• The Journal of Small Business Innovation
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• v.19 no.2
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• pp.17-36
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• 2016

The current paper examines the role of the identity of entrepreneurs in the emergence and evolution of a new organizational form by empirically analyzing the evolution of eBook publishers in Korea from 1996 to 2011. Drawing on the recently developed identity-based theory of organizational form in the organizational ecology literature, we test hypotheses on the effects of focused and diffused organizational identities on organizational founding in an emergent organizational population. The results of our empirical analysis that tested three hypotheses about a positive relationship between focused identity and form emergenceand negative relationships between diffused (horizontal and vertical) identity and form emergence largely supported the argument of identity-based entrepreneurship. General implications are discussed.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.513-522
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• 2021

The current research aims to explore which type of identity-based message can be more persuasive for Chinese consumers to form positive restaurant brand attitude based on their cultural orientation, and to examine the roles of brand objective relevance and psychological power state in the persuasive process. The study employs a 2(identity expression focus: warmth vs. competence) × 2(message description manner: identity-defining vs. identity-referencing) × 2(experienced power state: high vs. low) between-subjects design, and conducts an online survey where 240 Chinese participants in total has responded to the questionnaires. SPSS and AMOS programs have been used to examine the hypotheses. The findings suggest that, first, the warmth-focused messages (identity-defining messages) more positively affected Chinese consumers' object relevance than the competence-focused messages (identity-referencing messages); Second, high power-experienced Chinese consumers rather than low power consumers tend to perceive more object relevance at the warmth self-defining messages; Third, brand object relevance revealed a mediation effect in the process of the warmth-focused messages (identity-defining messages) affecting brand attitude. This research offers new insight into the relationships between consumers' cultural orientation, understandings of power, and identity-based consumer behavior, suggesting marketers should take those social influences and consumer diversities into account when developing the message to persuade consumers.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.121-129
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• 2013

It is the fact that Korean police has not focused on establishing identity but focused on establishing system due to the war under the confused situation which accepted police system of continental law in the period of Japanese Colony and then accepted the police system when being governed by USA. Afterward, as political, economic, and social atmospheres outside became stable, police identity, the philosophy of police activity through internal introspection in order to orient police activity in modern society, is needed. However, most of approaches for establishing police identity have focused on phased measurement by emphasizing to find major variables. Such identity of police organization through certain measurement study could not only carry out replication but also showed its limit to internalize ideal identity. Therefore, this study analyzed the reflectivity of police activity according to how it depends on certain means and depending means as a recognition to internalize the identity in order to discuss the formation of necessity and approach in establishing police identity, and suggested its results.

• SUVANNABHUMI
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• v.8 no.1
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• pp.77-94
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• 2016

The paper examined Southeast Asia as a whole and focused on similarities among countries composing what is now known as the Association of Southeast Asian Nations (ASEAN). In order to determine these similarities, the analysis focused on the fact that during World War II the whole of Southeast Asia was occupied by one political power: Japan. The policies the Japanese implemented in the region were to a degree very similar in terms of pressures and tensions that occurred in the different countries. The paper argues that these pressures and the responses of the various peoples of Southeast Asia instilled a nucleus of common identity in Southeast Asia as a whole. Basically, the policies that the Japanese implemented all over Southeast Asia were the following: the setting up regional administrations; the extraction of resources and emphasis on local self-sufficiency; the implementation of cultural Japanization; and local indigenization policies. The Southeast Asian responses that crystalized this joint Southeast Asian identity may be described as: accommodating and resisting the Japanese; commemorating portraying; and collectively remembering the era. The process of action and reaction between Japan and Southeast Asia was formative of this joint Southeast Asian identity.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.46-47
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.40-41
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• 2003

• Journal of Korean Medical classics
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• v.23 no.5
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• pp.123-132
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• 2010

In this paper, on the assumption that the dispute about the identity of Oriental Medicine(OM) will finally act as an developmental element of Oriental Medicine otherwise total Korean Medicine, at first we think about what are he meaning of identity and it's essential elements, and search how to establish the standard of the identity of Oriental Medicine. From this working, the direction of the research in the Oriental Medical Classics that is one of the detail field in OM will be drawn out. The identity of Oriental Medicine must be decided according to what is the mission or existence value contributing for Korean Society, not to the form of materiality or immateriality. The core of the identity of Oriental Medical Classics is relevant to being a help to other research fields through reinterpreting the Classics. And the most important issue of research are the analysis of thinking pattern In OM, and systematization of OM knowledge and information.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.100-101
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• 2005

• Journal of the Korean Society for Railway
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• v.5 no.4
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• pp.201-208
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• 2002

This study suggests a new paradigm to build the identity of railway culture design, since it plays a critical role in enhancing competitiveness of culture and design. It is considered to be a valuable factor to improve users' satisfaction and to have a new effect on the railway industry. This study is focused on systematic study on the culture ＆ design and competitiveness for railway industry, that emphasizing on making necessary strategic scenarios accordingly. Consequently, it is going to make higher added values to secure a footing and advanced images of railway industry.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.841-845
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• 2009

The aim of this study is to analyze the unique framework of Hong Kong brand and compare it to Seoul through examining the process of developing city brand visual identity, which is top-down. As Asian cities, the processes of developing their city identity system to be strong city brands have taken outstandingly different steps between two cities. Hong Kong has the strongest tourism attributes modernity, stability, attractiveness of tourism attributes. Hong Kong has the most competitive power. Korea is the least one. Hong Kong has made it as a good example of a city brand and proved it through tourism statistics which are one of visible branding results. Apparently, it gives us constructive suggestions to consider its steps for developing city brand identity.