씬을 3가지 타입으로 요약하고 다중 씬 연출을 구분하여 정리 하였다. 본 연구의 한계점으로는 실제 프로토타입까지 완성하여 제시하지 못한 부분과 하우징의 디테일한 부분이나 3D 오디오와의 연계 등 명시적으로 언급하지 못한 부분이 존재한다. 본 연구를 통하여 우리시대의 기술과 지식으로 성취하고자 하는 가상현실 문화재 복원의 융합 확장성 연구는 역사적, 문화적, 교육적 측면에서 다양하게 활용될 수 있을 것으로 판단된다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제13권10호
• /
• pp.5260-5275
• /
• 2019

In the process of constructing the traditional offensive and defensive game theory model, these are some shortages for considering the dynamic change of security risk problem. By analysing the critical indicators of the incomplete information game theory model, incomplete information attack and defense game theory model and the mathematical engineering method for solving Bayes-Nash equilibrium, the risk-averse income function for information assets is summarized as the problem of maximising the return of the equilibrium point. To obtain the functional relationship between the optimal strategy combination of the offense and defense and the information asset security probability and risk probability. At the same time, the offensive and defensive examples are used to visually analyse and demonstrate the incomplete information game and the Harsanyi conversion method. First, the incomplete information game and the Harsanyi conversion problem is discussed through the attack and defense examples and using the game tree. Then the strategy expression of incomplete information static game and the engineering mathematics method of Bayes-Nash equilibrium are given. After that, it focuses on the offensive and defensive game problem of unsafe information network based on risk aversion. The problem of attack and defense is obtained by the issue of maximizing utility, and then the Bayes-Nash equilibrium of offense and defense game is carried out around the security risk of assets. Finally, the application model in network security penetration and defense is analyzed by designing a simulation example of attack and defense penetration. The analysis results show that the constructed income function model is feasible and practical.