• Title/Summary/Keyword: Focusing Technique

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The effects of store image components on consumers purchasing retailer brands in Korea

  • Chung, Lak-Chae;Cho, Young-Sang
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.15-27
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    • 2011
  • Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

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An application of image processing technique for bed materials analysis in gravel bed stream: focusing Namgang (자갈하천의 하상재료분석을 위한 화상해석법 적용: 남강을 중심으로)

  • Kim, Ki Heung;Jung, Hea Reyn
    • Journal of Korea Water Resources Association
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    • v.51 no.8
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    • pp.655-664
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    • 2018
  • The riverbed material survey is to investigate the particle size distribution, specific gravity, porosity, etc. as basic data necessary for river channel plan such as calculation of sediment transport and change of river bed. In principle, the survey spots are 1 km interval in the longitudinal direction of the river and 3 points or more in the 1 cross section. Therefore, depending on longitudinal length of the river to be investigated, the number of surveyed sites is very large, and the time and cost for the investigation are correspondingly required. This study is to compare the particle size analysis method with the volumetric method and the image analysis method in work efficiency and cost and to examine the applicability of the image analysis method. It was confirmed that the diameter of the equivalent circle converted by the image analysis method can be applied to the analysis of bed material particle size. In the gravel stream with a particle size of less than 10 cm and a large shape factor, the analytical result of the bed material by the image analysis method is accurate. However, when the shape factor decreases as the particle size increases, the error increases. In addition, analysis results of the work efficiency and cost of the volume method and the image analysis method showed a reduction of about 80%.

A Study on Fashion Design Applied Early 20th Century Art and Korean Factor-focusing on Casual Wear- (20세기 전반기 회화와 한국적 요소를 응용한 의상디자인 연구 -캐쥬얼 웨어를 중심으로-)

  • 전현경;송미령
    • The Research Journal of the Costume Culture
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    • v.9 no.3
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    • pp.511-522
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    • 2001
  • Various art trends of the 20th century that contributed to the creation and development of abstract art had showed the transition from the convention of mere representation of the object to the formative sensitivity emphasizing self-expression. Noticing that such trends had influenced the fashion industry to move toward a free and individualized style, this study attempts to express the formative way from the existing art to wear, especially, based on early 20th century paintings, 5 casual wears were made which applied korean materials and silhouettes that are functional, sample and show traditional korea beauty. The purpose of this study is to search for a solution to expand the world market by producing dresses utilizing our own tradition that can be distinguished in the global market and that derive inspiration from the formative of the sensitivity of the paintings during the first half of the 20th century. It also aims to let national economy as a high-added industry. The result of this study are as follows: First, the expression method and element of various styles of art such as Fauvism, Expressionism and Cubism, during the period of transition to abstract art, clearly presented the direction toward the artistic liberation and made possible a new formative artistic expression of dress in the early years of the 20th century. Their ideas inspired the dress designers of the time with a reformative and creative sense of fashion and have greatly contributed to the development of a new era of uniqueness and individuality. Second, the color and the simplicity of form of the early 20th century paintings are suitable fro utilizing a motive of functional dresses and express unique and concise modern beauty. Third, it was confirmed that utilizing our tradition in contemporary dress can be a significant method of creation in which the uniqueness and creativity of Korean dress can be expressed, distinguishing it on the global scene, as well as inspire the originality and pride of our culture. Fourth, a possibility has been discovered. It is the functionality and uniqueness of aesthetic expression technique of the contemporary arts that can contribute to the fashion of tomorrow, by searching a modern fashion which was affected by the past and also by taking a look at the trend of modern fashion as the same field as casula wear.

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Health Impact Assessment on Construction of Landfill Site - Focused on Human Risk Assessment due to Inhalation Exposure to Landfill Gas - (매립장 조성사업에 대한 건강영향평가 - 매립가스의 호흡노출로 인한 인체위해성평가를 중심으로 -)

  • Kim, Young-Ha;Lee, Young-Soo
    • Journal of Environmental Policy
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    • v.7 no.1
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    • pp.1-29
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    • 2008
  • The Ministry of Environment(MoE) of Korea has recently established the Environmental Health Act. This Act contains a clause related to implementation of Health Impact Assessment(HIA). So, selecting a landfill which was expected to have an influence on human health among major development projects, this study carried out the human risk assessment due to inhalation exposure to landfill gas emission and attempted to measure the possibility of domestic application of HIA in the future. The process for HIA on landfill site extension focusing on human risk assessment is as follows: The first step is to presume and calculate the amount of landfill gas emissions using LandGEM, The second step is to carry out exposure assessment using K-SCREEN Model which is used for predicting the concentration in a conservative method. The last step is to carry out human risk assessment of carcinogenic and non-carcinogenic substances. It is considered that it is likely to apply a technique for human risk assessment due to inhalation exposure to landfill gas emission performed here more specifically in the case of implementing HIA. In addition, it is also believed that more systematic studies are needed to overcome some weak points and limits found in this study and if these weak points and limits are improved more reliable outcomes will be produced.

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Depth Map Generation Using Infocused and Defocused Images (초점 영상 및 비초점 영상으로부터 깊이맵을 생성하는 방법)

  • Mahmoudpour, Saeed;Kim, Manbae
    • Journal of Broadcast Engineering
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    • v.19 no.3
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    • pp.362-371
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    • 2014
  • Blur variation caused by camera de-focusing provides a proper cue for depth estimation. Depth from Defocus (DFD) technique calculates the blur amount present in an image considering that blur amount is directly related to scene depth. Conventional DFD methods use two defocused images that might yield the low quality of an estimated depth map as well as a reconstructed infocused image. To solve this, a new DFD methodology based on infocused and defocused images is proposed in this paper. In the proposed method, the outcome of Subbaro's DFD is combined with a novel edge blur estimation method so that improved blur estimation can be achieved. In addition, a saliency map mitigates the ill-posed problem of blur estimation in the region with low intensity variation. For validating the feasibility of the proposed method, twenty image sets of infocused and defocused images with 2K FHD resolution were acquired from a camera with a focus control in the experiments. 3D stereoscopic image generated by an estimated depth map and an input infocused image could deliver the satisfactory 3D perception in terms of spatial depth perception of scene objects.

A Literature Review of the Acupuncture and Moxibustion Methods in UiRimCh'walYo ("의림촬요(醫林撮要)" 침구법(鍼灸法)의 의사학적(醫史學的) 고찰(考察))

  • Oh Jun-HO;Seo Ji-Yeun;Kim Tae-Yuen;Hong Sae-Young;Yun Seng-Yick;Cha Wung-Seok;Kim Nam-Il
    • Korean Journal of Acupuncture
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    • v.23 no.4
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    • pp.1-14
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    • 2006
  • Objectives : Investigate the situation of Joseon Dynasty's Acupuncture and Moxibustion. Methods : the Acupuncture and Moxibustion methods in UiRimCh'walYo (${\ulcorner}$醫林撮要$\lrcorner$ 'Essentials of Oriental Medical Doctors') were studied. Results and Conclusions : First of all, the Acupuncture and Moxibustion methods in UiRimCh'walYo are narrated according to specific symptoms like diarrhea and stomachache, and not organized by the origin of illness or some abstract nature of a disease. In addition, it excluded complicated Acupuncture and Moxibustion methods, only adopting a couple of Acupuncture Bleeding methods and Moxibustion methods to simplify the technique as much as possible. Secondly, the Acupuncture and Moxibustion methods in UiRimCh'walYo, along with those in DongUiBoCam and Ch'imGuYoGyol introduce ways to perform moxibustion on the Umbilical Middle and Elixir Field. By focusing on the similarities between the three comtemporary medical works, it is possible to assume the existence of a unique acupuncture method using moxibustion on the Umbilical Middle and Elixir Field. Thirdly, the Acupuncture and Moxibustion methods in UiRimCh'walYo didn't go into detailed differentiation of symptoms and just concisely described one or two treatment methods for each symptom and simplified the prescription down to the core acupuncture points. This shows that the Acupuncture and Moxibustion methods in UiRimCh'walYo didn't seek its own cure but was edited in order to act as an appendix to Herbal Medicine. When integrating the conclusions above, it can be said that UiRimCh'walYo strived to use acupuncture and moxibustion simply and effectively inside the Oriental medicine's large boundaries of Herbal Medicine and Acupuncture and Moxibustion. Harmony with Herbal Medicine, an easy-to-find organization, and simple, easy-to-do prescription are what UiRimCh'walYo was about.

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A Survey on the Perception of Gruel as Medicated Juk for Menu Development - Focusing on the Elders in Daejon area - (약선죽(藥膳粥) 메뉴개발을 위한 인식조사 - 대전지역 노인을 중심으로 -)

  • Kim, Jung Eun;Chang, Woo Shim;Ji, Myoung Soon
    • Korean journal of food and cookery science
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    • v.30 no.2
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    • pp.219-227
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    • 2014
  • The objective of this study was to research the health status of the elderly population and their perception and compliance to cook medicated juk. The results from this research will be used as basic data for medicated juk development. In addition, the purpose of this study was to find a way to popularize the juk and improve their usage as medicated juk in communal feeding and convalescent hospital for elderly. The study surveyed 300 elderly residents of age over 65, in Daejeon. The following data were collected: general characteristic, health status, perception of medicated juk, and preferred kind of juk for cooking. Moreover, the study researched the constraints in cooking the juk. Data were analyzed by SPSS Windows V. 18.0 and t-test verified the differences among the questions, according to frequency analysis of each item and characteristics of the aged. You might want to specify this characteristic. Within the surveyed elderly population, 80.6% had various existing diseases with circulatory diseases being the most prevalent with 68.9%. This emphasizes on the significance of proper diet, but this recognition is not put into practice. The survey also showed that as the individuals age, they tend to care less about the necessity of proper diet. Despite of this lack of perception, 84.5% of the elderly population responded positively to the question, "Would you like to have medicated juk for curing diseases, if such juk is available?" In addition, the elderly population was in favor of developing the juk that helps to prevent and cure diseases, and many were willing to cook them. The reasons behind their will to cook are arranged in the following order: higher efficacy in curing disease than regular juk, excellence in nutrition, and unavailability of the medicated juk in the stores that requires them to cook. The sources constraining the elderly population in cooking are arranged in the following order: not knowing how to cook the juk, lack of physical strength, financial burden, and lack of information order. Please clarify this part. Suggested change: not knowing what medicated juk is. Furthermore, the main obstacle in cooking the juk is lack of cooking technique, followed by inaccessibility to the ingredients and the financial burden to purchase the ingredients.

Agroforestry Strategies Reflecting Residents' Attitudes in a Semi-arid Region - Focusing on Elsentasarhai Region in Mongolia - (주민의식을 반영한 반건조지역의 산림농업 전략 - 몽골 엘센타사라이 지역을 중심으로 -)

  • Jo, Hyun-Kil;Park, Hye-Mi;Kim, Jin-Young
    • Korean Journal of Environment and Ecology
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    • v.28 no.2
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    • pp.263-269
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    • 2014
  • This study explored agroforestry strategies to achieve ecological and economic effects simultaneously for Elsentasarhai region in Mongolia under desertification, based on attitude survey with a questionnaire, field survey on planting sites, and literature review. The agrosilvopastoral approach was suggested as a type of agroforestry practices which combined tree planting for combatting desertification and wind damage to crops, agricultural crop production for income improvement, and livestock raising, a major industry in the study region. Populus sibirica and Ulmus pumila native to desert regions were selected for tree planting, and Hippophae rhamnoides, potato, and fodder appropriate for the short growing season were chosen for income crop production, reflecting residents' attitudes and growth environments. As a strategy of land allocation to satisfy multiple effects of the agrosilvopastoral approach, the alley cropping technique was recommended which arranged alternately strips of trees as windbreaks and income crops in multiple rows. The study also explored desirable planting techniques to improve conditions of income crop production and tree growth against drought and strong winds in the alley cropping. Study results will be useful as fundamental information to implement sustainable agroforestry in Mongolia and other semi-arid regions where knowledge concerned is lacking.

A Study on the Recognition of the Students of Technical High School on Fire Safety : Focusing on Skills Student in the Seoul Metropolis (공업계 고등학교 학생의 소방안전의식에 관한 연구 - 서울지역의 기능반 학생을 중심으로 -)

  • Cho, Seung-Ho;Choi, Don-Mook
    • Fire Science and Engineering
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    • v.20 no.3 s.63
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    • pp.107-112
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    • 2006
  • The purpose of this study is to help the education of fire safety of technical high schools through the investigation of skills club students's recognition on fire safety in Seoul city. To achieve the purpose, 56 skills students who going to skills competition were surveyed for 3days from Jun. 19 to 21, 2006. The Results of this study are as follows ; First, a large numbers of students in technical high school placed low value on the importance of safety in life, and fire safety was very important, however, lower than structural safety. Second, the education of fire safety was arranged by school authorities, carried out only by the half of these school. It was necessary that the specific education of fire safety for major and skills competition was hosted by a department. Third, it was necessary that the system all accidents were certainly reported by the related student and the method prevented a recurrence. 4th, the field of fire safety in Industrial Introduction subject of national curriculum was satisfied by students. And if this subject revised, students wanted to extend the contents of fire safety and to orient to practical technique.

Spatial Hedonic Modeling using Geographically Weighted LASSO Model (GWL을 적용한 공간 헤도닉 모델링)

  • Jin, Chanwoo;Lee, Gunhak
    • Journal of the Korean Geographical Society
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    • v.49 no.6
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    • pp.917-934
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    • 2014
  • Geographically weighted regression(GWR) model has been widely used to estimate spatially heterogeneous real estate prices. The GWR model, however, has some limitations of the selection of different price determinants over space and the restricted number of observations for local estimation. Alternatively, the geographically weighted LASSO(GWL) model has been recently introduced and received a growing interest. In this paper, we attempt to explore various local price determinants for the real estate by utilizing the GWL and its applicability to forecasting the real estate price. To do this, we developed the three hedonic models of OLS, GWR, and GWL focusing on the sales price of apartments in Seoul and compared those models in terms of model fit, prediction, and multicollinearity. As a result, local models appeared to be better than the global OLS on the whole, and in particular, the GWL appeared to be more explanatory and predictable than other models. Moreover, the GWL enabled to provide spatially different sets of price determinants which no multicollinearity exists. The GWL helps select the significant sets of independent variables from a high dimensional dataset, and hence will be a useful technique for large and complex spatial big data.

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