• Title/Summary/Keyword: Forest recreation satisfaction

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The Effects of Recreation Forest Visitors' Satisfaction on Loyalty : A Case of 33 National Natural Recreation Forests (자연휴양림 이용자 만족이 충성도에 미치는 영향 : 33개소 국유자연휴양림을 대상으로)

  • Jeon, Mun-Jang;Sim, Kyu-Won
    • Journal of Environmental Science International
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    • v.19 no.8
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    • pp.961-969
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    • 2010
  • This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

Analysis of Users Characteristics and Behaviors in Recreation Forest (II) - With a Special Reference to Users' Satisfaction - (자연휴양림(自然休養林) 이용자(利用者)의 특성(特性) 및 이용행태(利用行態) 분석(分析) (II) - 이용자(利用者)의 만족도(滿足度)를 중심(中心)으로 -)

  • Lee, Chang-Heon
    • Journal of Korean Society of Forest Science
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    • v.86 no.3
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    • pp.352-364
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    • 1997
  • This study examined and analyzed users' behavior to recreation forest facilities and their satisfaction to recreation forest in order to offer some basal data which would be helpful to create new recreation forest, to supply users' needs in exsiting recreation forest, and to make excellent maintenance of recreation forest. The results are as follows ; Restroom, campground and forest aromatic bath ground were the most popular facilities with the users of recreation forest. And restroom, snack stand and water cooler were the most required facilities by the users. Before using recreation forest, users' expectation to enjoy aesthetics of nature, to be released from their fatigue and to rest, was the highest one. And users were satisfied most as they expected most from recreation forest. The major variables played for users' satisfaction about facility allocation and its harmony to the forest, were how clean the facilities are, how well they are repaired and maintained, how much noise users make around them, how easy to use them, and how beautiful the surroundings are. Users' satisfaction variables about vegetation condition of recreation forest, were diversity of vegetation, the shade of trees, the reservation of the forest, and the accordance of vegetation with the surroundings. Users' satisfaction variables about facility condition in recreation forest, were how easy to access to the recreation facilities and restroom, how clean they are, how well the trash cans are allocated, how easy to access to the field kitchen. And how good the forest is protected and nurtured, how well the forest managers conduct users' behavior, how effectively recreation forest is guided and informed to the public, were their major satisfaction variables about the management of Recreation Forest.

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Model Study on the Level of Satisfaction for Recreation Forest Accommodations (자연휴양림 숙박시설만족도 모형연구)

  • Lee, Kee-Cheol;Kang, Kee-Rae
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.6 s.119
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    • pp.78-86
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    • 2007
  • Research into the use of recreation forest accommodations, the main facilities in these forests, and user satisfaction with them has been carried out for recreation forests in the suburbs of Daegusi and Gyongsangbukdo. This study aimed at providing background material to support the increasing demand to improve the facilities of recreation forests and to educate recreation forest staff about how to provide better service. User satisfaction with recreation forests as determined through regression analysis was affected by the following factors in this order: indoor recreation, the indoor space, outdoor recreation, time satisfaction factor, and activity opportunities. The level of satisfaction is affected by the force of factors above. The order of effective offerings of accommodations is presented according to the results.

Understanding Volunteers' Motivations and Their Satisfactions: A Case Study of Forest Interpreters in Chungbuk Province

  • Shin, Won Sop
    • Journal of Korean Society of Forest Science
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    • v.95 no.2
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    • pp.188-193
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    • 2006
  • Volunteerism is an emerging issue in public resource management such as forest recreation management. As volunteers, forest interpreters play a significant role in supporting and educating visitors to forest recreation areas. The purpose of this study was to examine forest interpreters' motivation and their job satisfaction. To collect data, a set of self-administered questionnaire was sent to 250 members of Chungbuk Forest Interpreters' Association during August and September of 2005. 152 completed questionnaires were returned. Principal component factor analyses yield five motivation factors and four satisfaction factors. All the factors were highly correlated.

Comparison of Visitor Characteristics in Recreational Forests and Arboretums (자연휴양림과 수목원 방문객의 이용특성 비교 연구)

  • Yoo, Rhee-Hwa;Jang, Youn-Sun;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.109 no.4
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    • pp.532-543
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    • 2020
  • This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

The Effect of Forest Recreation Satisfaction of Customers Using Forest Recreation Resources on Psychological Well-being: Mediating Effect of Depression (산림휴양자원 이용 고객의 산림휴양 만족도가 심리적 안녕감에 미치는 영향: 우울의 매개효과)

  • Young-Tak Chang;In-Youb Park
    • Journal of Industrial Convergence
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    • v.21 no.4
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    • pp.133-143
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    • 2023
  • The purpose of this study is to verify the mediating effect of depression on the effect of forest recreation satisfaction on psychological well-being of customers using forest recreation resources and provide basic data for improving psychological well-being. As for the analysis data, a survey was conducted on 450 customers using forest recreation resources, and the final 355 people were selected as subjects of the survey after removing non-response and insincere responses from 377 copies collected. For analysis, the SPSS WIN 23.0 and Amos 21.0 programs were used, and the mediating effect of depression was verified through descriptive statistical analysis, correlation analysis, and structural model of major variables. The study results showed, first, that forest recreation satisfaction had a negative(-) effect on depression. Second, depression was found to have a negative(-) effect on psychological well-being. Third, depression had a complete mediating effect in the relationship between forest recreation satisfaction and psychological well-being. Based on these results, it is meaningful in that programs and practical and policy suggestions were made to improve psychological well-being.

Factors Affecting User´s Satisfaction in Development of Natural Recreation Forest (자휴양림의 개발요소가 이용만족도에 미치는 영향)

  • 장병문
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.3
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    • pp.19-28
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    • 2001
  • The purpose of this paper is to examine factors affecting user´s satisfaction in development of natural recreation forest(NRF) in order to answer the research question: What is the magnitude of factors affecting user´s satisfaction in development of NRF. After reviewing the literature, mechanism of outdoor recreation, and development factors in NRF, we constructed the conceptual framework and have formulated the hypothesis of this research. we have obtained data through a questionnaire, which surveyed 625 visitors at 10 of the 72 natural recreation forests in Korea in 1999, We have analyzed the data using the mean difference test, Pearson´s correlation analysis, and multiple linear regression method. We found that 1) all the development factors except recreational resources affecting user´s satisfaction have turned out to be statistically significant at one percent level. The direction of relationship between independent variable and dependent variable is the same as that of dependent variable. 2) in bivariate analysis, the relationships between user´s satisfaction and all the development factors are fairly high and statistically significant. The higher the value of development factors, the higher the degree of user´s satisfaction. 3 in multivariate analysis, such variables as the suitability of activities level of services, atmosphere, and facility have been statistically significant at one percent level, and 4) Their relative contribution of the suitability of various recreational activities, level of atmosphere, and service on dependent variable have been turned out to have 8.167, 4.889, 3.333, and 1.611 times more importance than that of the suitabity of recreational resources, respectively. The research results suggest that a guideline for the creation of marketable NFR and development of use-programs and recreational atmosphere be recommended in the planning and development process of NRF, and excessive investment on facilities is not desirable. The approach and analysis method adopted by this research is highly useful for an evaluation criterion of NRF and development of devices for increasing user´s satisfaction in NRF. It is recommended that more empirical study on individual factors affecting user´s satisfaction be performed in the future.

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Differences of Resources of Natural Recreation Forest Developed by Public and Private Body (공공 휴양림과 민간 휴양림의 개발요소별 이용 만족도의 차이)

  • 장병문
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.4
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    • pp.24-33
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    • 2001
  • The purpose of this paper is to examine the differences of user´s satisfaction of development elements of natural recreation forest(NFR) developed by public and private bodies in order to answer the research question: What is the differences of user´s satisfaction of development elements of NFR\ulcorner After reviewing the literature, mechanism of outdoor recreation, and development elements in NRF, we constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 584 visitors at 10 of the 72 natural recreation forests in Korea in 1999. We have analyzed the data using he descriptive statistical method, the mean difference test, and logistic regression method. We have found that 1) all the development elements have turned out to be significantly different from the mean difference test, 2) the two elements of atmosphere and activity have turned out to be statistically significant in determining the difference of NFR developed by public and private body in logistic regression analysis while user´s satisfaction in recreational resources, facilities and service make no differences between public and private NRF, 3) the higher the degree of user´s satisfaction in atmosphere and activity at NFR, the more the NFR developed by private body, and 4) their relative contribution of atmosphere and activities on whether the NFR is developed by public or private body have been turned out to have 0.258 and 0.242 respectively, which have a similar importance. The research results suggest that a guideline for the creation of marketable NFR by public and private developer, and development of use-programs and recreational atmosphere be recommended in the planning and development process of NRF. The approach and anlaysis method adopted by this research is highly useful for an evaluation of NRF developed by the tow bodies and development of devices for increasing user´s satisfaction and marketing positioning of NRF by the tow developers. It is recommended that more empirical study on individual development elements affecting user´s satisfaction be performed in the future.

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Model Study on the Level of User Satisfaction for Recreational Forest - Focused on The OK-SUNG Recreational Forest - (자연휴양림 이용자 만족도 모형연구 - 구미 옥성 자연휴양림을 대상으로 -)

  • Kang, Kee-Rae;Lee, Kee-Cheol
    • Journal of Korean Society of Forest Science
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    • v.98 no.4
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    • pp.435-443
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    • 2009
  • The purpose of this study is to construct user satisfaction model using factor analysis and regression analysis through survey on various factors which decide users' satisfaction index of OK-SUNG Recreation Forest located in Gumi-city, Kyungbuk (newly opened on Dec, 26, 2007) and to suggest the right operation plans referring to the studies on existing recreation forests. The research results are as follows; The using behavior of recreation forests reported similar pattern to existing researches such as companion pattern, duration of status, ages and costs. The result of construction regression model after dividing of using behavior of recreation forests into two sections, which are physical sector and mental sector, showed that recreation environmental factor and inner recreation factor influenced more highly on satisfaction index. This result showed that the recreation factor, which is for obtaining mental satisfaction and friendship among companions, nature friendly factor and environmental factor more highly influence on the satisfaction index and the existing studies also support this result. Therefore, in order to offer higher standard recreation opportunities to the users, there needs consideration not only concerning experience facilities, walks and paths up a mountain, but also concerning the harmony between nature and facilities. In addition, in order to offer comfort and stableness in body and mind to users, it is necessary to educate and train the staff to offer better service and to maintain the facilities of recreation forest peaceful and calm.

Differences in Facilities of Natural Recreation Forests Developed by Public and Private Bodies (개발주체별 자연휴양림 시설물의 차이)

  • 장병문;서정희
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.3
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    • pp.39-52
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    • 2000
  • The purpose of this paper is to investigate the difference in facilities of natural recreation forests developed by public and private body to answer the research that what is the difference in development of natural recreation forest between public and private developer\ulcorner After reviewing the literatures, developer's decision-making and motivation of investment, and the planning process of natural recreation forest, we had constructed th conceptual framework and have found the hypothesis of this research. Using data on development status of natural recreation forests and questionnaire surveying of 625 visitors from 9 among 72 natural recreation forests in Korea, We analyzed the data through the comparison of quantity of facilities per 1000 visitors and logistic regression method for quality of facilities. We have found that 1) the six facilities have been turned out to be statistically significant in determining the difference of public and private recreation forests. i.e., infrastructure including roads, maintenance and information and lodging and evacuation, indoor education, outdoor education, and shopping, 2) public recreation forests are well equipped such basic facility as roads, maintenance and information, lodging and evacuation while private recreation forests are well equipped such facility as indoor education, outdoor education, and shopping, and 3) the importance of such facility as roads, maintenance and information, lodging and evacuation, outdoor education, and shopping have been turned out to have 1.99, 2.26, 1.99, 3.01 and 2.24 times more important than that of indoor education, respectively. We can conclude that public recreation forest seems to be equipped with the facilities for sound recreational opportunities for general public, and private recreation forest turned out to have more facilities for pursuit of profits, installed basic facilities for user convenience and service, and special facilities for attracting user and raising revenue. Using the results of this research, we can make a guideline for a market positioning, and standards and provisions of natural recreation forests. We suggest that the relationship between user-satisfaction and recreation facility is needed to be examined in the future research.

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