• 제목/요약/키워드: Food-Service

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소셜 네트워크 서비스를 통한 식품산업 마케팅전략 (Food Business Marketing Strategy Through Social Network Service)

  • 손정웅;솔롱고;김진기
    • Agribusiness and Information Management
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    • 제1권2호
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    • pp.81-94
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    • 2009
  • Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

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국내 외식기업의 부실예측모형 평가 : 로짓분석을 적용하여 (Evaluation of Distress Prediction Model for Food Service Industry in Korea : Using the Logit Analysis)

  • 김시중
    • 한국산학기술학회논문지
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    • 제20권11호
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    • pp.151-156
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    • 2019
  • 본 연구는 2017년 기준 매출액 상위 46개 외식 업체를 선정 후 이들 업체들의 재무 비율을 산출한 후 이를 변수로 활용하여 로짓 분석에 의한 부실 예측모형의 평가에 목적이 있다. 국내 46개 외식 업체의 14개 재무비율을 변수로 선정하여 로짓 분석에 의한 실증 분석을 실시하였으며 실증 분석 결과는 다음과 같다. 첫째, 14개 재무 비율 중 건전 외식 기업과 부실 외식 기업을 구분하는 재무 비율은 유동 비율, 매출액 영업 이익률, 자기 자본 순이익률, 영업 현금 흐름비율, 영업 이익 증가율 및 총자산 회전율로 총 7개로 나타났으며 다른 7개의 재무 비율( 부채 비율, 차입금 의존도, 영업 이익 대비 이자 보상 비율, 매출액 순이익률, 총자산 순이익률, 매출액 증가율, 당기순이익 증가율, 총자산 증가율)은 통계적으로 유의하지 않은 것으로 분석되었다. 둘째, 7개 재무 비율을 로짓 함수의 변수로 활용하여 건전 외식 기업과 부실 외식 기업을 구분하는 로짓 분석에 의한 부실 예측 모형의 예측력은 89.1%로 나타났다.

식생활 라이프스타일에 따른 외식업체 배달서비스의 품질 지각 및 만족도 연구 (Research on the Consumer's Delivery Service Quality Perception and Satisfaction in Foodservice Industry Based on the Types of Food-related Life-style)

  • 고성희
    • 한국콘텐츠학회논문지
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    • 제14권8호
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    • pp.406-415
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    • 2014
  • 본 연구는 급성장하고 있는 외식업체 배달서비스 시장에 관한 연구로, 배달서비스 품질의 차원을 도출하고, 소비자의 식생활 라이프스타일 따라 외식업체 음식 배달서비스 품질에 대한 차이가 있는지를 실증 분석하고자 하였다. 식생활 라이프스타일에 대한 요인분석 결과 '건강추구형', '유행 추구형', '미각 추구형', '안전 추구형', '편의 추구형'의 5개 요인이 추출되었고, 군집분석 결과 '맛 추구형', '식생활 고관심형', '편의 추구형'으로 분류되었다. 배달서비스 품질은 '음식품질', '경제성', '주문 편의성', '직원품질', '위생', '주문 품질'로 6가지 요인이 도출되었는데 그 중 '음식품질'과 '경제성'에서 소비자 유형별 유의한 차이를 보였다, 또한 '주문 품질', '음식 품질', '위생' 등의 순으로 만족도에 미치는 영향력의 정도가 큰 것으로 나타났다.

The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제6권2호
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    • pp.14-27
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    • 2018
  • Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

레스토랑의 서비스 제공단계별 Meal duration이 고객의 서비스품질 평가 및 고객만족에 미치는 영향 (The Effects of Meal duration on Customers‘ Evaluation of Service Quality and Satisfaction according to Service Stages of Restaurant)

  • 조미희;이경희
    • 한국식생활문화학회지
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    • 제25권2호
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    • pp.189-197
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    • 2010
  • This study, which took place in an Italian restaurant in Seoul, investigated the impact of meal duration on the evaluation of satisfaction and service quality, according to the service stages (order, cook, check) of a restaurant. Research procedures included two phases: during the first phase, data on expected-perceived meal duration, and service quality and satisfaction were collected by surveys, which were distributed at the restaurant. The second phase investigated the relationships among meal duration, customers' satisfaction, and service quality. T-tests and regression analyses were used to examine relationships between these variables. Results indicate that both failing to meet customers' expected meal duration, as well as the perceived meal duration could negatively impact the satisfaction and evaluation of service quality. The study confirmed that meal duration is indeed related to the responsiveness aspect of service quality. The important aspect of meal duration management is to improve service quality and satisfaction, which can lead to a restaurant's success. Therefore, understanding the relationships among meal duration, satisfaction, and service quality is a part of a good foundation for effective meal duration management.

고등학교 급식 조리종사원들의 위생교육 경험과 위생지식 및 실천과의 관계 (Influences of School Food Service Employees′ Food Safety Training on Food Safety Knowledge and Practices)

  • 이경은;류경
    • 대한지역사회영양학회지
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    • 제9권5호
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    • pp.597-605
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    • 2004
  • The purpose of the study was to investigate relationships among food safety training, knowledge, and practices of school food service employees. A questionnaire that identified employees' food safety training experience, knowledge, and practices was developed based on a review of literature. A total of 341 Korean school food service employees participated in the survey; the final usable responses were 293 (a response rate: 86%). Statistical analyses were conducted using SPSS for Windows (version 10). Most of the respondents (> 86%) took training sessions on 'proper hand washing' and 'proper food storage temperatures', whereas less than 60% had training on 'monitoring procedures and corrective actions at critical control points'. The mean score of their food safety knowledge was 8.02 out of 11. The majority of the employees knew correctly 'potentially hazardous foods (93.2%)' and 'diseases and symptoms with which they are excluded from working (87.0%)'; less than 50% chose a correct answer for 'sanitizing food contact surfaces.' A chi-square analysis revealed that the employees' actual knowledge did not differ significantly by whether they had food safety training (at the level of a =0.01), except one topic 'diseases and symptoms with which they are excluded from working.' Their self-reported practice scores were rated as 2.98 - 3.39 based on a 5-point Likert-type scale (1-not at all, 5-always). Employees' food safety training should be conducted continuously and repetitively to improve the effectiveness of the training.

로컬푸드 매장의 서비스품질이 고객만족과 재방문의도에 미치는 영향 (The Impacts of Service Quality of Local Food stores on Customer Satisfaction and Revisit Intention)

  • 한진;한상혁;장동헌
    • 농촌계획
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    • 제22권1호
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    • pp.81-91
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    • 2016
  • This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

일부 산업체 급식대상자의 구내식당과 외부 식당에 대한 서비스 품질 중요도-만족도 조사 (A survey on customers' importance-performance of service qualities when using an cafeteria and outside restaurant in some company cafeteria)

  • 고성희
    • 한국식품조리과학회지
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    • 제29권1호
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    • pp.73-79
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    • 2013
  • The purpose of this study was to examine the level of importance of service quality provided by restaurant when industry meal service recipients used the restaurant. Additionally, the purpose was to compare the level of satisfaction on the respective service qualities of company cafeteria and outside restaurant. The level of relative importance and satisfaction of service quality attributes are comparatively analyzed using the Important-Performance Analysis (IPA) of customers in order to provide basic information on the direction of marketing to efficiently operate company foodservice facilities. Restaurant service qualities were divided into the six factors of hygiene, convenience, food, environment, subsidiary services and food distribution process. The results revealed that the 'environment' of both company cafeteria and outside restaurant was needed to improve as quickly as possible. Additionally, it was found that the level of satisfaction was higher in the 'food' and 'environment' factors when using company cafeteria and outside restaurants, which would become an important attribute for the company foodservice recipients to use outside restaurants than using company cafeteria. Accordingly, it could be said that company cafeteria will need further control of the 'food' and 'environment' factors.

E-서비스품질과 소비자 태도 및 만족도 간의 관계: 중국 음식배달 애플리케이션 중심으로 (Influences of the E-service Quality of Food Delivery Application in China on Customer Attitude, and Satisfaction)

  • 강상;유지건;김영국
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.375-387
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    • 2022
  • Purpose - The food delivery mobile application market is growing rapidly in the catering service industry. The purpose of this study was to investigate the effects of E-service quality on consumer attitudes and satisfaction in the food delivery service field in China. Design/methodology/approach - A total of 390 copies of this questionnaire were distributed between February 17 and March 25, 2021 on the Chinese survey site (https://www.wjx.cn). Three hundred forty-nine parts were used for the final analysis. Validity and reliability were analyzed using SPSS 25.0 statistical program, and correlation and regression analysis were performed. Findings - The study results showed among the e-service quality components of food delivery application software, trust, convenience, proximity and reactivity have an impact on consumer attitudes. Research implications or Originality - The service quality of food application software is an important factor determining consumer attitude. The limitations of this study and suggestions for future research were discussed.

식품영양학 전공 여대생과 비전공 여대생의 외식산업식품에 대한 식생활 태도 조사 (A Study of Dietary Attitude on the Product of Food Service Industry in Nutrition Major and Non-Major College Women)

  • 강남이;조미숙
    • 한국식품영양학회지
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    • 제5권2호
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    • pp.150-162
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    • 1992
  • This survey was carried out to investigate the effects of dietary attitude on the nutrition knowledge, food habits and the intake of instant food, convenience food and fast food between two groups of college women, a nutrition major group and nutrition non-major one. Questionnaires were completed by 214 nutrition majors and also by 145 non-majors. Nutrition majors showed better average in meal time regularities per week than nutrition non-majors. And nutrition non-majors had a higher frequency rate in taking of instant food and fast food than nutrition majors. In the case of both college women, those who take a meal regularly at each meal times have a higher score in food habits. The women who ate instant foods more frequently got a lower score in food habits, bot the frequency of the intake of instant foods did not affect the score of nutrition knowledge On the other hand, the women who had fast foods more frequently got a higher score in food habits and lower score in nutrition knowledge. When college women have a little of nutrition knowledge, they have a tendency to keep their meal time regularity and right dietary attitude pattern. In the dining-out pattern, the college women liked to eat flour foods and they preferred western foods than Korean foods. The motivation of food selection was for convenience and for time saving which were the reason for satisfaction to the products of food service industry. The products of food service industry were found to be unsatisfactory in nutrition and sanitation. Therefore, we must be mute aware of preventing the disappearance of Korean traditional foods and for developing dietary culture successively, the products of food service industry which are more suitable for Korean should be developed.

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