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소비자가 한복구매 및 대여시 중점을 두는 요인에 관한 연구 (A Study on the Factors that Influence Consumers when Purchasing or Renting Hanbok)

  • 유효순;정미영
    • 한국산학기술학회논문지
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    • 제14권1호
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    • pp.74-79
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    • 2013
  • 본 연구는 소비자가 한복구매 및 대여시 중점을 두는 요인에 관한 연구로, 한복디자인의 다양화를 비롯한 다양한 요인에 의해 한복에 대한 관심이 높아지고 있는 상황이 한복 구매에 긍정적인 영향을 끼칠 것으로 예상되어 소비자들의 한복구매에 영향을 미치는 요인을 분석하였다. 또한 한복을 대여하는 소비자가 증가하는 경향을 연구에 반영하여 한복 대여시 영향을 미치는 요인과 나아가 소비자들이 한복을 직접 구매할 때와 대여할 때의 의사결정요인의 차이에 대해서도 분석하였다. 분석결과 소비자들은 한복구매 및 대여시 디자인적인 요인과 본인이 좋아하고 유행하는 색상, 판매사원과 주변인의 권유에 의해 높은 영향을 받는 것으로 나타났다. 또한 한복을 구매하는 집단과 대여하는 집단에 미치는 영향력에서는, 구매집단은 디자인적인 요인에 의해, 대여집단은 판매자나 주변인의 권유에 더 영향을 많이 받는 것으로 나타났다. 그러므로 한복판매점에서는 한복 디자인의 다양화로, 한복대여점에서는 전문적인 판매사원의 배치로 업체간의 경쟁력을 강화하는 마케팅 전략이 좋을 것이라는 점을 시사한다.

흡연예방교육이 5학년 초등학생의 흡연에 대한 지식과 태도에 미치는 효과 (The Effects on Knowledge and Attitudes of Smoking by Preventive Education for the Fifth Grade Student in Elementary School)

  • 이미경;문희자
    • 한국보건간호학회지
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    • 제16권2호
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    • pp.388-399
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    • 2002
  • This study would tend to clarify effects on knowledge and attitudes of smoking by preventive education for the fifth grade student in elementary school. It would also hope to contribute to activate smoking preventive education, improvement of health quality for the young and reduce school children's misdeeds. One hundred and sixty-eight school children, the fifth grade student in K city's elementary school have been gathered as testees and divided into two groups : 84 in an experimental group and other 84 in a group for comparison.. Data has been collected between 27th November, 2001 and 8th February, 2002 and methods, which were based on literature study, have been developed by myself and used after reliability test. The process has been formed in this order - pre-survey, experiment (smoking preventive education), the first post-survey and the second post-survey. The pre-survey was to fill the questionnaire and the post survey has done with the same way in 2 and 9 weeks later. The smoking preventive education has been carried out 4 times and the time for each experiment was 40 minutes. The collected data has been analysed by the purpose into $\chi^2-test$, t-test,. F-test, Duncan multiple range test with SPSS. The results of study would be as follows 1. The rate of smoking experience is $17.3\%$ and the biggest motive $(75\%)$ is curiosity. Also $5.4\%$ of respondents reply to have friends smoking a little. 2. The first hypothesis - the group with smoking preventive education would have much knowledge about smoking than comparison group - would be supported with statistical data (t=-3.329, p=.000). 3. The second hypothesis - the group with smoking preventive education would show higher attitude than the other group - would also be backed by statistically meaningful difference (t=-3.856, p=.000). 4. The variables of extent for smoking knowledge would be school record and the variables of extent for smoking attitude is friends' smoking, parents' reaction, experience until now and plan from now on.

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스트레스가 고등학생의 흡연.음주에 미치는 영향 (The Influence of Stress on Smoking and Drinking of High School Students)

  • 김종문;박영수
    • 한국학교ㆍ지역보건교육학회지
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    • 제3권
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    • pp.35-58
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    • 2002
  • This research attempted to investigate the real state of adolescent smoking and drinking, and to study how stress influences on smoking and drinking of high school students. This data was collected from 837 first and second grade students in a vocational high school in Go-yang city, Gyeonggi province. Data analysis consisted of frequency, percentage, Chi-square, T-test, step-wise regression analysis, using SPSSWIN. The results of analysis were as follows: First, 51.7% of the students have never smoked, while 48.3% have experienced smoking. Most students started smoking in the second year of the middle school, though 17.6% of the smokers already started in the elementary school. The strongest motive of initial smoking was curiosity, next the inducement of friends, and 10.9% of them smoked to get rid of stress. Their favorite place for smoking was in the order of the entertainment centers, schools, and private academies. They personally purchased cigarettes mostly at the store. Most of them smoked less than 5 cigarettes a day, but 3.7% smoked more than a pack of cigarettes a day, usually with friends rather than alone. Second, the ratio of drinking was relatively high 78.1%, and their initial drinking experience was most frequent at the third year of the middle school. The initial motive of drinking was mostly curiosity and the inducement of friends, but 10.7% of them started drinking to reduce stress and anxiety. The places for buying alcohol and drinking were bars or restaurants. The ratio of habitual drinking was 45.1%, and the ratio of irregular drinking was 53.3%. 1.8% of the drinking students enjoyed drinking everyday. The amount of drinking varied from half a bottle to two bottles of Soju, and the drinking problem was serious to see that 11% of them drank more than two bottles at a time. Because 84.4% drank in groups with friends, a thorough and systematic supervision and education of the peer group drinking is essential. Third, as for the relationship between personal matters and smoking, it was found that there was a positive relation between smoking and sex, but there was no correlation between smoking and school years. Adolescent smoking was also related with scholastic achievement, the number of friends, and the existence of parents. Fourth, as for the relationship between personal matters and drinking, it was found that there was no correlation between drinking and sex, but there was a positive relation between drinking and school years. Fifth, the average index of stress was students themselves(2.58), school life(2.53), family life(2.19), friends(2.00), and the total index of stress was 2.33. Sixth, there appeared a marginal negative correlation between stress and 'drinking and smoking' in Pearson coefficient of correlation r to see the influence of stress on smoking and drinking. The difference of the average index of stress according to smoking and drinking bears meaningful difference for all students, smokers and non-smokers, drinkers and abstainers in students themselves, school life, family life, friends, and total stress. Smoking has an effect on family life most, school life next, and drinking has an effect on school life most, family life next, with the explanation power of 11% and 9% respectively, in a regression analysis to analyze the factors influencing on smoking and drinking among the factors of stress.

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의복구매시 청소년의 지각된 위험이 패션브랜드 동조행동에 미치는 영향 (An Analysis of Adolescents' Perceived Risk on Conformity Behavior of Fashion Brand)

  • 전대근
    • 대한가정학회지
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    • 제46권10호
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    • pp.71-81
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    • 2008
  • This study aimed to identify the effects of adolescents' perceived risk on fashion brand conformity behavior. To analyze conformable fashion brand behavior with consideration to their reference group, 6 dimensions of perceived risk were adopted as explanatory variables. Reference group means people that a person refers to when evaluating his values & behaviors. Data were collected from 672 male and female students aged between 14 and 18. Factor analysis on perceived risk resulted in 6 dimensional structures: socio-psychological, time loss, functional, fashionability loss, performance and opportunity loss risk. Fashionability loss risk positively affected adolescent fashion brand conformity behavior according to their favorite celebrities. Performance risk positively affected in consideration to their parents, while opportunity loss risk had a negative effect on the same reference group. However, socio-psychological and fashionability loss risk positively affected adolescent fashion brand conformity behavior in consideration to their friends, while performance loss risk had negative effect on the same reference group. Adolescent groups divided by the 6 dimensions of perceived risk showed meaningful differences in their fashion brand conformable behavior in consideration to their reference groups.

환경친화화장품 구매수준에 따른 소비자 특성 및 구매행동 비교 (Comparison of Consumer Characteristics and Purchase Behaviors Among Users of Green Cosmetics)

  • 문숙재;차경욱;김정윤
    • 가족자원경영과 정책
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    • 제9권2호
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    • pp.59-75
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    • 2005
  • The purpose of this study was to examine the purchase behaviors of those who are consistently using Green cosmetics. k order to identify this purpose, this study compared the consumer characteristics among on-going users of green cosmetics, temporary users, and those who have never used the green cosmetics. Also, this study compared the decision making process between on-going users and temporary users. The data were obtained from a questionnaire completed by women who lived in Seoul (N=362), and were analyzed by t-tests, chi-square test, and ANOVA. The findings of this study are as follows: First, unmarried women aged in 20s and those who have higher education, higher incomes and their own houses were more likely to use Green cosmetics consistently. Second, those who were more interested in environmental problems were more likely to be on-going users of Green cosmetics. Third, those who in on-going group were more likely than temporary group to make internal search, while temporary group was more likely to depend on information obtained from their friends or relatives. Also, on-going group considered alternative criteria more than do temporary group.

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중학교 남학생의 과도한 유튜브 이용과 내재화 및 외현화 문제: 사회적 지지의 조절효과 (Excessive YouTube Usage of Middle School Boys and Internalizing and Externalizing Problems: Moderating Effects of Social Support)

  • 정지혜;김근영
    • 한국산학기술학회논문지
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    • 제22권2호
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    • pp.676-684
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    • 2021
  • 본 연구는 중학교 남학생의 유튜브 이용실태와 과도한 유튜브 이용이 그들의 내재화 문제 및 외현화 문제에 어떠한 영향을 미치는 지를 확인하고, 사회적 지지가 조절효과를 보이는지를 알아보기 위해 실시되었다. 중학교에 재학하고 있는 남학생 320명을 대상으로 유튜브 이용도, 유튜브 중독정도, 내재화 및 외현화 문제행동 척도, 그리고 부모, 교사, 친구의 지지도를 조사하였다. 연구 결과, 유튜브 중독정도가 높을수록 내재화 및 외현화 문제행동이 높은 편이었다. 내재화 문제의 경우 부모의 지지는 사회적 위축과 우울 모두에 있어 조절효과가 발견되었다. 하지만 교사의 지지와 친구의 지지는 조절효과가 발견되지 않았다. 반면 외현화 문제에 있어서는 교사의 지지가 비행과 공격행동 모두에 있어 조절변인으로 기능하였다. 부모 및 친구의 지지는 오직 비행행동에 대해서만 조절효과가 있었다. 본 연구의 결과는 유튜브 중독을 조절하는 사회적 지지의 효과가 부모인지 교사인지에 따라 다른 영향력이 있음을 시사한다. 또한 사회적지지 수준이 높다고 하더라도 유튜브 중독이 높은 경우에는 보호효과가 발견되지 않았는데, 이는 유튜브중독이 심각해지기 이전에 조기에 개입할 필요성이 있음을 시사하였다.

대학생의 사회적지지, 심리적 행동특성 및 스트레스가 우울수준에 미치는 영향 -공분산구조분석에 의한 인과모델의 검증- (The Effect of Social Supports, Psychological Behaviors, and Stress on the Depression Symptoms of College Students -Validation of Casual Model using Covariance Structure Analysis-)

  • 박의수;조영채
    • 한국산학기술학회논문지
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    • 제18권6호
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    • pp.209-218
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    • 2017
  • 본 연구는 대학생의 사회적 지지(가족의 사회적 지지, 친구의 사회적 지지), 심리적 행동특성(자기존중감, 대인의존행동특성, 통제신념) 및 스트레스가 우울수준에 미치는 영향을 알아보기 위해 실시하였다. 조사대상은 D광역시의 남녀 대학생 546명으로 하였으며, 연구방법은 2015년 10월에 자기기입식 설문조사에 의하였다. 연구결과, 조사대상자의 우울수준은 가족의 사회적 지지, 친구의 사회적 지지, 자기존중감 및 통제신념이 높은 군보다 낮은 군에서 유의하게 높은 반면, 대인의존행동 특성과 스트레스가 낮은 군보다 높은 군에서 유의하게 높았다. 또한, 조사대상자의 우울수준은 가족의 사회적 지지, 친구의 사회적 지지, 자기존중감 및 통제신념과는 유의한 음의 상관관계를 보인 반면, 대인의존행동특성 및 스트레스와는 유의한 양의 상관관계를 보였다. 공분산 구조분석 결과, 스트레스원의 인지는 사회적 지지의 인지나 심리적 행동특성보다 우울수준에 더 큰 영향을 미쳤으며, 스트레스원의 인지가 높을수록, 사회적 지지의 인지나 심리적 행동특성이 낮을수록 우울수준을 증가시키는 효과가 있는 것으로 나타났다. 위와 같은 결과는 대학생들의 우울수준은 사회적 지지와 심리적 행동특성이 낮고, 스트레스가 높을 경우 증가한다는 것을 시사하고 있으며, 특히 다른 요인들보다 스트레스에 의해 더 큰 영향을 받고 있음을 알 수 있다. 따라서 대학생들의 우울수준을 감소시키기 위해서는 학생들이 경험하는 주요 스트레스원이 무엇인지 파악하고 스트레스원을 감소시키기 위한 노력이 필요하다고 생각된다.

초등학교 아동의 문제행동 수정을 위한 미술치료 사례 연구 (A Case Study on Art Therapy for the Behavior modification of Elementary School Children)

  • 신화정
    • 초등상담연구
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    • 제7권1호
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    • pp.227-248
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    • 2008
  • This study aims to examine the effects of art therapy on challenging behavior of schoolchildren. For this purpose, I selected one class of 4th year student of S primary school, located at Jeongeup city, Jeonlabukdo, and selected 4 study subjects through examination of K-CBCL children. juvenile behavior evaluation scale, characters, school life and K - HTP test. With regard to procedure of this study, I carried out art therapy program at the art class for 60 minutes one time a week for 4 months, a total of 17 sessions from Apr. 3, 2007 to July 24, 2007. I made this program with some modification in reference to Arts Therapy Technique (Counpia Remote Training Center, 2005), Group Art Therapy (Choi Seon Nam. Kim Gap Sook. Jeon Jong Kuk, 2007) and the Effects of Peer Group Art Activity on Sociality Skill of Offensive Children (Park Ju Yeon. Lee Byeon In, 2005). For each child, I compared and analyzed the changes in score of K-CBCL children. juvenile behavior evaluation scale, behavior by K-HTP (dynamic house-wood-human figure test) analysis and by school life(KSD) image analysis before and after treatment. I also carried out qualitative analysis on behavioral feature of each child for each session. This study obtained the following conclusions. First, child A showed positive change in comparison before and after art treatment program of score K-CBCL children. juvenile behavior evaluation, K-HTP image test and school life. Since he was so active and wanted to obtain good evaluation from anyone that he frequently had quarrel with friends, spoke against others well and beaten others much but was changed and did not speak against others or beat. Second, child B showed clear difference in comparison before and after art treatment program of score K-CBCL children. juvenile behavior evaluation, but no significant difference in K-HTP image test and school life. However, I observed substantial changes. While he could not speak frankly to others, felt empty in mind and was offensive in personal relations, he was changed, did not have quarrel with others or speak against others that much and improved his relationship with friends or teachers. Third, child C showed positive change in score of K-CBCL children juvenile behavior evaluation after art therapy program. In comparison of K-HTP image test and school life treatment before and after treatment, he still longed for mothers in mind but found rather stable after treatment. Fourth, child D showed positive chance in score of K-CBCL children. juvenile behavior evaluation scale after art therapy program, but almost no changes in K-HTP image test. But he depicted good relationship and socializing with other friends in school life. While he could not carry his point due to social immaturity and felt depressed, he got more confident. This result of study showed that art therapy had positive effects on correction of schoolchildren.

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우리나라 성인여성의 의복구매행동에 관한 실태 조사연구 (1) -서울, 부산, 대구지역을 중심으로- (A Study on the Clothing Buying Behaviors of Women -in Seoul, Busan, Daegu-)

  • 송미령
    • 한국의류학회지
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    • 제12권1호
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    • pp.53-68
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    • 1988
  • The purpose of this study was to investigate the clothing buying behaviorial pattern and the differences of clothing buying behaviors by the demographic variables. For the measurement of clothing buying behavior, the researcher developed a questionnaire. This questionnaire was adjusted by preliminary test. Data were collected from 494 women dwelling in Seoul, Busan, Daegu. For statistical analysis, frequency, percentage, average, standard deviation, paired t-test, $X^2-test$, one way analysis of variance, Duncan's multiple range test were used. The results were as follows: 1. The $57\%$ of the subject group planned their clothing purchase in advance, ana their friends affected clothing buying behaviors more than other fashion information sources. The store in which the subject group purchased clothing most frequently was a department store. In clothing selection, hygienic factor and aesthetic factor were shown as important factors. 2, There were significant differences in clothing buying behaviors according to demographic variables.

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환경의식적 소비자 행동에 관한 연구 (A Study on Environmentally Concious Consumer Behavior)

  • 박운아
    • 대한가정학회지
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    • 제33권4호
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    • pp.199-212
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    • 1995
  • The purpose of this study were (1) to find out if socio-demographic, resource, psychological, and socio-environmental variables have significant effect6s on environmentally concious consumer behavior and (2) to examine the independent influences of variables related to the environmentally concious behavior. the subjects were 384 housewives living in Kwangju. the data were collected by questionnare methods and analyzed through SPSS PC+ program. The findings were as follows : Environmentally concious behavior differed significantly according to family income, employment, attending a consumer education experience, knowledge about environmental conservation method, post-industrial consumer value orientation, awareness of the seriousness of environmental problems, feeling of efficacy about helping to solve environmental problems, perception of time limit, influence of reference group and the degree of interesting in environmental information. The most critical variable was influence of reference group, that is, environmentally concious behavior by friends and neighbors.

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