• Title/Summary/Keyword: Formal wear

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The Study of Purchase Behaviors of Foreign-Brand Formal Wear (국외상표의 정장의류에 대한 구매행동 연구)

  • 김미숙;김태연
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.3
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    • pp.481-492
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    • 1996
  • The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.

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Global Market Segmentation Strategy: A Comparison of Evaluation toward womens formal wear and casual wear among Korean and American consumers in 20s (한.미 20대 소비자의 여성 정장과 캐주얼시장 세분화를 위한 글로벌 마케팅 전략)

  • Lee, Seung-Hee;Lim, Sook-ja;Ahn, Cheun-soon;Yang, Yoon;Lennon, Sharron
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.807-816
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    • 2001
  • The purpose of this research was to compare American Korean consumers perceptions or evaluations of womens formal wear and casual wear. Results revealed that two groups classified differently the products in formal wear, not casual wear. In general, compared to Korean subjects, Americans rated the Korean business formal wear as more fashionable, attractive, stylish and of having higher quality than U.S. formal wear, indicating they were more likely to purchase. On the other hand, compared to U.S. subjects, in general, Koreans rated higher the U.S. casual wear as more liking, purchasing, comfortable, and appealing than Korean casual wear. Regarding clothing image toward each picture, there was a statically difference in both groups. To increase American or Korean exports of apparels, companies must look globally to develop new markets for their products.

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A study on the task of the Korean traditional skills competitions - focused on the trends of the examination and manufacturing techniques - (한복기능경기대회의 과제에 관한 연구 - 출제 경향과 제작 기법을 중심으로 -)

  • Koo, Mi-Ran
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.125-136
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    • 2018
  • This study classified and analyzed the assignments for the Hanbok skill contests between 1998 and 2017 so that the Korean hanbok can be properly passed down. this study proposes a variety of useful values for the Hanbok culture industry by providing basic data on various Hanbok making techniques to the Hanbok artisan. The results of the analysis of 39 assignments for the Hanbok skill contest are as follows. Firstly, The 20 assignments presented in the Local Skills Competitions consisted of 13 tasks (65%) in formal wear and 7 tasks (35%) in casual wear. Formal wear is mainly comprised of men's and children's wear (85.7%). There are Pungcha Baji, Sagusam, Kkachi Durumagi, Jeonbok & Bokgeon, Durumagi, and others on the formal wear of men'schildren's wear. In casual wear, 66.7% of women's wear such as scarves, skirts, jeogori, Hwejang Jeogori & chima were on the list of assignments. Secondly, All of the 19 assignments presented in the National Skills Competitions were in adult suits. Thirteen tasks (68.4%) were in formal wear and 6 tasks (31.6%) were in casual wear. Nine out of the 13 formal wear tasks (69.2%) were men's clothes. In 6 assignments of the casual wear, men's and women's clothes were presented three times each. Formal wear that had many assignments was the men's Chulik, which was presented three times in 2006, 2008 and 2016. Thirdly, Eighteen (90%) of the 20 assignments presented at the Local Skills Competitions were for lined clothes, and the remaining 2 (10%) were for unlined clothes. Eleven tasks (57.9%) out of the 19 assignments presented in the National Skills Competitions were for lined clothes, and 8 tasks (42.1%) were for unlined clothes.

Apparel Store Patronage Behavior of Female Consumers in Satellite Cities (신도시 여성 소비자의 의류상점 선택행동에 관한 연구)

  • 고애란
    • Journal of the Korean Home Economics Association
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    • v.35 no.3
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    • pp.77-88
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    • 1997
  • The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

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Patterns of Tailored Suit and Formal Jackets for Children (아동 정장 및 예복의 패턴제작에 관한 연구)

  • Han Jin Yee
    • Journal of the Korean Home Economics Association
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    • v.43 no.4 s.206
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    • pp.97-110
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    • 2005
  • The need for children's formal wear is growing as parents take their children into formal occasions more often than before. Yet there are some problems to be solved in order to generalize about children's formal wear such as high price and the development of patterns for better fit and design. Mothers of boys were surveyed to find out the needs, complaints, and required improvements of boy's formal wear. Pattern designers of children's formal wear brands were interviewed to determine the size specifications, pattern drafting methods and design features of each brand. Based on these results, several pattern drafting methods were selected. Jackets and pants for 9-year-olds were made by each pattern drafting method using the us standard size. They were compared through wearing test to improve the fit. As a result, pattern drafting methods for children's tailored suits and two formal jackets were suggested.

A Study of Clothing Design Preference & Satisfaction with the Fit of Ready-to-Wear Clothing for Older Men (노년기 남성의 의복디자인 선호도 및 치수적합에 대한 만족도에 관한 연구)

  • 서미아;이선희
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.864-870
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    • 2000
  • The purpose of this study were to investigate clothing design preference (style, color, fabric print, kinds of fabrics) & satisfaction with the fit of ready-to-wear clothing for older Men. For this study, the questionnaires were administered to 650 older men in seoul from June to August, 1998. Employing a sample of 504 data were analyzed by mean, frequency and percent. With respect to clothing design preference, they prefer suit the style of outdoor clothing on going-out. On distinguish clothing into formal wear & casual wear, the color preference due to seasons has difference in spring clothing. Regarding the degree of fabric pattern preference, nonpattern single color fabric has occupied in formal wear, pattern in casual wear. Regarding the degree of fabric preference, they take a serious view of shape preservation in formal wear, utility (washing, sweat absorption) in causal wear. Suit has the lowest satisfaction in the fit of ready-to-wear clothing. Sleeve length the lowest in the degree of satisfaction for each part.

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A Study on the Pattern Grading for Men's Formal Wear (남성정장 상.하의 그레이딩에 관한 연구)

  • 백경자;유경진;이정란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.6
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    • pp.843-852
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    • 2002
  • The purpose of this study was to propose a computer-based grading method for men's formal wear according to the sizing systems based on the size and dimension whereby manufactured men's formal wear can be classified. The following procedures were as follows : 1) We surveyed the sizing systems and the computer-grading methods that have been used and presently practiced by the domestic garment industry of the ready-made men's wear. 2) Using the survey data of the domestic men's ready-made clothing industry and that of the National Anthropometric Survey of Korea in 1997, we proposed the new sizing and grading systems of men's formal wear within the framework of the Korean Garment Industry's directions and the data of the domestic men's ready-made clothing industry. 3) The suitability of the new grading systems to the domestic garment industry were put to a wearing teat. The findings were as follows : 1) Survey of the domestic ready-made garment industry showed that each company classified its own manufactured goods according to its own sizing and grading systems. 2) The superiority of the grading system was been demonstrated by a high approval rate of the subjects who participated in the testing.

Gender Differences on the Effects of Fashion Innovativeness and Utilization on the Price Perception of Formal Wear and Climbing Wear (유행 혁신성과 품목별 활용도가 정장 및 등산복의 가격 지각에 미치는 영향에서의 성별 차이)

  • Chung, Ihn Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.972-983
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    • 2013
  • This study investigates the effects of fashion innovativeness and utilization on the price perception of formal wear and climbing wear as well as gender differences on price perception and the relationship of the variables. Price perception measurements were based on reference price and reservation price; subsequently, a premium price ratio was calculated based on the measured prices. A survey that involved male and female adult consumers was conducted in Daegu in August 2011. A total of 321 responses were analyzed using descriptive statistics, factor analysis, reliability analysis, correlations and independent sample t-test. Two factors of fashion innovativeness were derived and named as unique-oriented innovativeness and change-oriented innovativeness. The utilization of formal wear and climbing wear was higher in the male group versus the female group. Reference price and reservation price were identified similar to the actual consumer purchasing prices reported in previous studies. Male consumers showed a tendency in price perception in accordance with the utilization. The change-oriented innovativeness of the female group led to a positive relationship with the perceived price of climbing jackets.

A Cross-Cultural Research of Clothing Shopping Behavior among Koreans and Americans (한국과 미국 소비자의 의복행동에 관한 비교 조사)

  • Lim, Sook-Ja;Yang, Yoon;Lee, Seung-Hee;Ahn, Cheun-Soon;Lennon, Sharron J,
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.3_4
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    • pp.289-297
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    • 2003
  • The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

The Name spectrum of domestic menswear brands (국내 남성복 브랜드의 네임스펙트럼)

  • Kwon, Hae-Sook
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.92-102
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    • 2011
  • The purpose of this research is to study the types of name spectrum and their characteristics of domestic men's wear brands focusing on formal and casual wear and also examine the differences based on the type of brands' product and brand style. Total 184 of men's wear brands, which were consisted of 66 formal wear brands and 84 casual wear brands, were selected from '2009 Korea Fashion Yearbook'. For data analysis, quantitatively evaluated the frequency and qualitatively evaluated the image of brand product and the meaning of brand name. The result as follows; 1. The domestic fashion brands for men's wear appeared to have four types of name spectrum. The descriptive name was the most frequently showed, and followed by arbitrary, suggestive, and coined name. For formal wear brands, four types of name spectrum were appeared in the order of descriptive, suggestive, coined, and arbitrary name. In casual wear brands, three types of name spectrum were appeared in the order of descriptive, arbitrary, and suggestive name. 2. The characteristics of men's brand name according to their name spectrum was as follows.; In the descriptive brand names, person's name was used the most and some ascribed the characteristics, feature or geographic location of the product. The suggestive brand names contained images and symbols of the product and also implied the relevant benefit information in a particular product context. In the arbitrary brand name, they imply the various meanings according to the product and are made up of either coined or natural. For the coined name, some bear the ideology or symbolized the characteristics of product itself. 3. The descriptive name spectrum showed the most in domestic menswear brands, regardless of the brand type. Except this, there were differences in the type and the frequency of name spectrum depending on the brand type.