• Title/Summary/Keyword: Five senses

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The Immersion Factors and Characteristics of Youtube Channels for Generation Z (Z세대가 즐기는 유튜브 채널의 몰입 요인과 특징)

  • Kang, MinJeong;Jeong, Eun-Ju;Cho, Hae-Yoon
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.150-161
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    • 2020
  • Generation Z(Gen Z), which is referred to people in their late teens to early 20s, becomes one of new major consumer groups in the society. More than 80 percent Gen Z use YouTube content as a main information channel. In this study, we investigate what kind of factors make Gen Z immersed when watching YouTube content. In the background study, we examined immersion and set the cognitive conditions of immersion as reality, fascination, control, and driving as a framework for analysis of case study. In the case study, we analyzed the most popular YouTube channels of each category among the Gen Z with the established framework and then identified 3 main factors: reality, 5 senses, and unpretentiousness and 8 characteristics of them. By conducting survey with Gen Z, we wanted to verify the validity of the characteristics and find out the difference among categories. Subjects answered on a five-point scale how the characteristics of each immersion factor corresponded to their favorite channels. As a result, seven characteristics: 1) familiarity of background, 2) reality of acting, 3)familiarity of material, 4)YouTubers' appearance and 5) voice, 6)multi-sensory, and 7)YouTuber's ability to resemble viewers influenced more than 50% of users' immersion. Although there was no significant difference among categories, the familiarity of the material and the five senses stimulus (YouTube's appearance, voice, audiovisual and surrogate taste) were the most important factors in the entertainment category.

A study on the comparative awareness survey of waterfront areas in Haeundae, Jagalchi and Yokohama (해운대, 자갈치, 요코하마의 워터프런트 지역에 있어서 수변공간의식구조에 관한 연구)

  • Kon, Masayuki;Lee, Myung-Kwon;Yang, Dong-Cheon;Ahn, Chang-Su
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.10a
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    • pp.37-38
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    • 2012
  • This study intended for Yokohama Minato Mirai21 district in Japan as waterfront, and Korea did an object again in Haeundae on high ground beach, a Jagalchi market. I carried out questionary survey in an object with the three places and investigated human waterside space consciousness to keep that I came and went. I analyzed the waterside space consciousness of the user to see a questionnaire result. It was 78.7% of 237 people, and there was much 'which felt the' sea breeze for the waterside space consciousness most, and 'that' which the 'sea was seen next saw 217 72.1%,' ship appeared by 203 67.4% order. I carried out reclassification for human five senses (sight, hearing, the sense of touch, taste, sense of smell) and activity, seven items such as the existence of the institution by the question contents of 19 about the waterside space consciousness each and grasped the consciousness of the waterfront user. As a result, Haeundae sense of smell was 32.3%, and a Jagalchi market was that sense of smell (26.1%) had an influence on the waterside space consciousness in 32.3% of taste, 21, Minato Mirai, Yokohama district, and sea building on high ground beach appeared.

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A case study on the experiential marketing of toddler and children's wear in Korea (국내 유아동복 브랜드의 체험 마케팅 사례 연구)

  • Yoon, Se Hyun;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.4
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    • pp.368-383
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    • 2019
  • Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

A Study on the Relation of Tingling Disease and Accumulation in 『Huangdineijing』 (『황제내경(黃帝內經)』의 비(痺)와 적(積)의 관계에 대한 고찰(考察))

  • Baik, Yousang;Suh, Junho
    • Journal of Korean Medical classics
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    • v.32 no.4
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    • pp.109-118
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    • 2019
  • Objectives : In this study, the relationship between Tingling disease(痺證) and Accumulation (積) was examined focusing on the occurrence of Tingling disease and its development into tangible lesion. Methods : Based on related contents in the "Huangdineijing", the process of creation and development of Tingling and its transformation to Accumulation was mainly examined. Results : While Tingling disease is usually caused by the three Qis of Wind-Cold-Dampness, due to its Yin nature there is high tendency of Qi and blood to be blocked and Blood and Fluid-Humor agglomerating into Accumulation. Symptoms of dysaesthesia are merely expressions manifesting in this process. Development into colic accumulation [疝瘕], Gu(蠱), or convulsion[瘛] after Tingling has traveled to the five zang is also related to its transformation into Accumulation. In the case of Tingling disease of the five zang in the "Huangdineijing", it is not a diagnostic category for treatment but actual lesions in the five zang six fu. In other words, in the beginning stages of Tingling disease, some sort of solidification that causes abnormal senses among other symptoms happens, and this solidification starts taking up space within the flesh. If it is not eliminated and persists, it enters into the inner organs and develops Tingling disease of the zangfu. Conclusions : Understanding Tingling disease(痺證) as a presymptom to developing Accumulation, rather than abnormality of sense will enable people to have higher chances in treating tumor.

The Centra of the aesthetics and the aspect of existence of the Sijo in the Choseon Dynasty (조선조(朝鮮朝) 시조(時調)의 미적주체(美的主體)와 그 존재양상(存在樣相))

  • Choi, Dong-Kook
    • Sijohaknonchong
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    • v.23
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    • pp.107-131
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    • 2005
  • The purpose of this is to make sure what the scholar of the Choseon thought the object of aesthetics, and which psychological element did they use to clear the center of the aesthetics. In addition, I consider their way to recognize the human's aesthetic point of view. A literary man in Choseon regarded the five senses as an obstacle which interrupted to see the nature of all things. So they set up the spiritual condition as their aesthetic subject, with suppressing the pleasure through five senses. The goal to make one's mind calm was to cause someone's spirit to activate freely. The condition of the calmness was considered as a process of recovering the human's natural spirit, which was connected to the poetic spirit and became the aesthetic subject. Simultaneously, a literary man at that time set up the condition of the calmness as a subject of objective consciousness, and estimated the common things as a objective existence, which led to the result that all the materials of the poem and the poet could be unified. This aesthetic centra put a premium on the senses caused by contacting with all natural things, and adopted the 'Xing' as a method of expression. This 'Xing' is not a sense based upon one's experience, but a sense which is created of itself. The expression method of 'Xing' caused the reader to feel and express, encourage, and sublimate what they feel through the poem, as well as purified reader's mind.

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Effects of Snoezelen Room on Agitated Behavior of People with Dementia (스노잘렌 공간이 치매노인 동요행동에 미치는 영향)

  • Lee, Sook-Young;Alan, Dilani
    • Journal of the Korean housing association
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    • v.19 no.4
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    • pp.79-87
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    • 2008
  • Snoezelen, multi-sensory stimulation, provides stimulation through the visual, aural, tactile, olfactory, gustatory and proprioceptive senses. Its aim is to be a relaxing, feeling of safety, novelty and stimulation with no expectations for performance. Agitated behavior of people with dementia causes significant problems and distress for cares. The objective of this research study was to test the effects of Snoezelen room on physical and verbal agitated behaviors of people with dementia. Four patients participated five sessions in Snoezelen room of 'F' dementia care facility in Sweden. Assessment instrument was basically used Cohen-Mansfield Agitation Inventory-Short Form to be rated by caregivers on a 5-point frequency scale. Pre-trial and post-trial assessments were carried out during $27^{th}$ Aug.-$27^{th}$ Sept. 2007. Result shows that Snoezelen room has some short-term positive effect on agitated behavior even though there was a considerable variation individuals responded. This result adds to the increasing evidence that Snoezelen could be a therapeutic environment for the elderly with dementia. Further research study, with larger number of participation, and a control group is required to establish more scientific evidence of Snoezelen effects on health outcome.

Origin and description study for Herba Plantaginis unregistered in official documents

  • Lee, Young-Seob;Choi, Jang-Gi;Kang, Ok-Hwa;Kwon, Dong-Yeul
    • Journal of Evidence-Based Herbal Medicine
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    • v.2 no.1
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    • pp.25-31
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    • 2009
  • The origin and description of the Herba Plantaginis was contemporarily analyzed (family names, scientific names, target regions, preparation, etc.) by comparison to enormous literature in addition to the external features written in the existing books on traditional Korean medicine. Also, galenical description were analyzed in connection with external morphology, internal morphology, microscopy and five senses. The official documents and ancient documents of other countries were reviewed. The technical books on herbage, published in the country and other countries, were compared with each other. Also, on-the-spot surveys were made to learn specialists' know-how. The description of the collected drugstuffs were analyzed in connection with external morphology (size, color, etc.), internal morphology and microscopy. The results of this study can be applied to the publicity and education of galenical test agencies; the effective management of foods and drugs; the improvement of public medical service; the publicity of galenical safety.

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Recognitions and Attitudes of the New Generation Family on the Family Life (신세대 가족의 가정생활에 대한 의식과 태도 연구)

  • Chong, Young-Sook;Kim, Hyang-Sook;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
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    • v.4 no.1
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    • pp.13-29
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    • 1995
  • The purposes of this study are to investigate the characteristics of recognitions and attitudes of new generation family on the family life, and to help the family members of the new generation family to be able to adapt to the future family and society with the right senses and attitudes on the family life. Three-hundred married men and women who were less than 35 years old, and who continued marriage for less than five years were selected. The results of this study were as follow; 1) Types of family composition was mostly nuclear family, and got help from their parents in managing household work. 2) Most new generation family was more likely to share equal roles and rights in household affairs, decision making and ownership of real properties. 3) Most new generation family considered the personality and the sense of value as the most important conditions which their spouse must have. And they were affirmative to wives' employment. 4) Most new generation family wanted 2 children. And preferred showed that they did not care much about son preference. 5) Most new generation family showed strong sense of responsibility for taking care of their old parents. However, they showed independency of financial planning for later years. 6) In many ways of life, their recognitions and attitudes were progressive but their were conservative in practical life as the older generations did.

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Design and Implementation of an Emotion Recognition System using Physiological Signal (생체신호를 이용한 감정인지시스템의 설계 및 구현)

  • O, Ji-Soo;Kang, Jeong-Jin;Lim, Myung-Jae;Lee, Ki-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.10 no.1
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    • pp.57-62
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    • 2010
  • Recently in the mobile market, the communication technology which bases on the sense of sight, sound, and touch has been developed. However, human beings uses all five - vision, auditory, palatory, olfactory, and tactile - senses to communicate. Therefore, the current paper presents a technology which enables individuals to be aware of other people's emotions through a machinery device. This is achieved by the machine perceiving the tone of the voice, body temperature, pulse, and other biometric signals to recognize the emotion the dispatching individual is experiencing. Once the emotion is recognized, a scent is emitted to the receiving individual. A system which coordinates the emission of scent according to emotional changes is proposed.

Evaluate of allowable acceleration for Occupants in Horizontal Vibration of Buildings according to Natural Frequency (고유주기에 따른 건축물의 수평진동에 대한 거주자의 허용가속도평가)

  • Cho, Kang-Pyo;Jeong, Seung-Hwan;Cho, Gi-Sung
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2008.04a
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    • pp.228-233
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    • 2008
  • In this paper, peak acceleration for horizontal vibration of buildings was estimated from the results of vibration tests using a shaking table. Human comfort of occupants is supposed to be satisfied according to the peak acceleration in NBCC and ISO6897, which have been used by Korean structural engineers. In the paper, we used a one-dimensional shaking table for horizontal vibration tests, which was mounted with a vibration house similar to a living space. Experimental results were obtained according to increasing accelerations in the range of 0.2Hz through 1.2Hz of frequency with five experimental groups, each of which was composed of eight persons. We obtained performance curves by dividing the distribution of perception from horizontal vibration tests into the ranges of 0${\sim}$25%, 26${\sim}$50%, 51${\sim}$75%, 76${\sim}$100% and then fitting the curves. Also we made a questionnaire based on human comfort criteria of foreign countries, and examined the feelings of subjects. From the results of horizontal vibration tests, it was found that acceleration of perception was low when frequency was high, and that visual and auditory senses affect the human perception for horizontal vibration of buildings.

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