• Asian Journal of Business Environment
• /
• v.9 no.3
• /
• pp.21-26
• /
• 2019

Purpose - This study aims to investigate the effect of brand image and trust of a home meal replacement (HMR) industry on customer satisfaction and repurchase during online shopping. Research design, data, and methodology - With 217 questionnaires, this study was conducted by AMOS 20.0, and the Structural Equation Model (SEM) as statistical method was used for examining the hypotheses in this study. Factors such as brand image and brand trust in customer shopping for HMR products online were tested, and relationships between satisfaction and repurchase were studied. Results - Brand image and brand trust in terms of online shopping for HMR were found to affect satisfaction significantly; in addition, the path where satisfaction leads to repurchase was found to be significant. However, brand image and brand trust for HMR in online shopping differed depending on customer age groups. The path-coefficients from brand image of HMR in online shopping to satisfaction were more significant in the older age group; meanwhile, the path-coefficient from brand trust to satisfaction was significant in the younger age group. Conclusions - Results of the study suggested the importance of the attributes for buying HMR products online and provided meaningful implications of difference between age groups when they choose the products.

• Weed & Turfgrass Science
• /
• v.6 no.4
• /
• pp.350-354
• /
• 2017

Conyza canadensis is the weed species which most frequently develops resistance to glyphosate in many agricultural crop fields. The continuous use of glyphosate has resulted in the spontaneous occurrences of resistant biotypes. This research was conducted to investigate the response of suspected C. canadensis biotypes to glyphosate. Seeds of C. canadensis were collected from 18 sites in tangerine orchards in Jeju province of Korea. In the preliminary screening, 6 resistant and 12 susceptible biotypes were found at the recommended glyphosate rate ($3.28kga.i.ha^{-1}$). The susceptible biotypes were completely killed at the field application rate whereas the resistant biotypes were initially injured but recovered 14 days after glyphosate application. This is the first case of glyphosate resistance found in Korea despite the national ban on genetically modified glyphosate tolerant crops cultivation. Extended monitoring should be conducted to understand how widely spread the glyphosate resistant C. canadensis is and to estimate the severity of this weed problem in the tangerine orchards of Korea.

• Journal of the East Asian Society of Dietary Life
• /
• v.27 no.2
• /
• pp.223-234
• /
• 2017

The purpose of this study was to determine the possibilities of Korean fermented sauces including red pepper paste, soybean paste, soy sauce, and vinegar as ingredients for Western cuisine. Western cuisine professionals from US and Europe were interviewed for their experienced opinions. To classify the categories, the selected statements were given to other groups of foreign chefs, Korean cuisine professionals and students majoring culinary arts. The first category pointed out that Korean fermented sauces are healthy with 'umami' taste using only natural ingredients. They believe it has high possibilities of matching with many of other foods and also has unique tastes. Korean cuisine professionals were mostly occupied in this category. The second category had negative opinions matching with Western cuisines since Korean fermented sauces are rough and have a strong taste & smell. This category had many Western cuisine professionals. The last category was composed of mainly students majoring in culinary arts. They pointed out that Korean fermented sauces use natural ingredients and have a unique flavor with long-term shelf life. Use of Q methodology was significantly different from previous studies researched by quantitative methods especially for the Korea food service industry.

• Korean Journal of Agricultural Science
• /
• v.37 no.1
• /
• pp.131-141
• /
• 2010

This paper aims to review how pre-processing facility of agricultural products can be established and operated. First of all, industry and its enterprises of pre-processing agricultural products are analyzed from the national perspective. Especially, five well-known pre-processing business units operated by producers' organizations are introduced including Ansung Machoom Agricultural Cooperative. Changwon City in Gyeongnam Province was chosen for a case study. Demand for local agricultural products by school feeding and other institutional food service in Changwon area is estimated and it is compared with the supply of agricultural products produced in the region. Questionnaire survey was done for school nutritionists and the main results are summarized. In the final stage, basic ideas for pre-processing facility of agricultural products in Changwon area are proposed considering the previous analyses. These ideas include size of the facility, participants and scope of the business, and location. Virtual profitability analysis is also conducted for the facility. Some suggestions for the proposed facility to be more successful in the future are suggested at the conclusion.

• Journal of the East Asian Society of Dietary Life
• /
• v.19 no.5
• /
• pp.803-811
• /
• 2009

Brand equity has been treated conspicuously since the late 1980s. The purpose of this study was to develop a model brand equity model by examining the structural relationship among dimensions (brand loyalty, perceived quality, brand association/image, brand awareness) of brand equity, to compare differences between local brands and multinational brands. For this study, a total of 540 survey questionnaires were analyzed the results. All results were conducted using the frequency, factor analysis, regression and t-test procedure of the SPSS 12.0 package. The t-test revealed that consumers expose that recognize foreign brand constituents as better than domestic brand constituents. The determinant factors of brand equity were summarized as brand loyalty, perceived quality, brand association/ image, and brand awareness. Among these, four factors had a significant affected on the level of brand equity. Specifically, there was a difference between domestic brand and foreign brands. Among domestic brands the level of brand equity was significantly affected by brand loyalty, brand association/image, and brand awareness. However foreign brands were significantly affected by brand loyalty and perceived quality.

• Journal of Distribution Research
• /
• v.12 no.1
• /
• pp.33-63
• /
• 2007

This study attempted to investigate comprehensively the impact of support and dissensus on economic satisfaction, conflict, trust, and commitment in the franchise system. Data collected from the food and beverage service industry supported all of the twelve hypotheses that were proposed. In accordance with the results, the following conclusions were made: it is very important to establish trust and commitment in a franchise system, and the core means for that would be the enhancement of the economic satisfaction of franchisees through the reinforcement of the franchiser's supports, and the effective management of conflict between a franchiser and its franchisees through dissensus settlement.

• Journal of Distribution Science
• /
• v.15 no.3
• /
• pp.27-37
• /
• 2017

Purpose - The current study analyzes the effect of business startup education on business startup education satisfaction and entrepreneurial intention. Also, it attempts to discover if business startup confidence plays a moderating role between business startup education satisfaction and entrepreneurial intention. Research design, data, and methodology - The survey was conducted for approximately 60 days, from July 20, 2016 to September 20, 2016, and distributed to 300 restaurant founders who started their business through business startup education provided by Korea Food Service Industry Association in Seoul, Kyungki and Incheon or existing business founders. Results - Per multiple regression analysis of business startup education and business startup education satisfaction, among business startup education, all law, entrepreneurship, commercial power analysis, and practical education have significantly positive effect. Per simple regression analysis of business startup education satisfaction and entrepreneurial intention, business startup education has significantly positive effects on entrepreneurial intention. Business startup education satisfaction and business startup confidence interaction show that they do not have a moderating role between business startup education satisfaction and entrepreneurial intention. Conclusions - Setting up theoretical reasoning, this study supports conclusions drawn by prior studies: business startup education has significantly positive effects on business startup education satisfaction and entrepreneurial intention.

• Fashion, Industry and Education
• /
• v.16 no.1
• /
• pp.46-55
• /
• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• Korean Journal of Plant Resources
• /
• v.29 no.3
• /
• pp.313-321
• /
• 2016

Persimmon has long been established as one of the major fruits in Korea. The southern parts of Korea were traditionally the pocket areas for good persimmon production; however, rising temperatures have gradually rendered the southern regions unsuitable for successful harvest. Ecology of fruit growing areas affects the productivity of various types of crops, including fruit trees such as persimmon. The quality characteristics of the fruit of persimmon cv. Dongchul grown in Gangwondo, which lies in the northern part of South Korea, were investigated. Different physicochemical, nutritional, and antioxidant properties of fruit were evaluated to assess the locational effect on the quality of persimmon fruits grown in Gangwondo. The results of this study showed that persimmon cv. Dongchul grown in Gangwondo maintains many of the physicochemical (4.33% crude protein and 4.32% crude fiber), nutritional (total mineral content: 461.51 and vitamin C content: 15.28 ㎎/100 g), and antioxidant properties (polyphenol content: 633.1 ㎎ gallic acid equivalent/100 g) those are found in other three commercial cultivars ‘Daebong’, ‘Kyengsan Bansi’, and ‘Sangju Doongsi’ grown in Korea. Overall results of this study imply that ‘Dongchul’ cultivar of persimmon could commercially be grown in Kangwondo, Korea.

• Journal of the Korean Applied Science and Technology
• /
• v.21 no.4
• /
• pp.313-319
• /
• 2004

Ethanol washing with distillation as a cleanup process of polycyclic aromatic hydrocarbon(PAH)-contaminated soil was investigated in this study. A multistage ethanol washing with distillation process was applied to three different types of soil, i.e., sandy soil, alluvial soil, and clay with the initial concentration of benzo(a)pyrene 10 mg/kg, benz(a)anthracene 250 mg/kg, and pyrene 100 mg/kg soil. Ethanol was selected as washing solvent because of its high PAH removal efficiency, low cost, and non-toxicity comparing to the other solvent such as isopropyl alcohol and sodium dodecyl sulfate. The satisfactory results (i.e. lower than benzo(a)pyrene 1 mg/kg, pyrene 10 mg/kg, benz(a)anthracene 25 mg/kg, which are the Canada or the Netherlands soil standard) for three types of soils were obtained by at most five-six times washing. It was suggested that organic content in soil decreased the removal efficiency by ethanol washing.