• Journal of Information Technology Applications and Management
• /
• v.27 no.6
• /
• pp.197-224
• /
• 2020

Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.

• Asia Marketing Journal
• /
• v.16 no.4
• /
• pp.19-37
• /
• 2015

Forming interfirm collaborative relationships has become a key aspect of a firm's marketing strategies to create value for customers and achieve greater firm performance. While empirical findings are mixed in previous studies, this study is an effort to identify boundary conditions for the benefits of marketing alliances. We investigate internal and environmental factors that may magnify or constrain the effect of marketing alliances on firm profitability. Given the complementary relationship between marketing and R&D activities, we focus on a firm's R&D intensity as an internal factor that may magnify the value of marketing alliances for firm performance. For environmental factors, we focus on industry turbulence and industry competitiveness. Industry turbulence refers to the degree to which industry market conditions change quickly and unpredictably, whereas industry competitiveness refers to the degree to which a firm faces competition in the industry. By testing these factors, we are intended to reveal boundary conditions that determine the value of marketing alliances for firm profitability. The analysis of firms in the diverse industries shows that while the main effect of marketing alliances on firm profitability is not significant, it becomes more positive when R&D investment is more intensive or when industry environment is more turbulent. The results of this study imply that just forming more marketing alliances may not be enough to increase firm profitability. Our findings imply that marketing alliances become more effective in a dynamically changing industry environment. That is, firms can cope with industry uncertainties more effectively by forming marketing alliances. At the same time, the moderating effect of R&D intensity implies that the internal investments in R&D magnify the effect of marketing alliances on firm profitability. The findings of this study contributes to the existing alliance literature in three aspects. First, this study enhances our understanding of the contingent value of marketing alliances by testing both internal and external factors that may influence the effectiveness of marketing alliances. Second, this study responds to the need for research that investigates actual performance resulting from interfirm relationships. Third, while previous studies primarily focused on a specific industry, this study extend previous findings of the boundary conditions for the benefits of marketing alliances in a broader context.

• The International Journal of Costume Culture
• /
• v.4 no.2
• /
• pp.146-158
• /
• 2001

The purpose of this study was to present basic materials that can be utilized for better understanding of consumers behavior and the formation of marketing strategies through development of scales on the basis of recognition of the type clothing consumption value. The subjects selected for the final analysis were 654 females and 618 males. Re data were collected using a questionnaire after a focus group interview, and analyzed through factor analysis. The result of this study were as follows; 1. A total of 63 questions were selected for males and 68 questions for females and Cornbach's α was 0.97 for both males and females. 2. Males clothing consumption values were comprised of outward attractiveness, situational-social, psychological, functional, epistemic, and fashion values, while females were comprised fashion, psychological, outward attractiveness, functional, situational, personality expression, and social values, which showed clothing consumption values differ between males and females. 3. Re clothing consumption value regarded as the most important by undergraduates was that associated with outward attractiveness, such as expression of an attractive and ideal image, suitability for ones outward appearance, and outward appearance to members of the other sex.

• Journal of Korean Society for Quality Management
• /
• v.44 no.2
• /
• pp.425-450
• /
• 2016

Purpose: This study can provide a strategic advantage for the marketing information of CRM of apartment provider microscopically. It is also expected to contribute to policy for public housing supply in the macro. Methods: This study is contained theoretical research on CRM & Residential Satisfaction & the brand of Apartments with the search for prior literature. Establish a research model to derive a hypothesis. It performs measurements aimed at an apartment tenant. After the test the hypothesis proposes a conclusion. Results: CRM activity of the housing construction companies is confirmed that a significant positive influence on residential satisfaction and brand value. Conclusion: Housing construction companies through improved residential satisfaction have on the growth strategy that takes the brand value in regardless of environmental factors. it is necessary to focus on CRM activities.

• Journal of the Korean Professional Engineers Association
• /
• v.39 no.1
• /
• pp.70-73
• /
• 2006

New human sense of value in Knowledge Society of 21th Century is reestablished by that it demanded new thinking for changed today's stage. Reestablishment of new human sense of value is considered by tradition and custom, and now then today's social standard due to focus. Productive human sense of value do to recreate for all round human relations and fertility human life demand it. Korea National Statistical Office(http://www.nso.go.kr-Dec 20. 2005) was officially announced it. that Korean Life Table(2003) presented the reminder of human life and roughly equation model of 'the reminder of human life' is 'Korean average longevity of human life-Present Korean age=About the reminder of human life' on the basic 2003 year. And then we will live a life worth living for our remaining day

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.6 no.2
• /
• pp.209-224
• /
• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• Proceedings of the Korean Geotechical Society Conference
• /
• 2008.10a
• /
• pp.126-133
• /
• 2008

Geotechnical limit state design methods; LRFD of North America is an approach that estimates resistance using design model and then multiplies resistance factor by calculated resistance to reflect the uncertainty of geomaterials and design models; whereas, Eurocode of the Europe employs the partial resistance factor applied directly to each variable in the resistance equation that individual soil properties such as cohesion and angle of internal friction are applied. This discussion paper is a study on characteristic value which has globally been argued through processing of development of Eurocode 7 for geotechnical design even to the present. Estimating the characteristic value of soil properties affects not only determination of design value applied directly to design of geotechnical structures, but also economic feasibility and stability of the structures.

• Asia pacific journal of information systems
• /
• v.24 no.3
• /
• pp.371-391
• /
• 2014

A long-drawn out debate in the field of technology is whether it is value-neutral or value-laden. While some have argued that this debate has been resolved given the increasingly accepted view that technology is socially constructed, this is still not reflected in mainstream research which still assumes that technology is neutral. What is clear is that both views tend to be linked to studies that primarily focus on explicit forms of technology such as technological designs and their usage. These studies, though significant, may be limited in terms of an underemphasis on the process by which these technologies emerge, a process that requires decision-making activities made by different stakeholders and thus involves value judgments. In order to understand the extent of value-neutrality or value-ladenness of technologies, therefore, it is important to examine not only the final outcomes but also the process involved in technological development (including the artifacts created and used). In this study, we explored how values may be embedded in a specific IT application, and in cases of conflict of values, how they are prioritized. We did this in the context of applications development through an examination of the stages ranging from requirements analysis to coding to testing and deployment.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.11
• /
• pp.1680-1691
• /
• 2008

This study examines how the development and value of dresses shown in MBC historical dramas have changed with the overall change of the dramas. As for the research method, the second data analysis was done with literature study which was supplemented with interviews with the wardrobe team of MBC production design center. Historical dramas produced by MBC have gone through the developmental period, legitimate historical drama-oriented period, stagnant period, and historical dramas-modernized period. The value of costume in each period is as follows: Costume in the developmental period is considered only as part of drama setting. During legitimate historical drama-oriented period, it carries value as educational data and historical replica produced by historical research. Production design including costume obtains its own value in the stagnant period although the production of historical dramas decreases dramatically. And lastly, in the historical dramas-modernized period, costume starts to have commercial value as cultural contents. Historical drama costume may contain important value in terms of education and history, even though there has been controversy on TV historical dramas' role: they should focus on reproducing historical facts or they should support writers' creativity.

• Journal of Distribution Science
• /
• v.16 no.1
• /
• pp.29-36
• /
• 2018

Purpose - The purpose of the research is to further explore the understanding of the nature of the brand distribution service (i.e., service brand) by undertaking a quantitative investigation. We focus on the role of customer's perception of service brand on the customer value creation process. Research design, data, and methodology - This study used single cross-sectional design and 137 airline passengers as respondents using a convenience random sampling. We distributed the online questionnaires by email address. The empirical setting for this research is airline service in Indonesia with a consideration that airline service has the useful context for this research as the service delivery process involve extensive customer interactions with the airline and its employees. We then analyzed the data using multiple regression (step-wise) method to fulfill the research objectives. Results - Using the step-wise regression method, the result shows that the influential factors to create customer value are cost and company image. The result suggests a company to improve its costs components and its company image in order to increase the customer value. Conclusions - The research shows that costs play a critical role, and completed with the company image to form the customer value variable. This shows that mostly customer formed their value based on costs they sacrificed. Mainly, this evaluation is monetary cost based, while Indonesian customers tend to have a high value for money demands.