• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.31-49
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• 2015

The purpose of this study was to propose a policy development plan for win-win growth between franchisor and franchisee by investigating success factors of win-win growth on the basis of the problems between franchisor and franchisee. There are many small scale franchise businesses in Korea that have not achieved an economy of scale compared to the developed countries. The conflicts between franchisor and franchisee have continued due to a lack of social trust which comes from an excessively high ratio of business failure and big firms' expansion into franchise business, then again, the perception of relations between the topdog and the underdog causes many problems. As franchise is the industry based on common people that helps service industry advance and competitiveness of the self-employed improve, it needs to be activated as the higher value-added business by promoting establishment of business and strengthening foundation of related industry. A matter of mutual cooperation and win-win growth between franchisor and franchisee is important not only for the sound development of franchise industry but also for the stable growth of nation's economy. Thus, this study suggested a policy development plan for win-win growth between franchisor and franchisee by analyzing success factor of win-win growth based on the problems between franchisor and franchisee. The results of the study provide the important strategic way towards mutual growth and maintaining cooperative relationship between franchisor and franchisee in Korean franchise industry.

• 한국프랜차이즈경영연구
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• 제3권1호
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• pp.111-129
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• 2012

국내 프랜차이즈 산업은 매년 10% 이상의 성장률을 보이고 있는 유망사업이자 유통업의 핵심으로 부상하고 있다. 또한 베이비부머 세대의 은퇴를 비롯한 사회문화적 현상으로 인해 당분간 프랜차이즈 산업의 성장은 지속될 것으로 예상되고 있다. 그러나 국내 프랜차이즈는 몇몇 소수의 업종을 중심으로 가맹본부 및 가맹점 진출이 집중되어 있어 신규가맹점을 확보하는데 그 한계를 드러내고 있다. 이에 포화 상태에 접어든 업종 내에서의 가맹본부는 성장을 위해 새로운 업종으로의 제2, 제3 브랜드로 사업 확장을 전개하고 있으나 성공보다는 실패가 더 많은 것이 현실이다. 따라서 본 연구에서는 (주)인토외식산업의 맥주바켓 사례를 중심으로 신규 브랜드 개발 방식 및 전개 후 결과에 대해 연구하고자 한다. 본 연구의 사례 분석 결과, 프랜차이즈 가맹본사는 지속적으로 환경 조사 및 분석을 해야 하며, 조사 방법과 조사된 내용을 통해 도출 되는 내용은 객관성을 전재로 해야 한다는 것이 나타났다. 이렇게 도출된 내용을 바탕으로 신규 브랜드의 Biz-Model을 수립해야 산업 및 고객으로부터 인정을 받을 수 있는 것이다. 포화상태의 치열한 환경에 속한 프랜차이즈 본사일수록 환경의 변화에 민감하게 대응을 하고 이를 기업 활동과 연계시킬 수 있는 능력을 필요로 한다. 선행적 대응을 통한 프랜차이즈 뉴비즈니스 런칭 사례인 (주)인토외식산업의 맥주바켓 성공사례를 통해 환경변화에 따른 대응 방법에 대해 연구할 필요성을 제기한다.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.179-184
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• 2024

Franchise are now a red ocean in Food industry and they need to find other options to appeal for their product, the uprising content, food tech. The franchises are working on R&D to help franchisees with the operations. Through this paper, we analyze the franchise interest on food tech and to help find the necessity of development for franchisees who are in needs with hand, not of human, but of technology. Using Textom, a big data analysis tool, "franchise" and "food tech" were selected as keywords, and search frequency information of Naver and Daum was collected for a year from 01 January, 2023 to 31 December, 2023, and data preprocessing was conducted based on this. For the suitability of the study and more accurate data, data not related to "food tech" was removed through the refining process, and similar keywords were grouped into the same keyword to perform analysis. As a result of the word refining process, a total of 10,049 words were derived, and among them, the top 50 keywords with the highest relevance and search frequency were selected and applied to this study. The top 50 keywords derived through word purification were subjected to TF-IDF analysis, visualization analysis using Ucinet6 and NetDraw programs, network analysis between keywords, and cluster analysis between each keyword through Concor analysis. By using big data analysis, it was found out that franchise do have interest on food tech. "technology", "franchise", "robots" showed many interests and keyword "R&D" showed that franchise are keen on developing food tech to seize competitiveness in Franchise Industry.

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.231-240
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• 2015

This study empirically analyzed the relationship between the franchise pc game rooms selection behavior and revisit, recommendations. Select Properties from the franchise pc game rooms store is ease of access, computer specifications, pleasant environment, brand power and pricing strategy. Korean franchise industry is in spite of the short history of just over 30 years growing very fast. Especially pc game rooms store is 14,782 in 2012 years, pc game rooms store is operated by franchise form 10.6%, 87.9% operated by private, co-operation was confirmed at 1.5%. Conclusions are as follows. First, factors that significantly affect the degree of revisit has been identified as computer specifications, pleasant environment, brand power. Second, the recommendation is an important factor of the computer specifications, brand power, pricing strategy. Finally, franchise pc game rooms successful strategy has excellent computer's specifications, it needs a promotion strategy to attract pc game tournaments to be notified of brand power. We can also see that running is an important factor in a pleasant environment and a flexible pricing strategy.

• 유통과학연구
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• 제9권2호
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• pp.123-129
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• 2011

The restaurant franchise industry is one that could benefit significantly from the use of intranet technology, from its potential for improving communications between franchisors and franchisees, to providing easier inventory and ordering processes. However, there is a level of trepidation among potential users about whether the technology would improve their work performance. This study sought to examine the relationships between perceived uncertainty and perceived usefulness of intranet technology in the restaurant franchise industry. Through a review of available literature, 10 sub-dimensions of perceived uncertainty (Duncan, 1972) and six sub-dimensions of perceived usefulness (Davis, 1989) were derived. Canonical correlation analysis was used to examine the relationships between these concepts using data collected from 163 franchising restaurant managers in South Korea. Findings from the data analysis demonstrates two negative factors and one positive factor in perceived uncertainty that influence perceived usefulness, thus offering some implications of what to consider when implementing an intranet system in a restaurant franchise.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.13-23
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• 2019

Purpose - The recent franchise industry is rapidly developing. Some franchisees have a low barriers to entry and competition among companies is intensifying. In this dynamic competitive environment, companies need to focus on customer preferences, quality, and technical interfaces to gain competitive advantage. As a result, companies are required to measure the performance of service values in order to provide differentiated services from competitors. In the franchise industry, customer experience marketing of service values will enable companies to create new businesses. Franchise firms should explore a variety of services to increase service value and reduce failures. Research design, data, methodology - The questionnaire of this study was based on the previous research. Surveys were conducted on panels of online surveys. Surveys were conducted on the panel who had visited the restaurant franchise within the past month. The survey was conducted for about 7 days from February 13, 2019 to February 19, 2019. Total 300 samples, 293 were used in the analysis except for seven unfair questionnaires. Results - The findings of this study are as follows: Emotional, monetary, and reputation values have positive effects on cognitive and affective attitudes. Quality value and behavioral value did not effect cognitive attitude and affective attitude significantly. In addition, affective attitude has positive effect on loyalty, but cognitive attitude did not significant effect on loyalty. Conclusions - First, food-service franchise company should develop a service that enables customers to use the store conveniently. We need to develop a comfortable environment for our customers and provide intangible services. Second, food-service franchise company should provide a reasonable price service. Food-service franchise company needs to sell a high quality menu at a reasonable price to generate profits. Third, food-service franchise companies need to strategically respond to their reputation. In other words, food-service franchise company needs to constantly monitor the reputation of its customers and respond appropriately to market conditions. Fourth, food-service franchise company needs to develop a service method capable of emotional interaction with customers. Food-service franchise firms need to develop ongoing service methods and educate their staff.

• 한국프랜차이즈경영연구
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• 제5권1호
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• pp.5-25
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• 2014

내수 시장이 포화됨에 따라 프랜차이즈 기업의 국제화를 시도하는 것은 기업에게 새로운 시장을 개척함으로써 기업의 새로운 가치를 창조하고 성장시키는데 중요한 요인이 되어가고 있다. 이에 본 연구는 국제 시장의 진출 방법인 본 글로벌 프랜차이즈에 대한 정의와 이러한 기업을 살펴보고 그 성공요인을 탐색하는데 그 목적이 있다. 이를 위해 본 연구에서는 본 글로벌 기업으로 여겨지고 있는 일반 서비스와 제조 기업 그리고 프랜차이즈 기업의 사례를 분석하였다. 그 결과 경영자는 먼저 해외 진출에 적극적이며, 이를 위해 창조적이고 실용적인 마인드가 필요하며, 둘째 창업자와 기업에 있는 직원 모두 학습지향적이며, 기술지향적이어야 한다. 셋째, 차별화된 원천기술을 보유하여야 하며, 넷째 주변의 환경을 끊임없이 살펴보고 고려하여야 한다.

• 한국프랜차이즈경영연구
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• 제3권2호
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• pp.20-38
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• 2012

본 연구의 목적은 예비가맹사업자가 창업을 준비할 때 프랜차이즈가 성공할 수 있는 가맹본부를 선별할 수 있는 기준을 살펴보고, 프랜차이즈 사업의 위험요소 감소와 성공적인 방향을 제시하는데 의의가 있다. 특히 공정거래위원회에서 제시하고 있는 정보공개서 분석을 중심으로 도출된 2922 표본 중 2개년도, 가맹점 10개 이상 등의 조건과 결측치를 제외한 511개의 표본을 대상으로 분석하였다(2012년 8월 20일 기준). 선행연구를 통한 프랜차이즈 특성을 도출하였고, SPSS 18.1을 통해 빈도분석과 회귀분석을 실시하여 특성분석과 가맹점 사업성과 간의 영향을 살펴보았다. 연구결과, 첫째, 프랜차이즈 본부 특성은 전반적으로 소상공인이나 중소기업 규모(총점포 수, 재무재표 등)로 운영되고 있으며, 대부분 업종이 기타 외식에 집중되어 있었다. 특히 프랜차이즈의 영업지역의 보호라는 관점에서 비보호를 대부분 채택하고 있다. 둘째, 프랜차이즈 특성과 성과간의 관계에서 연평균매출액과 당기순이익에서는 영향을 미치는 것으로 나타났으나 성장률에 해당되는 가맹점증가율 지표에는 영향을 미치지 못하는 것으로 도출되었다. 마지막으로 프랜차이즈 특성들과 성과간의 차이분석에서는 업종구분을 제외한 대부분의 특성들이 연평균매출액과 연평균당기순이익에 차이가 있는 것으로 나타났으며, 가맹점증가율에는 차이가 없는 것으로 나타났다. 연구결과를 통해 지속가능한 성장이 될 수 있는 방안이 마련해야 하며, 프랜차이즈의 권익보호를 위한 발판을 마련할 필요가 있다. 본 연구는 공시된 데이터를 바탕으로 관계에 관한 연구를 해보았다는 점에서 의의가 있다.

• 한국프랜차이즈경영연구
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• 제2권2호
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• pp.84-94
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• 2011

현재 국내 프랜차이즈 업계의 가맹점주 관리 시스템의 필요성이 점차 대두되고 있다. 국내 프랜차이즈 업계가 외형에 집중되고 부피가 커지고 있는 반면에 내부적인 가맹점 관리 시스템의 부재 및 부실이 가맹점의 폐점과 분쟁으로 나타나고 있으며 본사의 가맹점 관리 시스템이 필요하다는 것을 증명해 주고 있다. 본 연구에서는 이런 문제점을 보완하고 시스템화 시키는 방안을 보험사와 보완하고 새로운 시스템 구축 및 활용하도록 연구해 본다.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.7-16
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• 2018

Purpose - Turnover Intention in the franchise industry is becoming a very important issue. This study examines the structural relationships between organizational justice, emotion, job satisfaction, and turnover intention in the franchise industry. In this model, emotion was classified into two sub-dimensions such as positive and negative emotion. Research design, data, methodology - The sample of this study collected from employees of a food-service franchise company is representative. Copies of the questionnaire along with a cover letter were delivered by a research assistant to the human resources manager or the general manager of the selected food-service franchise firms after they agreed to participate in the study. In order to increase the response rate of the respondents, a small gift was provided to the respondents who completed the questionnaire. A total of 300 questionnaires were distributed and 285 returned responses, 9 responses were not usable due to missing information. Thus, a total of 276 responses were used using structural equation modeling with Smartpls 3.0. Results - The results showed that organizational justice had positive significant effects on positive emotion and job satisfaction. Job satisfaction had negative a significant effect on turnover intention. And negative emotion had positive significant effect on turnover intention. Conclusions - The results of this study provide some implications. If employees feel that the franchise headquarters is fair about the methods and procedures of decision making, resource allocation, information sharing, etc., it means that employees feel better. If the franchise's decision-making processes and methods and results are transparently disclosed and processed in accordance with the internal rules of the company, the employees will be able to fully understand and accept them. The results of this study also show that positive and negative emotions of service-based franchise employees have different effects on job attitude and organizational behavior. In particular, when negative emotions of employees are passed on to others and the results are negative, employees may feel that they are disoriented or wrong. Therefore, the franchise headquarters should try to inspire employees' sense of organizational community, and should pay attention to how to relieve the job stress and the fair distribution of work and rewards.