• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.3
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• pp.1-11
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• 2019

Purposes - This study discusses various aspects of familiarity with the sea and how familiarity with the sea is perceived. This study also summarizes the literature on the factors of previous researches that affect the formation or decision of national image. Research design and methodology - Sea familiarity index was derived from the results of recognition of free association with the sea, friendliness with the sea, association of the sea with life, interest to the sea, Korea's representative marine regions, and sea related emotionalism. The familiarity with the sea (ocean) perceived by foreign visitors or foreigners in the future will be helpful in deriving a comparative research. Results - This study has identified the marine tourism resources, marine ecology, and the cognitive and emotional situations consumers feel that should be developed practically. If a continuous time series research is conducted in the future through these, it will be a chance to provide a basis for consumers' dynamic awareness. Conclusions - Through this study, it is pointed out that the research utilizing the sea and ocean to form national image highly suggested an opportunity to add and utilize new variables academically. This study on the perspective of the formation of national image suggests a new approach to add and utilize new variables to future research using the sea and ocean.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.687-702
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• 2010

The purpose of this study is to study the inner meaning and formative with distorted and atypical Informel image, body image expressed in modern fashion. Method of the study is as follow. The study method examined philosophy of art 19th century?in order to consider interconnections between social and cultural characteristics of expressionistic abstract art, a form of Informel and changed physical style. Based on this method, the Informel image that appeared in the plastic arts in terms of artistic significance and aesthetic value was examined. Based on the above discussion on modern fashion Informel images were expressed in any formative characteristics were considered. The results of this study are as follows. Contingencies through the spontaneous act of art to transcend the image of atypical lines formed elements of coincidence, was developed. Liberation was expressed from liberation of physical boundaries and created outward expansion of the free formative. Atypical was organic forms pursuing spontaneous plasticity and diversity, and appeared in the form of distortion and deformation.

• Journal of Distribution Science
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• v.12 no.10
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• pp.99-108
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• 2014

Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.1
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• pp.85-99
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• 2005

This study is to know the blue jean image according to type and its constituting element. and also to analyze image according to the sex of wearers and recognizers, the existence and nonexistence of blue jean affect the wearer's body type. Thirty-six photo stimulus material attached to men and women wearers selected as people of skinny types, average types and fat types, were seen to 1,354 men and women university students and had them measure blue jean image and element of twenty one items. 1, The blue jean image was different according to design type. The broad blue jean was active but it looked fat. The bleached blue jean matched with any clothing. The legs looked long. Painting blue jean seemed o be new, colorful, splendid, The torn blue jean appeared to match with any clothing. And lap seam blue jean was active but the waist seemed as thick image. 2, In the wearer's body type, the jeans image strengthen the wearer's body image. The legs looked long. The fat type appeared high in the item like this; they looked fat. The waist looked thick. It was courageous and casual. It appeared that the fat element appeared as blue jean image of fat type. 3, In the relation of wearer's sex and blue jean image, when the wearers were men, the image was passable. It matched with anyone. It was splendid and refined. The legs appeared long. When the wearers were women, the blue jean image was economic. It had no relation with a fashion. It was active, comfortable, free, casual and fat. The waist looked thick. In image element, activity and fat element appeared as a main element of the blue jean image.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.97-106
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• 2011

Due to the belief that housing for university students is uniform materialistic and non-human, a variety of needs and preferences of the residents is becoming more important. In order to more positively identify the user's emotional needs, a design that meets the needs of the resident's living space is absolutely necessary. The purpose of this study is to group the sensibility types of university students, to analyze the preferred interior image and interior design elements, and then to understand the preferred characteristics according to sensibility type. To collect the data, a survey method was used for 224 university students in Seoul and the metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, t-test, chi-square, factor analysis, and cluster analysis. The results of the analysis are as follows: First, sensibility types were segmented into four groups including 'Unique & Elegant', 'Static & Tidy', 'Warm & Comfortable', and 'Characteristic & Free'. Second, the preferred interior image was the Minimal-Dandy-Natural Image, the preferred floor_material was wood, and the preferred wall_material was marble. Third, there were different interior preferences according to each type of gender & sensibility.

• Korean Journal of Child Studies
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• v.25 no.6
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• pp.53-68
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• 2004

The purpose of this study was to develop an instrument for adolescent's image about their father. The preliminary survey was performed for 318 adolescents in Seoul. It was a free-writing style survey for adolescent's image, feeling, and thoughts about their father. The main survey which included 121 contents were performed for 400 students in Seoul and finally 75 contents were selected by the results of factor analysis and contents validation. The contents were categorized into 10 sub-variables based on previous studies. 10 sub-variables are Father of mature character, Father who do love me, Father who is devoted to his parents, Father as a friend, Father as a counsellor, Father who is very domestic, Father who is exhausted with work, Father who is hard to be familiar for me, Father with financial competence, Father responsible for supporting the family. This study showed construct validity and concurrent evidence because the correlation among the sub-variables and total score were high.

• Journal of Distribution Science
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• v.11 no.7
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• pp.47-56
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• 2013

Purpose - In the academic literature, the researches on a comparative study on purchase behaviors of the consumers from emerging and mature markets remain limited. Therefore, this empirical study is attempted to examine the effects of country of origin (COO), brand image and corporate image on the purchase behavior of Chinese consumers (as from emerging market) and Korean consumers (as from mature market). Research Design, data, methodology - In total, 615 valid questionnaires were collected from the main cities of China and Korea respectively, and a multiple group analysis was conducted to test the hypotheses with SPSS 16.0 and AMOS18.0. Results - Chinese consumers are not influenced by country-of-origin effect, whereas Korean consumers are sensitive to it. Both Chinese and Korean consumers are sensitive to brand image, whereas corporate image does appear to influence Chinese consumers but not Korean consumers. The effects of country-of-origin are not more influential in less developed market (China) than more developed market (Korea). Conclusions - According to the results of this empirical study, the country-of-origin effect does impact Korean consumers but not Chinese consumers' purchase behavior. Therefore, multinational companies are relatively free to make the decision, if Chinese consumers are the marketing targets, when choosing manufacturing sites.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.60-68
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• 2017

Through this thesis, I wanted to understand the form of free indirect discourse of modern films. To this end, I first explored the notion of the polyphonie as a mixture of the speaker and the character' voice in order to establish a concept related to free indirect discourse. However, I could not overlook the differences in the form of novels and movies to apply the following theory to films. Based on the concept of narrative distance, I sought to explore the possibility of free indirect discourse from the dual position of the camera. Next, I introduced the concept of free indirect discourse in the film by introducing the concept of Time in G. Deleuze' CinemaII. In other words, the time from Deleuze is the past and the present cycle, and he sees the Time circulating like the Non-Euclidean space. I wanted to understand the form of free indirect discourse in films by analyzing the concept of Time as an analysis of the movie .

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1177-1192
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• 2011

As a free creature that can fly in the sky, the bird has been an object of admiration and mystery and a mediator between human beings and the heavens. This study aims to clarify the aesthetic value of birds through study of the various expressions of the bird image on clothing and by the formative will of designers. Based on the general examination of the bird image through the study of documents, this study is composed of a case analysis, which reveals on modern fashion designs. Additionally, the forms of expression of the bird image are organized according to the stereoscopic expression of shaping, the relief expression of handicraft decoration, the flat expression of surface design, and the characteristic expression of wings and feathers. The aesthetic characteristics revealed by the expression patterns are metaphorical symbolism, surrealistic humor, lyrical naturalness, and fantastical femininity. Since antiquity, the bird image continuously recreated by artists has offered aesthetic value in terms of formativeness in the external form and symbolism in the internal form. This study would help to understand the diversity of creation in contemporary fashion design.