• Annual Conference on Human and Language Technology
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• 2007.10a
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• pp.128-133
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• 2007

Focused crawling은 검색시스템의 구축을 위한 웹 문서 수집단계에서, 미리 정의된 토픽 집합들과 관련성을 가지는 웹 문서를 수집하기 위하여 제안되었다. 이러한 focused crawling 연구에서 보다 효과적인 웹 문서 수집을 위해 주어진 토픽에 대한 양질의 배경지식을 제공할 수 있도록 온톨로지가 활발히 활용되어왔다. 그러나 기존의 온톨로지 기반 focused crawling 연구는 토픽과 웹 문서 간의 관련성 측정을 위하여, 주어진 토픽과 관련있는 온톨로지 내 각 개념들에 직관에 의존한 가중치를 부여하여 활용하였다. 하지만 이러한 직관에 의존한 가중치부여 기법은 안정된 수집결과를 도출할 수 있는 최적화된 가중치 값을 얻기가 힘든 한계가 있다. 따라서 본 논문에서는 이러한 개념에 대한 가중치가 학습에 의하여 자동으로 결정되도록, 인공신경망을 적용한 온톨로지 기반 focused crawling 기법을 제안한다. 웹 상에서 제안된 시스템의 성능을 실험한 결과 기존의 온톨로지 기반 수집 기법에 비하여 보다 향상된 결과를 보임을 알 수 있었다.

• Journal of the Korean Institute of Intelligent Systems
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• v.18 no.1
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• pp.86-93
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• 2008

The construction of ontology defines as complicated semantic relations needs precise and expert skills. For the well defined ontology in real applications, plenty of information of instances for ontology classes is very critical. In this study, crawling algorithm which extracts the fittest topic from the Web overflowing over by a great number of documents has been focused and developed. Proposed crawling algorithm made a progress to gather documents at high speed by extracting topic-specific Link using URL patterns. And topic fitness of Link block text has been represented by fuzzy sets which will improve a precision of the focused crawler.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.1-3
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• 2005

최근 웹 검색 분야에서는 검색 질을 높이기 위한 기법들이 많이 연구되어 왔으며, 대표적인 연구로는 제한 검색, focused crawling, 웹 클러스터링 등이 있다. 그러나 제한 검색은 검색 범위를 의미적으로 관련된 사이트들로 제한할 수 없으며, focused crawling은 질의 시점에 클러스터링하기 때문에 질의 처리 시간이 오래 걸리고, 웹 클러스터링은 많은 웹 페이지들을 대상으로 클러스터링하기 위한 오버헤드가 크다. 본 논문에서는 검색 범위를 특정 커뮤니티로 제한하여 검색 하는 커뮤니티 제한 검색과 커뮤니티를 구하는 방법으로 cluster crawler를 제안하여 이러한 문제점을 해결한다. 또한, 커뮤니티를 이용하여 PageRank를 2단계로 계산하는 방법을 제안한다. 제안된 방법은 첫 번째 과정에서 커뮤니티 단위로 지역적으로 PageRank를 계산한 후, 두 번째 과정에서 이를 바탕으로 전역적으로 PageRank론 계산한다. 제안된 방법은 Wang에 의해 제안된 방법에 비해 PageRank 근사치의 오차를 $59\%$ 정도로 줄일 수 있다.

• Journal of Internet Computing and Services
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• v.7 no.3
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• pp.155-167
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• 2006

It is desirable if users surfing on the Internet could find Web pages related to their interests as closely as possible. Toward this ends, this paper presents a topic specific Web crawler computing the degree of relevance. collecting a cluster of pages given a specific topic, and refining the preliminary set of related web pages using term frequency/document frequency, entropy, and compiled rules. In the experiments, we tested our topic specific crawler in terms of the accuracy of its classification, crawling efficiency, and crawling consistency. First, the classification accuracy using the set of rules compiled by CN2 was the best, among those of C4.5 and back propagation learning algorithms. Second, we measured the classification efficiency to determine the best threshold value affecting the degree of relevance. In the third experiment, the consistency of our topic specific crawler was measured in terms of the number of the resulting URLs overlapped with different starting URLs. The experimental results imply that our topic specific crawler was fairly consistent, regardless of the starting URLs randomly chosen.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.27 no.1
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• pp.1-7
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• 2023

Deep web collection means entering a query in a search form and collecting response results. It is estimated that the information possessed by the deep web has about 450 to 550 times more information than the statically constructed surface web. The static method does not show the changed information until the web page is refreshed, but the dynamic web page method updates the necessary information in real time and provides real-time information without reloading the web page, but crawler has difficulty accessing the updated information. Therefore, there is a need for a way to automatically collect information on these deep webs using a crawler. Therefore, this paper proposes a method of utilizing scripts as general links, and for this purpose, an algorithm that can utilize client scripts like regular URLs is proposed and experimented. The proposed algorithm focused on collecting web information by menu navigation and script execution instead of the usual method of entering data into search forms.

• Asia Marketing Journal
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• v.22 no.4
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• pp.27-45
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• 2021

This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on SNS, it is hypothesized that the shared stories would impact viewers' responses that are often expressed in their likes, dislikes, shares and comments on SNS. In this study, the episodic type of advertising is hypothesized to have more favorable and active responses from viewers than the typical celebrity image-focused ads would have. By crawling and analyzing viewers' responses on YouTube toward 12 BTS endorsed ads, the hypotheses are confirmed as higher ratio of likes, lower ratio of dislikes and significantly higher ratio of comments over both total views and total likes were found. For the rationale behind, total 1800 comments were categorized into 4 major content types such as attached, experiential, empathic and self-related ones that are all considered as important factors influencing the strong ad effect. The results showed that the episodic ads have marginally more emotional comments than the celeb image ads. The difference was only found in experiential and empathic responses but not in self-related responses. Contrary to the hypothesis, the comments expressing attachment were found more for the celebrity image-focused ads than the episodic ones. It does not seem to suggest that the celebrity image focused ads are better to capture viewers' attachment towards the celebrity and the ad endorsed, but that the episodic ads draw viewers into relatively deeper level of attachment such as empathy by perceiving the authenticity of the celebrity and the brand. In conclusion, the shared stories on SNS can be a factor in the match-up theory on celebrity endorsed ad effects.

• Journal of Korea Multimedia Society
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• v.22 no.9
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• pp.1108-1121
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• 2019

As the quality and level of life rise, many people are doing search for various pieces of information about tourism. In addition, users prefer the search methods reflecting individual opinions such as SNS and blogs to the official websites of tourist destination. Many of previous studies focused on a recommendation system for tourist courses based on the GPS information and past travel records of users, but such a system was not capable of recommending the latest tourist trends. This study thus set out to collect and analyze the latest SNS data to recommend tourist destination of high interest among users. It also aimed to propose an altered TSP algorithm to recommend the optimal routes to the recommended destination within an area and a system to recommend the optimal tourist courses by applying the Elasticsearch engine. The altered TSP algorithm proposed in the study used the location information of users instead of Dijkstra's algorithm technique used in previous studies to select a certain tourist destination and allowed users to check the recommended courses for the entire tourist destination within an area, thus offering more diverse tourist destination recommendations than previous studies.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.221-227
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• 2021

In this paper, we conducted word-to-word similarity analysis of standardized datasets collected through web crawling for 10,000 Vertical Noise Mouses using Word2Vec, and made 92 students of computer engineering use the products presented for 5 days, and conducted self-report questionnaire analysis. The questionnaire analysis was conducted by collecting the words in the form of a narrative form and presenting and selecting the top 50 words extracted from the word frequency analysis and the word similarity analysis. As a result of analyzing the similarity of e-commerce user's product review, pain (.985) and design (.963) were analyzed as the advantages of click keywords, and the disadvantages were vertical (.985) and adaptation (.948). In the descriptive frequency analysis, the most frequently selected items were Vertical (123) and Pain (118). Vertical (83) and Pain (75) were selected for the advantages of selecting the long/demerit similar words, and adaptation (89) and buttons (72) were selected for the disadvantages. Therefore, it is expected that decision makers and product planners of medium and small enterprises can be used as important data for decision making when the method applied in this study is reflected as a new product development process and a review strategy of existing products.

• Knowledge Management Research
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• v.20 no.3
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• pp.173-193
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• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• Information Systems Review
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• v.17 no.1
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• pp.49-64
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• 2015

Customer reviews which include subjective opinions for the product or service in online store have been generated rapidly and their influence on customers has become immense due to the widespread usage of SNS. In addition, a number of studies have focused on opinion mining to analyze the positive and negative opinions and get a better solution for customer support and sales. It is very important to select the key terms which reflected the customers' sentiment on the reviews for opinion mining. We proposed a document-level terms-based sentiment classification model by select in the optimal terms with part of speech tag. SVMs (Support vector machines) are utilized to build a predictor for opinion mining and we used the combination of POS tag and four terms extraction methods for the feature selection of SVM. To validate the proposed opinion mining model, we applied it to the customer reviews on Amazon. We eliminated the unmeaning terms known as the stopwords and extracted the useful terms by using part of speech tagging approach after crawling 80,000 reviews. The extracted terms gained from document frequency, TF-IDF, information gain, chi-squared statistic were ranked and 20 ranked terms were used to the feature of SVM model. Our experimental results show that the performance of SVM model with four POS tags is superior to the benchmarked model, which are built by extracting only adjective terms. In addition, the SVM model based on Chi-squared statistic for opinion mining shows the most superior performance among SVM models with 4 different kinds of terms extraction method. Our proposed opinion mining model is expected to improve customer service and gain competitive advantage in online store.