• 마케팅과학연구
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• 제19권2호
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• pp.5-16
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• 2009

Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.25-36
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• 2011

There seems to have arisen a preference for wearing white clothes amongst Koreans from the long past, even tracing back to the ancient times in tradition of Shamanism worshipping the sun. This "preference" persevered throughout the passage of time, even with the numerous internal and external pressures to forbid or interrupt this tradition. The wearing of White Clothes by Koreans can also be often found in the various records made by foreign visitors recognized as a noticeable phenomenon, and representative of Korea which seems to have influences even until now in the impressions of the country. Despite of this tradition that seems to have lasted over the last 5000 years, all of a sudden it disappeared within the last 50years. In the contemporary modern fashion of Korea, it seems hard to say, Koreans enjoyably sporting White clothes, is a stand out trait anymore, thus the equation of Koreans equivalent to the people of white not a valid stamen anymore. it could not be said that this tradition is representative of the Korean cultural Identity. Why would this be the case? What happened to the long lasted pattern? In what form or shape has this tradition trasnsformed and reappears before us today? This paper seeks to find the answers to these questions.

• 대한기계학회논문집
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• 제16권10호
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• pp.1869-1876
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• 1992

본 연구에서는 고온에서 높은 강도특성을 유지하면서 동시에 내마모성이 뛰어 나 가스터어빈의 부재로서의 사용이 기대되는 탄화규소(SiC) 세라믹에 대하여, 고체입 자의 충격에 의해 생기는 손상에 미치는 입자의 재질 및 크기의 영향을 조사하였다. 또 각 형태의 손상발생 임계치와 강도저하에 미치는 입자크기의 영향에 관해서도 검토 하였다.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.65-72
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• 2018

The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

• 기본간호학회지
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• 제24권2호
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• pp.146-156
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• 2017

Purpose: The aim of this study was to identify Russian inpatients' expectation and satisfaction with nursing service, and further, to analyze the relationship between these variables. Methods: A structured questionnaire was used to survey for 81 Russian inpatients. The survey was conducted from January to June, 2014. Results: Empathy and assurance significantly influenced nursing service expectation and satisfaction. Nursing service expectation was statistically significant for the number of visit to Korea, and nursing service satisfaction was statistically significant for gender, monthly income and primary care giver during hospitalization. Revisit intention was significantly different according to religion, medical department and primary care giver during hospitalization. There were positive correlations between nursing service expectation and satisfaction, and between nursing service satisfaction and intention to revisit the hospital. Conclusion: The results of this study show that the level satisfaction with nursing service influences Russian inpatients' intention continue using the hospital. Therefore, in order to increase the intention to revisit the hospital Korea hospital employees, especially nurses, need to develop nursing service strategies according to general characteristics, culture and nationality of foreign patients.

• 통상정보연구
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• 제16권5호
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• pp.203-221
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• 2014

본 연구는 본사와 해외자회사간 협력에 대해 기술변화 및 경쟁강도와 같은 외부환경요인들의 영향을 검증하였다. 연구프레임워크의 타당성에 관해 한국기업의 샘플을 통하여 실증적으로 테스트하였다. 검증결과는 외부환경요인의 불확실성이 증가할수록 조직적 조정으로서 본사와 자회사간 협력수준이 큰 것으로 나왔다. 즉, 연구결과에서 기술변화와 본사-자회사간 협력 간에 유의적인 상관관계가 있음을 보여주고 있다. 기술변화는 본사와 자회사간 협력에 대해 긍정적인 영향을 미치는 것으로 나타났다. 또한 실증적결과는 경쟁강도가 본사와 자회사간 협력에 대해서도 직접적인 영향을 주고 있음을 보여 주었다.

• 한국농촌건축학회논문집
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• 제15권1호
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• pp.39-46
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• 2013

There have been numerous researches on Nak-An village in Jeollanamdo, one of the most representative traditional castle village in Korea. Most of them have dealt with general and physical architectural scale and features separately. Therefore this study aims to understand the compositional characteristics of building layout and exterior space and the relations between street system and dwelling unit of folk houses in Nak-An village. The study examined houses of ordinary people in Nak-An village constructed before the village was not affected by foreign influences. 36 folk houses in Nak-An built from nineteenth century to early twentieth century and believed to have few physical changes from the original floor plans and architectural forms were the subjects to be analyzed. The most popular types in building layout are "Open L"and "Open U". The most typical orientation of main building is Southwest. The favorable entry into the dwelling lot is from the side. The street system in the village consists of main streets of South-North, resulting in dwelling lots with North-South axis most general. This site condition forces the entry into the lot from North main street and the side access to the main building. From these findings, the building layout and the entry into the dwelling lot of folk houses in Nak-An are strongly related with street system and conditions of dwelling lot.

• 한국의류산업학회지
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• 제6권4호
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• pp.415-420
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• 2004

The market demand for knitwear has been increased both domestically and in export. Despite of the high and consistent demand, knitwear design has been rather simple and tends to show mainly foreign influences. In order to compete efficiently in the world market and to provide more variety, knitwear design originated from our cultural background needs to be developed. Therefore, the purpose of this study is to develop various knitwear design adopting the Korean traditional 'Danchung' motifs and the main colors used in the motifs. Three knitwear works were designed and constructed, which included a round pullover, a half-sleeve V-neck one-piece dress, and an evening dress. The mainly used motifs consisted of natural motifs such as lotus, cloud, and motifs symbolizing good luck such as 壽 and 囍. The Original 'Dan-chung' motifs were stylized into different forms and colors, and this design work was done using CAD system including the 'Adobe Illustrator 9.0' and the '4D box Hi-Knit Program'. Based on the designed images created by the CAD system, an actual design works were knitted using different weft knit methods including a hand knitting machine and weft knit machine of the knitwear manufacturers. This study provided the possibility of knitwear design originated from the Korean traditional culture.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.241-249
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• 2020

This study aims to empirically examine the effect of foreign direct investment (FDI) and corruption on the development of public-service sectors in 10 ASEAN countries. It then investigates whether this relationship is different between two FDI compositions including greenfield FDI and FDI in the form of cross-border merger and acquisitions (M&As). Using a panel database of 10 ASEAN countries during the period 1996-2015 from various sources including the World Development Indicators of the World Bank and UNCTAD, we first find that FDI strongly and positively contributes to the development of the public-service sectors in the recipient nations, except for the electricity sector. However, we show that this relationship is dependent on the type of FDI modes of entry. Specifically, while greenfield investment exerts a beneficial influence on the development of telecommunication and transportation sectors, cross-border M&A has no effect on these sectors, perhaps because of the distinct differences among three public service sectors. Finally, we found that in a highly corrupt environment, aggregate FDI might have no influence on all three public-service sectors, possibly because the two contradictory influences of the interaction terms between corruption and two FDI sub-types seem to cancel each other out.

• The International Journal of Costume Culture
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• 제7권1호
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• pp.28-39
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• 2004

The Korean textile industry the driving force of Korea's economic development, is faced with difficulties due to domestic and foreign influences. The purpose of this paper is to examine what measures are necessary for overcoming such difficulties. As the first step, We conducted a month-long survey, in August 2003, of 157 small-medium firms operating in the Korean textile industry to collect information about difficulties that they face in carrying out their business. According to the result, small firms performed badly in sales and facility investment efforts for 2003 due to worldwide economic depression. They, however, actively pursued new technology development in order to improve their competitiveness. Profits and productivity decreased with reduced sales, and their view on the next year’s perspective is also very unfavorable. Especially many firms intend to maintain or even lower the level of sales goal for 2004, reflecting the sluggish market environment. According to the survey, under such circumstances, as many as 74% of firms wanted to turn the tables through the development of highly sensuous material and improved marketing efforts. One of potential answers to this problem, which is suggested by the survey, is to establish a consulting service institution to provide promptly marketing data and information on textile and fashion market and trend in Italy. Especially, firms surveyed have shown a great deal of interest in Italian consulting service for new textile material developments. While they want the service for high value-added product development, they are reluctant to do so because of the uncertainty of its future effects and high consulting fees.