• Journal of the Korea Institute of Information and Communication Engineering
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• v.3 no.2
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• pp.245-253
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• 1999

This paper was studied on utilization method of information in Tong-yeong area of which main industry is fisheries. The three kinds of network models such as Marine Information Network Model, Fisheries Industry Information Network Model, Fisheries Products Marketing Information Model were suggested with a method maximizing the utilization value of information. Marine Information Network Model dealt with information on marine environment and marine biology, Fisheries Industry Information Network with information on fisheries and fisheries culture industry, and Fisheries Products Marketing Information with information on fish and fisheries culture products marketing. Service on the Web base was made possible so that a final user got the most recent information, treating on real-time base data collected from each information network.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 1999.05a
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• pp.70-77
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• 1999

This paper was studied on utilization method of information in Tong-yeong area of which main industry is fisheries. The three kinds of network models such as Marine Information Network Model, Fisheries Industry Information Network Model, Fisheries Products Marketing Information Model were suggested with a method maximizing the utilization value of information. Marine Information Network Model dealt with information on marine environment and marine biology, Fisheries Industry Information Network with information on fisheries and fisheries culture industry, and fisheries Products Marketing Information with information on fish and fisheries culture products marketing. Service on the Web base was made possible so that a final user got the most recent information, treating on real-time base data collected from each information network.

• The Journal of Fisheries Business Administration
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• v.20 no.1
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• pp.31-56
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• 1989

• The Journal of Fisheries Business Administration
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• v.21 no.1
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• pp.57-96
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• 1990

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.47 no.2
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• pp.153-163
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• 2011

The main purpose of this study is to understand the marketing approaches and strategies that are used to disseminating biodegradable fishing gears and distinguish the cognition and the non-cognition group's attitudes on the product. We used a technology acceptance model for analyzing product attributes and its impacts on fishers' purchase. The result of this research shows that 'perceived usefulness and easiness of use' have positive effect on 'purchase intention,' and then give impacts on 'purchase intention' for the entire respondents. For the cognitive respondents these factors have influence on 'attitude' but they do not affect 'purchase decision.' However, 'perceived usefulness and easiness of use' have much positive impact on 'purchase intention.' In the non-cognition group, the 'perceived intention' and 'company and country of manufacturers' have direct positive effect on 'purchase intention' through 'attitude' and also 'on 'purchase intention.' This research provides some meaningful policy implications on further development and technology marketing of biodegradable fishing gears.

• The Journal of Fisheries Business Administration
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• v.44 no.2
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• pp.83-100
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• 2013

This survey was conducted with crewmen on large purse seines in order to increase satisfaction of crewmen. The degree of fulfillment of internal marketing on crewmen (internal communication, empowerment, welfare benefits, management support, and reward system), satisfaction of crewmen, turnover intention, recommendation intention and need for achievement were examined. 200 surveys were distributed and 150 surveys were returned, among which insincere responses were excluded to analyze 146 responses. The results are as follows. First, factors of internal marketing that influence satisfaction of crewmen include empowerment, welfare benefits, and reward system. Second, turnover intention was reduced and recommendation intention was increased with increasing satisfaction of crewmen. Third, while need for achievement moderated the relationship between satisfaction of crewmen and turnover intention, it did not moderate the relationship between satisfaction of crewmen and recommendation intention. In other words, stronger need of crewmen for achievement causes greater negative(-) effect of crewmen's satisfaction on turnover intention.

• The Journal of Fisheries Business Administration
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• v.53 no.4
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• pp.069-078
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• 2022

This study studied the characteristics of cultured oyster marketing in Sacheon Bay. The results of this study are summarized as follows. First, the GULDAE aquaculture is a unique production method of Sacheon Bay. Second, oysters in Sacheon Bay were low in production, but the price was more than 70% higher than in other producing areas. Third, profit is 12.5% higher and rate of return was 179.8%. Fourth, there were more out-of-market sales than other than other producing areas, and it is a bidding method. Fifth, the marketing cost was higher than the longline hanging aquaculture; however, the advantage of price offseted this point. Although the Sacheon Bay Oyster aquaculture is small, it was confirmed that it was a producing area with high profitability and a unique marketing form from other regions. Although the Sacheon Bay Oyster culture is small, it has been confirmed that it is a producing area with high profitability and shows a unique distribution form.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.6
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• pp.862-871
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• 2012

The purpose of this paper is to find out the applicability of relationship marketing concept in a professional ship management context primarily on ship management service business. The dramatic growth in ship management industry leads to the intensified competition among professional ship management companies in the world. Thus they have tried to find out ways of ensuring competitiveness to be a market leader in this industry. The fundamental base of marketing is that it involves exchanges. Professional ship management involves a series of transactions and exchanges between client and ship manager. Ship management companies will ensure competitiveness by applying the concept of relationship marketing to real practices.

• Journal of Fisheries and Marine Sciences Education
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• v.23 no.2
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• pp.319-332
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• 2011

This study concerns the importance of internal marketing, employee's attitude, and customer orientation through the change of port industry and the operational condition of domestic container terminals. In accordance with this, the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals need to be acknowledged to secure competitive advantage and to maintain continuous transaction relationship with customer through the empirical research. The purpose of this study is to firstly, understand the current facilities and situation of container terminals in Busan port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of internal marketing is able to apply into port industry. Thirdly, establish the theoretical system through the literature consideration on internal marketing, employee's attitude and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals.

• Journal of Fisheries and Marine Sciences Education
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• v.22 no.4
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• pp.516-528
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• 2010

The Korean marine equipment industry is, in significant ways, behind the shipbuilding industry. For example, in terms of the number of orders received, the shipbuilding industry has ranked first in the world since 2003. In contrast, the global competitiveness of Korea's marine equipment industry is still relatively weak. This is important not only for the equipment industry, but because these two industries have many links. The structure of this research was firstly, to identify theoretical issues by looking at the characteristics of the marine equipment companies, marketing recognition, uses of marketing, and financial outcomes. Second, the study developed an analytical framework for empirical examination using configuration of each factor. Third, each factor has been analysed empirically. Forth, this study presents the importance of marketing for marine equipment companies within Korea, as well as in a global market. Finally, the study suggests a new marketing strategy for Korea's marine equipment companies to achieve global competitiveness.