• Title/Summary/Keyword: Food-exploratory

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The Role of Information Sharing and Social Community in the Evolution of Collaborative Food Networks

  • Bolici, Francesco
    • Agribusiness and Information Management
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    • v.3 no.1
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    • pp.1-10
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    • 2011
  • In this exploratory analysis, we investigate the genesis and the evolution of local food-purchasing networks created and operated by consumers. In details, we describe how collecting and sharing information about food-products can become a central activity for some consumers' communities and how these communities are starting to play an active role in the food supply chain. We define this community-based food-purchasing model as collaborative food network (CFN), and we analytically describe its characteristics and differences with respect to the traditional and industrialized agrifood supply chain models. A collaborative food network community in Italy, known as GAS ("Gruppi di Acquisto Solidale" - "Solidarity Purchasing Groups"), is introduced as an example of our analytical model. We will use this empirical example to present the strengths and weaknesses of the CFN model.

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Empirical Analysis on the Influence of Service Quality of Leisure Food E-Commerce in China on Consumer Satisfaction Degree (중국 레저푸드 전자상거래의 서비스 품질이 소비자 만족도에 미치는 영향에 관한 실증분석)

  • Liu, Zi-Yang;Meng, Jia
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.407-408
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    • 2019
  • This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

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Exploring the Antecedents of Price Fairness in the Fast Food: A case of McDonald's

  • Song, Myung-Keun;Moon, Joon-Ho;Park, Sun-Woo
    • Asia-Pacific Journal of Business
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    • v.10 no.4
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    • pp.181-195
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    • 2019
  • This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

Translocation of VP1686 Upregulates RhoB and Accelerates Phagocytic Activity of Macrophage Through Actin Remodeling

  • Bhattacharjee, Rabindra N.;Park, Kwon-Sam;Chen, Xiuhao;Iida, Tetsuya;Honda, Takeshi;Takeuchi, Osamu;Akira, Shizuo
    • Journal of Microbiology and Biotechnology
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    • v.18 no.1
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    • pp.171-175
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    • 2008
  • Here, we report that Vibrio parahaemolyticus induces a rapid remodeling of macrophage actin and activates RhoB GTPase. Mutational analysis revealed that the effects depend on type III secretion system 1 regulated translocation of a V. parahaemolyticus effector protein, VP1686, into the macrophages. Remodeling of actin is shown to be necessary for increased bacterial uptake followed by initiation of apoptosis in macrophages. This provides evidence for functional association of the VP1686 in triggering an eat me-and-die signal to the host.

Use of Emoji as a Marketing Tool: An Exploratory Content Analysis

  • Mathews, Stanley;Lee, Seung-Eun
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.46-55
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    • 2018
  • The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

Scale Development for Measuring the Brand Images of Contract Foodservice Management Companies (위탁급식 전문업체 브랜드이미지 척도 개발)

  • Ryu, Hye-Sook;Kim, Ok-Sun
    • Journal of the Korean Dietetic Association
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    • v.14 no.2
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    • pp.186-197
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    • 2008
  • The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

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An Exploratory Study on Interior Therapy (인테리어 테라피에 관한 탐색적 연구)

  • Jang, Mi-Jeong
    • Korean Institute of Interior Design Journal
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    • v.26 no.1
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    • pp.124-133
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    • 2017
  • The purpose of this study is to explore the interior therapy that introduced the concept of therapy into interior space. This study examines interior therapy based on the concepts of stress and therapy. As the study methods, a qualitative analysis to review the concept of interior therapy was conducted together with a quantitative analysis on the current state of domestic therapy-related researches. The scope of the study is limited to domestic journals published from 1988, when the first domestic research was embarked on to analyze the current status of therapy-related researches, until November 2016. According to the study results, the domestic therapy-related studies were mainly focused on aromatherapies and food therapies. By year, the first domestic study of its kind was conducted on logotherpay in 1988. And until 2000, studies were carried out mainly on aromatherapies. Since then, new psychotherapy research fields have emerged; color therapy in 2003 and food therapy in 2008. However, in the space design field except for color therapy-related researches, there have been not sufficient studies on the indoor space therapy field that investigates the possibility of indoor space as a therapy from an integrated viewpoint. Therefore, this study reviewed domestic researches on interior therapy which applied the concept of therapy to interior design and suggested three cognitive-emotional-behavioral measures as healing factors. Finally, this study is expected to be used as basic data for design planning and curriculum development which apply the concept of therapy to interior design-related fields.

Exploratory Study on Food Materials Outsourcing Process in the Hotel Kitchen (호텔주방 식재료 아웃소싱 프로세스 분석에 관한 탐색적 연구)

  • Seong Tae Jong
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.14 no.2
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    • pp.1-15
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    • 2003
  • The core of cooking, or a final stage in the full process of so-called artistic cooking, should be treated with insourcing. Reduction of several cooking processes resulted in shortened cooking time, increased efficiency, faster cooking, cutting the waiting-lines, and finally more room for customers. The outsourcing system can reduce or eliminate the following processes in cooking: buying various food materials, checking, storing, preparing, and processing. Especially in the Western food cooking department of a hotel, the outsourcing system should be enforced to make an economic kitchen and to efficiently manage it.

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The Exploratory Study on the Preference and the Purchase Intention of Fusion Bibimbap: Focused on Seoul Area (퓨전비빔밥의 선호도 및 구매의도에 관한 탐색적 연구: 서울지역을 중심으로)

  • Lee, Bo-Son;Park, Ki-Hong;Lim, Jeong
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.95-112
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    • 2012
  • The purpose of this study is to carry out the exploratory study on the preference and purchase intention of fusion bibimbap as opposed to tradition-bibimbap. In order to achieve the purpose of this study, the survey was conducted to the consumer who use the subway in Seoul from Apr. 3. ~ Apr. 10. 2012, and total 288 valid copies of questionnaire were used for final analysis. The result showed that 190 persons were positive in preference for bibimbap, and the reasons were 'easy to eat' and 'a taste'. Consumer put 'spicy seafood bibimbap', 'pork cutlet bibimbap', 'sashimi bibimbap', 'chicken teriyaki bibimbap', 'bibimbap spinach lasagna' at question about preference of fusion bibimbap. Consumer put 'spicy seafood bibimbap', 'pork cutlet bibimbap', 'sashimi bibimbap', 'crab bibimbap', 'chicken bibimbap' at question purchase intention of fusion bibimbap. In addition, There was significant difference in the preference and the purchase intention of fusion bibimbap according to gender, marital status, age, and education.

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An Exploratory Study on Food Psychology (음식 심리학에 대한 탐색적 고찰)

  • Kim, Sei-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.393-403
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    • 2022
  • This study tried to derive implications by analyzing the literature related to food psychology to understand the psychological and emotional influence of food. The results of an exploratory study on food psychology are as follows. First, it was found that the perception of taste is related to an individual's state of mind. Second, as the theories for understanding the psychological aspects of food intake, the eating inhibition theory, the emotion regulation theory, and the escape model for binge eating based on the narcissistic theory were confirmed. Third, it was found that tools that can measure symptoms related to binge eating occupy a large portion of food-related diagnostic tools. Fourth, research on food-related psychological disorders was conducted on food cravings, binge eating disorder, bulimia nervosa, eating inhibition, and healthy food obsession. Fifth, it was found that studies related to the treatment of food-related psychological disorders were focused on the cognitive behavioral therapy approach. This study will serve as a basis for understanding and intervening in the emotional impact of food and psychological problems related to food.