• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.11b
• /
• pp.186-187
• /
• 2002

• Archives of design research
• /
• v.19 no.5 s.67
• /
• pp.95-104
• /
• 2006

The advertisement is an informative product in which a company or an organization has made a substantial capital investment in order to achieve their goals based on their carefully thought-out plans. David Ogilvy maintaned that making a headline of an advertisement is worth 80 percent completion of the advertisement. As he insisted, a headline is also the most important element in the printing advertisement. Therefore, the importance of selecting headline's font style is increased because, while creating a headline, it is necessary to consider the emotional aspects of the advertising object that attract the attention of people. Many researchers call 'typography' as 'frozen sound' or 'written sound' because typography not only works as a letter but also provide people with an emotional pleasure. An appropriate selection of headline's font style in the advertisement production makes both the client and the audience for the advertisement satisfied because it reduces the communication risk and makes design results more reasonable. It is difficult to find many decision-making methods for selecting headline's font style. Therefore, the author of this paper investigated the trend of the use of headline's font style in order to help the designer understand headline's font style as one of design factors. As a result of the research, it is possible to conclude that, while selecting the headline's font style, the attributes of a font consist of limited style, and more objective and systematic font selection methods are necessary.

• Journal of the Ergonomics Society of Korea
• /
• v.16 no.2
• /
• pp.29-38
• /
• 1997

The research on the factors which effect on legibility is mainly utilized as the basic data of selecting the standard guideline of VDT screen. But the research on Korean is scarcer than that of English. Furthermore, it is unreasonable to apply the results of the foreign language to Korean, beause of the difference between the typography of English and that of Korean. Therefore, more systematic and ergonomic research of the Korean typography on VDT screen is needed. In this paper, an experimental study on search speed and error rate is designed and performed according to different Korean letter size and font on search task with VDT. The experimental screen based on popular Ming and Gothic style is made up of total 12 artificial screens, each 6 different font size. As the criteria of the performance, searching speed(s.s.) and error rate (e) are selected, and CFF value is measured to evaluate user's visual fatigue. The results of experiment in font show that the Korean Gothic style is superior to the Korean Ming style in user's visual performance. The letter size that gives user the optimal performance ranges from the visual angle 39.8' to 55.5' in Ming style, from the visual angle 39.8' to 52.6' in Gothic systle. In visual fatigue experiment, the better performance of letter size is, the less tired user feels. And the smaller letter size is, the more tired user feels. There is no relationship between font and user's visual fatigue.

• Proceedings of the KAIS Fall Conference
• /
• 2002.11a
• /
• pp.205-208
• /
• 2002

본 연구에서는 영문 단어로부터 폰트를 분류하기 위해 연역적이고 국부적인 폰트 분류 방법을 제안한다. 이는 문자 인식 전에 한 단어에서 폰트를 분류하는 것을 말한다. 폰트 분류를 위해 활자 특성인 Ascender, Descender와 Serif가 사용된다. 입력 단어로부터 Ascender, Descender와 Serif가 추출되어 특징 벡터가 추출되고, 그 특징 벡터는 인공 신경망에 의해 입력 단어에 대한 폰트 그룹, 폰트 이름이 분류된다. 제안된 연역적이고 국부적인 폰트 분류 방법은 폰트 정보가 문자 분할기와 문자 인식기에 사용될 수 있게 한다 나아가, 특정 폰트에 따른 Mono-font 문자 분할기와 Mono-Font 문자 인식기로 구성되는 OCR 시스템을 구성할 수 있는 것을 가능하게 한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.04a
• /
• pp.380-384
• /
• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• Journal of Korean Institute of Industrial Engineers
• /
• v.41 no.1
• /
• pp.59-63
• /
• 2015

A design guideline about legible and preferred Korean character sizes is necessary to provide better visual information in a group-view display. The present study examined the legible and preferred Korean character sizes by an experiment employing eight background-font colors and four representative font types (Gulim, Ming, Gothic, and Batang). Forty subjects (male : 20 and female : 20) in their 20s were recruited for the experiment. The legible and preferred sizes were determined based on the method of limits, one of psychological approaches. The results showed that the legible and preferred sizes increased as the contrast between background and font colors decreased. In addition, the legible and preferred sizes for Gulim were significantly smaller than those of the other font types. It is expected that the present study may contribute to providing better visual information in a group view display.

• Proceedings of the Korean Society for Cognitive Science Conference
• /
• 2000.05a
• /
• pp.247-251
• /
• 2000

This study examined relative importance of these factors by asking people to read the texts that was constituted with square and non-squre form letter and rank the preference of texts through conjoint analysis. In the case of reading time, font type was the most important factor, followed by leading , line width, font size, line length, justification, letter width in their order of impotance. And in the case of preference decision, font size was the most important factor, followed by font type, leading, line width, letter width, justification, line length. The result will be useful in understanding how to consider human preference in the Hangul typography.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.11b
• /
• pp.188-189
• /
• 2002

• Proceedings of the ESK Conference
• /
• 2004.10a
• /
• pp.48-48
• /
• 2004

• KIISE Transactions on Computing Practices
• /
• v.24 no.2
• /
• pp.88-92
• /
• 2018

'UFO2MF' and 'Korean MetaFont Generator' have been developed to convert UFO codes to the corresponding Metafont codes by using outline editing methods. However, 'UFO2MF' cannot express smooth curves because it use only reference points without using control points. And 'Korean MetaFont Generator' can easily design the curve of characters, and supports Hangul characters, but this system does not support Roman characters. In this paper, we propose a UFO2xMF system, which can convert both Korean and Roman characters from outline text information into Metafont codes. UFO2xMF can apply attribute values which can change the shape of letters during the conversion of Metafont code. It is also a highly compatible system that can convert the characters of various languages not only Korean characters but also Roman and other characters into Metafont codes by applying letters with baseline and centerline of gravity.